Reaching New Audiences with Library mini-MOOCs

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Presentation at the 2013 meeting of the North Carolina Library Association in Winston-Salem, NC. The presentation describes the creation and implementation of ZSRx, a four-week open online course from the Z Smith Reynolds Library at Wake Forest University.

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Reaching New Audiences with Library mini-MOOCs

  1. 1. Reaching New Audiences with Library MOOCs Kyle Denlinger | @kyledenlinger Wake Forest University | zsr.wfu.edu NCLA2013, WSNC 2013.10.16
  2. 2. FOR THE UNINITIATED…
  3. 3. & LIBRARIES: THE CURRENT CONVERSATION
  4. 4. LIB-100
  5. 5. COLLEGE BOARD OF VISITORS: WE NEED THAT CLASS!
  6. 6. we saw value & opportunity
  7. 7. to HARD-TO-REACH POPULATIONS
  8. 8. (read: potential donors)
  9. 9. to CRITICAL 21ST CENTURY LITERACIES
  10. 10. to THE VALUE & EXPERTISE OF LIBRARIANS
  11. 11. so we asked ourselves:
  12. 12. WHY DON'T WE JUST BUILD IT?
  13. 13. so that's what we did.
  14. 14. A FOUR-WEEK OPEN ONLINE COURSE TO FOSTER WEB LITERACY IN PARENTS & ALUMNI
  15. 15. SEARCH STRATEGIES ADVANCED SEARCHING PRIVACY & FILTERS INFO MANAGEMENT
  16. 16. LOTS OF CONTENT BUT A FOCUS ON CONNECTION
  17. 17. candy dish
  18. 18. We called it: ZSRx: THE CURE FOR THE COMMON WEB
  19. 19. BUILT WITH FREE TOOLS BY ONE GUY OVER A FEW MONTHS
  20. 20. then something amazing happened.
  21. 21. BY THE NUMBERS:
  22. 22. WE WERE HOPING FOR 100. INSTEAD, WE GOT:
  23. 23. total registrations
  24. 24. continents (thanks for nothing, Antarctica)
  25. 25. states in the US
  26. 26. (we thought this was pretty cool)
  27. 27. (we thought this was pretty cool)
  28. 28. (we thought this was pretty cool)
  29. 29. (we thought this was pretty cool)
  30. 30. (we thought this was pretty cool)
  31. 31. from the class of 1954 to the class of 2012
  32. 32. of current & former students
  33. 33. even our was an enthusiastic lurker
  34. 34. all of whom were to us in a new way
  35. 35. how we did it:
  36. 36. GOOGLE SITES
  37. 37. GOOGLE GROUPS
  38. 38. 303 MEMBERS ~300 POSTS ALL TIME
  39. 39. GOOGLE+ COMMUNITY
  40. 40. 82 MEMBERS 183 POSTS ALL TIME
  41. 41. DOCS FORMS
  42. 42. YouTube
  43. 43. how we did it:
  44. 44. how we did it:
  45. 45. lessons
  46. 46. surprises
  47. 47. feedback
  48. 48. “I have been moving about the course in a somewhat random pattern, but it is a wonderful learning experience. And it is stimulating sharing ideas at home and at work. Thank you.”
  49. 49. “As an alumnus, it made me feel reconnected to WFU as a place of learning. As alumni, we can easily stay connected socially, but this sparked an excitement in that we could be students again and feel a part of the academia at our beloved school.”
  50. 50. “Thank you. I enjoyed the course, learned a lot, and hope to take another one.”
  51. 51. “Please consider doing more of these! I think they will just grow in popularity as word of mouth spreads. Thank you so much for putting this together. It was fun being in 'college' again at the same time as my daughter!”
  52. 52. “I've been very impressed by the thoughtful comments from group members and the willingness to share and help others. This is a new on-line experience for me and I'm glad I am participating.”
  53. 53. “Just wanted you to know that I've learned a lot from the course--and since at 81, I'm what you could call a computer dinosaur, no one is more surprised than I am about that!”
  54. 54. “The course showed me so much that I did not know and now I am much better equipped. I’ve learned and already used something from every module… I’ll continue to explore and make use what I’ve learned in the course. A great experience!”
  55. 55. “If I ever need a new name for my rock band, I'm gonna go with ‘Kyle's Beard.’”
  56. 56. “opportunities”
  57. 57. opportunities!
  58. 58. ZSRx Parents & Families
  59. 59. Digital publishing (Winter 2014)
  60. 60. Social media (Spring 2014)
  61. 61. Genealogy? (Someday?)
  62. 62. More info: zsr.wfu.edu/zsrx
  63. 63. Thank you! Questions?
  64. 64. Image Credits Lightbulb photo by user gaymay on Flickr: http://www.flickr.com/photos/52746562@N00/7943706608/ Spice Drops photo by user Cape Cod Cyclist on Flickr: http://www.flickr.com/photos/80949849@N00/273440780/ Swimming Lessons photo by user City of Olathe, KS on Flickr: http://www.flickr.com/photos/olathegovnews/6936149983/ Motorcycle & Sheep photo by user peretzp on Flickr: http://www.flickr.com/photos/68877611@N00/5324565888/ Amplifier photo by user maury.mccown on Flickr: http://www.flickr.com/photos/51342146@N00/582178380/ Trainwreck photo by user e r j k p r u n c z y k on Flickr: http://www.flickr.com/photos/24842486@N07/8283222347/ Rainbow photo by user jermudgeon on Flickr: http://www.flickr.com/photos/35474089@N00/2669650598/

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