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Rank Higher in Rank Higher in Presentation Transcript

  • Presented by DS Internet Traffic Creation 1-866-220-4783 http://internettrafficcreation.com [email_address]
    • Just a few bullet points. Remember it’s about them
    • Plant the seeds that you focus on getting customers
    • YOU ARE A LOCAL MOBILE MARKETING EXPERT
    • End with “I help local businesses get more customers by helping them with their mobile marketing.
    INTRODUCTION Who Am I and Why Should You Listen To Me?
    • Why Mobile Marketing is one of the best ways to generate new customers
    • How Mobile Websites fit into your online presence
    • How the mobile habits of local consumers can affect your findability
    • This is a NO TECHIE ZONE
    WHAT YOU WILL LEARN TODAY Mobile Marketing
      • Cell phones, Smartphones, iPads, Gaming Devices, ebook readers (Nook, Kindle)
      • Mobile devices are everywhere.
      • Mobile phones are here to stay.
    WHAT ARE MOBILE DEVICES? Pocket-Sized Computing Devices
  • The result of all this new technology? Mobile Marketing! MOBILE MARKETING
      • Stop marketing the shotgun way.
      • Laser target your marketing instead
    with Mobile Marketing! MOBILE MARKETING
  • “ a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” WHAT IS MOBILE MARKETING? According to the Mobile Marketing Association, mobile marketing is:
    • Communicating with consumers using mobile devices.
    • Not a one-way message, not pushing info.
    • Consumers invited to opt-in, giving permission for communication.
    • Providing value to consumers.
    WHAT IS MOBILE MARKETING?
      • NO SPAM Zone
      • NO unwanted messages
    WHAT IS MOBILE MARKETING?
    • Very targeted marketing
    • Push marketing
    • A New Tool for your Marketing Tool belt
    WHAT IS MOBILE MARKETING? The International Telecommunications Union (ITU) has found : According to the United Nations-run organization, a whopping 6.1 trillion text messages will be sent by the end of 2010 . That figure, which has tripled in the past three years, means people around the globe are sending 200,000 text messages every second.
  • Most of the cell phone population has purchasing power!
    • Population approaching 7 billion
    • Cell phones approaching 5 billion
    • Internet users – less than 2 billion
    • 80% of Americans have cell phones
    • Smartphone usage growing to 50% in 2011
    • 20% of US households are mobile only
    WHY MOBILE IS IMPORTANT
      • About 1.3 billion internet users use email
      • About 3 billion cell phone users use text messages
      • By the end of 2010, 6.5 trillion text messages were sent
    WHY MOBILE IS IMPORTANT
      • More people of all ages are accessing emails on cell phones
      • But emails are not always opened
      • Considered spam or trashed
    WHY MOBILE IS IMPORTANT
  • On the other hand:
      • 90% of text messages are read within 3 minutes
      • 99% of all text messages are read.
      • Average redemption rate is 20% regardless of business type
      • No spam filters.
    WHY MOBILE IS IMPORTANT?
      • Text messaging through mobile phones is becoming the preferred way to reach customers.
      • Global mobile advertising marketing will be over $16 billion by 2011.
    WHY MOBILE IS IMPORTANT? Clearly, if your business isn’t on the mobile web, you are losing clients and, more significantly, those clients are likely to go to your competitors!
  • The mobile marketing potential is ENORMOUS! You CANNOT afford to ignore this trend!! THE BOTTOM LINE
      • First came Print
        • Then came Recordings
          • … Cinema
          • … Radio
          • … TV
    Then came the Internet MOBILE – THE 7TH MASS MEDIA
      • Now we have MOBILE - the 7th Mass Media.
      • What is Mass Media?
          • Media that touches the greater masses.
    MOBILE – THE 7TH MASS MEDIA
      • With Mobile, you can do everything the other 6 media do.
          • Read newspapers
          • Watch movies
          • Listen to music
          • Listen to radio
          • Watch TV
          • Surf the Web
    MOBILE – THE 7TH MASS MEDIA What’s so special about the Mobile Industry?
      • Only media that is truly Personal
      • Consumer can be identified individually
      • Always on – 24/7
      • Constantly with the owner
      • Has built-in payment mechanisms
      • All can be done at moment of Intense Impulse!
    MOBILE – THE 7TH MASS MEDIA Benefits the other 6 Mass Media don’t have:
  • Mobile is the newest Mass Media with the potential to become the most influential mass media of all time! MOBILE – THE 7TH MASS MEDIA
      • Very effective and affordable
      • Provides constant access to customers
      • Can target specific customers
      • Trackable
      • Results can be quick
    FEATURES OF MOBILE MARKETING
  • “ It’s clear that retailers that don’t embrace mobile phone technology in the coming year will be left behind, much as those retailers who sat on the sidelines in the early days of digital or social media are now playing catch up.” THE FUTURE... According to Advertising Age ,
  • If your business isn’t on the mobile web, you are losing clients and, more significantly, those clients are going to your competitors ! WARNING !
      • Retail – benefits the most from mobile marketing
      • Some others include:
          • Travel
          • Real estate
          • Food and beverage
          • Consumer electronics
          • Apparel and accessories … and many more
    WHO NEEDS MOBILE MARKETING?
      • A niche whose target population doesn’t use mobile phones
      • Small business who cannot afford a loss from marketing experimentation (use a mobile marketing expert to minimize losses)
      • Business owner who ignores important trends.
    WHO DOESN’T NEED MOBILE MARKETING?
      • Limited only by your imagination
        • Coupons
        • Surveys
        • Loyalty clubs
        • Last minute travel deals
        • Ticket sales
        • Sales and events … and more!
    HOW TO USE MOBILE MARKETING
      • Mobile phone use related to buying activities increased in 2010, especially 4Q 2010.
      • Check for coupons and sales
      • Shared deals with friends
      • Comparison shopped for best prices
    Buyers used mobile phones to shop! $$$$$$$$$$$ SHOW ME THE MONEY!
      • People use mobile phones to search every day
      • Mobile friendly website loads faster
      • Business info is clearly visible – focus on important information (phone #, address …)
      • Travelers search with their mobile phones
      • Market differently with 2 different website formats
      • Higher search engine rankings from 2 websites
    MOBILE FRIENDLY WEBSITES – WHY YOU NEED ONE!
  • NON-MOBILE FRIENDLY WEBSITES .com on PC .com on mobile
      • Requires horizontal scrolling on mobile
      • Likely to miss important information
      • Frustrating!
      • Easy to navigate
      • Information clear
      • Pertinent links
      • Minimum graphics
    MOBILE FRIENDLY WEBSITES .mobi website on mobile screen
      • “ Donate Now” button and link
      • “ Directions” link
      • “ Hours & Admission” link
      • “ Contact” link
      • Link to main website
      • Links to current events and exhibits
    MOBILE FRIENDLY WEBSITE EXAMPLE Tulsa Zoo website features:
      • “ Donate Now” button and link
      • “ Directions” link
      • “ Hours & Admission” link
      • “ Contact” link
      • Link to main website
      • Links to current events and exhibits
    MOBILE FRIENDLY WEBSITE EXAMPLE Tulsa Zoo website features:
      • In planning a mobile marketing campaign, you will send consumers to your website.
      • If your website is not mobile friendly, consumers will not have a good experience and will leave your site
      • Less than 1% of .com, .net & .org sites are mobile friendly
      • 99% chance your website is not mobile friendly .
    MOBILE FRIENDLY WEBSITES
  • There are many mobile marketing tools you can use to get your message out. Select some and craft your messages to fit the tools. Mobile Marketing Tools include:
      • Text Messaging (SMS) – Short Message Service
        • Most cell phones can send text messages
        • Limited to 160 characters
        • Almost 100% open rates
        • Texting is universal – it works on all mobile phones
    MOBILE MARKETING TOOLS
      • Multimedia Messaging Service (MMS)
        • Can send audio, video and pictures
      • Mobile E-mail
        • Great way to get a message out
      • Mobile Internet Sites
        • Mobile friendly website for your business
    MOBILE MARKETING TOOLS
      • Mobile Applications
        • Computer programs installed on mobile phones
        • Provide capabilities for doing things (shop, checking acct balance)
        • Can advertise on mobile apps
      • Interactive Voice Response (IVR)
        • Make and receive voice calls without live person on your end
    MOBILE MARKETING TOOLS
      • Mobile Social Media
        • Easy to participate in social media conversations
        • Incorporate ad messages into conversations
      • Mobile Advertising
        • Advertise to broader base using ads placed in apps, on websites
        • Google bought AdMob – Mobile advertising is very important !
    MOBILE MARKETING TOOLS
      • Mobile Commerce
        • Smartphones are like digital wallets, using bar code scanners and mobile point of sale systems to make purchases
      • Proximity Marketing
        • Send geo-specific marketing messages
        • You need to do local internet marketing for your mobile website
    MOBILE MARKETING TOOLS
      • Mobile-enabled Traditional Media
        • Use traditional marketing media to invite consumers to opt-in to your list
    (print ads, TV ads … )
      • QR Codes
        • 2D barcode that can be scanned digitally to direct consumers to websites or marketing messages
    MOBILE MARKETING TOOLS
        • Quick Response Code – 2D digital barcode
        • Scan with reader on smart phone camera
        • Scan with store scanner
        • Store extensive data which is read digitally
        • Created with help of mobile marketing consultan t
    QR CODE QR Code
      • Works as pull advertising rather than push advertising
      • Provides links to web pages, coupons, opt-in invites, sales events
        • e.g. Scan code on sign at Target and get instant coupon delivered to phone
        • e.g. Scan QR code on Coke can and it downloads the Coke ringtone
        • e.g. Calvin Klein replaced a billboard with a giant QR code.
    QR CODE
      • Place on print advertising, business cards, t-shirts, billboards, posters, websites, etc.
      • Can be created with help of mobile marketing consultant.
    QR CODE
      • Create a Mobile Friendly Website
        • 30% of phones are smartphones which can access websites
        • Smartphone usage expected to reach 50% in 2011
      • Start a Text Message Marketing Program
        • Majority of mobile phones can receive text messages
        • Direct, personal and cost-effective marketing strategy
      • Start marketing with your own QR Codes
    START NOW!!
      • Mobile – newest mass media
      • Mobile phone use growing at rapid pace, smartphone sales growing!
      • Mobile – great marketing potential for businesses
      • Mobile is set to explode!
    It’s time to incorporate mobile into your overall marketing campaigns. SUMMARY
  • THANKS! TILL NEXT TIME!
  • DS Internet Traffic Creation DS Internet Traffic Creation will be happy to discuss your mobile marketing needs with you and implement the appropriate strategies for an optimized mobile presence. DS Internet Traffic Creation Www.internettrafficcreation.com [email_address] 1-866-220-4783