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+    Strengthening Your Library‟s    Community Through Social Media    Denise O‟Shea    Access Services and Systems Librar...
+    Who Am I?       Librarian and self-taught social media fan       Graduate student in Public and Organizational Rela...
+    Where You Can Find Me       Curating Harry A. Sprague Library‟s Facebook page:    http://www.facebook.com/montclairs...
+    Objectives       This afternoon, you‟ll learn:           What tools like Twitter, Facebook, Tubmlr, and Pinterest o...
What is Social Media?
+    Why Use Social Media?       Networks – of information and people – are diffuse       Social media brings them close...
+    How is Facebook Used?       Examples of great library Facebook pages:       LibraryLinkNJ       Atlantic County Li...
+    How to Run a Great Facebook Page       An incomplete list:           A Page is not an Account           Distribute...
+    Sirsi & Facebook       Create a Facebook app for your library catalog       Use Permalinks to promote resources in ...
+    SirsiDynix Facebook Page
+    SirsiDynix Social Library
+    How is Twitter Used?       Great Library Accounts:                Great Librarian Accounts:           Pratt Librar...
+    Twitter = Useful & Timely
+    Twitter = Real People, Real    Conversations
+    Sirsi & Twitter       Follow Sirsi on Twitter (@SirsiDynix)       Participate in Twitter chats with Sirsi       Pr...
SirsiDynix Twitter Feed
+    How To Be A Good Tweep       Follow widely       Share often       It‟s a conversation, not a bullhorn       Be w...
+    What is Tumblr?       Tumblr is a microblogging platform that allows users to share        content with each other v...
+    How Can Your Library Get the Most    Out of Tumblr?       Get to know your regular library patrons and their interes...
+    Libraries and Librarians on Tumblr       http://nypl.tumblr.com       http://tumblr.libraryjournal.com       Archi...
+    Tumblr Tags of Interest       http://www.tumblr.com/tagged/lit       http://www.tumblr.com/tagged/tech       http:...
+    Pinterest: A Virtual Pinboard    “Pinterest lets you organize and share all the beautiful things you    find on the w...
+    Pinterest: Why?       Showcase photos of programs, events, new materials, new        apps (Bookmyne)       Collabor...
+    Libraries and Related Orgs on    Pinterest       School Library Journal       Hathi Trust       Onondaga Community...
+    Doing Pinterest Well       Follow widely       Pin and repin often (under Copyright & Fair Use)       Post your pi...
+    Sirsi on Tumblr and Pinterest       Remember that these social media tools are more visual so        post photos and...
+    Demos       Sprague Facebook Page with embedded OPAC    https://www.facebook.com/montclairstatelibrary       Permal...
+    Wrap-Up       Done well, a social media presence on ANY platform can help        you:           Tell your library‟s...
+    Find this Presentation               http://slidesha.re/My6KPA
+    Special Thanks To                           Sophie Brookover             Program Coordinator & Social Media Manager  ...
+    Questions?
Social Media and Libraries 2012
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Social Media and Libraries 2012

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You may have heard that Twitter, Facebook, and other sites like LinkedIn, Tumblr or Pinterest are great tools for getting the library’s message out to your patrons and stakeholders. This is true, but these tools are even more useful and powerful when you think of them as ways to build relationships with members of your community. Learn what each of these tools has to offer and how you can use them to build relationships through social media outreach.

Presentation includes examples of promoting SirsiDynix tools and resources.

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  • You may have heard that Twitter, Facebook, and other sites like LinkedIn, Tumblr or Pinterest are great tools for getting the library’s message out to your patrons and stakeholders. This is true, but these tools are even more useful and powerful when you think of them as ways to build relationships with members of your community. Learn what each of these tools has to offer and how you can use them to build relationships through social media outreach.
  • Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. (definitionfrom Wikipedia)
  • Transcript of "Social Media and Libraries 2012"

    1. 1. + Strengthening Your Library‟s Community Through Social Media Denise O‟Shea Access Services and Systems Librarian Montclair State University
    2. 2. + Who Am I?  Librarian and self-taught social media fan  Graduate student in Public and Organizational Relations program at MSU  Blogging and on Twitter and Facebook since 2007  Focused on:  Librarianship – Circulation, Systems, Management  Wireless and Mobile Technology  eBooks  Social Media
    3. 3. + Where You Can Find Me  Curating Harry A. Sprague Library‟s Facebook page: http://www.facebook.com/montclairstatelibrary  Tweeting on behalf of Sprague Library: @montclairulib
    4. 4. + Objectives  This afternoon, you‟ll learn:  What tools like Twitter, Facebook, Tubmlr, and Pinterest offer libraries  How to use these tools to build relationships with colleagues and your library community  How to integrate and promote Sirsi tools and resources with social media
    5. 5. What is Social Media?
    6. 6. + Why Use Social Media?  Networks – of information and people – are diffuse  Social media brings them closer together  Social media provides an opportunity for two-way communication, but more importantly an opportunity to listen to what our patrons are saying
    7. 7. + How is Facebook Used?  Examples of great library Facebook pages:  LibraryLinkNJ  Atlantic County Library System  Hillsdale Public Library  Princeton University Library  Paley Library, Temple University
    8. 8. + How to Run a Great Facebook Page  An incomplete list:  A Page is not an Account  Distribute Page Administrator responsibilities  Choose great profile and cover photos  Develop a clear voice and purpose  Post regularly  Like, Comment and Share  Listen to your fans (and critics)
    9. 9. + Sirsi & Facebook  Create a Facebook app for your library catalog  Use Permalinks to promote resources in the catalog  Promote Bookmyne and other Siris tools  SirsiDynix Social Library for Facebook:  OPAC  My Bookshelf  „Like‟ Sirsi on Facebook https://www.facebook.com/SirsiDynix
    10. 10. + SirsiDynix Facebook Page
    11. 11. + SirsiDynix Social Library
    12. 12. + How is Twitter Used?  Great Library Accounts:  Great Librarian Accounts:  Pratt Library (@prattlibrary)  Buffy Hamilton  Newark Public Library (@buffyjhamilton) (@newarklibrary)  Librarian In Black (@TheLiB)  Library as Art Incubator  Stephen Abram (@sabram) (@IArtLibraries)  K.G. Schneider (@kgs)  AlA News (@alalnews)  Brian Mathews  Library of Congress (@brianmathews) (@librarycongress)  The Chronicle of Higher  Note: many of these Education (@chronicle) librarians also have blogs
    13. 13. + Twitter = Useful & Timely
    14. 14. + Twitter = Real People, Real Conversations
    15. 15. + Sirsi & Twitter  Follow Sirsi on Twitter (@SirsiDynix)  Participate in Twitter chats with Sirsi  Promote Sirsi social tools via your library‟s Twitter feed  Use Permalinks on Twitter to highlight resources in your catalog
    16. 16. SirsiDynix Twitter Feed
    17. 17. + How To Be A Good Tweep  Follow widely  Share often  It‟s a conversation, not a bullhorn  Be warm, clear and real  Use and participate in relevant #hashtag conversations
    18. 18. + What is Tumblr?  Tumblr is a microblogging platform that allows users to share content with each other via reblogging  You can connect to a Tumblr community via tagging
    19. 19. + How Can Your Library Get the Most Out of Tumblr?  Get to know your regular library patrons and their interests and use relevant tags  Post your special collection or archive online – Tumblr has layouts that are well designed for displaying pictures  Link to other social networking sites
    20. 20. + Libraries and Librarians on Tumblr  http://nypl.tumblr.com  http://tumblr.libraryjournal.com  Archive specific:  http://life.tumblr.com  http://nwkarchivist.tumblr.com  http://librarianwardrobe.com  Not a library, but of interest to librarians:  http://ilovecharts.tumblr.com  http://theyuniversity.tumblr.com  http://bookshelfporn.com
    21. 21. + Tumblr Tags of Interest  http://www.tumblr.com/tagged/lit  http://www.tumblr.com/tagged/tech  http://www.tumblr.com/tagged/libraries  http://www.tumblr.com/tagged/librarians
    22. 22. + Pinterest: A Virtual Pinboard “Pinterest lets you organize and share all the beautiful things you find on the web.” --http://pinterest.com/about
    23. 23. + Pinterest: Why?  Showcase photos of programs, events, new materials, new apps (Bookmyne)  Collaborate with colleagues and library community members
    24. 24. + Libraries and Related Orgs on Pinterest  School Library Journal  Hathi Trust  Onondaga Community College Library (NY State)  Contemporary Jewish Museum (San Francisco)  U. S. National Archives  LAPL Central Library
    25. 25. + Doing Pinterest Well  Follow widely  Pin and repin often (under Copyright & Fair Use)  Post your pins to Twitter  Use relevant #hashtags  Comment often  As with all of these tools – don‟t get sucked into the Rabbit Hole! Budget your time.
    26. 26. + Sirsi on Tumblr and Pinterest  Remember that these social media tools are more visual so post photos and images from:  Your OPAC – book covers  Your archives or special collections  Library events and programs  Library reconstruction projects  Library Exhibits: http://pinterest.com/spraguelibrary/
    27. 27. + Demos  Sprague Facebook Page with embedded OPAC https://www.facebook.com/montclairstatelibrary  Permalinks on Twitter  Use of QR Code and bit.ly to promote Bookmyne
    28. 28. + Wrap-Up  Done well, a social media presence on ANY platform can help you:  Tell your library‟s story  Tell your community‟s stories  Connect with your community in a new way  Put a warm, human face on your library  Form an integral part of your library‟s marketing, PR and advocacy strategy
    29. 29. + Find this Presentation http://slidesha.re/My6KPA
    30. 30. + Special Thanks To Sophie Brookover Program Coordinator & Social Media Manager LibraryLinkNJ for sharing content from her original presentation on Social Media & Libraries (http://dft.ba/-2FDU)
    31. 31. + Questions?
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