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The difference between a KPI and a Metric
 

The difference between a KPI and a Metric

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How does one decide if a Metric qualifies as a Key Performance Indicator? and if so, what are the characteristics of an excellent online marketing KPI?

How does one decide if a Metric qualifies as a Key Performance Indicator? and if so, what are the characteristics of an excellent online marketing KPI?

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  • Dennis, excellent slides!

    I cannot agree on all 7 mentioned characteristics. For example: '4. a KPI creates meaning on all organization levels.' Not necessary. For example HR KPI like 'Turnover rate of top performers' make a lot of sense for HR and the whole company, but it doesn't mean a lot for these who are not responsible for hiring. Indirectly this KPI affects the whole company, but don't expect that it will create any meaning outside HR.

    Another idea that in simple words characteristics 1, 2, 3, 4, 7 can be replaced with one 'A KPI need to be aligned with strategic objective.'

    My thoughts on the topic in this article:
    http://www.bscdesigner.com/quantification-measure-metric-kpi.htm

    I'm open for a discussion :)
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  • Great presentation... but it´s incredible how many organizations doesn't take in consideration the first KPI characteristic: '...echoes organizational goals.'
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  • Brilliant, simply & concise ;)
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  • Cool presentation & very simple explanations congrats!!
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  • Thanks for information the industry needs.
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    The difference between a KPI and a Metric The difference between a KPI and a Metric Presentation Transcript

    • The difference between a KPI and a Metric Presented by: Dennis R. Mortensen COO - IndexTools, Inc. Blog: VisualRevenue.com/blog
    • How does one decide if a Metric Qualifies as a Key Performance Indicator? ..and if so, what are the characteristics of an excellent online marketing KPI?
    • Understand that using KPI and Metric interchangeable is wrong
    • ...a KPI is a Metric but a Metric is not necessarily a KPI !
    • is this important
    • without real KPI’s an organisation will not perform to its maximum
    • - this is in particularly true for businesses where online performance is a vehicle for success!
    • developing the wrong KPI will create more harm than help
    • KPI criteria How do I conclude
    • You look for the following 7 KPI characteristics
    • a KPI echoes organizational goals 1
    • a KPI is decided by management 2
    • 3 a KPI provides context
    • a KPI creates meaning 4 on all organizational levels
    • a KPI is based on legitimate data 5
    • 6 a KPI is easy to understand
    • 7 a KPI leads to action!
    • SUPER online marketing KPI examples please
    • First, It is never about financial metrics They represent the results of driving a good KPI
    • KPI Ad CTR (for online media and content websites)
    • KPI Cost Per New Subscriber (for online media and content websites)
    • KPI Web Customer Interactions (for online self service websites)
    • KPI Look-To-Book Ratio (for online travel and hospitality websites)
    • Want to know more about Analytics and Marketing? VisualRevenue.com/blog