Android Bootcamp Tanzania:Monetization

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The Content helps those who wish to program mobile applications using android platform. The content has been used to conduct mobile application boot camps using android platform on different regions in Tanzania

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  • You know who I am…WHO ARE ALL OF YOU?
  • Marketing is not a magic bullet that will automatically result in tons of sales. The most important thing is to develop a good app. Marketing leverages your awesome app for (hopefully) awesome results. Here's the truth: Technical execution is relatively trivial (besides unique, well-researched and tested algorithms); it is the marketing execution that sets the hot products apart from those languishing at #1,380 in a given category.
  • So, what is a good app?That's really up to you and what your audience demands. Clear is a great example of this: in a super crowded to-do list space, they focused on unique UX and it served them well. Here's a good exercise to figure out if you have a unique concept: can you pitch your app in 80 characters or less. That's about the size of a standard email status.
  • Let's set some expectations and some context. First of all, we need a business plan if we're going to be building a business. And the biggest item on a business plan: REVENUE. There are only 4 ways to make money directlyfrom your mobile appsI’ll bet a lot of you are making money with contracting, which is awesome! But the scope of this talk will cover how to make money from your apps
  • Unfortunately, without any sort of understanding of how popular your app will be, you can't really build an accurate projection of revenue.
  • Unfortunately, without any sort of understanding of how popular your app will be, you can't really build an accurate projection of revenue.
  • Unfortunately, without any sort of understanding of how popular your app will be, you can't really build an accurate projection of revenue.
  • Unfortunately, without any sort of understanding of how popular your app will be, you can't really build an accurate projection of revenue.
  • Monetize from the get-go
  • Unfortunately, without any sort of understanding of how popular your app will be, you can't really build an accurate projection of revenue.
  • Test, test, test.Fortunately, we've built a little tool to help you set some realistic expectations when it comes to revenue, at least from in-app advertising. Use our Developer Economic Tookit to get a good handle on what you can be expecting.The best plan of action is to see what works best and delivers the highest ROI for your business.
  • I've coded, and I'm about to launch. In fact, my app is already live and has approval. What should I do?Now comes the really fun part: deployment and launch day! Push your app live to the App Store, pop open a few beers and wait for the money to start pouring in.
  • http://www.dwellable.com/blog/How-We-Doubled-Our-Android-Install-Rate-in-One-Hour
  • http://www.dwellable.com/blog/How-We-Doubled-Our-Android-Install-Rate-in-One-Hour
  • First 200 developers to sign up on InMobi get $100 in ad credit
  • First 200 developers to sign up on InMobi get $100 in ad credit
  • First 200 developers to sign up on InMobi get $100 in ad credit
  • Android Bootcamp Tanzania:Monetization

    1. 1. Making More Money With Your Apps: Mobile App Monetization
    2. 2. So who are you? (this should build 1 at a time) 1. Who here has a live mobile app in any store? 2. Who is deployed apps? 3. Ok, well making a living off of your who is at least making some money from their mobile apps?
    3. 3. So let’s build a mobile business 1. Think about revenue while building your app 2. Marketing doesn't start on launch day, it should start way before 3. Develop a paid user acquisition plan 4. Iterate with user feedback
    4. 4. “Without marketing your product is just a project” - Rob Walling
    5. 5. But my app is awesome!!! Generate Income Reach a need/problem
    6. 6. 1. Revenue Projections and realistic expectations are crucial for a well performing business Only 4 ways to make money in mobile: 1. Contracting/Sponsors 2. Paid downloads 3. In-app purchases 4. Advertising
    7. 7. Problem You don’t know how much revenue you can expect before you launch an app
    8. 8. Paid Application  on the Mobile App Store Google Play Samsung App Store Challenge in Most of African Countries Mode of payment
    9. 9. In-App Purchase st 1 Version P remium version Once a user downloads that app, monetization starts here by making that user to buy for other premium or advanced features.
    10. 10. Adverts Works like a charm if your app is highly popular  displaying banner ads  video ads  push notification ads on their app. Ineractive [mobile app advertisement company]
    11. 11. Advertising There are few misconceptions about advertising on mobile 1. User drop off 2. Poor ads being shown 3. Interfering with UX
    12. 12. Mobile App Competitions  Google App Challenge  Vodacom App star  Pivot East  Mobile Hackthons A good way to attract investors to your project
    13. 13. Each model has great applications Gaming Specialty Community Utility  Contract Paid downloads   In app Purchase   Advertising   
    14. 14. Banners App Icon App Screenshots Text
    15. 15. Case Study: Dwellable
    16. 16. Case Study: Dwellable
    17. 17. Users notice apps by…. Keyword of your application matters a lot …
    18. 18. Basic Tips for App Monetization http://goo.gl/LbKwa6
    19. 19. 5 things you need to know about people 10/23/2013 COSTECH | Mobile BootCamp
    20. 20. People Don't Want to Work or Think More Than They Have To Only provide the features that people really need 10/23/2013 COSTECH | Mobile BootCamp
    21. 21. People Have Limitations Make the information easy to scan 10/23/2013 COSTECH | Mobile BootCamp
    22. 22. People are easily distracted Bright colors, large fonts, beeps, and tones will capture attention. 10/23/2013 COSTECH | Mobile BootCamp
    23. 23. People Create Mental Models Either match or teach about your models 10/23/2013 COSTECH | Mobile BootCamp
    24. 24. Things that are close together are believed to "go" together. Simple way to organize information 10/23/2013 COSTECH | Mobile BootCamp
    25. 25. Establish an emotional connection 10/23/2013 COSTECH | Mobile BootCamp
    26. 26. Case: Bongo Flavor
    27. 27. Case: Bongo Flavor Its for youth Try to bring something unique Refine based on market feedback Know what the user need based on time
    28. 28. Is this cheating? 10/23/2013 COSTECH | Mobile BootCamp
    29. 29. Your turn 10/23/2013 COSTECH | Mobile BootCamp
    30. 30. Thanks! @DENISMINJA1

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