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The lpi campaign   one project
 

The lpi campaign one project

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    The lpi campaign   one project The lpi campaign one project Presentation Transcript

    • THE LPI CAMPAIGN One Project Agency THE GIRLS GOT THE BALLS
    • ISSUE Quality of Indonesian Football The birth of LPI (Liga Primer Indonesia) Lack of support for LPI in the arena
    • OBJECTIVE
      • attract PEOPLE to WATCH , BELIEVE , and SUPPORT LPI
    • HOW ?
      • See football from a different perspective
      • Football is way more than just a game
      • Football is for everybody but not everybody digs football
      • REBORN
    • REBORN
      • Temukan sisi lain yang belum pernah lo lahirkan !
      • Seeing things an a whole different perspective
      • Women’s POINT OF VIEW
      • SEPAK BOLA LEBIH DARI SEKEDAR GOL !!
    • WOMEN’S POINT OF VIEW I’ll look cool in front of boys Football is boring, shopping is better ! It’s funny to see how men reacts in football games The players are HOT with their shirts off ! I’m with my boyfriend
    • WOMEN’S POINT OF VIEW
      • Engage women to be involved in football (primary target)
      • Attract opposite sex (secondary target)
      • People in general (secondary target)
    • THE STRATEGY
      • Invite audience to guess how women see a football match
      • Invite audience to watch the game and find out what women actually see
      • Create an environment of football match according to those perspectives
    • THE CAMPAIGN Question : what does the girl see ? Prize : football the way “she” sees it in 24 hours Print Ad guess via twitter with hashtag Facebook fanpage for finalists LPI match to reveal the answer and winner
    • PRINT AD
    • T WITTER
      • Follow up from the print ad
      • Audience have the chance to guess the question asked in the print ad : “what does the girl see ?”
      • #girlsgottheballs
      • The crazier and more unexpected tweets are what we’re looking for….
      • And bigger chance they’ll win the prize
    • FACEBOOK FANPAGE
      • 20 most unique and creative tweets will have a step closer into winning the quest trough our fanpage
      • We’ll create a facebook fanpage to showcase the 20 finalists’ tweets and their interpretation of it –video, pictures, etc
      • The winner will be judged based on the number of likes and their creativity
      • During this whole process, our twitter account will continuously promoting the campaign, and so does the facebook fanpage.
      • And the finalists will do the same thing……
    • THE EVENT !
      • This is a normal LPI football match with a twist……
      • We’ll create an environment of a football match just like how the girls see it
      • The winner of the competition will be announced by recreating his / her answer
      • And all audience questions and curiosity will be answered in this event
    • Thanks .