Software Development Branding Dennis Stevenson June 20, 2008
Personal Brand Exercise <ul><li>Single, simple statement that represents my values and what I seek to do at work. </li></u...
Personal Brand Exercise <ul><li>Format: </li></ul><ul><ul><li>“I < create some sort of value > by < taking one or more act...
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Software Development Organization Branding

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A guide to initiate a branding discovery exercise within a software development organization.

Published in: Business, Technology
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Software Development Organization Branding

  1. 1. Software Development Branding Dennis Stevenson June 20, 2008
  2. 2. Personal Brand Exercise <ul><li>Single, simple statement that represents my values and what I seek to do at work. </li></ul><ul><li>Always assumes value </li></ul><ul><li>Always written positively </li></ul><ul><li>What do I love to do? </li></ul><ul><li>What motivates me and makes me excited? </li></ul><ul><li>Is not an “activity description”. </li></ul>
  3. 3. Personal Brand Exercise <ul><li>Format: </li></ul><ul><ul><li>“I < create some sort of value > by < taking one or more actions >. </li></ul></ul><ul><li>My example: </li></ul><ul><ul><li>I create powerful teams by engaging people and applying technology. </li></ul></ul>

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