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Creating an Army of the Kind A Volunteer Force for Animals An Initiative of the Humane Society of the United States Presen...
All power resides in the  individual...  William Penn, 1682 Our Mission:  Recruit – Motivate – Mobilize The Power of Indiv...
The Army of the Kind reflects the vision of famed author and social critic Cleveland Amory. He conceived of the idea of a ...
Successful Public Diplomacy Campaigns Are <ul><li>strategic </li></ul><ul><li>focused </li></ul><ul><li>well-planned  </li...
4 Types of Public Diplomacy Campaigns to Effect Public Policy <ul><li>Education </li></ul>Organization Legislation Litigat...
All Public Diplomacy Campaigns Share the Same Techniques <ul><li>Set the Goal </li></ul><ul><li>Research: Issue </li></ul>...
A Word About Persistence & Determination <ul><li>Nothing in the world can take the place of Persistence.  </li></ul><ul><l...
Identify, Seek and Recruit  Non-Traditional Allies <ul><li>REMEMBER: </li></ul><ul><li>The Function of Public Diplomacy is...
There is No Shortage of Cruelty Issues for Public Diplomacy Sunday Hunting Horse Slaughter Puppy Mills Fois Gras Forced Fe...
Comprehensive Information and Action! www.hsus.org The HSUS Website Serves as an Easy Starting Point for Current Research ...
Action Alerts Make It Easy for the Army of the Kind to Mobilize Click on the icon for the campaign that is of interest to ...
Be an Army of the Kind Diplomat <ul><li>Add your email address to the AOK contact list </li></ul><ul><li>Recruit family or...
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Creating An Army Of The Kind 08 08

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  • Transcript of "Creating An Army Of The Kind 08 08"

    1. 1. Creating an Army of the Kind A Volunteer Force for Animals An Initiative of the Humane Society of the United States Presented by Senator Roy C. Afflerbach, Ret. & Sarah Speed, Esq. [email_address] [email_address] 717-608-5593 717-440-5527 Humane 101 Monday, August 25th 7 PM T0 8 PM Courtyard Marriott Center Lancaster, Pennsylvania
    2. 2. All power resides in the individual... William Penn, 1682 Our Mission: Recruit – Motivate – Mobilize The Power of Individuals Into An Army of the Kind To Practice Public Diplomacy on behalf of Animals
    3. 3. The Army of the Kind reflects the vision of famed author and social critic Cleveland Amory. He conceived of the idea of a vast network of individuals and organizations united in their desire and efforts to end cruelty to animals. Apply the Power of the Individual to What??? Public Diplomacy consists of advocating to achieve public policy solutions through establishing strategic networks of long term relationships.
    4. 4. Successful Public Diplomacy Campaigns Are <ul><li>strategic </li></ul><ul><li>focused </li></ul><ul><li>well-planned </li></ul><ul><li>sustained </li></ul><ul><li>measurable </li></ul>Every Successful Campaign Helps to Assure the Success of the Next Campaign!!!
    5. 5. 4 Types of Public Diplomacy Campaigns to Effect Public Policy <ul><li>Education </li></ul>Organization Legislation Litigation
    6. 6. All Public Diplomacy Campaigns Share the Same Techniques <ul><li>Set the Goal </li></ul><ul><li>Research: Issue </li></ul><ul><li>Research: Opposition </li></ul><ul><li>Research: WIIFM </li></ul><ul><li>Draft the Plan </li></ul><ul><li>Draft the Message </li></ul><ul><li>Promote the Message </li></ul><ul><li>Listen to Responses </li></ul><ul><li>Repetition </li></ul><ul><li>Repetition </li></ul><ul><li>Compromise </li></ul><ul><li>Polite/Professional </li></ul><ul><li>Personal Meeting </li></ul><ul><li>Telephone Call </li></ul><ul><li>Letter/Email/Fax </li></ul><ul><li>Media Letter </li></ul><ul><li>Media Program </li></ul><ul><li>Public Meeting </li></ul><ul><li>Ballot Initiative </li></ul><ul><li>Repetition </li></ul><ul><li>Repetition </li></ul><ul><li>Compromise </li></ul>https://community.hsus.org/humane/leg-lookup/search.html http://www.legis.state.pa.us/index.cfm
    7. 7. A Word About Persistence & Determination <ul><li>Nothing in the world can take the place of Persistence. </li></ul><ul><li>Talent will not; nothing is more common than unsuccessful men with talent. </li></ul><ul><li>Genius will not; unrewarded genius is almost a proverb. </li></ul><ul><li>Education will not; the world is full of educated derelicts. </li></ul><ul><li>Persistence and determination alone are omnipotent. The slogan 'Press On' has solved and always will solve the problems of the human race. </li></ul><ul><li>Calvin Coolidge 30th president of US (1872 - 1933) </li></ul>
    8. 8. Identify, Seek and Recruit Non-Traditional Allies <ul><li>REMEMBER: </li></ul><ul><li>The Function of Public Diplomacy is to disarm opponents and win supporters. </li></ul><ul><li>To win supporters identify the What’s In It For Me (WIIFM) factor. </li></ul><ul><li>Focus upon shared values and WIIFM. </li></ul><ul><li>Agree to disagree. </li></ul>Moos & Oinks
    9. 9. There is No Shortage of Cruelty Issues for Public Diplomacy Sunday Hunting Horse Slaughter Puppy Mills Fois Gras Forced Feeding Battery Cage Hens Pigeon Shoots Hsus.Org
    10. 10. Comprehensive Information and Action! www.hsus.org The HSUS Website Serves as an Easy Starting Point for Current Research Leads To http://www.lohvpa.org http://www.humaneusapapac.org
    11. 11. Action Alerts Make It Easy for the Army of the Kind to Mobilize Click on the icon for the campaign that is of interest to you to learn more about the issue and the action(s) that you can take immediately! http://www.hsus.org/farm/camp/ffa/ http://www.legis.state.pa.us/index.cfm
    12. 12. Be an Army of the Kind Diplomat <ul><li>Add your email address to the AOK contact list </li></ul><ul><li>Recruit family or friends to the Army of the Kind </li></ul><ul><li>Identify opportunities for public diplomacy </li></ul><ul><li>Join or initiate a Public Diplomacy campaign </li></ul><ul><li>Join HSUS Action Alerts </li></ul><ul><li>Become an active voter </li></ul><ul><li>Learn how to effectively influence public policy </li></ul><ul><li>Regularly communicate with public officials </li></ul><ul><li>Visit HSUS website for information on state and federal legislation </li></ul><ul><li>Use polite persistence </li></ul>“ All power resides in the individual” … William Penn 1682
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