+ Follow

• 71,622 views

How does one decide if a Metric qualifies as a Key Performance Indicator? and if so, what are the characteristics of an excellent online marketing KPI?

How does one decide if a Metric qualifies as a Key Performance Indicator? and if so, what are the characteristics of an excellent online marketing KPI?

Accessibility

• View text version

Categories

• Business & Mgmt

Tags

metric analytics marketing web online kpi metrics vs performance difference kpis measurement kpi and metric between management bi webanalytics mkd measuements user digital+marketing social media marketing web analytics engagement statistiques layout metricas indicadores good leadership

More...

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Flagged as inappropriate Flag as inappropriate

Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

None Pornographic Defamatory Illegal/Unlawful Spam Other Terms Of Service Violation Cancel

File a copyright complaint

87 Embeds 14,657

http://visualrevenue.com	7230
http://koljahebenstreit.de	971
http://cluetrainpr.de	910
http://kpis.co	739
http://activemetrics.wordpress.com	552
http://www.christianangele.de	514
http://beth.typepad.com	466
http://www.freshnetworks.com	434
http://www.slideshare.net	347
http://www.sianrulai.com	302
http://www.oma-blog.de	285
http://www.seo-punk.de	268
http://blog.freshnetworks.com	240
http://socialmedia.startpagina.nl	153
http://blogg.cloudnine.se	145
http://blog.futurelab.net	136
http://www.joostdevalk.nl	113
http://communitymetrics.com	70
http://blog.onetomarket.nl	65
http://www.futurelab.net	62
http://www.vaninadelobelle.com	53
http://webanalyticsindia.net	47
http://roilovers.com	40
http://falco23.wordpress.com	39
http://funkykaraoke.blogspot.com	33
http://yoast.com	32
http://www.popmarketingonline.com	32
http://www.webanalyticsbook.com	31
http://www.templodigital.com.br	30
http://translate.googleusercontent.com	29
http://templodigital.wordpress.com	28
http://www.felgner.ch	27
http://parkhe.typepad.com	23
http://sparkplug9.com	18
http://www.funkykaraoke.com	18
http://www.visualrevenue.com	15
http://tspe.posterous.com	11
http://www.futurelab.be	10
http://www.webanalyticsindia.net	10
http://countup.posterous.com	10
http://feeds.feedburner.com	9
http://webcache.googleusercontent.com	8
http://www.netvibes.com	7
http://jay-parkhe.posterous.com	6
http://streberclub.de	6
http://felgner.ch	5
http://templodigital.typepad.com	5
http://207.46.192.232	5
http://www.innertee.com	5
http://mamuemi.blogspot.com	5
http://traductor.elmundo.es	4

More...

Statistics

Favorites

139

Downloads

4,918

Comments

3

Embed Views

14,657

Views on SlideShare

56,965

Total Views

71,622