Your SlideShare is downloading. ×
0
The lpi campaign   one project
The lpi campaign   one project
The lpi campaign   one project
The lpi campaign   one project
The lpi campaign   one project
The lpi campaign   one project
The lpi campaign   one project
The lpi campaign   one project
The lpi campaign   one project
The lpi campaign   one project
The lpi campaign   one project
The lpi campaign   one project
The lpi campaign   one project
The lpi campaign   one project
The lpi campaign   one project
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The lpi campaign one project

169

Published on

Published in: Technology, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
169
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. THE LPI CAMPAIGN One Project Agency THE GIRLS GOT THE BALLS
  • 2. ISSUE Quality of Indonesian Football The birth of LPI (Liga Primer Indonesia) Lack of support for LPI in the arena
  • 3. OBJECTIVE
    • attract PEOPLE to WATCH , BELIEVE , and SUPPORT LPI
  • 4. HOW ?
    • See football from a different perspective
    • Football is way more than just a game
    • Football is for everybody but not everybody digs football
    • REBORN
  • 5. REBORN
    • Temukan sisi lain yang belum pernah lo lahirkan !
    • Seeing things an a whole different perspective
    • Women’s POINT OF VIEW
    • SEPAK BOLA LEBIH DARI SEKEDAR GOL !!
  • 6. WOMEN’S POINT OF VIEW I’ll look cool in front of boys Football is boring, shopping is better ! It’s funny to see how men reacts in football games The players are HOT with their shirts off ! I’m with my boyfriend
  • 7. WOMEN’S POINT OF VIEW
    • Engage women to be involved in football (primary target)
    • Attract opposite sex (secondary target)
    • People in general (secondary target)
  • 8. THE STRATEGY
    • Invite audience to guess how women see a football match
    • Invite audience to watch the game and find out what women actually see
    • Create an environment of football match according to those perspectives
  • 9. THE CAMPAIGN Question : what does the girl see ? Prize : football the way “she” sees it in 24 hours Print Ad guess via twitter with hashtag Facebook fanpage for finalists LPI match to reveal the answer and winner
  • 10. PRINT AD
  • 11. T WITTER
    • Follow up from the print ad
    • Audience have the chance to guess the question asked in the print ad : “what does the girl see ?”
    • #girlsgottheballs
    • The crazier and more unexpected tweets are what we’re looking for….
    • And bigger chance they’ll win the prize
  • 12. FACEBOOK FANPAGE
    • 20 most unique and creative tweets will have a step closer into winning the quest trough our fanpage
    • We’ll create a facebook fanpage to showcase the 20 finalists’ tweets and their interpretation of it –video, pictures, etc
    • The winner will be judged based on the number of likes and their creativity
  • 13.
    • During this whole process, our twitter account will continuously promoting the campaign, and so does the facebook fanpage.
    • And the finalists will do the same thing……
  • 14. THE EVENT !
    • This is a normal LPI football match with a twist……
    • We’ll create an environment of a football match just like how the girls see it
    • The winner of the competition will be announced by recreating his / her answer
    • And all audience questions and curiosity will be answered in this event
  • 15. Thanks .

×