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Incubeta sales offering covering all aspects of our new divisions

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Full service digital agency covering all or part of your digital marketing and search or social requirements. From Google, Bing, Youtube, Facebook, Twitter, Linkedin and more.

Full service digital agency covering all or part of your digital marketing and search or social requirements. From Google, Bing, Youtube, Facebook, Twitter, Linkedin and more.

Published in: Marketing

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  • 1. incuBeta is a global group providing clients with leading digital advertising services and media solutions Paid Search Engine Marketing Social Media Services Social Applications Website Design and Development Website and Database Hosting Search Engine Optimsation Web Analytics / User Experience Publishing Data Intelligence Display Marketing Real Time Bidding Display Advertising Pay Per Click MarketingDigital Strategy } } } }+ ) ) ] ] ) ) ] ] x & We develop core digital strategies and tactics, achieving harmony between marketing channels and business goals. Solutions why us? who’s working with us? One stop digital marketing presence offering ease of use, best of breed, and an integrated service range. Achieve success and maximise opportunities through intelligent integration of people, smart acquisitions, accurate market analysis, and solution innovation. Cape Town +27 21 446-2300 Joburg +27 11 628-9700 we are digital
  • 2. Cape Town +27 21 446-2300 Joburg +27 11 628-9700 Our strategic business development experts assist clients in defining core digital strategies and tactics, achieving harmony between marketing channels and business goals Digital Strategy Website Analysis: Identifying clients’ site users, goals and what the measurable objectives for site-traffic should be. Leading expertise in UXD (user experience design) puts website visitor needs at the core of our design philosophy. Our focus is guiding the customer through a logical information flow that leads to goal conversions and the meeting of overall strategic objectives. Design Detailed analysis of performance against set goals. Reporting On time, in budget, to specification. Implementation Regardless of project, be it website, campaign landing pages or other lead-generation activities, our team of campaign experts continuously test and adjust in order to maximize performance. Testing and Continuous Optimization We work closely with search engines like Google, Bing and Yahoo, giving us privileged access to beta tests. What it means for our clients (in both emerging and established markets) is that they are the first to benefit from new features as the incuBeta Group is at the forefront of the ever-evolving digital landscape. Innovation
  • 3. Cape Town +27 21 446-2300 Joburg +27 11 628-9700 We are a global leader in creating and optimising paid search campaigns with technical work designed to optimise our customers’ visibility on google and other online platforms Paid Search Engine Marketing Proven Expertise We are the only emerging market SEM specialist agency that has worked on performance campaigns in the mature markets of the USA and UK with large ecommerce and performance clients, outperforming local agencies. Clients and references from likes of Walmart, Zappos and overstock in the USA. Other notables include Expedia UK, Thomas Cook UK. Track Record of Excellence Our offer is compelling: We have internationally proven skill sets yet cost base is in ZAR – a uniquely enticing proposition. High-level Skillsets at Highly Competitive Pricing When combining highly skilled (and affordable) staff with our technology platform, we are able to deliver more clicks to a client’s site, at a lower cost per click, than any of our international competitors. Proven Performance Platforms Certification
  • 4. Cape Town +27 21 446-2300 Joburg +27 11 628-9700 Search Engine Marketing that deals directly with advertisements placed on search engines such as Yahoo and Bing, the most popular of which is Google’s adwords program Pay Per Click Marketing Results We use a performance billing model that focuses on minimizing clients’ advertising spend. We get paid depending on the performance of their campaign; we take the risk and we, always, outperform legacy solutions providers. We employ the largest team of certified Advanced Google AdWords specialists on the African continent. Expertise & Ability Campaign managers have 3+ years experience, actively managing campaigns, taking swift and decisive action to ensure the best possible performance. Experience & Agility Our close relationships with all major search engines give us access to the latest innovations and incoming industry changes. This gives us the ability to evolve client campaigns as required. Evolution & Ability Famously Accurate, measuring results for every cent spent against campaign goals and overall SEM strategy. Reporting Platforms Certification We have 38 Google Advanced Certified Campaign Managers - The Highest in the EMEA
  • 5. Cape Town +27 21 446-2300 Joburg +27 11 628-9700 A subset of ppc that deals directly with display advertisements placed on websites, often serving advertisements that are tailored according to a user’s browsing history Display Marketing Context & Relevance Advertisements are targeted to relevant users based on search history and online behaviour, significantly increasing awareness and conversion rate. Ensures client ads remain above the fold, allowing for maximum exposure. Monitoring & Analysis The percentage of a particular target market a client possesses. Increased Share of Voice Matching the right display message to the right audience. Remarketing Platforms Certification Display on social networks such as Facebook can be immensely powerful, incuBeta Group Companies develop contextual campaigns within the social media environment that target relevant users locally and globally. Social Network Marketing
  • 6. Cape Town +27 21 446-2300 Joburg +27 11 628-9700 Social networks have fundamentally changed the way we communicate and interact – as well as the way we engage with brands, products and services Social Media Facebook Pay-per-Click Management We use a performance billing model that focuses on minimizing clients’ advertising spend. We get paid depending on the performance of their campaign; we take the risk and we, always, outperform legacy solutions providers. From building a Facebook application to tweeting, our social media teams have extensive experience in getting real results out of a brand’s social media profile. Social Media Profile Management: Platforms
  • 7. Cape Town +27 21 446-2300 Joburg +27 11 628-9700 Through our evly social marketing suite, we provide clients and agencies with the technology to run engaging, results-driven surveys, competitions, crowd- sourcing campaigns and other activities across the web, social media and mobile platforms Social Applications Improve & Optimize communication with customers, making engagement more meaningful and measurable. that inspire loyalty whilst building business value. Grow Communities & Employ Innovations on Facebook, company websites, through newsletters and on mobile devices with amazing, tangible, results. Integrate Campaigns unlocking value in fans’ contributions to grow brand loyalty and ROI. Gather User Generated Content Platform
  • 8. Cape Town +27 21 446-2300 Joburg +27 11 628-9700 Is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results Search Engine Optimisation Certification Onsite Optimisation Offsite Optimisation There are 2 main areas to SEO: Through strategic SEO, we can ensure that you expand your organic reach and stay ahead of your competitors. offsite optimisation – what happens off of your website onsite optimisation – what happens on your website Our SEO campaigns are divided in 2 phases: Monthly: to successfully drive organic reach further through various monthly and ongoing techniques Setup Audit: designed to ensure that the proper foundation is established through a detailed audit and analysis
  • 9. Cape Town +27 21 446-2300 Joburg +27 11 628-9700 Expert design teams combine graphic design, website development, e-commerce programming and ux design experience to deliver websites that engage, convert and sell Website Design, Development & UX Planning & Strategy Websites are designed to compliment a client’s overall digital strategy. We design to reach goals and achieve results. Our background in management consulting provides strong analytical thinking to support the creative process. Thinking Design Campaign managers have 3+ years experience, actively managing campaigns, taking swift and decisive action to ensure the best possible performance. Experience & Agility We are specialists in the technology behind our solutions, enabling us to choose the platforms and applications that best suit client needs. Marketing Technology A good website becomes a great website when it’s supported by a strategy driving the right traffic to it. We know how and when to get the most out of Pay per Click (PPC), Search Engine Optimisation (SEO) and Lead Generation. Demand Generation
  • 10. Cape Town +27 21 446-2300 Joburg +27 11 628-9700 Publish websites for specific sectors which we design and manage giving clients the option of driving incremental traffic and sales via these platforms Publishing Webmail is a FREE email service (similar to Gmail and Yahoo mail) focused only in South Africa for local users. In exchange for our users information (demographic and psychographic) we offer them a free email in which we have the rights to serve highly targeted offers. Webmail is among the top 3 domestic page views and top 5 unique user browsers. Wat kyk jy is an Afrikaans blog-based website, that is loaded with music, events, view and more. It is a South African Blogs award winner 3 years in a row. The Bounce is new to our stable. It’s a great Sports and ‘Guy-Thing’ blog with a loyal following. The Editor, Ben Karpinski (@followthebounce) has over 25,000 Twitter followers, which draws a huge crowd from social media.
  • 11. Cape Town +27 21 446-2300 Joburg +27 11 628-9700 This involves tracking the clicks and conversions, across all media channels pertaining to a client’s campaignby doing this we can establish an accurate record of clicks and conversions Data Intelligence Accurate Planning & Insights Through careful analysis the team can forecast trends and projected results. Using our in-house bid management platform we provide advanced bid management solutions, and define pricing and profitable trends on various aspects of the campaign. Advanced statistical algorithms are then used to generate maximum sales within a client’s required efficiency targets. Maximum Returns on Investment Our Business Intelligence team consists of highly skilled mathematicians, statisticians, actuaries and marketers (led by a theoretical physicist) who are involved in setting the initial price parameters Access to Industry-defining Expertise Platforms Certification