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20 Facts You Need to Know About Teen Consumers

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  • 1. 20 Facts you need to know about teen consumers
  • 2. The Purchase Power of Teenage Consumers 35.6 Million U.S. teens represent over $200 Billion of annual spending Power. They spend their time online on mobile devices, sharing interest with friends, and have their own unique spending and saving habits. * Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts!
  • 3. u.s. e-commerce sales * Forrester Research!
  • 4. E-commerce sales trajectory According to Forrester Inc., Online consumers will increase their spending 62% by 2016
  • 5. U.s. m-commerce sales B B B B B B * eMarketer!
  • 6. Tablet user growth by age * Monetate!
  • 7. Your teen consumer online 95% of teens are online * Pew Research!
  • 8. Your teen consumer online 75% of teens access the internet from mobile devices * Pew Research!
  • 9. Your teen consumer online 8-18 year olds spend 10 hours and 45 minutes everyday online * Edudemic!
  • 10. Your teen consumer online 25% of teens log into social media 10+ times everyday * Edudemic!
  • 11. What social networks are hot with teen consumers?
  • 12. **TThhee AAttllaannttiicc 66//1199//1144!!
  • 13. *The Atlantic 6/19/14!
  • 14. where do teen consumers shop?
  • 15. Your teen consumer on e-commerce 79% of females & 76% of males shop online * Statista!
  • 16. Your teen consumer on e-commerce 70% of teens prefer to shop at their favorite stores online * Piper Jaffray Companies!
  • 17. Your teen consumer on e-commerce 50% of youth prefer to shop exclusively online * Piper Jaffray Companies!
  • 18. how do teen consumers spend?
  • 19. Your teen consumer spending Average allowance yearly is $780 * The American Institute of CPAs!
  • 20. Your teen consumer spending 78% of teens have more than $50 in monthly purchasing power * Piper Jaffray Companies!
  • 21. 41% of girls ages 13 – 18 bought 10+ items of clothing in the past 6 months *Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts !
  • 22. 57% of teens said they are saving for apparel *Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts !
  • 23. $11.8 B was reported in friendly fraud, 1 in 4 merchants experience friendly fraud * 2013 Lexis Nexis “True Cost of Fraud” Study & Stores Magazine September 2013 “Dealing with Friendly Fraud!
  • 24. Only 50% of parents have installed parental controls For their kids online interactions, but 72% worry that their kids will reveal too much online. * Edudemic!
  • 25. If you have any questions contact ReadyPulse : contact@readypulse.com Readypulse.com @readypulse