The difference between a KPI and a Metric

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How does one decide if a Metric qualifies as a Key Performance Indicator? and if so, what are the characteristics of an excellent online marketing KPI?

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The difference between a KPI and a Metric

  1. The difference between a KPI and a Metric Presented by: Dennis R. Mortensen COO - IndexTools, Inc. Blog: VisualRevenue.com/blog
  2. How does one decide if a Metric Qualifies as a Key Performance Indicator? ..and if so, what are the characteristics of an excellent online marketing KPI?
  3. Understand that using KPI and Metric interchangeable is wrong
  4. ...a KPI is a Metric but a Metric is not necessarily a KPI !
  5. is this important
  6. without real KPI’s an organisation will not perform to its maximum
  7. - this is in particularly true for businesses where online performance is a vehicle for success!
  8. developing the wrong KPI will create more harm than help
  9. KPI criteria How do I conclude
  10. You look for the following 7 KPI characteristics
  11. a KPI echoes organizational goals 1
  12. a KPI is decided by management 2
  13. 3 a KPI provides context
  14. a KPI creates meaning 4 on all organizational levels
  15. a KPI is based on legitimate data 5
  16. 6 a KPI is easy to understand
  17. 7 a KPI leads to action!
  18. SUPER online marketing KPI examples please
  19. First, It is never about financial metrics They represent the results of driving a good KPI
  20. KPI Ad CTR (for online media and content websites)
  21. KPI Cost Per New Subscriber (for online media and content websites)
  22. KPI Web Customer Interactions (for online self service websites)
  23. KPI Look-To-Book Ratio (for online travel and hospitality websites)
  24. Want to know more about Analytics and Marketing? VisualRevenue.com/blog
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