Rider's brief

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Rider's brief

  1. 1. ’s Brief<br />DennieAtika Heiwa KusumaHaryanti<br />0906637102<br />
  2. 2. LatarBelakang<br />PernahmemenangkanTop Brand 2008 <br />Tahun 2009 kalahdengan GT Man dengan brand share 40.4%, diikuti Crocodile (12.8%), Rider (8.5%) danmereklainnya 8% berdasarkan Brand Performance Survey oleh MARS Research Specialist<br />Inginmengenalkan Rider sebagaipakaiandalam yang bisadigunakandisegalaaktivitas, anti kuman, 100%cotton, gabaubadan, menyerapkeringat,antigatal, <br />
  3. 3. Kompetitor<br />
  4. 4. Promotion Objectives<br />
  5. 5. Communication Target<br />
  6. 6. Communication Objective<br />Nyamandipakaiuntuksegalaaktivitas<br />Anti kuman=> gabaubadan, menyerapkeringat, anti gatal, <br />100% Katun<br />Anti Melar<br />
  7. 7. Iklan<br />2007<br />2008<br />2009<br />
  8. 8. VariasiProduk<br />
  9. 9. http://www.rider.co.id/html/product.html<br />http://www.adcracker.com/brief/sample-creative-brief.htm<br />http://top1nomic.blogspot.com/<br />http://www.youtube.com/watch?v=HVWGBuDuc6Y<br />Seminar CWMC 2009<br />Sumber<br />

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