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NEUROSCIENCE CENTERS OF EXCELLENCE
NEUROSCIENCE CENTERS OF EXCELLENCE
NEUROSCIENCE CENTERS OF EXCELLENCE
NEUROSCIENCE CENTERS OF EXCELLENCE
NEUROSCIENCE CENTERS OF EXCELLENCE
NEUROSCIENCE CENTERS OF EXCELLENCE
NEUROSCIENCE CENTERS OF EXCELLENCE
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NEUROSCIENCE CENTERS OF EXCELLENCE

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  • 1. Adding, Updating and Expanding NEUROSCIENCE CENTERS OF EXCELLENCE JANUARY 23-25, 2008 • GOLDMAN AUDITORIUM BARROW NEUROLOGICAL INSTITUTE • PHOENIX, AZ Implementing Successful neuroscience programs and Services to Improve outcomes, Gain Competitive Advantage and Meet the Increasing patient demand This conference features a site-tour of the Barrow neurological Institute - A State-of-the-Art Facility Continuously Featured As one of America’s Best Hospitals in U.S. news & World report and recognized For Its outstanding patient Care dISTInGUISHed SpeAKInG FACULTy InCLUdeS: yoU WILL LeArn SpeCIFICALLy HoW: phil pomeroy, Vice President, Neurosciences • BARROW NEUROLOGICAL INSTITUTE successfully established a BARROW NEUROLOGICAL INSTITUTE® - ST. JOSEPH’S HOSPITAL world-famous Neuroscience Centers of Excellence & MEDICAL CENTER, Phoenix, Arizona • CLEVELAND CLINIC FOUNDATION created and operated one of robert e. Harbaugh, MD, FACS, FAHA; Professor and Chair, the most successful Comprehensive Brain Tumor Institutes around Department of Neurosurgery; Director, Clinical Neuroscience Institute the nation PENN STATE UNIVERSITY – MILTON S. HERSHEY MEDICAL CENTER, Hershey, PA • PENN STATE HERSEY MEDICAL CENTER overcame obstacles when raj desai, MD, Neurosurgery, MAINE MEDICAL CENTER, Portland, Maine developing and maintaining a neuroscience center of excellence Barbara Grillo, Director, Neuroscience Institute, • MERCY HEALTH SYSTEM included new technology and techniques MAINE MEDICAL CENTER, Portland, Maine in spine care while remaining cost effective Alan M. Scarrow, MD, JD, Co-Director • MAINE MEDICAL CENTER built a focused-integrated business MERCY HEALTH SYSTEM, St. Louis, MO strategy that aligns key strategic hospital and physician partnerships Gene H. Barnett, MD, FACS, The Rose Ella Burkhardt Chair in • THE NEUROSCIENCE INSTITUTE-UNIVERSITY HOSPITAL IN Neurosurgical Oncology, Professor and Director, Brain Tumor & Neuro- CINCINNATI implemented marketing and physician outreach strategies Oncology Center, to increase market share CLEVELAND CLINIC NEUROLOGICAL INSTITUTE, Cleveland, OH Mary Martin, RN, BS, Six Sigma Blackbelt Manager, THE SPINE CENTER ALSO LEARN ABOUT AT ST. JOHN HOSPITAL AND MEDICAL CENTER, Detroit, MI • Where the Neurosciences realm is heading; future practices on the dennis Caliguri, RN, MSN, CNRN, Administrative Director horizon, the use of implantable devices, new technology, new opportunities THE NEUROSCIENCE INSTITUTE – UNIVERSITY HOSPITAL in CINCINNATI, Cincinnati, OH • Best practices or gold standards for Neuroscience Centers of Excellence Thomas V. rosenberger, APR, Vice President, Communications • The successful integration of spine surgery, orthopedics, rehabilitation MAYFIELD CLINIC & SPINE INSTITUTE, Cincinnati, OH and neurology into a neuroscience program Christine M. Macdonell, Managing Director, Medical Rehabilitation and • Increasing Profitability and Maximizing Reimbursement in Your International Aging Services/Medical Rehabilitation Center of Excellence COMMISSION ON ACCREDITATION ON REHABILITATION FACILITIES (CARF), Washington, DC don’T MISS oUr eXCLUSIVe pre-ConFerenCe WorKSHop! Ann Bunnenberg, PhD, President ELECTRICAL GEODESICS, INC (EGI), Eugene, OR “HeALTH SySTeM eMpLoyS STATe’S LArGeST GroUp Marcy rogers, President and CEO oF neUroSUrGeonS: A FIrST HAnd CASe STUdy oF SPINEMARK CORPORATION, San Diego, CA WHy, WHAT And HoW” Marcia A. Friesen, President, ORTHOPAEDIC ADVANTAGE HEALTHCARE CONSULTING GROUP, Omaha, NE MAIne MedICAL CenTer, portland, Maine nAVIGAnT ConSULTInG, Chicago, IL Kevin dunne, Partner, NEUSTRATEGY, INC., CHICAGO, IL Chris Myers, Director, NAVIGANT CONSULTING, Chicago, IL SponSored By:
  • 2. Adding, Updating and Expanding NEUROSCIENCE CENTERS OF EXCELLENCE January 23-25, 2008 Goldman Auditorium * Barrow Neurological Institute * Phoenix, AZ January 23, 2008: pre-ConFerenCe WorKSHop 2:00pM – 2:30pM reGISTrATIon & eXHIBITS 2:30pM – 4:30pM HeALTH SySTeM eMpLoyS STATe’S LArGeST GroUp oF neUroSUrGeonS: A FIrST HAnd CASe STUdy oF WHy, WHAT And HoW Over the past few years, Maine Medical Center (largest hospital in Maine) and Neurosurgery Associates (Largest Neurosurgery Group in Maine) worked together to develop a Neurosciences strategic plan and to define a new working relationship between themselves. That effort culminated in the mutual decision for the hospital to employ the group of neurosurgeons effective July 2006. This workshop will provide an in depth case study (featuring representatives from both the hospital and the neurosurgery group) that: • Provides a brief description of the market and players • Examines the strategic reasons both the hospital and neurosurgery group sought a new relationship • Summarizes the physician –hospital partnership options that were considered • Articulates why both organizations chose the employment model • Describes the process used to “do the deal” • Provides lessons learned from the perspective of both organizations • The range of physician – hospital partnerships options in the Neurosciences • Key considerations in selecting a preferred new model (employment of the neurosurgeons by the hospital) from the perspective of both the hospital and the physicians • Lessons learned from the perspective of both the hospital and the physicians Through a combination of presentation, group work and interactive discussions, this workshop will intend to clarify and elaborate on material to be covered in the conference. The agenda will be governed by audience participation, as the workshop leaders will be prepared to provide experience-based material in response to PRE-CONFERENCE SURVEY RESPONSES and questions from the floor. Attendees will be highly encouraged to share and discuss their experiences, concerns and questions. Workshop facilitators: raj desai, MD, Neurosurgery, MAINE MEDICAL CENTER, Portland, Maine Barbara Grillo, Director, Neuroscience Institute, MAINE MEDICAL CENTER, Portland, Maine Chris Myers, Director, NAVIGANT CONSULTING, Chicago, IL ConFerenCe dAy one: Thursday, January 24, 2008 7:30AM – 8:15AM reGISTrATIon & ConTInenTAL BreAKFAST & eXHIBITS 8:15AM – 8:20AM WeLCoMInG reMArKS phil pomeroy, Vice President, Neurosciences BARROW NEUROLOGICAL INSTITUTE® - ST. JOSEPH’S HOSPITAL & MEDICAL CENTER, Phoenix, Arizona 8:20AM – 9:15AM *opening Keynote Session* 25 TIpS on BUILdInG A neUroSCIenCe CenTer oF eXCeLLenCe Barrow hosts dozens of hospitals each year that come to learn how to build a new neuroscience program or reinvent an existing program. Al- though we have learned a lot about what makes a neuroscience program successful over the 45 years since it was founded, there is no formula that will guarantee success. Each institution has a different set of circumstances that will ultimately affect the outcome including location, de- mographic mix, payer relationships, and hospital physician relationships. This talk will highlight 25 factors administrators and physicians should consider before embarking on the journey to develop a neuroscience center of excellence. phil pomeroy, Vice President, Neurosciences BARROW NEUROLOGICAL INSTITUTE® - ST. JOSEPH’S HOSPITAL & MEDICAL CENTER, Phoenix, Arizona 9:15AM – 10:00AM CASe STUdy: TBd Mary Martin, RN, BS, Six Sigma Blackbelt Manager THE SPINE CENTER AT ST. JOHN HOSPITAL AND MEDICAL CENTER, Detroit, MI 10:00AM – 10:30AM MornInG reFreSHMenT BreAK And eXHIBITS 10:30AM – 11:15AM BUILdInG A neUroSUrGery depArTMenT & neUroSCIenCe InSTITUTe: CASe STUdy In eXCeLLenCe Because of concerns with rising professional liability payments and falling reimbursement rates many neurosurgeons have left Pennsylvania. This interactive session will detail the steps taken to develop a Neurosurgery Department in this hostile environment. The Penn State Department of Neurosurgery on July 1, 2003 consisted of 1 research and 4 clinical faculty members, had performed less than 900 procedures the previous year and had a residency program on probation. The Department now has 10 clinical faculty, 6 full time research faculty, performed more than 2000 procedures last year, has a fully accredited residency program, 2 endowments and more than 3 million dollars in grant funds. The department continues to grow. Collaboration among clinical departments, basic science departments, administration and outside institutions were instrumental to this success. At the end of this session you will learn how to : ACTIVe CoMMUnICATIonS InTernATIonAL pHone: 312 780 0700 FAX: 312 780 0600 www.acius.net
  • 3. Adding, Updating and Expanding NEUROSCIENCE CENTERS OF EXCELLENCE January 23-25, 2008 Goldman Auditorium * Barrow Neurological Institute * Phoenix, AZ • Implement collaborative strategies among disparate entities • Motivate the faculty and staff • Develop needed resources robert e. Harbaugh, MD, FACS, FAHA; Professor and Chair, Department of Neurosurgery; Professor, Engineering Science & Mechanics; Director, Clinical Neuroscience Institute PENN STATE UNIVERSITY – MILTON S. HERSHEY MEDICAL CENTER, Hershey, PA 11:15AM – 12:00pM STrATeGIeS For operATIonAL eXCeLLenCe, opTIMIZed pATIenT CAre And CoST eFFeCTIVe SoLUTIonS dennis Caliguri, RN, MSN, CNRN, Administrative Director THE NEUROSCIENCE INSTITUTE – UNIVERSITY HOSPITAL IN CINCINNATI, Cincinnati, OH Thomas V. rosenberger, APR, Vice President, Communications MAYFIELD CLINIC & SPINE INSTITUTE, Cincinnati, OH 12:00pM – 1:15pM ConFerenCe neTWorKInG LUnCHeon 1:15pM – 2:00pM neW STAndArdS In BrAIn InJUry, SpInAL Cord And pAIn MAnAGeMenT Christine M. Macdonell, Managing Director, Medical Rehabilitation and International Aging Services/Medical Rehabilitation COMMISSION ON ACCREDIATION ON REHABILITATION FACILITIES (CARF), Washington, DC 2:00pM – 2:45pM IMAGInG THAT eMpoWerS InTerVenTIon: eMerGInG TrendS In FUnCTIonAL neUroIMAGInG Today’s new generation of neuro-interventions bring with them a requirement for cost effective, high yield tools for functional neuro-imaging and neuro-monitoring. In this talk, Ann Bunnenberg will give an overview of some of the major trends shaping the field from the perspective of technology developer and forecast when and how these new technologies will migrate into clinical practice. In a talk geared for the hospital administrator or center director, this presentation will look at: • Trends in Multi-Modal Imaging- cost effective approaches to getting more clinical yield from existing technologies • Interactive Imaging—approaches to using advanced computational methods to improve the performance of functional neuroimaging technologies • When Imaging Alone is Not Enough – trends in linking imaging with neuropsychological assessment and other traditional sources of clinical data • New Technologies to Watch—what’s just over the horizon that holds strong promise for making functional neuro-monitoring/imaging powerful, ubiquitous and cost effective. Ann Bunnenberg, PhD, JD, President and Co-Founder ELECTRICAL GEODESICS, INC, Eugene, OR 2:45pM – 3:15pM AFTernoon BreAK & eXHIBITS 3:15pM – 4:30pM InTerACTIVe pAneL dISCUSSIon pAneL This panel will bring together hospital executives representing several Neuroscience programs around the nation. Panelists will discuss their experiences with such issues as: program and practice development, staffing and training issues, prioritizing technology investments, measuring and maintaining clinical excellence, improving outcomes, challenges with payment and reimbursement and more. Interactive audience participation is strongly encouraged. Further details on the panel members will be announced shortly. panel Moderator: Kevin dunne, Partner NEUSTRATEGY, INC., CHICAGO, IL 4:30pM – 4:45pM CLoSe oF dAy one ConFerenCe dAy TWo: Friday, January 25, 2008 7:30AM – 8:00AM ConTInenTAL BreAKFAST And eXHIBITS 8:00 AM – 10:00AM FACILITy ToUrS – BArroW neUroLoGICAL InSTITUTe This conference features a site tour of Barrow Neurological Institute including The St. Joseph’s Neuroscience Tower, which opened in July of 2006. The tower expanded the hospital’s ability to care for the state’s most critically ill and injured patients. The seven story tower has 64 ICU beds, 80 acute-care beds, 11 surgical suites, 48 emergency bays, six trauma bays and three MRIs. The addition of the Tower made St. Joseph’s the largest hospital in Arizona with 690 beds. Following breakfast at 7:30AM, the group will meet in the Goldman Auditorium Lobby for tours beginning at 8:00AM. ACTIVe CoMMUnICATIonS InTernATIonAL pHone: 312 780 0700 FAX: 312 780 0600 www.acius.net
  • 4. Adding, Updating and Expanding NEUROSCIENCE CENTERS OF EXCELLENCE January 23-25, 2008 Goldman Auditorium * Barrow Neurological Institute * Phoenix, AZ 10:00AM – 10:45AM CreATIon oF A BrAIn TUMor InSTITUTe: deSIGn And reSULTS CLeVeLAnd CLInIC FoUndATIon CASe STUdy In eXCeLLenCe The presentation will discuss the creation of a Brain Tumor Institute and will discuss the development of the business plan that lead to the creation of the Center. Session highlights will include: • Critical success factors involved in creating and maintaining a successful Brain Tumor Center • Understand the financial, economic and practical components necessary to create a business plan to document financial and institutional support needed for this venture • Utilize pre-determined metrics and milestones to set program targets including additional recruitment, expansion and/or exit strategies Gene H. Barnett, MD, FACS, The Rose Ella Burkhardt Chair in Neurosurgical Oncology Professor and Director, Brain Tumor & Neuro-Oncology Center CLEVELAND CLINIC NEUROLOGICAL INSTITUTE, Cleveland, OH 10:45AM – 11:15AM MornInG BreAK And eXHIBITS 11:15AM – 12:00pM IF yoU BUILd IT, WILL THey CoMe? prACTICAL TIpS on HoW To MArKeT And operATe A SUCCeSSFUL CenTer oF eXCeLLenCe In Any SeTTInG This presentation describes physician, facility and manufacturer challenges. It offers solutions to those challenges and details strategies for marketing and operating a successful center of excellence in any setting. Key discussion points will include: • Key elements of a center of excellence • Phases of center development • How to decide on a location • How to assess surgeon and physician fit • Impact of marketing a center of excellence – learn how to package a spine product that is marketable • Benefits to the payors, employees, MCO and physician groups Marcy rogers, President and CEO SPINEMARK CORPORATION, San Diego, CA 12:00pM – 1:00pM ConFerenCe neTWorKInG LUnCHeon 1:00pM – 1:45pM THe deVeLopMenT oF A SpIne CenTer oF eXCeLLenCe FroM InCepTIon To poST eXpAnSIon: CASe STUdy In eXCeLLenCe This case study will talk about the development of a successful Spine Center. Key discussion points will include: • The rapid growth we experienced and how we coped with it • Troubleshooting expansion of a Spine Center • What caused it to need expansion? Why did we do it the way we did? • Lessons learned, pitfalls and challenges • Look at the development of the Center from inception to post expansion Alan M. Scarrow, MD, JD, Co-Director MERCY HEALTH SYSTEM, St. Louis, MO 1:45pM –2:45pM SpeCIAL eXTended SeSSIon SUCCeSSFUL GroWTH STrATeGIeS : deSIGnInG And BUILdInG A neUroSCIenCe CenTer oF eXCeLLenCe USInG THe MALCoLM BALdrIGe perForMAnCe eXCeLLenCe ModeL This session will focus on using the Malcolm Baldridge performance excellence model to design and implement a Neuroscience Center of Excel- lence. Attendees will gain an understanding of the performance excellence model, specific techniques to establishing a successful center of excellence, critical success factors, examples of performance measures and integrating key services of the continuum of care that are required in building a successful center of excellence. Sessions highlight will include: 1. Overview of the Malcolm Baldridge Performance Excellence Model 2. Identify the key components of a Neuroscience Center of Excellence 3. Understand how to develop key clinical performance measures that drive quality and growth of the center 4. Learn how to create the ideal patient experience 5. Determine appropriate triage models for navigating services Marcia A. Friesen, President ORTHOPAEDIC ADVANTAGE HEALTHCARE CONSULTING GROUP, Omaha, NE 2:45pM – 3:00pM CLoSe oF ConFerenCe ACTIVe CoMMUnICATIonS InTernATIonAL pHone: 312 780 0700 FAX: 312 780 0600 www.acius.net
  • 5. Adding, Updating and Expanding NEUROSCIENCE CENTERS OF EXCELLENCE January 23-25, 2008 Goldman Auditorium * Barrow Neurological Institute * Phoenix, AZ WHo WILL ATTend Senior-level executives representing Hospitals, Health Systems, Physician Clinics and Hospital Management Groups with titles including: • Presidents & CEOs • Vice Presidents of Neurosciences • Chief Administrators • Neuroscience Service Line Directors • Chief Operations Officers • Chief Medical Officers • Neuroscience Institute Directors • Directors of Neuro Critical Care • Neurosurgeons/Neurologists • Vice Presidents of Business Development ConTenT And THeMe The Neurosciences market is large. At a minimum, 15 million Americans are living with a Neurosciences disease or disorder. With a wealth of subspecialties and medical treatments, it is one of the most important, albeit complex, clinical areas for hospitals and health systems to man- age. With the promise of long-term inpatient care, new developments and growth opportunities, hospital and physician leaders are increasingly researching, planning and funding initiatives to develop and expand the Neurosciences within their organizations Due to the recent advances in technology, declining payor reimbursements, and increasing number of baby-boomers, most hospitals, physicians and healthcare facilities are starting to see the benefits of defining themselves by centers of excellence and are willing to invest in comprehen- sive neuroscience programs. It is imperative for you to develop the planning and investment strategy to succeed in this highly competitive field and capture the consumer market. To prepare hospitals for growth opportunities in neurosciences and ensure the success of your program, ACI has developed the Premiere National Conference on Adding, Updating and Expanding Neuroscience Centers of Excellence. Join us January 23-25, 2008 at Barrow Neurological Institute-Phoenix in a gathering of administrative and medical leaders all striving to advance their neuroscience service lines. Geared more towards the hospital side of Neuroscience business this conference offers the ideal forum to learn from experienced leaders on how to develop, operate and maintain a comprehensive neuroscience program. ConFerenCe VenUe Barrow Neurological Institute (Leonard Goldman Auditorium) 350 West Thomas Road Phoenix, AZ 85013 Tel: 602-406-3067 HoTeL ACCoMModATIonS A Room Block Will Be Reserved At: Hilton Suites Phoenix 10 East Thomas Road Phoenix, AZ 85012 Phone: (602) 222-1111 Group Rate: $259.00 reSerVATIonS please call 866.866.8108 (24 hour reservations) or 602.212.5310 (in house reservations 9am-5pm) or by logging on to www. phoenixsuites.hilton.com to receive the group rate ($259.00). please mention group code ACT or Active Communications International. room cut-off date: Wednesday, January 9, 2007 Please note: Rooms are limited. It is strongly advised to make reservation early to ensure availability! CONFERENCE FEES AND REGISTRATION Conference Fee: $2,390 Conference Documentation CD: $615 (Documentation CD includes copies of all proceedings on CD and shipping is included) REGISTER 3 & GET 1 FREE! Any organization registering three persons at the same time will be entitled to a fourth registrant FREE of charge! PAYMENT: ACI must receive payment 5 days after receiving booking form. ACTIVe CoMMUnICATIonS InTernATIonAL pHone: 312 780 0700 FAX: 312 780 0600 www.acius.net
  • 6. Adding, Updating and Expanding NEUROSCIENCE CENTERS OF EXCELLENCE January 23-25, 2008 Goldman Auditorium * Barrow Neurological Institute * Phoenix, AZ LoCATIon In ASSoCIATIon WITH: ACTIVe CoMMUnICATIonS InTernATIonAL pHone: 312 780 0700 FAX: 312 780 0600 www.acius.net
  • 7. Adding, Updating and Expanding NEUROSCIENCE CENTERS OF EXCELLENCE January 23-25, 2008 Goldman Auditorium * Barrow Neurological Institute * Phoenix, AZ dIreCTIonS ConFerenCe VenUe Barrow Neurological Institute (Leonard Goldman Auditorium) 350 West Thomas Road Phoenix, AZ 85013 Tel: 602-406-3067 Important information regarding access to the Barrow neurological Institute Please use the entrance located on 3rd Avenue, just north of Thomas Road, to access the Barrow Lobby/Goldman Auditorium. DO NOT use the 5th Avenue entrance; it is too far away and too confusing. If you are using the hotel shuttle, ask the driver to drop you off at this 3rd Avenue entrance. parking Information: 3rd Avenue Parking Garage Parking in the 3rd Avenue garage is recommended to access the Barrow Neurological Institute and the new Leonard Goldman Auditorium. The garage is located on the east side of 3rd Avenue, just north of Thomas. Parking is open to visitors, patients, physicians and employees. Parking is free for up to 90 minutes. There is a $3.00 flat fee for parking longer than 3 hours. Valet parking: There is a $2.00 valet service available, located just outside the door of the lobby leading to the Goldman Auditorium, on 3rd Avenue, just north of Thomas Road. please note however, that this service is only available until 5:00pm. HoTeL ACCoMModATIonS Hilton Suites Phoenix 10 East Thomas Road Phoenix, AZ 85012 reSerVATIonS please call 866.866.8108 (24 hour reservations) or 602.212.5310 (in house reservations 9am-5pm) or by logging on to www. phoenixsuites.hilton.com to receive the group rate ($259.00). please mention group code ACT or Active Communications International. room cut-off date: Wednesday, January 9, 2007 Please note: Rooms are limited. It is strongly advised to make reservation early to ensure availability! dIreCTIonS FroM SKy HArBor InT’L AIrporT To HILTon SUITeS: Transportation to and from the Airport Type Typical Minimum Charge Super Shuttle USD 7.50 Rental Car USD 35.00 Taxi USD 17.00 driving directions: Follow Airport Exit on E Sky Harbor Blvd and take ramp I-10 West; exit at 7th Street. Veer right onto 7th Street (North) and move to the left lane to go West onto McDowell at your first traffic light. From McDowell take a right (North) at 3rd Street and follow 3rd to Thomas. Go left (West) onto Thomas Rd and the hotel will be on the Right at Central Avenue and Thomas Road which is the NE Corner. Or Follow Airport Exit on E Sky Harbor Blvd and take ramp I-10 West to Highway 51 North. Exit at Thomas Road bearing left onto Thomas. The hotel is at the Corner of Central Avenue and Thomas Road; the NE corner. distance from Hotel: 6mi. drive time: 11min. ACTIVe CoMMUnICATIonS InTernATIonAL pHone: 312 780 0700 FAX: 312 780 0600 www.acius.net

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