A Young Professional’s Story
An Affiliation Story
A Tribute to
Dr. Otmane Lahlou
4679_02 Smiling Winter 09.indd 1 2/11/09 10:56:40 AM
Ou r Vision
To be the leading world-class company in dentistry.
O u r M ission
To significantly improve the dental health in the communities we serve
by delivering the highest quality dental care experience,
while providing great careers for all of our team members
and adding value to our stakeholders.
4679_02 Smiling Winter 09.indd 2 2/11/09 10:56:40 AM
· winter 09
Table of Contents
Cover Story Features Departments
The Happiness Quotient A Young Professional’s Story Personal Attention
Dentists Rank Heartland #1 in Starting Out A Tribute to
Dr. Otmane Lahlou ......... 10-11
Quality Experience................. 12-17 A Young Practitioner Finds
the Pathway to Success at
Rewards & Awards
President’s Club ................20-21
The Employee Who
Researchers Look Thinks Like an Owner
to Heartland An Added Benefit of
Real-World Experience Heartland’s Employee Stock
Key in NYU College of Ownership Plan ......................22-23
Dentistry Study ............................ 18
In Every Issue
An Affiliation Story
A Warm Welcome &
Transitions A Glimpse of Heartland.....6-7
Heartland Eases Successful
Dentist’s Retirement Concerns .. 19 Smiles for Miles ................24-25
From the Heart ...................... 26
19 By Dr. Rick Workman
4679_02 Smiling Winter 09.indd 5 2/11/09 10:56:46 AM
N e w P r A c t i c e s & o f f i c e L o c At i o N s
A Warm Welcome
We are proud to welcome into our Heartland
Dental Care family the following practices and
teams who have recently joined us!
Audubon Dental & Farmington Dental Centre McKinneyDentist.com We are also pleased
Implant Center Germantown, TN McKinney, TX—2 locations to welcome a new
Lexington, KY partnership office!
Indian Lake Family Dental Raintree Family Dental Care
Dickson Dental Hendersonville, TN Lee’s Summit, MO Dental Care for Kids
Dickson, TN Marion, IL
Liberty Commons Springfield Esthetic
Family Dental Care of Family Dental Dental Center
Sycamore Liberty Township, OH Springfield, VA
A Glimpse of Heartland
A r i zo n A
Bullhead City Lakeland Venice Columbia
Crossroads Family Dental The Dentist Place For Kids Comfortable Care Dental Affordable Dentistry Today
Nelson Family Dental Village Plaza Dental Designs Venice Island Family Dental Southwoods Centre Dental Care
Thunder Mountain Dentistry
Largo illinois Danville
Dental Care of Largo Logan Avenue Dental Care
Flo r i dA Alton
North Vermilion Family Dental
Altamonte Springs Longwood Affordable Dentistry Today
Altamonte Springs Family Dentistry Longwood Family Dentistry College Avenue Family Dentistry DeKalb
Lakeside Family Dentistry DeKalb Dental Group
Bonita Springs The Dentist Place of Ocala Affordable Dentistry Today—Belleville East Alton
A Beautiful Smile Dental Centre Affordable Dentistry Today—West Main Affordable Dentistry Today
Bonita Dental Arts Colonial Drive Family Dentistry Bloomington Edwardsville
Bradenton Affordable Dentistry Today— Sunset Hills Family Dental
Comfortable Care Dental Bloomington
The Dentist Place Effingham
Creekwood Dental Affordable Dentistry Today—
Central Illinois Oral Surgery
Tanglewood Family Dental Orlando North Hershey
Effingham Dental Group
Dental Excellence of Baldwin Park Dental Group of Bloomington
Brandon Heartland Family Dental Care
Dental Excellence of Sand Lake Hershey Plaza Dental Center
SmileWright Dentistry Waterford Center Family & Redbird Dental Care Fairview Heights
Brooksville Cosmetic Dentistry Smiles By Design
The Dentist Place Waterford Lakes Dental Dental Group of Bourbonnais Glen Carbon
The Dentist Place For Kids Port Charlotte Glen Carbon Family Dentistry
Cape Coral Gaeta Dental Dental Group of Carbondale Joliet
West Cape Family Dental Sarasota University Place Dental Essington Family Dental Care
Clearwater Comfortable Care Dental— Rock Run Family Dentistry
Affordable Dentistry Today—ICOT Bee Ridge Lincoln
Carterville Dental Center
Comfortable Care Dental Comfortable Care Dental— Lincoln Dental Center
Bee Ridge Pediatrics Champaign
Ft. Myers Comfortable Care Dental—Oaks Affordable Dentistry Today Litchfield
Advanced Technology & Laser Dentistry Comfortable Care Dental—South Trail Baytowne Dental Center Affordable Dentistry Today
Gainesville Hillview Family Dental Central Illinois Oral Surgery Litchfield Family Dentistry
Gainesville Family Dentistry Champaign Dental Group Macomb
University Family Dentistry Creative Smiles Dental Care Macomb Dental Center
Nature Coast Dental Care
Dentistry By Design
Jacksonville St. Augustine Hessel Park Family Dentistry Maryville
Baymeadows Junction Dental Care St. Augustine Family Dentistry Illini Dental Care Smile For Life Dentistry
Lake Mary Tampa Charleston Mt. Vernon
BayTree Family Dental Affordable Dentistry Today—Armenia 21st Century Dental Dental Care of Mt. Vernon
Williston Family Dental Dental Designs of Florida—Dale Mabry Coles County Family Dental Care
4679_02 Smiling Winter 09.indd 6 2/11/09 10:56:46 AM
o f f i c e L o c A t i o N s (continued) · winTeR 09
North Aurora Kokomo Chesterfield t e n n e sse e
North Aurora Dental Associates 21st Century Oral Surgery Towne Centre Dental Care
Dixon Park Dental Care
O’Fallon Columbia Antioch Dental Care
Kokomo Oral Implantology
Cambridge Dental Care ProDental Dentistry Plus—Hickory Hollow
Markland Family Dental
Green Mount Family Dentistry
Perfect Smiles Dental Care Festus Brentwood
O’Fallon Family Dental Care
Festus Family Dentistry Westgate Dental Care
Orland Park Smile For Life Dental Care Clarksville
Smiles Plus Dental Care
Fountain Square Family Dental
South Street Family Dental Marshfield Warfield Dental Center
Peoria Marshfield Family Dental Care Franklin
Affordable Dentistry Today
Dental Plus O’Fallon Dentistry Plus—Cool Springs
Peoria Family Dental Care
Creative Smiles Dental Care Murfreesboro
Smile Design Dental Center Marion
Lifetime Smiles Dental Care Deer Creek Dental Cason Lane Dental Care
Willow Knolls Family Dental
Marion Family Dental Care Family Dental Care at WingHaven Creative Smiles
Rock Island Smile Design Dental Center
21st Century Dental Merrillville Nashville
Merrillville Family Dental Springfield Crossroads Family Dentistry
Rockford Distinctive Dental Solutions Green Hills Family Dentistry
Dental Group of Rockford Muncie Spring View Dental Care Hampton Place Family Dentistry
Muncie Plaza Dental Center
Springfield St. Charles Nashboro Village Family Dental
White River Dental Care
21st Century Dental Affordable Dentistry Today Spring Hill
Affordable Dentistry Today Noblesville Heritage Dental Group Tanyard Springs Family Dentistry
Central Illinois Oral Surgery Prairie Lakes Dental Care
Dental Group of Springfield Osceola tex As
Jungermann Dental Care
Montvale Dental Center Osceola Dental Care Lifetime Dentistry Katy
Springfield Dental Care
West Side Dental Group Richmond Sullivan Falcon Point Dental Associates
Richmond Family Dentistry Sullivan Family Dentistry Plano
St. Charles Ringenberg Family Dentistry
21st Century Dental Plano Smile Design
Whitewater Valley Dental ohio
Sterling South Bend Cincinnati VirginiA
True Smiles Stone Creek Family Dental Alexandria
South Bend Family Dental Care
Gahanna Reflection Dental—Little River
indiAnA Terre Haute Reflection Dental—West End
Terre Haute Family Dental Care Affordable Dentistry Today
Gahanna Dental Care Lorton
Anderson Family Dental Valparaiso
Complete Family Dental Care Lancaster Reflection Dental—Lorton
Family Dental Care
Fairfield Family Dental Manassas
Prestwick Pointe Family Dental Care Pickerington Reflection Dental—Manassas
Westfield Dental Center
Pickerington Family Dental Williamsburg
Landmark Family Dental Care i owA Springboro Lifetime Family Dental
Davenport Settlers Walk Dental Care
Green Street Dental Care Crow Valley Dental Care
Waterford Family Dentistry
Camby Family Dentistry KentucK y
Heartland Crossing Dental Care
Bowling Green Family Dentistry Join Our Family
Clarksville Family Dentistry Crosswinds Dental Care
Dentistry Plus Hartland Family Dental Care
Heartland Dental Care has 230 dental practices located in 12 states.
Diamond Valley Dental Care Dentistry Plus We are looking for dynamic individuals and practices throughout the
Evansville Family Dentistry Smiles Plus Dental Care
country to join our family.
Fishers Crescent Springs
Brookschool Dental Care Buttermilk Family and
Cosmetic Dentistry Call today! 877-903-6427
Landmark Dental Care Georgetown
Blossom Park Dental Care
Lifetime Family Dental Care
East State Dental
Three Rivers Family Dentistry Lexington
Morton Family Dental Care Nichols Park Dental Care
South Farm Family Dentistry
Creative Smiles Louisville
St. Matthews Dental Care
Greenwood Family Dentistry MichigAn
Healthy Smiles Family Dentistry
Honey Grove Family Dentistry Brownstown
Brownstown Dental Care
Parkside Dental Care Ypsilanti Township
Whittaker Road Dental
21st Century Dental M i sso u r i
Affordable Dentistry Today
Crosspoint Family Dental Care Arnold
Eagle Creek Dental Associates Arnold Dental Center
Edgewood Family Dental Family Dentistry of Arnold
Geist Dental Care Linderhof Family Dental Care
Marketplace Dental Care Ballwin
Sunnyside Dental Care Big Bend Square Dental Center
4679_02 Smiling Winter 09.indd 7 2/11/09 10:56:47 AM
4679_02 Smiling Winter 09.indd 8 2/11/09 10:56:48 AM
A Y o u N g P r o f e s s i o N A L’ s s t o r Y · winTeR 09
A Young Practitioner Finds the Pathway
to Success at Heartland
A na Paul a Fe r r a z h a s a qu ick Borrowing hundreds of thousands of
smile and sparkling eyes. To see her out dollars to start her own practice was not
shopping with her friends or dining with an option, she added. So she and many
her fiancé at one of the hip night spots of her fellow graduates sought out estab-
in St. Augustine, Florida, you’d think lished practices to join. After six months
she was an average, happy-go-lucky with Heartland, Dr. Ferraz now realizes
college co-ed. what a great choice she made in coming
But with just a short conversation, to Heartland.
you’ll learn that this first generation “When my friends from dental school
immigrant from Brazil is fluent in four and I get together and share experiences “I’ve learned in a short time that if
languages and a recent graduate of Nova from our different practices, I’m amazed all the practice’s team members are
Southeastern University’s prestigious at all I’m doing and learning, especially following Heartland’s game plan, we’ll
College of Dental Medicine. And while compared to what they are not doing be successful at the end of the day,
she may indeed be happy-go-lucky, Dr. and learning.” month, quarter and year.”
Ferraz is uniquely driven and dedicated Dr. Ferraz reeled off several examples Heartland has a proven track record
to her personal commitment to be a that have caused her to appreciate for practice management. It’s simple,
successful dentist in every way. the variety of opportunities Heartland direct and based on doing the right
“I felt drawn to dentistry as soon as provides. things for the patient.
I decided to go into medicine,” said Dr. Dr. Ferraz is encouraged to stretch “Heartland wants me to learn and
Ferraz. “But I can’t believe how much I and grow by working on harder cases grow in my technical skills as well as
enjoy the daily work of dentistry and the or those in which she might not have as my leadership skills,” said Dr. Ferraz.
wonderful relationships I’ve built with much experience. Another experienced “It’s a valuable opportunity I do not
my patients. It’s so different than what doctor in the office can assist, provide see my classmates from dental school
I expected while I was in dental school, advice or review the case at the end of receiving from their employers. And I
and I think it’s the Heartland systems the day—whatever they think would intend to learn as much as I can.”
and business practices that have made best help her grow and improve in her “I am very proud to be a part of
the difference.” quest for the professional excellence Heartland Dental Care, and I love how
Heartland strives for. passionate every single person is and
“I’m amazed at how much I get to how dedicated we are to provide the
“i’m learning how to run do and the training Heartland provides best care for our patients,” she added.
through my personal mentor and Dr. Ferraz admits that when she made
a successful practice – continuing education classes!” exlaimed her decision to come to Heartland she
which is definitely not Dr. Ferraz. (A list of Hearland’s clinical only thought it was the right decision;
and leadership classes for 2009 can be but after a few months, she knows it
taught at dental school.” found on the back cover of SMILING.) was the best decision she could
She is encouraged to participate in have made. HDC
decision making with the other doctors
Ana Paula Ferraz, DMD, and senior team members even though To talk to a Heartland recruiter
is a new dentist at she is a new dentist just out of school. about your opportunities, call toll-free
St. Augustine Family “I’m learning how to run a successful 888-999-3661 and speak with Greg
Dentistry in St. Augustine, practice—which is definitely not taught Taylor, Nancy Pals, Meredith Fulton
Florida. at dental school,” Dr. Ferraz added. or Scott Wiedman.
4679_02 Smiling Winter 09.indd 9 2/11/09 10:56:51 AM
P e r s o N A L At t e N t i o N
D r . O t m a n e L a h l ou
In Loving Memory
L i f e L e sson # 5 Hold on tight to the good stuff.
People like you deserve
only the best!
Hear tland Dental Care lost a ver y special Dr. Lahlou was an outstanding leader at his
and beloved team member when Dr. Otmane prac t ic e a nd w it h i n H e a r t la nd. H e re c eived
Lahlou passed away in September 2008. Dr. Heartland’s President’s Club Award each year
Lahlou was the principal dentist at University since its inception.
Place Dental Center in Carbondale, Illinois, Many of his co-workers and friends shared their
for nearly eight years. remembrances of their friend and colleague.
4679_02 Smiling Winter 09.indd 10 2/11/09 10:56:53 AM
· winTeR 09
dr. lahlou and his team at University Place Dental Center in Carbondale,
Illinois, celebrate winning the Award of Excellence in 2005.
“I received a card from Dr. Lahlou Crystal Stuckemeyer, Dr. Lahlou’s “The first fish he ever caught was
on September 5 of last year,” remembers Client Administrator, recalls his whimsical no more than three inches long, but he
Alicia Davis, Regional Director of Opera- personality. “He loved to wear fun socks wanted to take it home anyway. You’d
tions for Dr. Lahlou. “On the front he to work every day; they were loud, color- have thought he had a trophy catch!”
had written his own Life Lesson #5. It ful socks that didn’t go with anything said Linda Straub, University Place
was a touching message, and I’ll always else he was wearing!” she said. “He did it Office Manager.
be grateful for this kindness.” just to lift everyone’s spirits and make his “All of us at the home office always
“He was more than just a doctor I team and our patients smile.” admired his leadership qualities and
worked with; he was my friend.” Angie Goebel, another of Dr. Lahlou’s dedication to his patients and team,” said
Many of Dr. Lahlou’s team members hygienists, remembers how he danced Chad Thompson, Heartland Dental Care
and co-workers had similar stories about and sang to his patients. “I’ve never Vice President of Administration.
this light-hearted and gracious man who met another dentist like him. And he “We could always depend on his honest
was also a respected dental professional, laughed when I made mistakes—I really opinion, whether it was about a policy
loving father and husband. appreciate that!” or a clinical decision. He was good at
“He was greatly committed to his considering all the implications and what
patients,” said Kelly Cook, Business was best for everyone involved.”
Assistant at University Place Dental Center. “He made University “Dr. Lahlou is one of those people that
“He displayed compassion, kindness
and gentleness with each of his patients.”
Place Dental a fun came into my life and left too quickly.
I will always cherish the Life Lesson he
“He made University Place Dental a fun place for both his team gave me,” added Davis. “It is because of
place for both his team and his patients,” him that I now promise to hold on tight
said Jamie Croft, dental hygienist. and his patients.” to the good stuff.” HDC
4679_02 Smiling Winter 09.indd 11 2/11/09 10:56:56 AM
Dentists Rank Heartland #1
in Quality Experience
The average American n 2007, the Dental Practice Group Association (DPGA)
spends more than 2,000
hours at work each year, polled the dentists working for each of its 13 member groups.
which equals about 35% A large majority—84%—of Heartland Dental Care (HDC)
of our waking days.*
dentists responded to the DPGA’s survey.**
In our individual
pursuits of happiness, When asked about their “current level of satisfaction with
it’s imperative that we Heartland Dental Care,” 89% of our dentists reported they are
are happy in our work,
where we work and with satisfied. And 91% of Heartland dentists would recommend
whom we work.
HDC to another dentist.
At HDC, we’re happy
to report that our dentists The combination of these two answers How does Heartland earn this top score?
rank Heartland highest creates our “Quality Experience” ranking of
in their satisfaction 90%, which was the highest of any of the 13 “We realize we are here to serve our
compared to what other other dental practice organizations participat- practices, not the other way around,” says
dentists say about their ing in the survey. Patrick C. Bauer, Executive Vice President
dental practice manage- and Chief Operating Officer of HDC. “If we
“We realize we are create a great work environment and a positive
experience for the dentist and practice staff,
here to serve our they can focus on patient care. This combina-
tion is the key to our success.”
practices, not the other HDC listens to our dentists and tries to cre-
ate and implement the performance systems,
way around.” training opportunities and rewards that will
help make their practices the best they can be.
The 174 HDC dentists provided surveyors
Patrick C. Bauer a variety of reasons for their happiness with
Executive Vice President HDC. Here are the top four reasons with
and Chief Operating Officer corroborating comments taken recently from
some of our dentists.
12 *According to the International Labor Organization
4679_02 Smiling Winter 09.indd 12 2/11/09 10:56:58 AM
· winTeR 09
“The most important
benefit I have gained was
the ability to work with a
mentor in the beginning
of my career.”
clinical Mentoring team: (clockwise from back left) Dr. O. Craig Shanteau,
Dr. Samson Liu, Dr. Gerald Awadzi and Dr. Anna Singh.
1 Ongoing Education
HDC has a multilevel educational program Another investment HDC makes in its “The clinical classes and
for dentists, hygienists and other practice team employees is through personal growth and training are great, but I
members designed to improve patient care and leadership training provided through the Bell especially appreciate the
clinical abilities, promote leadership or personal Leadership Institute at the University of North education I never received
growth and educate and align teams with HDC Carolina. in dental school: how to
systems and procedures for “world-class” Since 1972 the Bell Leadership Institute has run A Profitable Practice.”
practice performance. provided a sophisticated, talent-building leader-
“Heartland invests in its people and has since ship program devoted to creating excellence.
day one,” said Samson Liu, DDS, Vice President Led by Dr. Gerald D. Bell, a professor at UNC-
of Clinical Affairs of HDC and principal dentist Chapel Hill’s Kenan-Flagler Business School,
at Spring View Dental Care in Springfield, a psychologist and one of the highest-rated
Missouri. “Our people are our greatest asset resources on leadership in the United States and
and to build your company, you have to build abroad, this advanced training helps businesses
your people and yourself.” reach their highest potential by building leaders.
The one-on-one attention and “hands on” “Offering this opportunity for personal
training younger dentists receive through the growth has been one of our company’s greatest
Clinical Mentoring Team gives them confidence catalysts for growth,” added Rick Workman,
as well as increased knowledge and skill. This DMD, HDC Founder and Chief Executive Offi-
type of guidance is valuable in shortening the cer. “I’ve personally witnessed wonderful trans-
learning curve for the new practitioner and formations in people’s personal lives as well as
improving practice performance. their professional lives that have made all the
When we acquire a new practice or a new difference in building a successful practice and
dentist or hygienist joins our team, they begin a a truly happy individual.”
proven training schedule to help acquaint them
with our best practice management processes
and leadership skills. These classes help ensure For a complete list of
HDC practices provide the same “world-class” “Heartland Dental Care training opportunities
services across the United States. offered to our dentists
And this training is provided on an ongoing has made me 10 times the and practice staff, please
basis throughout their careers with HDC. As go to our website: www.
our clinicians reach “mastery level,” they are better doctor than I was HeartlandDentalCare.
given the opportunity to mentor other dentists com/ce.shtml.
at their own practices or through on-site visits. before I joined the company.”
** 174 of 210 HDC dentists responded. Of these 174 responding dentists, 35% had been with Heartland from one to three years, 13
24% less than one year, 21% from three to five years and 21% for more than five years.
4679_02 Smiling Winter 09.indd 13 2/11/09 10:57:00 AM
c o v e r s t o r Y · The Happiness Quotient
“At first I rebelled against the systems.
But, ironically, following consistent and
proven systems is what I needed and
now see the wisdom of.”
“I don’t have to be a CEO dentist. I can
focus on the dentistry and Heartland runs
the business side. If we just follow their
guidelines you’ll do great.”
“I’ve got access to products, insurance plans at
better rates, supplies, education and marketing,
etc. that a large corporation can offer along with
a philosophy that puts the doctor in as much
of a leadership role as wanted.”
The quotes called out in this
article were made anonymously
by HDC dentists polled for the
“Freedom.” “Freedom to focus on
my patients and provide
“This has been the perfect
stepping stone to retirement
“I appreciate the retirement
plan through ESOP and the
optimal care, not only with full practice value opportunity to purchase
without interference, but liquidation.” stock within this successful
with encouragement.” company.”
4679_02 Smiling Winter 09.indd 14 2/11/09 10:57:00 AM
· winTeR 09
2 Centralized Practice #
3 Excellent Compensation
Support and Benefits
HDC handles the details of practice manage- HDC puts all the pieces of the puzzle together “I wanted an organization
ment so you can focus on patient care. to help make each of our practices happy, that would value my team.”
Most dentists spend years in dental school to successful and profitable. The dentist and
learn the art of dentistry—not the art of order- the staff benefit from performance-based,
ing supplies, filing claims, paying bills, setting industry competitive salaries, bonus programs
up computers or buying advertising. and an Employee Stock Ownership Program.
The HDC dental practice model is dedicated “While we position the dentist as the
to helping you and your staff provide “world- practice leader, we also want each employee—
class” dentistry in a positive environment. An whether in the practice or at the home
important part of that equation is the variety office—to think and act like an owner,”
of day-to-day support and training we give explained Bauer.
our dentists. “We have found that it very positively
From our home office in Effingham, Illinois, affects customer care and their motivation
and through our field administrators, HDC to succeed. This is the key to each practice
provides a variety of services for you: and our entire company being successful.”
• Negotiating best • Installing and maintain- “Employee ownership makes the concepts
prices and purchasing ing computer and we teach at the clinical and professional
supplies, equipment telephone equipment development classes even more relevant,”
and lab services and software added Julie Thomas, RDH, Vice President
• Hiring and resolving • Reporting financial and of Operations for HDC.
personnel issues production indicators “You see an immediate change in attitude
• Administrating ben- • Surveying patients and greater attention to details—from saving
efits, payroll, insurance for performance and money, learning processes, checking reports,
and other financial improvement plans to better communication with their patients
compensations (401K and rewards
and team members.”
and Employee Stock
• Advertising and “Being a vested owner gives us all a For more information on
vested interest in providing customer what HDC can do for
• Accounting services to creation and
collect reimbursement implementation service, communication and care that is you and your practice,
and pay vendors world class,” said O. Craig Shanteau, DDS, please call our recruiting
• Training and develop-
• Negotiating insurance ment programs for Chief Clinical Officer. “Obviously that or development teams
company relationships clinical and personal leads to exceptional dental services and at 217-540-5100.
and reimbursement growth more satisfied customers.”
4679_02 Smiling Winter 09.indd 15 2/11/09 10:57:00 AM
c o v e r s t o r Y · The Happiness Quotient
4 Practice Ownership
at Less Risk
“Couldn’t have done this, Dentists come to HDC early in their careers so “Every situation and practice is
made such a profitable they can enjoy the rewards of practice owner-
practice, on my own right ship without the debt and pressure of running a different,” said Justin Wendling,
out of school especially business. More seasoned dentists come to HDC
with the debt I had.” as an exit strategy. Both groups receive the HDC’s Director of Acquisitions
security they are looking for.
“I feel like I have the HDC has an aggressive growth schedule and and Development. “We have
benefits of practice is planning to add at least two to three dozen
ownership without the offices in 2009 and expand into more states. purchased smaller practices in
headaches and debt.” Although we look at each opportunity
individually, HDC looks for these general strategic locations with the right
characteristics in a practice we are considering
for purchase: dentist and team.”
• Five chairs
• $1 million in annual revenue
• Doctor(s) want to stay with the practice at Director of Acquisitions
least two years and Development
“KNowLedge and growth are the best
things I’ve gained: growth in dental knowledge,
personal growth for my family and professional
growth as a leader.”
4679_02 Smiling Winter 09.indd 16 2/11/09 10:57:00 AM
· winTeR 09
hen Dr. John Douglass was ready to “Most dentists practice in isolation in the
sell his practice and begin looking offices trying to resolve their problems alone.
toward retirement, he didn’t know At Heartland I’ve found a positive group of
anything about Heartland. But the people who say ‘Call me anytime,’ and I do!”
more he investigated he found a community of “Plus, at Heartland, I can keep practicing as
dentists and professionals at Heartland who long as I’d like,” Dr. Douglass added. “It was a
were interested in helping him make his practice great relief to sell to Heartland, gain a commu-
the best it could be and also in improving the nity of professionals I now call my friends, and
dentistry profession. know that my patients will be in good hands.”
John Douglass, DDS, Crossroads Family Dentistry, Nashville, Tennessee
HDC will also set up de novo practices if The recruitment department has constant
we can’t find a practice to buy in a desirable demand because dentists are needed as addi-
location. Often we work with a current HDC tions to successful offices as well as new start-
dentist interested in moving to the new area ups to meet the company’s growth demands.
with the goal of growing an office. “Meeting the demands of our expansion is a
Younger or newly graduated dentists have great problem to have,” says Nancy Pals,
their own reasons for coming to HDC. Corporate Recruiting Manager. “We have a
“I came for the stability,” said Ana Paula steady list of openings and try to place dentists
Ferraz, DMD, a recent graduate of the Nova where or near where they want to live.”
Southeastern University College of Dental Next to clinical proficiency and licensing, the
Medicine. “I knew I couldn’t afford to start most important characteristics we are looking
my own practice immediately because of all for in a new or inexperienced dentist is coach-
the school loans.” ability and the desire to be successful.
Dr. Ferraz commented that once she came to If they want to run a successful practice and
HDC, the contrast between her work day and gain the benefits of that success, they need to
her former classmates’ was quite different. be open to learn and believe that we can teach
“I’m learning everything I need to know to them. It’s as simple as that. All of our current
run a successful practice, plus getting to work doctors and team members have experienced
on a variety of clinical cases with a great men- the truth of this statement and know that,
tor,” she said. “Looking back I definitely made together, we can achieve anything.
the right decision in coming to Heartland.”
And Many More…
“We have a steady list
There were many more reasons HDC dentists
of openings and try to love Heartland listed in the commentary To learn more about
for this survey, like modern facilities and affiliating with HDC,
place dentists where technology support, quality assurance systems call our recruiting or
or near where they and professional practice marketing to mention development teams at
only a few. 217-540-5100, or check
want to live.” If one of these reasons resonates with you, out our website at www.
we hope you’ll consider being a part of HeartlandDentalCare.
Nancy Pals Heartland Dental Care. com.
Corporate Recruiting Manager You’ll be in good company. HDC
4679_02 Smiling Winter 09.indd 17 2/11/09 10:57:01 AM
Real-World Experience Key in
NYU College of Dentistry Study
When one of the country’s most The Trans-PBRN National study, which
prestigious universities called with an PEARL is directing on osteonecrosis of
opportunity to participate in one of its the jaw (ONJ) examines an issue that “Today, with oral and systemic health
most important studies, Heartland should be of concern to every dentist: increasingly seen as being interconnected,
Dental Care (HDC) said, “Yes!” Do patients who use bisphosphonate it’s essential that every practitioner
“It’s certainly a feather in our cap to be drugs for osteoporosis and bone understand the relationship between
selected as the only practice management tumor treatment risk developing ONJ, dental treatment and his or her patient’s
group ever invited to participate in this and do certain oral surgery procedures entire physiology,” said O. Craig
study by NYU (New York University),” (such as tooth extraction) pose an Shanteau, DDS, and Chief Clinical
said Julie Thomas, RDH, Vice President added risk of ONJ for these patients? Officer at HDC. “This study will help
of Operations of HDC. “More impor- each of us better anticipate and manage
tantly, it’s an opportunity to contribute our patients’ needs.”
our experience to the dental community The “real-world” experiences HDC This study is conducted through
and increase the community’s knowledge dentists provide are integral to imple- NYU College of Dentistry’s PEARL
on dental care.” menting the results of clinical studies to Network, which provides an infrastruc-
Academic studies usually prefer the various practice settings. The clinical ture to perform research that will
single practitioners for study sites and outcome of a Trans-PBRN National answer the questions facing general
rarely engage large dental practice study looking at dental risk factors for dental practitioners in the routine care
management groups. But NYU’s PEARL ONJ will affect HDC dentists on how of their patients. Their goal is to bridge
(Practitioners Engaged in Applied they treat patients with ONJ. HDC the gap between practicing dentists and
Research and Learning) Network inter- dentists can be involved in a number of academia, and it could transform the
viewed and vetted a variety of ongoing PEARL PBRN studies including way dentistry is practiced. HDC
dental practice management groups. the treatment of deep caries, post-
“We were very impressed with the endodontic treatment (five-year) and
caliber of the practitioners and the assessment of teeth, analgesic study for “It’s an opportunity to
priority Heartland places on education,” dental procedures and a randomized contribute our experience
said Frederick Curro, DMD, PhD, and controlled clinical trial on non-carious
PEARL Network Director of Recruit- cervical lesions. to the dental community.”
ment. This is also supported by the PEARL HDC dentists will also benefit by
Executive Management Team made up learning the best practices for their
of Drs. Ron Craig, Van Thompson and patients who undergo treatments
Frederick Curro. evaluated in one of these clinical studies.
“Our studies need the bolus of Participation in one of these clinical
patients and experience that a large studies sets HDC dentists on a path
dental practice management company to participate in other studies.
can give us. Heartland is the best option As the population ages, the percentage Julie Thomas, RDH, Vice President
to extend our reach and provide valu- of dental patients taking bisphosphonate of Operations, oversees HDC’s
able case studies to validate our work,” drugs—particularly women suffering relationship with New York University
added Dr. Curro. from osteoporosis—is growing. and our part in this study.
4679_02 Smiling Winter 09.indd 18 2/11/09 10:57:01 AM
A N A f f i L i At i o N s t o r Y · winTeR 09
Heartland Eases Successful Dentist’s
“we’ve all stretched our wings and improved.”
Dr . R ebecc a Ba rton bu ilt h e r
dental practice on a simple motto: If
you do the best for your patients, the
business side will take care of itself.
This maxim has served her well
through the past 24 years while she Rebecca Barton, DMD, is the
built her single-doctor practice into principal dentist at Farmington Dental
a million dollar business with a great Centre of Germantown, Tennessee.
team, strong community ties and
wonderful patients. “All in all the whole team has adapted
As she and her husband began to plan well to all of the changes. It’s been
for their retirements, her main concern an opportunity for all of us to grow
was who would care for her patients. professionally and personally. From the
When her business broker suggested various clinical and leadership seminars
she sell her practice to a dental manage- and practices to Heartland’s constant
ment company, Dr. Barton was less promotion of positive attitudes—we’ve
than enthused. all stretched our wings and improved.”
“But luckily he was persistent that I Dr. Barton found the perfect fit with
check Heartland out, and I’m glad I did.” Heartland.
Dr. Barton conducted her own inves- Dr. Barton was also complimentary of Our business model matched her
tigation. “I called a friend from dental everyone she’s met at Heartland. desires for the practice, and it has
school who had previously worked for “The professionalism and exactness allowed her to plan a gradual transition
Heartland and got the names of several of the home office support team—from into retirement in a few years.
current and former Heartland dentists. tech support to the supplies team and es- “Now I’m free to simply provide great
Each one had positive reports about the pecially my field administration contacts, dental care for my patients while Heart-
organization and its operations and told Wanda Pickens and Sharon Fennell—has land handles all the business aspects of
me that Heartland was different from been impressive. I’m very appreciative of my building and the practice. That’s a
other dental practice management Wanda and Sharon’s experience, business great solution for me, my team and
companies,” she said. acumen and patience.” especially the patients.” HDC
The first difference that impressed her Of course, parts of the transition have
was the professionalism of her initial been challenging. Getting a new phone If you’re looking for a retirement solution,
contact, Roger Childerson, Acquisitions system and computers as well as differ- contact our affiliation and development
Coordinator. ent reports and new business practices team at 877-903-6427. Roger, John
“After talking with Roger for just can be very daunting for anyone. Collier or Justin Wendling will show you
15 minutes, I was impressed by his But Dr. Barton says the transition has the Heartland answer.
professionalism and business insight,” been a success because the Heartland
she added. “I knew he understood the team has presented these changes in an
business and my practice simply from orderly and gradual fashion and not just
the questions he asked me.” in one overwhelming wave.
4679_02 Smiling Winter 09.indd 19 2/11/09 10:57:02 AM
r e wAr d s & AwAr d s
President’s Club members join Heartland Dental Care executives on a luxurious trip
to Iberostar Grand Hotel Paraiso on the Riviera Maya.
A Brief Respite H e a rt l a n d De n ta l C a r e ( H DC ) has chartered an impressive
course on its “Journey of a Lifetime.” Our path is one of mastery and
Along the Journey commitment while daily providing lifetime care, professional excellence
and personal attention to our patients.
By following our mission, we’ve set a course for change in the dental
of a Lifetime industry and are proud of the successes we realized in 2008.
C ONG R AT U L AT ION S to The 2008 President’s Club
Dr. Jon Lindsay Dr. Haroon Randhawa
Dr. Tom Ringenberg
Dr. Fran Adkins Dr. Kathleen Foster Dr. Brian Link Dr. Scott Ritchhart
Dr. Joachim Ajala Dr. Julie Galloway Dr. Samson Liu Dr. Michael Schroeder
Dr. Gerald Awadzi Dr. Bradley Gray Dr. Judy LoSecco Dr. O. Craig Shanteau
Dr. Dwayne Bacchus Dr. William Greider Dr. Jeffrey Lowery Dr. Shahid Sharar
Dr. Colleen Baines Dr. Elena Gutu Dr. Scott Mahlin Dr. Brandon Sims
Dr. Jameson Baumgarten Dr. William Harris Dr. Venu Maturi Dr. Anna Singh
Dr. Amy Becker Dr. Vinh Hick Dr. Scott Moore Dr. Tracey Smith
Dr. William Bloink Dr. Jason Howell Dr. Qais Musmar Dr. John Speegle
Dr. Grace Cheng Dr. Oluleke Jeboda Dr. Frank Nelson Dr. Jordan Spencer
Dr. Angela Coleman Dr. Heather Jones Dr. Truyen Nguyen Dr. Veronica Thompson
Dr. Charles Conley Dr. Matt Kasiar Dr. Evelyn Ofili Dr. D. Jason Turner
Dr. Vu Dang Dr. Jennifer Kloboves Dr. Wayne Olges Dr. Keith Wilcox
Dr. William Darroca Dr. Mark Kucharczyk Dr. Patrick O'Malley Dr. Charles Williams
Dr. Thomas Devlin Dr. Jackson Kuo Dr. Gustavo Parajon Dr. Alexander Wojtyna
Dr. Mark Faught Dr. James LaRocco Dr. Susan Patel Dr. Yudong Xu
Dr. James Fetsch Dr. Timothy Larson Dr. Kevin Pierce Dr. Jim Yu
Dr. Thomas Fonner Dr. Michael Laughlin Dr. Mystie Pieters Dr. Rich Zullo
4679_02 Smiling Winter 09.indd 20 2/11/09 10:57:03 AM
Talking to Your Patients about Periodontal Disease
eriodontal disease is massively Why do i need this treated? Finally, it is imperative that everybody in the
under-treated in the United states, Left untreated, periodontal disease can lead office describes the treatment in the same
and unfortunately this leads to to gum surgery, the loss of teeth, bad breath, way. if the hygienist calls it srP, the dentist
patient confusion, as they don’t know much or systemic problems. calls it gum therapy, and the front desk calls
about this destructive infection. When it a deep cleaning the patient will think they
discussing periodontal disease and the How do we treat it? need three procedures. one favorite is to
treatment necessary, it is important to We will treat it mechanically with a non- call it "non-surgical periodontal therapy."
keep it as simple as possible for patients. surgical procedure called scaling & root
it is also important to understand what the planing, chemically with a locally administered By keeping the discussion short and simple
patient may be thinking. Generally, most antibiotic, and ongoing with regular three our patients will better understand the need
patients have four questions that we should month visits to the dental office. for treatment and be more accepting of the
be prepared to answer. Here are those treatment plan. always remember, very few
questions with suggested answers. the first and fourth answers can be educated patients will choose to leave an
used verbatim. However, the second active bacterial infection in their mouth.
What is periodontal disease? and third answers are best tailored to a
Periodontal disease is a chronic, non-curable, patient’s individual situation. also, when
bacterial infection. discussing systemic links, try to use ones
that are relevant to that patient. letting
Why do i have it? the patient know every systemic link we
It could be caused by lack of proper hygiene can think of may overload them and lead
(brushing and flossing), genetic predisposition, to paralysis by analysis.
infrequent visits to the dental office, systemic
factors, or tobacco use. This message provided by Arestin® a product of OraPharma, Inc. for the treatment of periodontal disease.
“We’re happy to share the benefits The pinnacle of their recognition is
of a successful company with all of our joining together for an all-inclusive trip
employees,” said Rick Workman, DMD, to a luxurious tropical resort where
Founder and Chief Executive Officer of they share fellowship with other achievers,
HDC. “We especially enjoy rewarding Dr. Workman and special guests.
and recognizing our dentists who have The four-day trip includes banquets
outstanding practices and outstanding along with a unique travel experience
successes.” coordinated by our travel experts from
Best of the Best By being a part of this distinguished
group, they make this brief stop on
Tapped for Annual HDC’s “Journey of a Lifetime” a
memorable one. It’s a moment in time
President’s Club to say “Thanks” to these special people
for the things they do to make HDC
This March, approximately 90 of the leader in the dental industry.
HDC’s dentists and executive leaders Won’t you join us for the next journey?
As the leaders of HDC’s 230 practices will gather on the Mexican Riviera to HDC
across the United States, our dentists’ celebrate the accomplishments and
dedication and leadership have made success of 2008. To find out more about affiliating with
these achievements possible. Their faith- The doctors selected for this honor HDC, call our recruiting or develop-
fulness to our mission paves the way for certainly contribute to the company’s ment teams at 217-540-5100, or
us to continue on this journey. It is the income through the year, but the major- check out our website at www.Heart
personal best they give day in and day ity also provide valuable mentorship landDentalCare.com.
out as patient advocates and practice to newer dentists and team members
leaders that keeps us on course. and promote HDC’s values and mission.
To celebrate the “best of the best,” (For complete qualifying and recogni-
HDC began the President’s Club Award tion information, visit www.HDC
several years ago. presidentsclub.com.)
4679_02 Smiling Winter 09.indd 21 2/11/09 10:57:04 AM
r e wAr d s & AwAr d s
The Employee Who Thinks
Like an Owner
An Added Benefit of Heartland’s
Employee Stock Ownership Plan
While the company has been very successful
and the ESOP coffers have been healthy, ESOP
also netted an even greater result for HDC:
The employee who thinks like an owner.
The company’s strong cultural philosophy
to “do the right thing for the right reason,”
attracts the individual with integrity who is
respectful of this commitment to our patients.
So this benefit is also a strong motivator.
“I had only been at Heartland a few weeks,
when I was struck by how many times I heard
front line team members talk about how the
h e n H e a rt l a n d D e n ta l C a r e money they saved by finding a new vendor or
better process went straight to the ESOP,”
(HDC) instituted the Employee Stock said Susan Jennings, HDC’s new Director
Ownership Plan (ESOP) in 2004, of Marketing.
“I do not know of another company in the
our goal was to create an opportunity for ALL dental industry that offers this benefit,” said
Chad Thompson, Vice President of Admin-
employees to enjoy whatever financial successes istration. “In fact, it’s rare in any business
the company realizes. anywhere. But if they knew how much it would
benefit their operations, more companies would
adopt the program.”
When every person in the company benefits
The employee directly from the performance of the company,
they are engaged in every way:
• All employees are more diligent about their
verY uNique performance.
to Heartland. • All employees are more responsible about
their spending or purchasing.
• All employees are more supportive and positive
team members for each other.
“I love the fact that our practice reception-
ist is just as invested in the company as I am,”
said John Douglass, DDS, at Crossroads Family
Dental in Nashville, Tennessee.
“I believe it makes all of our co-workers eager
to go above and beyond whenever that duty
calls to serve our patients. This helps make
my practice and my company successful and a
world-class customer service provider.”
4679_02 Smiling Winter 09.indd 22 2/11/09 10:57:05 AM
· winTeR 09
FAQs about ESOP
What is an ESOP?
An Employee Stock Ownership Plan is like a retirement plan
that holds the company stock, much like a trust fund. It is
regulated by the United States Internal Revenue Service and the
Department of Labor. It is also independently appraised each
year and is overseen by an independent trustee (Northstar).
HDC worked with a capital investment firm to find the maxi-
mum value of our company. With their help, we were able to
find the highest valuation in the marketplace.
How does the ESOP work?
HDC secured a loan for the ESOP to purchase approximately
27% of our company. As this debt gets paid down, shares are
allocated to all shareholders. Shareholders are defined as all Are employees getting something for
eligible employees of an ESOP practice who were employed as
of December 31, 2003.
nothing with ESOP?
Yes and no. Yes in that employees will not invest any of
How do employees benefit from the ESOP? their own finances to receive their ESOP benefits. But, no, in
that they will still have to work to grow their offices and fulfill
The employee’s economic benefit is based on the company’s the vesting schedule to receive their maximum benefits.
performance, i.e. the more profits that are generated, the greater
the contributions to the employee’s retirement. Employees can
increase their benefit by continuing to help grow our individual
How has the ESOP performed so far?
practices. Our goal is to transfer 100% of the ownership to
On average over the last three years, participants have
received a distribution equal to 22% of their annual income
each year. The certificate of valuation and distribution for
When do employees receive their 2008 is yet to be determined by the third-party auditors and
At the last valuation, the ESOP Trust was worth
The amount of an employee’s payout will be based on the approximately $100 million—half of which has already been
number of shares that have been allocated to their individual transferred to employees’ accounts.
retirement account and the stock value at that time. Vesting is
a process where employees gain more ownership of their shares How is the ESOP doing this year?
after specified years of service. The ESOP has a seven-year
graduated vesting schedule. (Three years of service equals 20% The third-party administrator and HDC’s financial team are
vested; four years = 40%; five years = 60%; six years = 80%; working to prepare the valuation and presentation for 2008.
and seven years = 100%.) Look for announcements in HDC media and at Home Office
If an employee leaves the company before they are fully vest- Huddle presentations and practice meetings. HDC
ed, the amount of their payout and when they will receive it will
be determined by the distribution regulations established by the To talk to an HDC recruiter about your opportunity to join a
ESOP guidelines. Also any forfeited balances are not retained Heartland team, call toll-free 888-999-3661 and speak with
by the company. These are re-distributed among the employees Greg Taylor, Meredith Fulton, Nancy Pals or Scott Wiedman.
still in the program.
4679_02 Smiling Winter 09.indd 23 2/11/09 10:57:06 AM
coMMuNit Y Activities
Smiles for Miles
Improving the dental health in the communities we serve is one of the
goals of Heartland Dental Care (HDC). Our team members have taken that
goal to heart and expanded it to include other opportunities to give back
through the year and make a positive difference in their communities.
Here are just a few recent examples.
Nine HDC practices in south Florida
sponsored the first annual Oral Cancer
Awareness Walk at Siesta Key Beach.
Nearly 100 people enjoyed the walk, which
also promoted better oral health through
oral cancer screenings.
Chela Latch, age nine, received free dental The team at Smile Design Dental Center of Lila Rennels (seated) was one of 14
care at 21st Century Dental on Lincoln O’Fallon, Missouri, visited the local Curves residents of Peterson Health Care who
Avenue in Charleston, Illinois. Latch, facility to help educate their visitors about received a free oral cancer screening from
pictured with dental assistant Dee Cox, oral cancer and smile-healthy choices. the dental team at Coles County Family
was one of 39 children who received free Dental Care. The team also gave mouth
dental care from Dr. Spencer and the team and tooth care products to all
in September. of the residents.
4679_02 Smiling Winter 09.indd 24 2/11/09 10:57:09 AM
· winTeR 09
Dr. Frederickson and the team at Affordable
Dentistry Today in Columbia, Illinois, participated
in the Columbia Days Parade.
Dr. Kaiser of Heartland Family Dental Care and Dr. Link of
Effingham Dental Group brought their two practices together to
sponsor the children’s art show with the Effingham Art Guild.
Dr. John Hamblin and team at Sullivan The HDC home office in Effingham, Lily Isaac, age five, received instruction
Family Dentistry in Sullivan, Missouri, Illinois, recently donated $1,150 to the Lake from dental assistant Jamee Collins on
performed more than 50 ViziLite Plus® oral Land College Foundation Dental Outreach proper teeth brushing. Isaac was one of
cancer screenings at a health fair hosted by Program. This donation will be used by several children who received free dental
the local hospital this past November. the college’s dental hygiene students for service from Dr. Xu and team at Illini
a mission trip to provide dental care and Dental Care in Champaign, Illinois.
oral health education to the people of the
4679_02 Smiling Winter 09.indd 25 2/11/09 10:57:14 AM
froM the heArt · winTeR 09
From the Heart
A Message from Dr. Rick Workman, Our Founder and Chief Executive Officer
As I reflect upon all the accomplishments and We will continue to invest in our great-
est asset, our people, with more clinical
experiences our company has seen this past year, and leadership learning opportunities.
We are excited to have Dr. Gordon
I am amazed and thankful for so many things. Christensen on schedule to lead a Hands
On clinic for us.
e’ve opened nine new practices I am humbled and grateful we are able We will continue looking for partners
and purchased 17 more to take to give back to our communities in such like McKinneyDentist.com who are say-
Heartland into new states. meaningful ways. Through Give Kids A ing “yes” to every day and to the future.
Our new partnership with Code Smile day, free services for nursing home We will look for technology that offers
Hennessy & Simmons LLC, a private residents, oral cancer screenings and even greater care for our patients.
equity firm, is helping us grow to the many other activities, we estimate that We will look for business partners
next level. We are pleased they have in-kind and monetary donations across who see the possiblities in partnering
invested their faith, time and capital in Heartland continues to total more than with a positive company that does the
the people of Heartland. $500,000 in the past few years. right things for the right reasons.
This year our doctors and team mem- A number of Heartland doctors You can tell that I am excited about
bers took advantage of more than 25,000 and team members take health care to what the future holds for Heartland and
hours of clinical and leadership educa- needy people all over the world through its people.
tion. From life and leadership workshops mission trips to places in Africa, South We hope you are, too!
to Hands On clinics with some of our America and Mexico. I am awed by their With all that occurs day after day in
industry’s most respected professionals. compassion and feel blessed to work each of our lives, we continue on our
Our commitment to our patients drives with them. mission to live with commitment. And
our desire to excel in personal attention Technology has helped us improve the people of Heartland are committed
and professional experience. patient care in tremendous ways this year. to going into the next year with open
We are committed to the practitioners We should complete the upgrading of all hearts and open minds to the endless
of tomorrow through new teaching, re- of our practices to Kodak Digital Radiog- possibilities that await.
search and funding relationships estab- raphy systems by first quarter 2010.
lished this year with some of the nation’s The year ahead holds one guarantee:
most prestigious dental schools: namely Change! Change is nothing new to us—
New York University and the University we just call it “refining.”
of Louisville. We expect to announce We have been refining our business
more later this year. model for more than 25 years. While
most people fear and resist change, we
know that if we sit still for just a mo-
ment, think about what’s around the cor-
We have been refining ner and adjust, we will be fine and might
even be better. So Heartland people will
our business model with refine our course and sail into the future.
In the coming year, we see contin-
the horizon for more ued opportunities for growth. As the
economy shifts, we look for synergies Rick Workman, DMD
than 25 years. with other dentists and businesses. Founder and CEO
4679_02 Smiling Winter 09.indd 26 2/11/09 10:57:16 AM
4679_02 Smiling Winter 09.indd 27 2/11/09 10:57:18 AM
1200 Network Centre Drive
Effingham, IL 62401
2 17 - 5 4 0-5 100
w w w. H e ar tl an dDent a lCa re.c om
Heartland Dental Care
2009 Doctor and Team Member Course Dates
January Sep tember Dental University: Mastery
Open to all practice team members. This two-day
Doctor Leadership 6— Doctor Leadership 2—
mastery class parallels the team member’s career
Hands On Mentor Workshop Crown and Bridge
role: business assistant, dental assistant, hygienist,
January 9 and 10 Speaker: Dr. Ara Nazarian
home office support. Achieving mastery in indi-
January 16 and 17 September 11 and 12
vidual career roles will be the focus. Education is
September 18 and 19
intensified to advance the knowledge, understand-
Aesthetic Continuum Lecture
O c tober ing and performance level of the various tasks of
January 30 and 31
each team member’s role.
Doctor Leadership 3—
March Endodontics Dental University: Communication
Aesthetic Continuum Prep Speaker: Dr. George Bruder Open to all practice team members. Learning how
March 20 and 21 October 2 and 3 to communicate with patients and team members
October 9 and 10 is the focus of this two-day course. Implementing
communication skills is a vital part of practice and
Aesthetic Continuum Seat November
team member success. The whole team will reap
April 17 and 18 Doctor Leadership 4— the benefits of this course. Whole practice teams
Oral Surgery new to Heartland will be encouraged to attend
July Speaker: Dr. Karl Koerner together.
Doctor Dental University November 6 and 7
July 15, 16, 17 and 18 November 13 and 14 Dental University: Business of Dentistry
Open to all practice team members. Having mas-
Endodontic Rotary — December tered your career role and communication skills,
Hands On Course Doctor Leadership 5— you are ready to continue broadening your focus
Speaker: Dr. George Bruder Multidisciplinary on the business of the dental practice. Modeled
July 17 and 18 Speaker: Dr. Gordon Christensen after our “Task A” and “THRIVE” concepts, this
December 18 and 19 two-day course will add a new level of experience
Augus t by utilizing various reports and trends to improve
Doctor Leadership 1— your practice, strengthen team building skills and
Microdentistry developing SMART action plans to help take your
August 7 and 8 practice to the next level.
August 14 and 15
doctor Leadership enrollment: heartland doctors may sign up via your online connection with hdc events. Non-heartland dentists may be able
to attend if room is available. contact greg taylor at 888-999-3661 or roger childerson at 877-903-6427 for class availability.
dental university classes are free for all heartland team members. find times and locations and sign up via your online hdc events connection.
4679_02 Smiling Winter 09.indd 28 2/11/09 10:57:18 AM