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Social Media and Libraries 2012
 

Social Media and Libraries 2012

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You may have heard that Twitter, Facebook, and other sites like LinkedIn, Tumblr or Pinterest are great tools for getting the library’s message out to your patrons and stakeholders. This is true, ...

You may have heard that Twitter, Facebook, and other sites like LinkedIn, Tumblr or Pinterest are great tools for getting the library’s message out to your patrons and stakeholders. This is true, but these tools are even more useful and powerful when you think of them as ways to build relationships with members of your community. Learn what each of these tools has to offer and how you can use them to build relationships through social media outreach.

Presentation includes examples of promoting SirsiDynix tools and resources.

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  • You may have heard that Twitter, Facebook, and other sites like LinkedIn, Tumblr or Pinterest are great tools for getting the library’s message out to your patrons and stakeholders. This is true, but these tools are even more useful and powerful when you think of them as ways to build relationships with members of your community. Learn what each of these tools has to offer and how you can use them to build relationships through social media outreach.
  • Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. (definitionfrom Wikipedia)

Social Media and Libraries 2012 Social Media and Libraries 2012 Presentation Transcript

  • + Strengthening Your Library‟s Community Through Social Media Denise O‟Shea Access Services and Systems Librarian Montclair State University
  • + Who Am I?  Librarian and self-taught social media fan  Graduate student in Public and Organizational Relations program at MSU  Blogging and on Twitter and Facebook since 2007  Focused on:  Librarianship – Circulation, Systems, Management  Wireless and Mobile Technology  eBooks  Social Media
  • + Where You Can Find Me  Curating Harry A. Sprague Library‟s Facebook page: http://www.facebook.com/montclairstatelibrary  Tweeting on behalf of Sprague Library: @montclairulib
  • + Objectives  This afternoon, you‟ll learn:  What tools like Twitter, Facebook, Tubmlr, and Pinterest offer libraries  How to use these tools to build relationships with colleagues and your library community  How to integrate and promote Sirsi tools and resources with social media
  • What is Social Media?
  • + Why Use Social Media?  Networks – of information and people – are diffuse  Social media brings them closer together  Social media provides an opportunity for two-way communication, but more importantly an opportunity to listen to what our patrons are saying
  • + How is Facebook Used?  Examples of great library Facebook pages:  LibraryLinkNJ  Atlantic County Library System  Hillsdale Public Library  Princeton University Library  Paley Library, Temple University
  • + How to Run a Great Facebook Page  An incomplete list:  A Page is not an Account  Distribute Page Administrator responsibilities  Choose great profile and cover photos  Develop a clear voice and purpose  Post regularly  Like, Comment and Share  Listen to your fans (and critics)
  • + Sirsi & Facebook  Create a Facebook app for your library catalog  Use Permalinks to promote resources in the catalog  Promote Bookmyne and other Siris tools  SirsiDynix Social Library for Facebook:  OPAC  My Bookshelf  „Like‟ Sirsi on Facebook https://www.facebook.com/SirsiDynix
  • + SirsiDynix Facebook Page
  • + SirsiDynix Social Library
  • + How is Twitter Used?  Great Library Accounts:  Great Librarian Accounts:  Pratt Library (@prattlibrary)  Buffy Hamilton  Newark Public Library (@buffyjhamilton) (@newarklibrary)  Librarian In Black (@TheLiB)  Library as Art Incubator  Stephen Abram (@sabram) (@IArtLibraries)  K.G. Schneider (@kgs)  AlA News (@alalnews)  Brian Mathews  Library of Congress (@brianmathews) (@librarycongress)  The Chronicle of Higher  Note: many of these Education (@chronicle) librarians also have blogs
  • + Twitter = Useful & Timely
  • + Twitter = Real People, Real Conversations
  • + Sirsi & Twitter  Follow Sirsi on Twitter (@SirsiDynix)  Participate in Twitter chats with Sirsi  Promote Sirsi social tools via your library‟s Twitter feed  Use Permalinks on Twitter to highlight resources in your catalog
  • SirsiDynix Twitter Feed
  • + How To Be A Good Tweep  Follow widely  Share often  It‟s a conversation, not a bullhorn  Be warm, clear and real  Use and participate in relevant #hashtag conversations
  • + What is Tumblr?  Tumblr is a microblogging platform that allows users to share content with each other via reblogging  You can connect to a Tumblr community via tagging
  • + How Can Your Library Get the Most Out of Tumblr?  Get to know your regular library patrons and their interests and use relevant tags  Post your special collection or archive online – Tumblr has layouts that are well designed for displaying pictures  Link to other social networking sites
  • + Libraries and Librarians on Tumblr  http://nypl.tumblr.com  http://tumblr.libraryjournal.com  Archive specific:  http://life.tumblr.com  http://nwkarchivist.tumblr.com  http://librarianwardrobe.com  Not a library, but of interest to librarians:  http://ilovecharts.tumblr.com  http://theyuniversity.tumblr.com  http://bookshelfporn.com
  • + Tumblr Tags of Interest  http://www.tumblr.com/tagged/lit  http://www.tumblr.com/tagged/tech  http://www.tumblr.com/tagged/libraries  http://www.tumblr.com/tagged/librarians
  • + Pinterest: A Virtual Pinboard “Pinterest lets you organize and share all the beautiful things you find on the web.” --http://pinterest.com/about
  • + Pinterest: Why?  Showcase photos of programs, events, new materials, new apps (Bookmyne)  Collaborate with colleagues and library community members
  • + Libraries and Related Orgs on Pinterest  School Library Journal  Hathi Trust  Onondaga Community College Library (NY State)  Contemporary Jewish Museum (San Francisco)  U. S. National Archives  LAPL Central Library
  • + Doing Pinterest Well  Follow widely  Pin and repin often (under Copyright & Fair Use)  Post your pins to Twitter  Use relevant #hashtags  Comment often  As with all of these tools – don‟t get sucked into the Rabbit Hole! Budget your time.
  • + Sirsi on Tumblr and Pinterest  Remember that these social media tools are more visual so post photos and images from:  Your OPAC – book covers  Your archives or special collections  Library events and programs  Library reconstruction projects  Library Exhibits: http://pinterest.com/spraguelibrary/
  • + Demos  Sprague Facebook Page with embedded OPAC https://www.facebook.com/montclairstatelibrary  Permalinks on Twitter  Use of QR Code and bit.ly to promote Bookmyne
  • + Wrap-Up  Done well, a social media presence on ANY platform can help you:  Tell your library‟s story  Tell your community‟s stories  Connect with your community in a new way  Put a warm, human face on your library  Form an integral part of your library‟s marketing, PR and advocacy strategy
  • + Find this Presentation http://slidesha.re/My6KPA
  • + Special Thanks To Sophie Brookover Program Coordinator & Social Media Manager LibraryLinkNJ for sharing content from her original presentation on Social Media & Libraries (http://dft.ba/-2FDU)
  • + Questions?