Connected enterprise - Our journey into digital internal communications

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During the intranet global forum 2013 in New York I presented our journey into digital internal communications.

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Connected enterprise - Our journey into digital internal communications

  1. 1. Connected Enterprise Our journey into digital internal communications Dennis Agusi October 2013
  2. 2. Hi!
  3. 3. A strong diversified industrial group leading in health and well-being Our mission: Improving people’s lives through meaningful innovation. Since 1891 €23.5 Billion 114,000+ Headquarters in Amsterdam, the Netherlands Sales in 2012. Portfolio consists of ~70% B2B businesses People employed worldwide in over 100 countries $9.8 Billion 8% of sales invested Brand value in 2013 in R&D in 2012 59,000 patent rights, 35,000 trademark rights, 81,000 design rights
  4. 4. Today’s Agenda Our Digital Landscape Our Enterprise Social Network Our Enterprise Video platform The power of Integration Social Business Intelligence Q&A
  5. 5. Digital@Philips Portal Intranet BlueTube People Finder SharePoint 2010 PNN Salesforce Blogs Lync Connect Us P-Cast Search 5
  6. 6. Empowered digital employees How do they look like? Makes better informed decisions by using the collaboration tools offered Delivers quicker results by finding the right people and information to do their job Is more efficient thanks to relevant personalized information Feels empowered to engage in dialogues and uses social media internally and externally Is connected and understand s business beyond their own silo 7 Meet Justin Smith
  7. 7. Today’s Agenda Our Digital Landscape Our Enterprise Social Network Our Enterprise Video platform The power of Integration Social Business Intelligence Q&A
  8. 8. What is Connect Us? Collaboration made simple Connect Us = Enterprise Social Network 9 Powered by Today 49,079 members
  9. 9. How it started Built Trained Shaped Launched Built in 11 weeks Trained our influencers Getting buy in Launched via word of mouth  Ballet, symphony, orchestra, choral companies would add a needed diversity to our  Including business impact analyses and privacy studies community  Enterprise private cloud for diversity within the community Create a broader tolerance  Elevate the level of entertainment available  Branding and design 10
  10. 10. We built Connect Us with influencers Built Trained Shaped Launched Built in 11 weeks Trained our influencers Getting buy in Launched via word of mouth  Ballet, symphony, orchestra, choral companies would add a needed diversity to our  Inside a “test community” on functionalities and rules of engagement community  Held bi-weekly training sessions Create a broader tolerance for diversity within the community  Elevate the level of entertainment available  One-on-one session with our leaders 11
  11. 11. We built Connect Us with influencers Built Trained Built in 11 weeks Trained our influencers Shaped Getting buy in Launched Launched via word of mouth  Ballet, symphony, orchestra, choral companies would add a needed diversity to our  Finalize the name “Connect Us” community  Community provided feedback on important functionalities Create a broader tolerance for diversity within the community  Elevate the level of entertainment available  Training materials vetted 12
  12. 12. We built Connect Us with influencers Built Trained Shaped Launched Built in 11 weeks Trained our influencers Getting buy in Launched via word of mouth  Ballet, symphony, orchestra, choral companies would add a needed diversity to our  Launched virally community  Targetedbroader tolerance for Voice of Philips, Yammer participants etc. Create a campaign towards diversity within the community  Elevate the level of entertainment available  All communication done via word of mouth 13
  13. 13. Today’s Agenda Our Digital Landscape Our Enterprise Social Network Our Enterprise Video platform The power of Integration Social Business Intelligence Q&A
  14. 14. What is BlueTube? “ BlueTube is our enterprise video platform accessible by Philips employees only. Philips employees can view, discuss, share and upload video content for internal use. “
  15. 15. Did you know? 4+ billion views per day on YouTube By 2016, large companies will stream more than 16 hours of video per worker per month. YouTube is second biggest search engine after Google. 16 Over 20% of YouTube views come from mobile devices 1.8 Million Words. That’s the value of one minute of video,
  16. 16. Video & Mobile 4G is coming… • Mobile infrastructure is improving • Translates easily to mobile screens (better than say... an image, copy or infographic) • Mobile screens become the normal way to consume content. • Represents 20%+ of YouTube views 17
  17. 17. What are the main benefits? From To Hosted on local servers One central video library Huge cost for hosting Less cost and central budget No possibility to upload videos for employees Every employee can upload videos Security issues No security issues No possibility to search videos Search videos and within videos (captions) Basic analytics (views) Robust analytics (drop-off rates, etc.) 18
  18. 18. Today’s Agenda Our Digital Landscape Our Enterprise Social Network Our Enterprise Video platform The power of Integration Social Business Intelligence Q&A
  19. 19. Integrating social increases collaboration! Enable collaboration and dialogue around company goals Emails Blogs Virtual Town Halls/ meetings/events Intranet sites Print communications Videos Face-to-face discussions Webcasts 20
  20. 20. ‘Like’ button and ‘Comment’ box Encourage feedback and increase traffic ‘Like:’ Give employees the opportunity to show their support of content LIVE DEMO ‘Comment’ box: Enable employees to engage in dialogue around content • Pushes link into the activity stream to the followers •Viral promotion of the 21 content Huge increase in submissions (200 to 3000!) to ‘Product of the Month’ contest after integrating Connect Us into CL Intranet
  21. 21. We cannot live without an API anymore! 24
  22. 22. Today’s Agenda Our Digital Landscape Our Enterprise Social Network Our Enterprise Video platform The power of Integration Social Business Intelligence Q&A
  23. 23. Social Business Intelligence infographic reports Data driven insights to help us in understanding and improving the community LIVE DEMO
  24. 24. Today’s Agenda Our Digital Landscape Our Enterprise Social Network Our Enterprise Video platform The power of Integration Social Business Intelligence Q&A
  25. 25. “ Connecting the enterprise It’s about relationships, not technology! “ dennisagusi in/dennisagusi or dennis.agusi@philips.com

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