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Many can’t or shouldn’t use it for health reasons (pregnant, children, former or current substance abusers, diabetics, multiple medications, handicapped, cancer patients, cosmetic, halitosis, perio considerations).
It dries the mouth and BURNS!
It may shrink composite resin restorations.
It may degrade cement/bonding agents used to cement veneers, crowns and other restorations.
It may increase the possibility of oral and pharyngeal cancer.
“ Dr. Smith, the average office is close to or higher than 70% overhead. So in order to PROFIT an extra $30,000 this year, you would need to PRODUCE another $100,000 in dentistry. That means more procedures, more time in the office, and probably many more new patients. I can show you how to do that without seeing any additional people , just by customizing your current patient’s home-care based on their tx plan! You are already providing instructions…just not making specific recommendations. This is very simple to do and doesn’t take up any more time .”
Do You Have a Structured Perio/Soft Tissue Program in the Office Right Now?
-> Tell me a bit about it…do you normally prescribe anything for them, provide adjunctive therapy?
-> Overall, how is it working out for you?
-> What do you recommend for long- term home care AFTER they are out of active therapy?
What if the Office is Already “Selling” Another Product???
Great news! Why?
Do NOT bash the product! Why not?
Find out the following …
1. What attracted them to the product?
Ask: “Why did you choose Breath Rx?”
How is it working out for you?
Let them tell you good and bad…LISTEN!
3. What types of patients are you recommending _________ to?
It is better to have them use $100 Oxy AND also carry Breath Rx than to try and prove to them (and argue) that Breath Rx is a bad choice!
They will use more products after they get the product in the office. In fact, they will probably use the products for their periodontal program once they have confidence in it, and you NEVER had to get into long discussions about studies and science.
Have them try personally or do their own clinical comparison. Forget about patients and ask THEM to “evaluate” it. When they say they like it.
“ Don’t you think your patients would want to use what you would/are using?”
All indications are that, in the near future, dental offices will not only retail A product, but retail SEVERAL product lines.
They may actually use Breath Rx or Tooth and Gum Tonic as their hygiene/perio products of choice, BUT want their patients to use those products in our OxyCare 3000 irrigator, and order 15 irrigators monthly! Isn’t that ok???
Some offices may be pro-fluoride and only want to order our fluoridated products. This is ok as well.
When Speaking to RDH’s About the Clinical Program:
Have them evaluate (sample) at home!
WHY? 3 reasons:
Emphasize they’ll get a piece in office sales
Set the stage for outside dental income/their own dental business when they see how well the product works
“ There are TWO ASPECTS to Oxyfresh --- in office passive income by dispensing customized home care to patients which requires no additional dentistry or chair time, and an optional additional outside of office permanent royalty income from referring colleagues and others to the program. Is that something that might be of interest to you? Great. Let’s focus first on getting the clinical program successful.”
“ Do you ever share ideas or programs with colleagues at study clubs, conferences or email groups? When you see how well Oxyfresh works in your office, and tell others about it, Oxyfresh will pay you once they start ordering Oxyfresh based on your recommendation! There is a booklet that describes all of this if you are interested in just taking a look…”
Why DENTISTS Might Look at the NWM Opportunity:
Consultants are making it very clear that even a $ 1,000,000 “nest egg” isn’t enough to retire on!
Traditional supplemental income sources are not currently doing well.
Many would like to “break up the monotony” of being in the office all the time.
Dentists are realizing they are naturally networking with colleagues via technology and conferences.
Why HYGIENISTS Might Look at the NWM Opportunity:
1/3 fantasize about another career.
61% do NOT earn commissions or bonuses in the office.
1 in 15 surveyed already have left clinical hygiene.
Most do NOT have adequate retirement plan.
Most do NOT want to work clinical hygiene f/t.
Limited p/t dental-related income opportunities offered.