Presented by DS Internet Traffic Creation 1-866-220-4783 http://internettrafficcreation.com [email_address]
<ul><li>Just a few bullet points. Remember it’s about them
Plant the seeds that you focus on getting customers
YOU ARE A LOCAL MOBILE MARKETING EXPERT
End with “I help local businesses get more customers by helping them with their mobile marketing. </li></ul>INTRODUCTION W...
<ul><li>Why Mobile Marketing is one of the best ways to generate new customers
How Mobile Websites fit into your online presence
How the mobile habits of local consumers can affect your findability
This is a NO TECHIE ZONE </li></ul>WHAT YOU WILL LEARN TODAY Mobile Marketing
<ul><ul><li>Cell phones, Smartphones, iPads,  Gaming Devices, ebook readers (Nook, Kindle)
Mobile devices are everywhere.
Mobile phones are here to stay. </li></ul></ul>WHAT ARE MOBILE DEVICES? Pocket-Sized Computing Devices
The result of all this new technology?  Mobile Marketing!  MOBILE MARKETING
<ul><ul><li>Stop marketing the shotgun way.
Laser target your marketing instead  </li></ul></ul>with Mobile Marketing! MOBILE MARKETING
“ a set of practices that enable organizations to  communicate  and engage with their audience in an interactive and relev...
<ul><li>Communicating with consumers using mobile devices.
Not a one-way message, not pushing info.
Consumers invited to opt-in, giving permission for communication.
Providing value to consumers. </li></ul>WHAT IS MOBILE MARKETING?
<ul><ul><li>NO SPAM Zone </li></ul></ul><ul><ul><li>NO unwanted messages  </li></ul></ul>WHAT IS MOBILE MARKETING?
<ul><li>Very targeted marketing
Push marketing
A New Tool for your  Marketing Tool belt </li></ul>WHAT IS MOBILE MARKETING? The International Telecommunications Union (I...
Most of the cell phone population  has purchasing power! <ul><li>Population approaching 7 billion
Cell phones approaching 5 billion
Internet users – less than 2 billion
80% of Americans have cell phones
Smartphone usage growing to 50% in 2011
20% of US households are mobile only </li></ul>WHY MOBILE IS IMPORTANT
<ul><ul><li>About 1.3 billion internet users use email
About 3 billion cell phone users use text messages
By the end of 2010, 6.5 trillion text messages were sent </li></ul></ul>WHY MOBILE IS IMPORTANT
<ul><ul><li>More people of all ages are accessing emails on cell phones
But emails are not always opened
Considered spam or trashed </li></ul></ul>WHY MOBILE IS IMPORTANT
On the other hand: <ul><ul><li>90%  of text messages are read within 3 minutes
99%  of all text messages are read.
Average redemption rate is  20%  regardless of business type
No spam filters. </li></ul></ul>WHY MOBILE IS IMPORTANT?
<ul><ul><li>Text messaging through mobile phones is becoming the preferred way to reach customers.
Global mobile advertising marketing will be over $16 billion by 2011. </li></ul></ul>WHY MOBILE IS IMPORTANT? Clearly, if ...
The mobile marketing potential is  ENORMOUS! You CANNOT afford to ignore this trend!! THE BOTTOM LINE
<ul><ul><li>First came Print  </li></ul></ul><ul><ul><ul><li>Then came Recordings  </li></ul></ul></ul><ul><ul><ul><ul><li...
…  Radio
…  TV </li></ul></ul></ul></ul>Then came the Internet MOBILE – THE 7TH MASS MEDIA
<ul><ul><li>Now we have MOBILE - the 7th Mass Media. </li></ul></ul><ul><ul><li>What is Mass Media? </li></ul></ul><ul><ul...
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  1. 1. Presented by DS Internet Traffic Creation 1-866-220-4783 http://internettrafficcreation.com [email_address]
  2. 2. <ul><li>Just a few bullet points. Remember it’s about them
  3. 3. Plant the seeds that you focus on getting customers
  4. 4. YOU ARE A LOCAL MOBILE MARKETING EXPERT
  5. 5. End with “I help local businesses get more customers by helping them with their mobile marketing. </li></ul>INTRODUCTION Who Am I and Why Should You Listen To Me?
  6. 6. <ul><li>Why Mobile Marketing is one of the best ways to generate new customers
  7. 7. How Mobile Websites fit into your online presence
  8. 8. How the mobile habits of local consumers can affect your findability
  9. 9. This is a NO TECHIE ZONE </li></ul>WHAT YOU WILL LEARN TODAY Mobile Marketing
  10. 10. <ul><ul><li>Cell phones, Smartphones, iPads, Gaming Devices, ebook readers (Nook, Kindle)
  11. 11. Mobile devices are everywhere.
  12. 12. Mobile phones are here to stay. </li></ul></ul>WHAT ARE MOBILE DEVICES? Pocket-Sized Computing Devices
  13. 13. The result of all this new technology? Mobile Marketing! MOBILE MARKETING
  14. 14. <ul><ul><li>Stop marketing the shotgun way.
  15. 15. Laser target your marketing instead </li></ul></ul>with Mobile Marketing! MOBILE MARKETING
  16. 16. “ a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” WHAT IS MOBILE MARKETING? According to the Mobile Marketing Association, mobile marketing is:
  17. 17. <ul><li>Communicating with consumers using mobile devices.
  18. 18. Not a one-way message, not pushing info.
  19. 19. Consumers invited to opt-in, giving permission for communication.
  20. 20. Providing value to consumers. </li></ul>WHAT IS MOBILE MARKETING?
  21. 21. <ul><ul><li>NO SPAM Zone </li></ul></ul><ul><ul><li>NO unwanted messages </li></ul></ul>WHAT IS MOBILE MARKETING?
  22. 22. <ul><li>Very targeted marketing
  23. 23. Push marketing
  24. 24. A New Tool for your Marketing Tool belt </li></ul>WHAT IS MOBILE MARKETING? The International Telecommunications Union (ITU) has found : According to the United Nations-run organization, a whopping 6.1 trillion text messages will be sent by the end of 2010 . That figure, which has tripled in the past three years, means people around the globe are sending 200,000 text messages every second.
  25. 25. Most of the cell phone population has purchasing power! <ul><li>Population approaching 7 billion
  26. 26. Cell phones approaching 5 billion
  27. 27. Internet users – less than 2 billion
  28. 28. 80% of Americans have cell phones
  29. 29. Smartphone usage growing to 50% in 2011
  30. 30. 20% of US households are mobile only </li></ul>WHY MOBILE IS IMPORTANT
  31. 31. <ul><ul><li>About 1.3 billion internet users use email
  32. 32. About 3 billion cell phone users use text messages
  33. 33. By the end of 2010, 6.5 trillion text messages were sent </li></ul></ul>WHY MOBILE IS IMPORTANT
  34. 34. <ul><ul><li>More people of all ages are accessing emails on cell phones
  35. 35. But emails are not always opened
  36. 36. Considered spam or trashed </li></ul></ul>WHY MOBILE IS IMPORTANT
  37. 37. On the other hand: <ul><ul><li>90% of text messages are read within 3 minutes
  38. 38. 99% of all text messages are read.
  39. 39. Average redemption rate is 20% regardless of business type
  40. 40. No spam filters. </li></ul></ul>WHY MOBILE IS IMPORTANT?
  41. 41. <ul><ul><li>Text messaging through mobile phones is becoming the preferred way to reach customers.
  42. 42. Global mobile advertising marketing will be over $16 billion by 2011. </li></ul></ul>WHY MOBILE IS IMPORTANT? Clearly, if your business isn’t on the mobile web, you are losing clients and, more significantly, those clients are likely to go to your competitors!
  43. 43. The mobile marketing potential is ENORMOUS! You CANNOT afford to ignore this trend!! THE BOTTOM LINE
  44. 44. <ul><ul><li>First came Print </li></ul></ul><ul><ul><ul><li>Then came Recordings </li></ul></ul></ul><ul><ul><ul><ul><li>… Cinema
  45. 45. … Radio
  46. 46. … TV </li></ul></ul></ul></ul>Then came the Internet MOBILE – THE 7TH MASS MEDIA
  47. 47. <ul><ul><li>Now we have MOBILE - the 7th Mass Media. </li></ul></ul><ul><ul><li>What is Mass Media? </li></ul></ul><ul><ul><ul><ul><li>Media that touches the greater masses. </li></ul></ul></ul></ul>MOBILE – THE 7TH MASS MEDIA
  48. 48. <ul><ul><li>With Mobile, you can do everything the other 6 media do. </li></ul></ul><ul><ul><ul><ul><li>Read newspapers
  49. 49. Watch movies
  50. 50. Listen to music
  51. 51. Listen to radio
  52. 52. Watch TV
  53. 53. Surf the Web </li></ul></ul></ul></ul>MOBILE – THE 7TH MASS MEDIA What’s so special about the Mobile Industry?
  54. 54. <ul><ul><li>Only media that is truly Personal
  55. 55. Consumer can be identified individually
  56. 56. Always on – 24/7
  57. 57. Constantly with the owner
  58. 58. Has built-in payment mechanisms
  59. 59. All can be done at moment of Intense Impulse! </li></ul></ul>MOBILE – THE 7TH MASS MEDIA Benefits the other 6 Mass Media don’t have:
  60. 60. Mobile is the newest Mass Media with the potential to become the most influential mass media of all time! MOBILE – THE 7TH MASS MEDIA
  61. 61. <ul><ul><li>Very effective and affordable
  62. 62. Provides constant access to customers
  63. 63. Can target specific customers
  64. 64. Trackable
  65. 65. Results can be quick </li></ul></ul>FEATURES OF MOBILE MARKETING
  66. 66. “ It’s clear that retailers that don’t embrace mobile phone technology in the coming year will be left behind, much as those retailers who sat on the sidelines in the early days of digital or social media are now playing catch up.” THE FUTURE... According to Advertising Age ,
  67. 67. If your business isn’t on the mobile web, you are losing clients and, more significantly, those clients are going to your competitors ! WARNING !
  68. 68. <ul><ul><li>Retail – benefits the most from mobile marketing
  69. 69. Some others include: </li></ul></ul><ul><ul><ul><ul><li>Travel
  70. 70. Real estate
  71. 71. Food and beverage
  72. 72. Consumer electronics
  73. 73. Apparel and accessories … and many more </li></ul></ul></ul></ul>WHO NEEDS MOBILE MARKETING?
  74. 74. <ul><ul><li>A niche whose target population doesn’t use mobile phones
  75. 75. Small business who cannot afford a loss from marketing experimentation (use a mobile marketing expert to minimize losses)
  76. 76. Business owner who ignores important trends. </li></ul></ul>WHO DOESN’T NEED MOBILE MARKETING?
  77. 77. <ul><ul><li>Limited only by your imagination </li></ul></ul><ul><ul><ul><li>Coupons
  78. 78. Surveys
  79. 79. Loyalty clubs
  80. 80. Last minute travel deals
  81. 81. Ticket sales
  82. 82. Sales and events … and more! </li></ul></ul></ul>HOW TO USE MOBILE MARKETING
  83. 83. <ul><ul><li>Mobile phone use related to buying activities increased in 2010, especially 4Q 2010.
  84. 84. Check for coupons and sales
  85. 85. Shared deals with friends
  86. 86. Comparison shopped for best prices </li></ul></ul>Buyers used mobile phones to shop! $$$$$$$$$$$ SHOW ME THE MONEY!
  87. 87. <ul><ul><li>People use mobile phones to search every day
  88. 88. Mobile friendly website loads faster
  89. 89. Business info is clearly visible – focus on important information (phone #, address …)
  90. 90. Travelers search with their mobile phones
  91. 91. Market differently with 2 different website formats
  92. 92. Higher search engine rankings from 2 websites </li></ul></ul>MOBILE FRIENDLY WEBSITES – WHY YOU NEED ONE!
  93. 93. NON-MOBILE FRIENDLY WEBSITES .com on PC .com on mobile <ul><ul><li>Requires horizontal scrolling on mobile
  94. 94. Likely to miss important information
  95. 95. Frustrating! </li></ul></ul>
  96. 96. <ul><ul><li>Easy to navigate
  97. 97. Information clear
  98. 98. Pertinent links
  99. 99. Minimum graphics </li></ul></ul>MOBILE FRIENDLY WEBSITES .mobi website on mobile screen
  100. 100. <ul><ul><li>“ Donate Now” button and link
  101. 101. “ Directions” link
  102. 102. “ Hours & Admission” link
  103. 103. “ Contact” link
  104. 104. Link to main website
  105. 105. Links to current events and exhibits </li></ul></ul>MOBILE FRIENDLY WEBSITE EXAMPLE Tulsa Zoo website features:
  106. 106. <ul><ul><li>“ Donate Now” button and link
  107. 107. “ Directions” link
  108. 108. “ Hours & Admission” link
  109. 109. “ Contact” link
  110. 110. Link to main website
  111. 111. Links to current events and exhibits </li></ul></ul>MOBILE FRIENDLY WEBSITE EXAMPLE Tulsa Zoo website features:
  112. 112. <ul><ul><li>In planning a mobile marketing campaign, you will send consumers to your website.
  113. 113. If your website is not mobile friendly, consumers will not have a good experience and will leave your site </li></ul></ul><ul><ul><li>Less than 1% of .com, .net & .org sites are mobile friendly
  114. 114. 99% chance your website is not mobile friendly . </li></ul></ul>MOBILE FRIENDLY WEBSITES
  115. 115. There are many mobile marketing tools you can use to get your message out. Select some and craft your messages to fit the tools. Mobile Marketing Tools include: <ul><ul><li>Text Messaging (SMS) – Short Message Service </li></ul></ul><ul><ul><ul><li>Most cell phones can send text messages
  116. 116. Limited to 160 characters
  117. 117. Almost 100% open rates
  118. 118. Texting is universal – it works on all mobile phones </li></ul></ul></ul>MOBILE MARKETING TOOLS
  119. 119. <ul><ul><li>Multimedia Messaging Service (MMS) </li></ul></ul><ul><ul><ul><li>Can send audio, video and pictures </li></ul><li>Mobile E-mail </li><ul><li>Great way to get a message out </li></ul><li>Mobile Internet Sites </li><ul><li>Mobile friendly website for your business </li></ul></ul></ul>MOBILE MARKETING TOOLS
  120. 120. <ul><ul><li>Mobile Applications </li></ul></ul><ul><ul><ul><li>Computer programs installed on mobile phones
  121. 121. Provide capabilities for doing things (shop, checking acct balance)
  122. 122. Can advertise on mobile apps </li></ul></ul></ul><ul><ul><li>Interactive Voice Response (IVR) </li><ul><li>Make and receive voice calls without live person on your end </li></ul></ul></ul>MOBILE MARKETING TOOLS
  123. 123. <ul><ul><li>Mobile Social Media </li></ul></ul><ul><ul><ul><li>Easy to participate in social media conversations
  124. 124. Incorporate ad messages into conversations </li></ul></ul></ul><ul><ul><li>Mobile Advertising </li></ul></ul><ul><ul><ul><li>Advertise to broader base using ads placed in apps, on websites
  125. 125. Google bought AdMob – Mobile advertising is very important ! </li></ul></ul></ul>MOBILE MARKETING TOOLS
  126. 126. <ul><ul><li>Mobile Commerce </li></ul></ul><ul><ul><ul><li>Smartphones are like digital wallets, using bar code scanners and mobile point of sale systems to make purchases </li></ul></ul></ul><ul><ul><li>Proximity Marketing </li></ul></ul><ul><ul><ul><li>Send geo-specific marketing messages
  127. 127. You need to do local internet marketing for your mobile website </li></ul></ul></ul>MOBILE MARKETING TOOLS
  128. 128. <ul><ul><li>Mobile-enabled Traditional Media </li></ul></ul><ul><ul><ul><li>Use traditional marketing media to invite consumers to opt-in to your list </li></ul></ul></ul>(print ads, TV ads … ) <ul><ul><li>QR Codes </li></ul></ul><ul><ul><ul><li>2D barcode that can be scanned digitally to direct consumers to websites or marketing messages </li></ul></ul></ul>MOBILE MARKETING TOOLS
  129. 129. <ul><ul><ul><li>Quick Response Code – 2D digital barcode
  130. 130. Scan with reader on smart phone camera
  131. 131. Scan with store scanner
  132. 132. Store extensive data which is read digitally
  133. 133. Created with help of mobile marketing consultan t </li></ul></ul></ul>QR CODE QR Code
  134. 134. <ul><ul><li>Works as pull advertising rather than push advertising
  135. 135. Provides links to web pages, coupons, opt-in invites, sales events </li></ul></ul><ul><ul><ul><li>e.g. Scan code on sign at Target and get instant coupon delivered to phone
  136. 136. e.g. Scan QR code on Coke can and it downloads the Coke ringtone
  137. 137. e.g. Calvin Klein replaced a billboard with a giant QR code. </li></ul></ul></ul>QR CODE
  138. 138. <ul><ul><li>Place on print advertising, business cards, t-shirts, billboards, posters, websites, etc.
  139. 139. Can be created with help of mobile marketing consultant. </li></ul></ul>QR CODE
  140. 140. <ul><ul><li>Create a Mobile Friendly Website </li></ul></ul><ul><ul><ul><li>30% of phones are smartphones which can access websites
  141. 141. Smartphone usage expected to reach 50% in 2011 </li></ul></ul></ul><ul><ul><li>Start a Text Message Marketing Program </li><ul><li>Majority of mobile phones can receive text messages
  142. 142. Direct, personal and cost-effective marketing strategy </li></ul></ul></ul><ul><ul><li>Start marketing with your own QR Codes </li></ul></ul>START NOW!!
  143. 143. <ul><ul><li>Mobile – newest mass media
  144. 144. Mobile phone use growing at rapid pace, smartphone sales growing!
  145. 145. Mobile – great marketing potential for businesses
  146. 146. Mobile is set to explode! </li></ul></ul>It’s time to incorporate mobile into your overall marketing campaigns. SUMMARY
  147. 147. THANKS! TILL NEXT TIME!
  148. 148. DS Internet Traffic Creation DS Internet Traffic Creation will be happy to discuss your mobile marketing needs with you and implement the appropriate strategies for an optimized mobile presence. DS Internet Traffic Creation Www.internettrafficcreation.com [email_address] 1-866-220-4783
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