New dentists are much more likely to cite a flexible schedule and ability to earn a living than more established dentists citing independence and working with one’s hands.
Selling Across Generations by Marilyn Moats Kennedy 2005 Cheap, cheap, cheap Cost plus Take the lowest bidder Variable price Good price / reasonable Netster Age 20-29 Buster Age 30-39 Cusper Age 40-48 Boomer Age 49-62 Pre-Boomer Age 63+ Buy used Don’t pay for prestige Don’t care who has what Marquee names only Take a chance on a newcomer Detail me, too Tell me every detail How do I know it’s true Tell me quick and true Logical explanations Just enough Less is more Too much means too complicated More is better More is excess Quality lasts Does quality meet my expectations? What is quality? Prove it is the best I am an excellent judge of quality Facts and “cool kid” referrals Facts and peer referrals Who else bought it? Why? Who else has bought it? Just the facts
Generation - Early “ In their late 20’s to early 30’s, most dentists are learning the business side of dentistry, setting up practice, and grappling with all of the anxieties that go along with that.”
Generation - Middle “ In their mid 30’s to early 40’s, they become focused on growing the business and making a good living.”
Generation – Late Middle “ Forty five (45) seems to be the magic age when dentists finally come out of the trenches, begin to focus on running (rather than growing) the business.”
Tooth Alignment and Caries Control Dentistry Now … Cutting Edge CA ries M anagement B y R isk A ssessment (CAMBRA) represents a paradigm shift in the management of3 dental decay. It treats dental caries as an infectious disease that is curable and preventable.
“ We can’t solve problems by using the same kind of thinking we used when we created them.”
Hope for the Future The future has several names. For the weak it is impossible, For the fainthearted it is unknown, For the thoughtful and valiant it is ideal, The challenge is urgent, the task is large. The time is now. Victor Hugo