On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
Serves as primary client and media/analyst contact for all accounts
Jon Boroshok, president
Accomplished strategist, writer, and journalist
Articles/columns have appeared in The Boston Globe, Crain Communications, The Los Angeles Times, The Christian Science Monitor, Direct Marketing Magazine, TechLiving Magazine, ZDNet, CMP Publications, Tech Target, Mass High Tech, DM News, and more
“ Ghost-written” articles and white papers on behalf of company executives
MBA - Marketing; BS - Communications
Adjunct Instructor at Emerson College in Boston and Bentley College in Waltham, MA
Executing PR campaigns
Conducting media & analyst relations
Developing marketing communications plans
Launching new products and services
Copywriting and creating collateral (brochures, datasheets, etc.)
Writing byline articles, success stories, case studies, and white papers
Training executives for media interviews
Preparing company newsletters and reports
Organizing and running special events
Providing trade show support and establishing speakers bureaus
Marcom Outsource researched and wrote a white paper for Tyco International ( TYC - NYSE) on the use of speech intelligibility to help make buildings safer and emergency instructions audible and comprehensible.
By interviewing industry experts, customers, regulators, and company personnel, the paper helped solidify the SimplexGrinnell division’s status as the industry leader in fire safety. The paper appeared as an article in the Summer 2003 edition of NEC Digest, the official publication of the National Fire Protection Association
Marcom Outsource provided PR and marketing communications counsel for the grand opening of Smiles By Design (www.smilesbydesign.info), an upscale, state-of-the-art cosmetic dentistry practice in Lexington, MA.
Services included media planning, strategic messaging, copywriting, and helping the practice select a direct mail vendor and graphic artist.
Digital security and preventing cyber-terrorism grow in importance, and Marcom Outsource helps the experts communicate. We counseled the launch of the Institute for Digital Forensic Studies, a digital forensics and investigation think tank in Alpharetta, GA and Auburn Hills, MI. IIDFS:
Promotes the application of rigorous scientific methods to research and practice in digital forensic science, tool development, and digital investigation
Collaborates with government, business and academia to advance the state of digital forensic practice through research, education, standardization and consultation
Provides applied research and development in sophisticated aspects of digital forensic science focused upon court testimony, anomaly resolution, forensic readiness (security event management) and incident post mortem analysis
Via TechMarcom, we serve as agency of record, providing strategic PR counsel, crafting key messages, and providing media and analyst relations for MobileWise.
MobileWise is creating the first safe wire-free electric power technology, solving the "Last Wire Problem" - the need to regularly plug a mobile computing device to a power source.
Headquartered in Minneapolis, the National Mail Order Association (NMOA) is a membership-supported organization founded in 1972 to help small to midsize businesses and entrepreneurs involved in mail order marketing. NMOA provides education, information, and business contacts worldwide.
Marcom Outsource provided PR counsel to NMOA for the launch of their “Made in America Hot Products Contest.”
Marcom Outsource provides PR counsel, media and analyst relations, developed marketing communications materials, and has ghost-written and placed byline articles for Netspoke.
Companies are looking for cost-efficient and safe alternatives to business travel. Netspoke provides businesses with virtual meeting solutions, such as reservationless teleconferencing and Web conferencing.
Marcom Outsource’s project work for Perle Systems (NASDAQ: PERL) includes press releases and case studies.
Perle Systems is a developer, manufacturer and vendor of award-winning networking products. These products are used to connect remote users reliably and securely to central servers for a wide variety of e-business and general business applications. Perle products include routers, remote access servers, serial servers, multi-port serial cards and network controllers .
Our wireless expertise helped Bonita Software on a project basis to provide business and vertical/trade media and analyst relations.
Bonita develops Java-based client-server technology and telematics applications to wireless service providers and device manufacturers, including BMW and Motorola.
Marcom Outsource worked with PTC (Nasdaq: PMTC) to help place case studies and success stories in vertical/trade media. This was a coordinated effort with their agency of record.
PTC develops, markets, and supports software solutions that help manufacturers get superior products to market before their competitors. PTC is the world's largest software company with a total commitment to product development. The company services more than 30,000 customers worldwide.
When Omtool, Ltd. ( NASDAQ: OMTL) launched Genidocs, a confirmed messaging/electronic signature application, Marcom Outsource’s Jon Boroshok developed and executed the marcom plan, including messaging strategies, and providing media relations.
Electronic signature legislation (e-sign) fueled a demand for products and services that deliver signed documents securely. To meet this demand, Omtool introduced Genidocs.
We provided Bloodhound Software – a healthcare application service provider (ASP) - with a PR services on a project basis, including press releases, media relations, and general counsel.
Bloodhound specializes in claims overpayment protection services and advanced data modeling. Their ClaimsGuard service guards healthcare organizations and insurers from duplicate claims and erroneous overpayment.
As PR agency for the launch of iWant.com’s next-generation online marketing services and products, we wrote byline articles, and provided media and analyst relations, as well as messaging strategies and marcom materials.
iWant.com introduced the “instant Opt-In,” a powerful direct marketing tool.
For the launch, of Livineasy, Inc., we developed messaging strategies, developed marcom materials, and providing media and analyst relations.
Livineasy ‘s first product an Internet portal - provided free, training, guidance, and nurturing to the "newbie" Internet user, featuring helpful articles and services for the age 50+ computer users. It earned the seal of the Better Business Bureau Online.
Working on a project basis, we assisted the Cognos Corporation (NASDAQ:COGN) in vertical/trade media relations, specializing in the development and placement of case studies and success stories.
Cognos provides enterprises with Business Intelligence software that helps them increase productivity and achieve competitive advantage.
We helped Kryptonite Corp. launch a complete line of portable security products for notebook computers. We provided Kryptonite with media and analyst relations, strategic planning, and trade show support.
Kryptonite is a leading provider of security protection products and has been the authority on bicycle and motorcycle security since 1971.
We developed new case studies and career advice columns for Monster.com, the Internet’s largest career portal.
Sub-contracted through their agency of record, we wrote a byline article about the future of telematics and satellite communications for Motorola.
We provided United States media relations for the launch of Magex, a joint e-commerce initiative from NatWest Group and InterTrust.
Magex provides effective online copyright protection and simplifies micropayments for digital products such as music, books, games, and business reports.
Jon Boroshok - Previous Experience
Jon Boroshok serves as primary contact for all accounts and produced the work/coverage highlighted in this presentation. Before starting TechMarcom and Marcom Outsource in 1999, he achieved results for: