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Rider's brief Presentation Transcript

  • 1. ’s Brief
    DennieAtika Heiwa KusumaHaryanti
    0906637102
  • 2. LatarBelakang
    PernahmemenangkanTop Brand 2008
    Tahun 2009 kalahdengan GT Man dengan brand share 40.4%, diikuti Crocodile (12.8%), Rider (8.5%) danmereklainnya 8% berdasarkan Brand Performance Survey oleh MARS Research Specialist
    Inginmengenalkan Rider sebagaipakaiandalam yang bisadigunakandisegalaaktivitas, anti kuman, 100%cotton, gabaubadan, menyerapkeringat,antigatal,
  • 3. Kompetitor
  • 4. Promotion Objectives
  • 5. Communication Target
  • 6. Communication Objective
    Nyamandipakaiuntuksegalaaktivitas
    Anti kuman=> gabaubadan, menyerapkeringat, anti gatal,
    100% Katun
    Anti Melar
  • 7. Iklan
    2007
    2008
    2009
  • 8. VariasiProduk
  • 9. http://www.rider.co.id/html/product.html
    http://www.adcracker.com/brief/sample-creative-brief.htm
    http://top1nomic.blogspot.com/
    http://www.youtube.com/watch?v=HVWGBuDuc6Y
    Seminar CWMC 2009
    Sumber