    Why do you have to drive all over     town just to get three estimates to           fix your stupid dent?
“Jeepers! You want howmuch just to fix mydinged door?”
“Hah!”             In the year 2011             why on Earth wouldn’t             you use the Internet             to help...
With DentBetty, simply:   1.  Upload a couple of photos of your car’s       cosmetic damage.   2.  Receive up to 7 competi...
World’s #1 Virtual Hub               for Cosmetic Repair Estimates                         By Photo                     “I...
I ncredible Convenience       Best Prices           Top Quality Service    
Easy Lead Gen       Blazing Fast Estimates      Higher Customer           Satisfaction Cost Effective Manner   to Embrace ...
More Customers!
Neutral, Fair Marketplace                      ompetition limited to 7 bids max (only 3 nearby)          C          re-Scr...
    Total Collision Repair: $36 billion    Paint and Body: $10 billion    Cosmetic Repairs Only (out of pocket): $3-5 b...
      $500/year subscription fee          * 10,000 shops            = $5M/year     (Point of reference: #3 Estimation ...
Transaction Fees   $10 - $50/winBettynet           $50k/monthSponsorshipsWWW                 On scaleSponsorshipsFBRS     ...
    Average Repair Cost: Assume $1,000 on DB    Value of a Lead:         $1,000 @ 5%=> $50        + $10 Estimated NPV of...
Medium                      Acquisition cost/customerPartnerships (insurance                 $0companies, car washes,autom...
    2011/2012 - - Phase 1: “EMBRACE”         Refine & iterate launch services         Build out channel to thousands of...
"DentBetty is easily something we could see becomingvery popular among car owners." (9/30/10)
2008  Inception  1st investor  Prototype  Build      2009                 Launch: SF and Boston                 99 s...
RAMP UP2011 Development Goals    2011 Market Milestones  Brand scrub              Bettynet 1000: 50+  Complete v3 & pol...
     Andrew Mann, Founder and CEO     Alec Murray, President and COO     Noel Vaughn, Lead Developer      Jim Jordan, V...
Mann: Seasoned Entrepreneur. Prior to founding           Jordan: Industry Leader. 30+ years automotive             Lee: UI...
    $2 million raise at $5M pre-money    Use: Grow headcount to 10 FTE               Roll-out Network and Profit Engine ...
    Video of auto body shop owner    Video of consumer
Dentbettypdf20101223
Dentbettypdf20101223
Dentbettypdf20101223
Dentbettypdf20101223
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Dentbettypdf20101223

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Dentbettypdf20101223

  1. 1.   Why do you have to drive all over town just to get three estimates to fix your stupid dent?
  2. 2. “Jeepers! You want howmuch just to fix mydinged door?”
  3. 3. “Hah!” In the year 2011 why on Earth wouldn’t you use the Internet to help you shop for car repair? Save TIME and MONEY with
  4. 4. With DentBetty, simply: 1.  Upload a couple of photos of your car’s cosmetic damage. 2.  Receive up to 7 competing estimates by email. 3.  Select an estimate and schedule an appointment – from the comfort of your own home!
  5. 5. World’s #1 Virtual Hub for Cosmetic Repair Estimates By Photo “Internet Photo Estimates” “Car Botox”“Bodywork Bidding Marketplace” “It’s Telemedicine - for your car!” “Our mission: De-dent and delight!” “Love Your Ride” DentBetty: The Online Leader in Car Cosmetics
  6. 6. I ncredible Convenience Best Prices   Top Quality Service  
  7. 7. Easy Lead Gen   Blazing Fast Estimates   Higher Customer   Satisfaction Cost Effective Manner  to Embrace the Internet
  8. 8. More Customers!
  9. 9. Neutral, Fair Marketplace     ompetition limited to 7 bids max (only 3 nearby) C  re-Screened leads, inappropriate photo filters, spam P filtering, volume processing. Leverage state of the art technologies across   participants Marketing leadership. “Got Milk” for cosmetic repairs.     nline Reputation Repository & Independent audit OThe Internet is here today – Consumers are demanding this convenience. DentBetty is a profitable way for shops to embrace progress.
  10. 10.   Total Collision Repair: $36 billion  Paint and Body: $10 billion  Cosmetic Repairs Only (out of pocket): $3-5 billion  Fragmented: --40,000 total shops  --85% family owned --75% do < $1 million revenue. --Largest chain (Maaco) = 500 stores  127 physical estimates/month/avg shop  30 minutes to make a physical estimate  Average ticket is $2,000  240 million Cars; Average age = 9 years
  11. 11.   $500/year subscription fee  * 10,000 shops  = $5M/year  (Point of reference: #3 Estimation software vendor CCC charges $500/month)
  12. 12. Transaction Fees $10 - $50/winBettynet $50k/monthSponsorshipsWWW On scaleSponsorshipsFBRS $7.95E-Commerce variousProduct A $1995 eachProduct B $89 each
  13. 13.   Average Repair Cost: Assume $1,000 on DB  Value of a Lead: $1,000 @ 5%=> $50 + $10 Estimated NPV of additional revenue  => $60/user implied economic opportunity
  14. 14. Medium Acquisition cost/customerPartnerships (insurance $0companies, car washes,automobile associations,fleets, etc.)Search engines Not yet implementedSWAK campaigns $100 and decliningTraditional Media (radio, Not yet implementedprint, TV)Word of mouth, Press $0
  15. 15.   2011/2012 - - Phase 1: “EMBRACE”   Refine & iterate launch services   Build out channel to thousands of shops   Grow consumer brand recognition   Establish ongoing channel partnerships   Modest revenue   Angel cash burn: $2M over 18 months  2012/2013 - - Phase 2: “EXTEND”   Bolt-on products and services   Multiply throughput   Network effect => Geometric revenue growth   Breakeven operating basis possible: June 2013   VC Series A: Scale up profitably
  16. 16. "DentBetty is easily something we could see becomingvery popular among car owners." (9/30/10)
  17. 17. 2008  Inception  1st investor  Prototype  Build 2009   Launch: SF and Boston   99 shops in the network   Over 300 repair 2010 estimates •  V2 live in 4 major markets   Closed seed round (Boston, SF, LA, NYC) ($500K@$2.5M pre) •  150 shops •  1000 repair estimates •  2 partners interested •  Premium version launched •  Modest revenue •  Angel Round
  18. 18. RAMP UP2011 Development Goals 2011 Market Milestones  Brand scrub   Bettynet 1000: 50+  Complete v3 & polish shops in 20 major markets  Transaction Ledgers   500 Referrers (25 in  E-Commerce each market)  Sponsor Module   72 Sponsors  Sudsnet   60 Car washes  FBRS   20 B&E campaigns  Mobile   Radio trials  Prototype A or B   2 partners signed
  19. 19.   Andrew Mann, Founder and CEO  Alec Murray, President and COO  Noel Vaughn, Lead Developer Jim Jordan, VP Business Development Paul Cicerone, VP Sales  Thomas Christenson, Brand Evangelist  Amy Lee, TAB & Oversight  Kelly Wilson, TAB & Oversight  Grant Erickson, Nuovations, Board  David Goldenberg, VLP, Counsel  Patricia Yee, Hall & Yee, Accounting .
  20. 20. Mann: Seasoned Entrepreneur. Prior to founding Jordan: Industry Leader. 30+ years automotive Lee: UI/UX Guru. Lee is an independent softwareDentBetty, Mann led NTH, a telemedicine project to aftermarket experience, starting in Miracle Auto developer who served as CTO of DentBetty during itsassist consumers with the early detection of cancer, Painting & Body Repair’s marketing department in early design and continues to play an active role inand Common Object, a company that successfully 1977 and advancing to Vice President running both resolving emergency technical issues as well asbuilt a massive heterogeneous database platform to the marketing and business development architectural oversight on DentBetty’s Technologyenable collaborative ecommerce for millions of users. departments while helping it to grow from 19 Advisory Board. She brings over 13 years ofHe has also served in various public and private company owned stores to a profitable 65 unit experience as both a front-end and back-endtechnology investment roles at Eureka Capital franchisee chain with $90M in revenue. Jordan is developer using technologies including Java, RubyManagement LLC and Fidelity Management and sought out for his extensive brick and mortar on Rails, Perl, JavaScript and AJAX, jQuery andResearch. He earned a CFA in 1993 and is an honors automotive aftermarket experience in national and Prototype, MySQL and Oracle. She is a stronggraduate of Harvard College ’86. international franchising as well as regional local- proponent of user-centered design. Her career has store-marketing and advertising programs and taken her from the large corporate atmosphere ofMurray: Professional Management. Formerly COO of campaigns. Jordan also has extensive media Cisco Systems to several startups in the Bay Area,Century Capital Management, a Boston based publishing experience at Sunset Magazine and most recently innovative photo database technologymanager of public and private equities, as Managing monthly magazines Western Ski Time Magazine, developer Xoopit that was acquired by Yahoo! inPartner at W/F Investments, a private investment firm Hudson Home Guides, and Colorado Magazine. His 2009. Lee earned her bachelor of Computer Sciencethat invests in early stage companies, and as a 1975 Sunset annual won the prestigious Maggie degree from Santa Clara UniversityDirector of Research at MFS Investment award.Management, where he oversaw a team responsible Wilson: Internet Performance Architect. Chieffor $8 billion of equity investments. Murray began his CIcerone: Win-Win Relationship Builder. Cicerone Software Architect and manager of the Vancouvercareer in the equity research department at Fidelity was responsible for developing strategic alliances office of Currenex, a State Street Bank subsidiaryManagement & Research Company. He holds an and executing events with major corporations at Live responsible for billions of dollars of real-time secureMBA from the Amos Tuck School at Dartmouth. Nation, formerly Clear Channel Entertainment and currency exchange transactions. The system Bill Graham Presents, the largest promoter and personally developed by Wilson features a home- producer of live events in the world. Blue-chip clients grown message based distributed platform written inVaughn: Technology Maven. He is a veteran of early that he sourced and closed included Microsoft, Cisco, Java and backed by an Oracle database. His currentstage startups that have seen successful exits and Electronic Arts, Activision, T-Mobile, Fast Company, attention is on the architectural demands of highboot-strapped profitability, and is experienced in Nike and Nvidia. He is also appreciated for performance production systems that require verydeveloping all aspects of immersive web applications. successfully managing national consumer promotions large scale service, immediate availability, andTechnologies he currently utilizes at DentBetty and tours, special events, gala celebrations, and complex support infrastructures.include the Ruby on Rails framework, MySQL, large-scale meetings and conferences. Cicerone’sJavaScript, Apache, and various Linux distros. His greatest joys are his wife and kids. Erickson: Consumer Product Designer. Principal andpast projects include front-end integration into Java-based web applications for Nokia Siemens Networks, founder of Nuovations, a development shop with Christenson: The Art of the Brand. Mr. Christenson is particular expertise in physical consumer productsdevelopment and project mangement for a passionate musician and visual communication and embedded systems. Erickson has previouslyBrandid.asia, and Facebook application development specialist. His creativity has been articulated throughfor Animal Apps (acquired by Zynga). Vaughn earned served as a senior engineer and project manager for story-telling, music and flash animation and he is Apple Computer, Inc. in Cupertino, CA, working on itshis B.S. In Biochemistry with Departmental Honors recognized for his ability to transform a simplefrom the University of Washington in Seattle, where mobile entertainment products, including both the message into an emotional call to action. Christenson iPod and iPhone lines. He has also served onhe worked in labs at Fred Hutchinson Cancer graduated from St. Olaf College in 1989 with a B.A. in software teams at Brocade, Sistina SoftwareResearch Institute and the University of Washington History. He has also served in management andMedical Schools Department of BioEngineering. (acquired by Red Hat), Ciprico and Control Data supporting roles both as a harbor master on Lake Systems. Erickson holds both an MSEE and a BSEE Michigan and as a scenic painter for feature films Magna Cum Laude from the University of Minnesota. from Fargo to Star Wars in the US and Australia.
  21. 21.   $2 million raise at $5M pre-money  Use: Grow headcount to 10 FTE Roll-out Network and Profit Engine Complete requirements for Series A  5 Year Path to 10x ROI:   10,000 shops @ $2,000 per shop per year   = $20M Recurring Revenue; rapid growth rate & high margin   3x multiple on Revenue = $60M   Comparable: RepairPal post $4M Series A = $70M (11/10)   Upside: Bolt-on revenue & 2nd category  Exit strategy   Use cash flow to buyback stock, or Sell to…
  22. 22.   Video of auto body shop owner  Video of consumer

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