The leading independent branding firm
1 © BrandLogic Corp. 2009

Contents
• Who we are
• What we do
• Our clients
• What clients say about us
• Contact us
2 © BrandLogic Corp. 2009

Who we are
3 © BrandLogic Corp. 2009

Who we are
• The leading independent branding firm
• Over 30 years in business
• Privately held; approximately 50 professionals
• Offices in metro New York City, Rochester, Seattle and Atlanta
• Global presence in London, Amsterdam, Dubai, Bangalore,
Singapore and Sydney
4 © BrandLogic Corp. 2009

Our leadership team
Crea;ve Director
President
Wynn Medinger
Hampton Bridwell
Execu;ve Vice President President, Interac;ve
James Cerru; Larry Roth
Execu;ve Vice President Execu;ve Vice President
Denis Riney Anne‐Marie Normandeau
Vice President
Iden;ty Director
Kathleen Land
Fredy Jaggi
5 © BrandLogic Corp. 2009

Our global reach
Amsterdam
London
Seattle Marc Cloosterman
Mike Rocha
Bill Engler
New York
Headquarters
Dubai
Bangalore
Gautam Sen Gupta
Unni Krishnan
Singapore
Lucy Gwee
Sydney
Tim Heberden
6 © BrandLogic Corp. 2009

Our mission
We help
unlock value
by building
strong brands
7 © BrandLogic Corp. 2009

What we do
8 © BrandLogic Corp. 2009

What we do
We are a full-service firm, with five interrelated practices:
• Brand strategy and research
• Brand expression
• Brand implementation
• Brand management
• Performance measurement
9 © BrandLogic Corp. 2009

Brand strategy and research
10 © BrandLogic Corp. 2009

Brand expression
11 © BrandLogic Corp. 2009

Brand implementation
12 © BrandLogic Corp. 2009

Brand management through Brand Ensemble
13 © BrandLogic Corp. 2009

Performance measurement through Brand Finance
14 © BrandLogic Corp. 2009

Our clients
15 © BrandLogic Corp. 2009

Recent BrandLogic clients
16 © BrandLogic Corp. 2009

A 30 year partnership
17 © BrandLogic Corp. 2009

Managing a global energy brand
18 © BrandLogic Corp. 2009

Creating leadership in aviation
19 © BrandLogic Corp. 2009

Introducing a leading healthcare brand
20 © BrandLogic Corp. 2009

Taking wealth management to the Web
21 © BrandLogic Corp. 2009

What clients say about us
22 © BrandLogic Corp. 2009

What clients say about us
“BrandLogic was excited about our projects, and it
showed in their energy and dedica;on. And our team
has stayed constant from the first point of contact
throughout the years…I consider the experience [of
working with BrandLogic] one of true partnership..”
~ Director of Brand Iden;ty, Texaco
“The work BrandLogic developed for us con;nues to
reflect not only their commitment to providing superior
service, but also their considerable knowledge of the
IBM business, informa;on technology, and the industry
as a whole. They have exceeded my expecta;ons.”
~ Manager, Global Marke;ng, IBM
23 © BrandLogic Corp. 2009

Thank you!
For more information, please contact:
Denis Riney, Executive Vice President, Marketing
riney@brandlogic.com
203.834.0087 x331
24 © BrandLogic Corp. 2009