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The difference between a KPI and a Metric
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The difference between a KPI and a Metric

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How does one decide if a Metric qualifies as a Key Performance Indicator? and if so, what are the characteristics of an excellent online marketing KPI?

How does one decide if a Metric qualifies as a Key Performance Indicator? and if so, what are the characteristics of an excellent online marketing KPI?

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  • 1. The difference between a KPI and a Metric Presented by: Dennis R. Mortensen COO - IndexTools, Inc. Blog: VisualRevenue.com/blog
  • 2. How does one decide if a Metric Qualifies as a Key Performance Indicator? ..and if so, what are the characteristics of an excellent online marketing KPI?
  • 3. Understand that using KPI and Metric interchangeable is wrong
  • 4. ...a KPI is a Metric but a Metric is not necessarily a KPI !
  • 5. is this important
  • 6. without real KPI’s an organisation will not perform to its maximum
  • 7. - this is in particularly true for businesses where online performance is a vehicle for success!
  • 8. developing the wrong KPI will create more harm than help
  • 9. KPI criteria How do I conclude
  • 10. You look for the following 7 KPI characteristics
  • 11. a KPI echoes organizational goals 1
  • 12. a KPI is decided by management 2
  • 13. 3 a KPI provides context
  • 14. a KPI creates meaning 4 on all organizational levels
  • 15. a KPI is based on legitimate data 5
  • 16. 6 a KPI is easy to understand
  • 17. 7 a KPI leads to action!
  • 18. SUPER online marketing KPI examples please
  • 19. First, It is never about financial metrics They represent the results of driving a good KPI
  • 20. KPI Ad CTR (for online media and content websites)
  • 21. KPI Cost Per New Subscriber (for online media and content websites)
  • 22. KPI Web Customer Interactions (for online self service websites)
  • 23. KPI Look-To-Book Ratio (for online travel and hospitality websites)
  • 24. Want to know more about Analytics and Marketing? VisualRevenue.com/blog

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