10 Ways toConvince Your Boss toGo Mobile Now      Dennis Kardys      Creative / UX Director
Mobile is a REAL                       struggle.          Less than 10%     of sites are mobile ready!source: Stat Counter...
crawlable ≠ usablesource images: WTF Mobile Web, http://wtfmobileweb.com
Become                 Mobile-Friendly. 74% of people say theyre more likely  to return to a mobile friendly site in      ...
...more likely to buy a      +67%                                                  business’ product or                   ...
Why go mobile now?How do you get there? What do you pitch?
~ WHY ~1 The landscape is   expanding
~ WHY ~                                 219 million                            smartphones shipped                        ...
~ WHY ~                      2 Everything is                        connected.image credit, car: Okan Benn for the Noun Pr...
~ WHY ~3 People are impulsive    and irrational.
~ HOW ~4 Think seamless,   multiscreen,    ergonomic.
customer journeys                                                  ~ search ~65%                                          ...
~ HOW ~    5 Centralize Content                    CONTENT          CONTENT             CONTENTCONTENT                    ...
~ HOW ~5 Centralize Content        CONTENT                  ?    ?
By centralizing content, NPRs total   page view growth increased over 80%.                                                ...
~ HOW ~6 Build flexible,modular systems.
~ HOW ~             Responsive Design             Serve content and code from a                     single sourceGO     OG...
sounds great, but...
OBJECTIONS...with everything else on our plates, we’ll have totack mobile on in phase 2.
OBJECTIONS...It’s just that right now,we aren’t getting a ton of        mobile traffic.
~ WHAT ~7 Reduce long-term       cost
~ WHAT ~8 Expand reach,plan for tomorrow.
~ WHAT ~ 9     Start SmallPrototypes, microsites, campaigns
10                    consider the                            alternative...source: http://www.flickr.com/photos/photohome_...
55% of adult cell owners use the                internet on their mobile phones;                              doubled from...
30% of people used their phone to    decide whether to visit a business in                      the past 30 days.      46%...
77% of cell internet users are     dissatisfied with the time it takes for                             sites to load.* 61% ...
No more shortsighted thinking.Go Mobile Now!
Thanks!Dennis Kardysdkardys@wsol.com   @dkardys         WSOL.COM
10 Ways to Convince Your Boss to Go Mobile Now!
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10 Ways to Convince Your Boss to Go Mobile Now!

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There are a lot of organizations struggling with mobile. For most, the issue isn't recognizing that they need to get their content mobile, it's figuring out what approach to take and how to get there. If you want your mobile project to move forward, you need to be able to build a compelling case for why mobile matters, how to design for mobile, and how to get buy in from other people within your organization.

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10 Ways to Convince Your Boss to Go Mobile Now!

  1. 1. 10 Ways toConvince Your Boss toGo Mobile Now Dennis Kardys Creative / UX Director
  2. 2. Mobile is a REAL struggle. Less than 10% of sites are mobile ready!source: Stat Counter, http://gs.statcounter.com/#mobile_vs_desktop-US-yearly-2011-2012-bar
  3. 3. crawlable ≠ usablesource images: WTF Mobile Web, http://wtfmobileweb.com
  4. 4. Become Mobile-Friendly. 74% of people say theyre more likely to return to a mobile friendly site in the future...source: Think With Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98
  5. 5. ...more likely to buy a +67% business’ product or servicesource: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98
  6. 6. Why go mobile now?How do you get there? What do you pitch?
  7. 7. ~ WHY ~1 The landscape is expanding
  8. 8. ~ WHY ~ 219 million smartphones shipped last quarter ( SINCE 2011 +44% )source: NBC News, http://nbcnews.to/XGd619
  9. 9. ~ WHY ~ 2 Everything is connected.image credit, car: Okan Benn for the Noun Project. http://thenounproject.com/noun/car/#icon-No1335
  10. 10. ~ WHY ~3 People are impulsive and irrational.
  11. 11. ~ HOW ~4 Think seamless, multiscreen, ergonomic.
  12. 12. customer journeys ~ search ~65% 60% 4%source: Think With Google, “The New Multi Screen World” - http://bit.ly/Qivs98
  13. 13. ~ HOW ~ 5 Centralize Content CONTENT CONTENT CONTENTCONTENT CONTENT ? ?
  14. 14. ~ HOW ~5 Centralize Content CONTENT ? ?
  15. 15. By centralizing content, NPRs total page view growth increased over 80%. C.O.P.E ? ?source: “NPR’s API, Create Once Publish Everywhere”, http://bit.ly/Y8flKL
  16. 16. ~ HOW ~6 Build flexible,modular systems.
  17. 17. ~ HOW ~ Responsive Design Serve content and code from a single sourceGO OG LE BE ST PR AC TIC E! source: “Google,” http://bit.ly/LsHxa1
  18. 18. sounds great, but...
  19. 19. OBJECTIONS...with everything else on our plates, we’ll have totack mobile on in phase 2.
  20. 20. OBJECTIONS...It’s just that right now,we aren’t getting a ton of mobile traffic.
  21. 21. ~ WHAT ~7 Reduce long-term cost
  22. 22. ~ WHAT ~8 Expand reach,plan for tomorrow.
  23. 23. ~ WHAT ~ 9 Start SmallPrototypes, microsites, campaigns
  24. 24. 10 consider the alternative...source: http://www.flickr.com/photos/photohome_uk/1494590639/
  25. 25. 55% of adult cell owners use the internet on their mobile phones; doubled from 2009 17% of all adult cell owners are “cell- mostly internet users”source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98
  26. 26. 30% of people used their phone to decide whether to visit a business in the past 30 days. 46% of people won’t return to a website they had trouble accessing on a phone, 57% won’t recommend it .source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98
  27. 27. 77% of cell internet users are dissatisfied with the time it takes for sites to load.* 61% said that they’d quickly move onto another site if they didn’t find what they’re looking for right away.source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98
  28. 28. No more shortsighted thinking.Go Mobile Now!
  29. 29. Thanks!Dennis Kardysdkardys@wsol.com @dkardys WSOL.COM
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