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Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
Digital marketing   e-camp 30 mins
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Digital marketing e-camp 30 mins

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  • 1. Digital Marketing Strategies A Presentation By Denny Santoso
  • 2. Denny Santoso Profile 1 14 years experience in fitness industry 2 Large offline and online commerce network 3 Owner of PT. Jaya Sportindo - sole distributor of Ultimate Nutrition Indonesia 4 Owner of Duniafitnes.com - one of the biggest health and fitness portal in Indonesia 5 Founder of Startupbisnis.com, Beautiplan.com and BRTC Indonesia
  • 3. Body in Shape
  • 4. Enjoy Entrepreneur Life
  • 5. OUR WORKS
  • 6. Digital Marketing Strategy
  • 7. Internet is growing fast
  • 8. Indonesia Internet User Growth (in Million) 80 80 63 60 55 40 42 30 20 25 0 2008 2009 *Source: internetworldstats.com 2010 2011 2012 2013 Source: Internet World Stat
  • 9. Internet is packed with people
  • 10. How to start?
  • 11. Start with your customer and work backward
  • 12. On the web, people vote with their fingers
  • 13. My Product Research, Polls, Questionaire, Focus Groups, Sales, Marketing Interviews, Trials
  • 14. My Product Google Keyword Research Tool, Google Trends, Google Media Planner
  • 15. Your website is not your web presence Voice (Your Website) Footprint (ads, Blogs, Forums, Other activities) Shadow (what everyone else says about you)
  • 16. 4Q 1.Who are you trying to reach? 2.What are you trying to say? 3.What do you want them to do? 4.How will you know it has worked?
  • 17. Convergence Convergence of social, search and mobile is dominating the current web landscape, and is driving the realtime people and brand behaviour Social Search Mobile
  • 18. The Age of The Social Enterprise “To any CEO who is sceptical today about social enterprise, you have to be totally connected with everyone who touches your brand. If you don’t do that, I don’t know what your business model is in five years time.”! Burberry CEO, Angela Ahrendts
  • 19. Google warns 6 in 10 will leave your mobile unfriendly site. 36% of respondents said they felt like they’ve wasted their time by visiting those sites, and 52% of users said that bad mobile experience make them less likely to engage with a company.!
  • 20. Channel Evolution Traditional Marketing Tradigital Marketing Broadcast! Print! Radio! Outdoor Brand as ‘outsider’ Banners! Microsites! Email! Search Real-time marketing Networks! Communities! Blog! Microblogs Brand as ‘insider’
  • 21. Deliver solution that involve consumers and add value to their everyday lives.
  • 22. Start with your business objectives. Outline your marketing strategy then plan your digital strategy.
  • 23. 1. REACH Build awareness on other sites and in offline medias and drive to web presences KPI - Unique Visitors, fans, share, revenue or goal per visits 4. ENGAGE 2. ACT Build customer and fan relationships through time to achieve retention goals Encourage audience to interact with brand on website or other online presence The Race Digital Strategy Framework KPI - % active hurdle rates, fan engagement, repeat conversion KPI - Bounce rate, page per visits, conversion 3. CONVERT Achieve conversion to marketing goals such as fans, leads or sales online and offline KPI - conversion, leads and sales, revenue and margin
  • 24. Your media choice reflects your content strategy, which reflects your objectives Owned media Paid Media Channel a brand controls Brand pays to leverage a channel Website, Blog, Mobile apps, Social Presence Paid Search, Display ads, Affiliate Marketing, Digital signage Earned media Media earned for a brand in a social environment Word of mouth, Social Networks, Influencer outreach
  • 25. Channel Activity 1. Website - Dashboard 2. Facebook - Multiway social interaction 3. Mobile apps - Inform and build anticipation on location 4. Youtube - Deliver engaging content 5. Twitter - Inform and trigger desire to participate 6. Digital advertising - Awareness and trigger to participate 7. Mobile SMS - Trigger individual by location 8. Email - Exclusive offers and news updates
  • 26. What is strategy? Strategy is science or art of directing a way of action to achieve of the main goal efficiently.
  • 27. Act ion s ns Actio Actions Ac tio ns ns io ct A Actions Actions ns io ct A A Ac tio ns B
  • 28. With Strategy and Coherent Action Actions Actions A Actions Actions Actions Actions Actions Actions Actions B
  • 29. With Strategy and Coherent Action Design Website A Banners Content Social Media Usability PPC, SEO Mobile Interface B
  • 30. More about Internet Marketing Strategies
  • 31. Understanding Scalability
  • 32. Think your niche market
  • 33. Know Your Competitors
  • 34. Use and customize competitor strategy
  • 35. Increase your credibility
  • 36. REACH
  • 37. Traffic & Web Presences
  • 38. Good product without audience = fail
  • 39. Traffic Sources FREE TRAFFIC PAID TRAFFIC Google Organic, SEO, Web Linking, Social Media, Great Content Google Adwords, Facebook Ads, Banner Ads, Affiliate Marketing YOUR WEBSITE
  • 40. Two kind of traffic or
  • 41. Google organic SEO Website Linking
  • 42. YouTube Twitter & Facebook
  • 43. Top 5 Social Network in Indonesia (in Million) 90 80.2 67.5 45 26.4 22.5 5.9 Tumblr.com 0 4.9 Yahoo! Profile *Source: internetworldstats.com 10.5 LinkedIN Twitter Facebook Source: Comscore
  • 44. Google Adwords Facebook Ads Banner Ads
  • 45. ACT
  • 46. Consumer Interaction
  • 47. CONVERT
  • 48. Knowing your Conversion
  • 49. Conversion define the success of your campaign
  • 50. ENGAGE
  • 51. Email Marketing
  • 52. CUSTOMER RELATIONSHIP
  • 53. Forum
  • 54. Mobile Engagement
  • 55. Develop your whole business
  • 56. Thank You A Presentation by: @DennySantoso

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