Yahoo Web Analytics
Using Insights to Sell More
YAHOO! CONFIDENTIAL
DENNIS R. MORTENSEN | JUNE 2009

Entrepreneur Author Blogger WAA Yahoo!

Using a
Revenue Participation
metric for content optimization insight
DENNIS R. MORTENSEN | JUNE 2009

Standard TOP Content Report

Customizing TOP Content Report
DENNIS R. MORTENSEN | JUNE 2009

Expanded TOP Content Report

Expanded TOP Content Report + Visualization Insight

Expanded TOP Content Report + Visualization/Sorting Insight
“ABOUT US”
Touched 23% of revenue in < 1% of visits

“About Us” missing from your traditional funnel optimization

Using ALERTS
for Search Phrase opportunity insight
DENNIS R. MORTENSEN | JUNE 2009

Standard TOP Search Phrase Report

Customizing TOP Search Phrase Report
DENNIS R. MORTENSEN | JUNE 2009

Expanded TOP Search Phrase Report

Filtered TOP Search Phrase Report

TOP Search Phrase Report ALERT
DENNIS R. MORTENSEN | JUNE 2009

Email ALERT

Want to know more about
Analytics and Marketing?
VisualRevenue.com/blog

Thank you
Dennis R. Mortensen, Director of Data Insights at Yahoo! | dennis.mortensen@yahoo-inc.com
Blog: http://visualrevenue.com/blog
Book: http://visualrevenue.com/blog/yahoo-analytics-book
Twitter: http://twitter.com/DennisMortensen