Using Twitter for News
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Using Twitter for News - 10 Tips for Better Engagement

Using Twitter for News - 10 Tips for Better Engagement
Mark S. Luckie | @marksluckie | @TwitterforNews

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Using Twitter for News Presentation Transcript

  • 1. Using Twitter for News 10 Tips for Better Engagement Mark S. Luckie / @marksluckie @TwitterforNewsWednesday, December 5, 12
  • 2. There are many ways to use Twitter • Follow • Participate • Create Conversations • Amplify • CrowdsourceWednesday, December 5, 12
  • 3. Tip #1: Don’t be an egg 3Wednesday, December 5, 12
  • 4. Complete your Twitter bio Include your name, news organization and website 4Wednesday, December 5, 12
  • 5. Tip #2: Tweet your beat 5Wednesday, December 5, 12
  • 6. Tweet your beat For journalists who post a concentrated number of Tweets in a short time span, follower growth is 50% more than expected (1.5x). 6Wednesday, December 5, 12
  • 7. Tweet your beat Use Twitter to share previous coverage or archival content 7Wednesday, December 5, 12
  • 8. Tip #3: Use @Twitter handles 8Wednesday, December 5, 12
  • 9. Twitter handle: @marksluckie @ symbol usernameWednesday, December 5, 12
  • 10. Use @mentions and replies Instead of just posting Tweets that contain URLs, mix up the content of your Tweets. News organizations that tweet 20% fewer URLs and 100% more @mentions grow followers 17% more than expected. 10Wednesday, December 5, 12
  • 11. @Cite your sources Including the Twitter handle of your sources in your Tweets increases follower growth and engagement. 11Wednesday, December 5, 12
  • 12. Tip #4: Use good #hashtags 12Wednesday, December 5, 12
  • 13. Twitter hashtag: #journchat # symbol keyword or phraseWednesday, December 5, 12
  • 14. Use hashtags Hashtags can increase engagement almost 100% (2x) for journalists and 50% (1.5x) for news organizations. 14Wednesday, December 5, 12
  • 15. Tip #5: Use $Cashtags 15Wednesday, December 5, 12
  • 16. Use $Cashtags Cashtags work like hashtags: click on stock symbols and see related tweets 16Wednesday, December 5, 12
  • 17. Tip #6: Create and search lists 17Wednesday, December 5, 12
  • 18. Using Twitter lists Twitter lists can be used to follow a separate group of Twitter users 18Wednesday, December 5, 12
  • 19. Using Twitter lists Twitter lists can be used to follow a separate group of Twitter users 19Wednesday, December 5, 12
  • 20. Using Twitter lists You can find additional sources using Twitter lists 20Wednesday, December 5, 12
  • 21. Using Twitter lists You can find additional sources using Twitter lists 21Wednesday, December 5, 12
  • 22. Tip #7: Be a power searcher 22Wednesday, December 5, 12
  • 23. Using Twitter search twitter.com/search 23Wednesday, December 5, 12
  • 24. Twitter search: Top v. All twitter.com/search 24Wednesday, December 5, 12
  • 25. Twitter search: Advance operators 25Wednesday, December 5, 12
  • 26. Search for Tweets with photos filter:images Search for Tweets from verified users filter:verified Search for Tweets from a list [searchterm] list:username/listname Search for Tweets with links filter:links Search for Tweets near a location near:[CITYNAME or ZIPCODE] within:10mi 26Wednesday, December 5, 12
  • 27. Tip #8: Be a Tweetdeck Ninja 27Wednesday, December 5, 12
  • 28. Use Tweetdeck to filter conversations 28Wednesday, December 5, 12
  • 29. Tip #9: Tweet photos and video 29Wednesday, December 5, 12
  • 30. Twitter is more than just 140 characters Tweets with media receive 3 to 4 times more engagement 30Wednesday, December 5, 12
  • 31. Tip #10: Don’t just listen, participate! 31Wednesday, December 5, 12
  • 32. Share what you’re reading Journalists with above expected follower growth send 200% more retweets (3X) compared to journalists with below expected follower growth. 32Wednesday, December 5, 12
  • 33. BONUS: Find your own voice 33Wednesday, December 5, 12
  • 34. Additional Resources bit.ly/TwitterForNews @TwitterForNewsWednesday, December 5, 12