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Tomorrows Web Analytics
  Technology and Usage



YAHOO! CONFIDENTIAL
   DENNIS R. MORTENSEN | MAY 2009
Entrepreneur   Author   Blogger   WAA   Yahoo!
What is the current state of
web analytics tools and their usage
                                   today?


  DENNIS R. MORTENSEN | MAY 2009
Collect DATA




DENNIS R. MORTENSEN | MAY 2009
Report on DATA




DENNIS R. MORTENSEN | MAY 2009
Insight from DATA




DENNIS R. MORTENSEN | MAY 2009
- and to what extent should we expect today
to provide us comfort for the
                                 future?


DENNIS R. MORTENSEN | MAY 2009
Recommendation

DENNIS R. MORTENSEN | MAY 2009
Automation

DENNIS R. MORTENSEN | MAY 2009
Want to know more about
   Analytics and Marketing?
  VisualRevenue.com/blog
Thank you
Dennis R. Mortensen, Director of Data Insights at Yahoo! | dennis.mortensen@yahoo-inc.com




Blog: http://visualrevenue.com/blog
Book: http://visualrevenue.com/blog/yahoo-analytics-book
Twitter: http://twitter.com/DennisMortensen

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