Blogosphere Engagement Is the process of connecting, participatingand interacting with blogs and bloggers thatare relevant to your value proposition. Is the act of getting influential bloggers totalk about your brand.
What is an influencer? a person who has a say in the decision-making process. The individual(s) who will influence(s) thedecision but may not necessarily use theproduct Individuals who affect purchasingdecisions, usually the ones that haveconducted research on specifications andpricing
Why engage bloggers? Its just good customer service.When peopleblog about their opinions, it shows thatengagement about the brand is real andauthentic.
Why engage bloggers? there are blogs which are increasingly asinfluential as the press.
Some compelling facts Brand mentions on the internet are the bestway to get users to visit your site to learnmore about your brand. Ninety five percent of the top 100 USnewspaper have reporter blogs. Four in five bloggers post brand or productreviews, with 37% posting them frequently. 184 million people world wide have started ablog
Double-edged sword Engaging with bloggers can, though, be adouble-edged sword. Get it right and theperception of your company can beimproved. Get it wrong, and word will travel fast.
Are you ready? You don’t really have a choice if you want tobuild a strong online presence about yourbrand.
How to do it properly? whether your company is actually ready tolaunch itself on a blogger engagementprogramme? To understand who you should be approaching. Decide on the approach. Craft the content.
Three Simple principles forsuccess Respect Delivery Transferrable value
Respect Treat every blogger equally Treat each blogger as the expert Take at least 10-15 minutes to read their bioand a few posts. Don’t talk above them Encourage transparency Expose yourself, don’t hide your realpersonality in the shade
Delivery Bloggers are connected Stuffing an email down their throat isn’t thebest way of going about things. Try to figure out the optimal communicationmedium for connecting with them
Transferable Value Offer them something that is of relevantvalue Talk to them because they are of relevance Be Creative