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10 Ways to Convince Your Boss to Go Mobile Now!
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10 Ways to Convince Your Boss to Go Mobile Now!

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There are a lot of organizations struggling with mobile. For most, the issue isn't recognizing that they need to get their content mobile, it's figuring out what approach to take and how to get there. …

There are a lot of organizations struggling with mobile. For most, the issue isn't recognizing that they need to get their content mobile, it's figuring out what approach to take and how to get there. If you want your mobile project to move forward, you need to be able to build a compelling case for why mobile matters, how to design for mobile, and how to get buy in from other people within your organization.

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  • 1. 10 Ways toConvince Your Boss toGo Mobile Now Dennis Kardys Creative / UX Director
  • 2. Mobile is a REAL struggle. Less than 10% of sites are mobile ready!source: Stat Counter, http://gs.statcounter.com/#mobile_vs_desktop-US-yearly-2011-2012-bar
  • 3. crawlable ≠ usablesource images: WTF Mobile Web, http://wtfmobileweb.com
  • 4. Become Mobile-Friendly. 74% of people say theyre more likely to return to a mobile friendly site in the future...source: Think With Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98
  • 5. ...more likely to buy a +67% business’ product or servicesource: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98
  • 6. Why go mobile now?How do you get there? What do you pitch?
  • 7. ~ WHY ~1 The landscape is expanding
  • 8. ~ WHY ~ 219 million smartphones shipped last quarter ( SINCE 2011 +44% )source: NBC News, http://nbcnews.to/XGd619
  • 9. ~ WHY ~ 2 Everything is connected.image credit, car: Okan Benn for the Noun Project. http://thenounproject.com/noun/car/#icon-No1335
  • 10. ~ WHY ~3 People are impulsive and irrational.
  • 11. ~ HOW ~4 Think seamless, multiscreen, ergonomic.
  • 12. customer journeys ~ search ~65% 60% 4%source: Think With Google, “The New Multi Screen World” - http://bit.ly/Qivs98
  • 13. ~ HOW ~ 5 Centralize Content CONTENT CONTENT CONTENTCONTENT CONTENT ? ?
  • 14. ~ HOW ~5 Centralize Content CONTENT ? ?
  • 15. By centralizing content, NPRs total page view growth increased over 80%. C.O.P.E ? ?source: “NPR’s API, Create Once Publish Everywhere”, http://bit.ly/Y8flKL
  • 16. ~ HOW ~6 Build flexible,modular systems.
  • 17. ~ HOW ~ Responsive Design Serve content and code from a single sourceGO OG LE BE ST PR AC TIC E! source: “Google,” http://bit.ly/LsHxa1
  • 18. sounds great, but...
  • 19. OBJECTIONS...with everything else on our plates, we’ll have totack mobile on in phase 2.
  • 20. OBJECTIONS...It’s just that right now,we aren’t getting a ton of mobile traffic.
  • 21. ~ WHAT ~7 Reduce long-term cost
  • 22. ~ WHAT ~8 Expand reach,plan for tomorrow.
  • 23. ~ WHAT ~ 9 Start SmallPrototypes, microsites, campaigns
  • 24. 10 consider the alternative...source: http://www.flickr.com/photos/photohome_uk/1494590639/
  • 25. 55% of adult cell owners use the internet on their mobile phones; doubled from 2009 17% of all adult cell owners are “cell- mostly internet users”source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98
  • 26. 30% of people used their phone to decide whether to visit a business in the past 30 days. 46% of people won’t return to a website they had trouble accessing on a phone, 57% won’t recommend it .source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98
  • 27. 77% of cell internet users are dissatisfied with the time it takes for sites to load.* 61% said that they’d quickly move onto another site if they didn’t find what they’re looking for right away.source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98
  • 28. No more shortsighted thinking.Go Mobile Now!
  • 29. Thanks!Dennis Kardysdkardys@wsol.com @dkardys WSOL.COM