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Marketing for OGX (oGCDP/oGIP)_AIESEC in Guatemala_2014
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Marketing for OGX (oGCDP/oGIP)_AIESEC in Guatemala_2014

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  • 1. Marketing for OGX (oGCDP/oGIP) Bring to you by Deniss García Buitrago  
  • 2. Objectives •  Understand the processes that marketing supports for ogx •  According to the focus in each entity, how fruit peak is going to be manage •  Witch activities are going to be deliver and what are the expected results
  • 3. Processes focus -  according to the ra goal of your vp ogx implement the b a c k w a r d s p l a n n i n g a c c o r d i n g t o y o u r conversion rate. * KPI: #of leads planned -  According to the supply and demand of the platform and your local reality, define the profile of your target audience * KPI: profile defined Goal   Target Audience  
  • 4. Processes customize -  How can I reach my target? Witch physical, digital or intangible channel am I going to use? * KPI: channels defined #of daily posts/show ups -  Include the value proposition of the program and the why of the organization. Analyze how can you catch their attention and what do you want to transmit. be catchy, be clear, be simple * KPI: packaging of the message Channel   Message  
  • 5. Processes attract -  People realize that the program exist. They area aware of our product and they feel initially interested * MoS: #of leads generate leads   convert -  Marketing for conversion is the new strategy. The effective and fast contact is how we can convert leads into customers. * MoS: %of leads conversion #of leads in pipeline #of Eps raised Future customer  
  • 6. Fruit peak •  For URL –  Goals per issues for oGCDP, according to your local market and the ra planned –  Start using facebook marketing •  For USAC –  Goals per issues for oGCDP, according to your local market and the ra planned –  Improve the use of facebook marketing •  For UVG –  Goals per issues for oGCDP, according to your local market and the ra planned –  The support for oGIP is going to be from the national office. The oGIP coordinator is going to be in charge of the strategic marketing activities –  Improve the use of facebook marketing
  • 7. Fruit peak •  For Galileo –  Goals per issues for oGCDP, according to your local market and the ra planned –  The support for oGIP is going to be from the national office. The oGIP coordinator is going to be in charge of the strategic marketing activities •  For UFM –  Focus on oGIP. Needs to plan and implement a strategic but also massive marketing strategy to accomplish goals –  Goals for oGCDP –  Improve the use of facebook marketing
  • 8. Fruit peak •  Start –  Goals per issues for oGCDP and per sub-products for oGIP –  Promote specific projects per issue –  Facebook marketing in the local level –  Wednesday for calling (national calling mania in the 30th of April and 7th, 14th,21st and 28th of May) –  Showcasing of returnees per local committee –  For oGIP strategic promotion in UVG and Galileo and massive promotion in UFM. –  Evaluating conversation from interview to raise •  Stop –  Slow contact •  Continuo –  Facebook marketing in the national level –  Invest in facebook adds nationally
  • 9. Fruit peak – plan your lead goal LC ra conversion rate •  URL 39 •  USAC 23 •  UVG 21 •  Galileo 35 •  UFM 15