Tomorrows Web Analytics Technology and Usage

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What is the current state of web analytics tools and their usage today? - and to what extent should we expect today to provide us comfort for the future.

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Tomorrows Web Analytics Technology and Usage

  1. 1. Tomorrows Web Analytics Technology and Usage YAHOO! CONFIDENTIAL DENNIS R. MORTENSEN | MAY 2009
  2. 2. Entrepreneur Author Blogger WAA Yahoo!
  3. 3. What is the current state of web analytics tools and their usage today? DENNIS R. MORTENSEN | MAY 2009
  4. 4. Collect DATA DENNIS R. MORTENSEN | MAY 2009
  5. 5. Report on DATA DENNIS R. MORTENSEN | MAY 2009
  6. 6. Insight from DATA DENNIS R. MORTENSEN | MAY 2009
  7. 7. - and to what extent should we expect today to provide us comfort for the future? DENNIS R. MORTENSEN | MAY 2009
  8. 8. Recommendation DENNIS R. MORTENSEN | MAY 2009
  9. 9. Automation DENNIS R. MORTENSEN | MAY 2009
  10. 10. Want to know more about Analytics and Marketing? VisualRevenue.com/blog
  11. 11. Thank you Dennis R. Mortensen, Director of Data Insights at Yahoo! | dennis.mortensen@yahoo-inc.com Blog: http://visualrevenue.com/blog Book: http://visualrevenue.com/blog/yahoo-analytics-book Twitter: http://twitter.com/DennisMortensen

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