The lpi campaign one projectPresentation Transcript
THE LPI CAMPAIGN One Project Agency THE GIRLS GOT THE BALLS
ISSUE Quality of Indonesian Football The birth of LPI (Liga Primer Indonesia) Lack of support for LPI in the arena
attract PEOPLE to WATCH , BELIEVE , and SUPPORT LPI
See football from a different perspective
Football is way more than just a game
Football is for everybody but not everybody digs football
Temukan sisi lain yang belum pernah lo lahirkan !
Seeing things an a whole different perspective
Women’s POINT OF VIEW
SEPAK BOLA LEBIH DARI SEKEDAR GOL !!
WOMEN’S POINT OF VIEW I’ll look cool in front of boys Football is boring, shopping is better ! It’s funny to see how men reacts in football games The players are HOT with their shirts off ! I’m with my boyfriend
WOMEN’S POINT OF VIEW
Engage women to be involved in football (primary target)
Attract opposite sex (secondary target)
People in general (secondary target)
Invite audience to guess how women see a football match
Invite audience to watch the game and find out what women actually see
Create an environment of football match according to those perspectives
THE CAMPAIGN Question : what does the girl see ? Prize : football the way “she” sees it in 24 hours Print Ad guess via twitter with hashtag Facebook fanpage for finalists LPI match to reveal the answer and winner
Follow up from the print ad
Audience have the chance to guess the question asked in the print ad : “what does the girl see ?”
The crazier and more unexpected tweets are what we’re looking for….
And bigger chance they’ll win the prize
20 most unique and creative tweets will have a step closer into winning the quest trough our fanpage
We’ll create a facebook fanpage to showcase the 20 finalists’ tweets and their interpretation of it –video, pictures, etc
The winner will be judged based on the number of likes and their creativity
During this whole process, our twitter account will continuously promoting the campaign, and so does the facebook fanpage.
And the finalists will do the same thing……
THE EVENT !
This is a normal LPI football match with a twist……
We’ll create an environment of a football match just like how the girls see it
The winner of the competition will be announced by recreating his / her answer
And all audience questions and curiosity will be answered in this event