The "Hard Work" of Recruiting:


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3 Strategies for Fighting Recruiting Mediocrity

(from my presentation at the Talent Net Live Social Media Recruiting Conference @ the Frito-Lay Campus, August 2010)

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  • Hi everybody! Are you ready to do some “hard work?!”
  • Let’s re-center our focus and talk about the hard work of recruiting – and why we need to focus on the small, difficult things that directly impact our recruiting success, instead of striving to become social media experts.
  • We have 10 balls in the air at all times.  But not all balls are created the same.  Some balls can be dropped without catastrophic consequences; others can’t. We have to know what our Main Thing Is so it can always have a singular focus.
  • Is there anything wrong with this? I think it depends on where you are in your career?
  • If we want to be successful in the long haul, we can’t just jump from A – Z! Remember – your not a Social Media Recruiter…you are a Recruiter! Social Media is one of your tools! We do not become incredible recruiters because we start wielding a Social Media sword. We become amazing recruiters because we suffer the pain of hard demanding work, formal training and hard knocks. Why is that important?!
  • It’s important because my daily marching orders from my boss are adopted from the great philosophers, Pinky and the Brain. I’m supposed to go out everyday and attempt to take over the world! Does Social Media Make it Easier? YES - - - - - but only if we’ve become masters at keeping the main things the main things!
  • How do I take over the world? Research shows that the lack of natural talent is irrelevant to great success. It doesn’t matter if I’m gifted with loads of natural talent – what matters most is whether or not I’m willing to put in the painful hours of hard work and practice! I can be the most beautiful and naturally gifted recruiter on the team – but it means nothing if I’m not willing to endure a little pain – the pain and time it takes to learn something…not just learn it, but learn it well!
  • So, think these handsome devils are just naturally talented? Maybe. But they also have a reputation of discipline and hard work.
  • Former Secretary of State, Colin Powell. Natural Talent? One of his famous quotes - “Success is the result of preparation, hard work, and learning from failure.”
  • It doesn’t matter how technically savvy you are with social media – if you are not willing to put in the time and hard work to learn the disciplines of recruiting, you might be wildly successful at extending your social media reach, but that alone might be your greatest success.
  • It’s hard work to go in Monday after Monday and commit to doing your absolute best on “the small things.” The fact of the matter is this – your life and career will require you to invest a lot of time and energy in things that aren’t big and that don’t seem to make much of an impact. Some days they don’t even make sense. And that’s why the smallest things can often be the “hardest things of all.” How I approach my job, and the demanding hard work of recruiting on a daily basis, will have a bigger impact on my recruiting career than whether or not I use social media tools.
  • What are the small things that require your time and energy? They are typically the repetitive things – they aren’t new or exciting, but they are the foundational “things” that make up the daily aspects of your job. What are they?
  • Doing the small things, correctly, over and over and over again makes all the difference in the world. The Space Shuttle Challenger was destroyed 73 seconds after takeoff on January 28, 1986 due to a faulty O-ring. It failed to seal one of the joints, allowing pressurized gas to reach the outside. This in turn caused the external tank to dump its payload of liquid hydrogen causing a massive explosion.
  • The the small things that we do every single day are the things that define us in our career. Why are they so hard? Alex and Brett Harris, in their book titled, “Do Hard Things,” list 5 reasons why small hard things are so difficult. Small things are routine, insignificant, and seemingly pointless – at least compared to the coolness and fun of getting to do Social Media Stuff! But there’s a plan behind the pain of doing small hard things!
  • Faithfulness to the demanding aspects of our job shapes us – it makes us better recruiters. Do you think the kind of recruiter you will be 5 years from today has anything to do with the habits you are developing today? The Plan Behind the Pain is this: these things, built in to your life pay enormous dividends in the future – if we do them faithfully.
  • Is this your mantra? Just do your best? Don’t be the recruiter that wants all the benefits of doing Hard Things, but isn’t willing to actually do anything Hard!
  • Reject complacency and choose to do the hard things that go above and beyond what’s required or expected of you. Chose to be the rebel who wants to do better! Choose to be the standard by which all other recruiters are measured!
  • Don’t be the recruiter that wants results without effort!
  • Most historians attribute the Vikings effectiveness to their warships. However, since we’re talking about doing the hard work of recruiting, there’s another factor that holds great significance for this conversation: the Vikings rowed themselves to battle. Most other sea powers used slaves or professional rowers, but the Vikings took full responsibility for that repetitive, hard work!
  • Are you willing to row yourself to battle? The Small Hard Things are HARD – that’s why 75% of your peers cut corners and don’t do them. .
  • Doing hard things will jolt you out of your complacent self-satisfaction and give you a new vision Is being a Recruiter all about hit home-runs and never getting thrown out at first? No. It’s about doing the hard things and taking risks and learning from your mistakes. Excuses are easy; excellence is not. How much better could you be (as a Recruiter) if you stopped cutting corners – stopped making excuses - and really tried? I am more concerned that you become a Recruiter who stops making excuses – stops cutting corners , and Pursues Excellence, rather than a Recruiter who perfects her Social Media skills. Ex) Buzz Williams – Head Basketball Coach, Marquette University
  • The "Hard Work" of Recruiting:

    1. 1. The “Hard Work” of Recruiting: (3 strategies for fighting recruiting mediocrity)
    2. 3. The Main Thing is to keep the Main Thing the Main Thing
    3. 4. Exhibit #1 * The Recruiter’s Brain * C++ C# IIS SQL (resumé | rèsumè | résumé | CV | Vitae | vitæ) -inurl:job -intitle:job  -intitle:jobs  -you -submit -your
    4. 5. Exhibit #2 The Recruiter’s Brain on Social Media
    5. 7. My Daily Marching Orders
    6. 8. How do I take over the world? Research shows that the lack of natural talent is irrelevant to great success. The secret? Painful and demanding practice, and hard work
    7. 9. Natural Talent?
    8. 10. “ Success is the result of… Preparation, Hard Work, and Learning from Failure.”
    9. 11. “ Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work .”
    10. 12. Small Things
    11. 13. What are your Small Things?
    12. 15. *Top 5 Reasons Why Small Things are so Difficult <ul><li>They don’t go away after you do them </li></ul><ul><li>They don’t seem important </li></ul><ul><li>They don’t seem to make any difference </li></ul><ul><li>They don’t seem very glamorous </li></ul><ul><li>No one is watching </li></ul>*Do Hard Things – Alex/Brett Harris
    13. 16. The Plan Behind the Pain
    14. 17. Rebel against the idea that “just do your best” is good enough. It’s not.
    15. 18. Reject Complacency
    16. 19. we want the P90X body… (w/o the exercise)
    17. 20. The Vikings rowed themselves to battle* *Do Hard Things – Alex/Brett Harris
    18. 21. What about You?
    19. 22. 3 Strategies for Fighting Recruiting Mediocrity 1. Do what’s hard for you 2. Be known for what you do 3. Pursue excellence – not excuses
    20. 23. Thank You! <ul><li>Dennis Smith </li></ul><ul><li>Sr. Technical Recruiter </li></ul><ul><li>St. Jude Medical </li></ul><ul><li>[email_address] </li></ul><ul><li>972.309.2134 </li></ul> /in/smithtx dennissmith iamMedical .com