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  • 1. Commercial Global Data Research Consultant – Survey – Research – Report Head office: Sukamanah RT. 04/06 Cisaat Sukabumi West Java – INDONESIA Website: http://commercialglobaldataresearch.blogspot.com/ Phone: +62 (0266) 9296038 Fax: +62 (0266) 241346 Email: cg.dataresearch@gmail.com Branch office: Kompleks Deppen Blok X/3 Harjamukti Cimanggis – Kota Depok Garis Besar Isi Buku STUDI TENTANG KONDISI PASAR DAN PROSPEK INDUSTRI KOPI DI INDONESIA, 2011 Outline of Book Contents STUDY ON THE MARKET CONDITIONS AND PROSPECTS OF COFFEE INDUSTRY IN INDONESIA, 2011Pelanggan yang kami cintai! Salam sejahtera. Our customers love! Peace.Semoga kita semua ada dalam lindungan Tuhan! May we all exist in the protection of God!Latar Belakang Commercial Global Data Reserch (CDR) Commercial Background Data Global Reserch (CDR) Kami adalah sebuah lembaga Konsultan, Survey, Riset dan Pelaporan We are an agency consultant, Survey, Research and Reporting indi bidang data riset secara global, menyajikan berbagai informasi bisnis aktual the field of global research data, presents a variety of actual businessyang meliputi sektor Industri manufaktur, pertambangan, perbankan, asuransi, information that includes the Industrial sector, manufacturing, mining,studi kelayakan, dan jasa riset lainnya. banking, insurance, feasibility studies, and other research services. Kami hadir sebagai mitra konsultan Anda, untuk memberikan We are here as your consultant partner, to provide the actualinformasi aktual yang Anda perlukan guna menentukan arah kebijakan dalam information you need to determine the policy direction in developing yourmengembangkan perusahaan Anda. Salah satu produk buku studi yang kamitawarkan kepada Anda adalah “Buku Studi tentang Kondisi Pasar dan company. One study book product that we offer to you is the "Book StudyProspek Industri Kopi di Indonesia, 2011. of Market Conditions and Prospects of the Coffee Industry in Indonesia, Kami tawarkan Buku tersebut kepada Anda seharga Rp. 6.000.000 2011.(Enam juta rupiah) atau US$ 800, guna membantu para pelaku bisnis pada We offer these books to you for Rp. 6,000,000 (six million rupiah)Industri Kopi, membantu para Investor, membantu pihak Perbankan atau or $ 800, to assist business people in the coffee industry, helping investors,Kreditor, dan pihak lainnya yang terkait, dengan cara melihat peta kekuatan helping the banks or creditors, and other related parties, with how to view adiantara para pesaing/partner Anda, baik pesaing dari luar negeri maupun map of power among competitors / partners you, good competitors fromdalam negeri, mempelajari perkembangan Ekspor dan Impor produk Kopi di overseas and domestic, Export and Import of studying the development ofIndonesia, mengetahui hambatan dan peluang bagi perusahaan yang coffee products in Indonesia, knowing the obstacles and opportunities forkondisinya berfluktuasi, mengetahui Main Market dari setiap perusahaan Kopi, companies whose condition fluctuates, knowing the Main Market of everymengetahui pangsa pasar luar negeri, mengetahui susunan Direktur dan coffee company, know the market share abroad, knowing the compositionKomisaris, serta informasi lainnya yang perlu Anda ketahui. (terlampir contoh of Directors and Commissioners, and Other information you need to know.Profil Perusahaan)!. (The attached sample Company Profile)!. Seberapa besar kontribusi perusahaan Anda dalam meningkatkan How big is your companys contribution in increasing productionkapasitas produksi guna memenuhi pesanan dari para buyer baik lokal capacity to meet orders from buyers both locally and internationally, look atmaupun internasional, mencermati setiap peluang yang ada, dan diharapkan every available opportunity, and are expected to have this book, yourdengan memiliki buku ini, perusahaan Anda menjadi lebih produktif, efisien, company become more productive, efficient, more forward and competelebih maju dan bersaing secara sehat. fairly.Kata Pengantar Kopi merupakan salah satu komoditas perkebunan yang mempunyai Prefaceperan cukup penting dalam kegiatan perekonomian di Indonesia, karena Coffee is one of the commodities that have a significant role inmerupakan salah satu komoditas ekspor andalan sebagai penghasil devisa economic activities in Indonesia, because it is one of the mainstay ofnegara di luar minyak dan gas. Selama lima tahun terakhir, Indonesia export commodities as a producer of foreign exchange outside the oil andmenempati posisi keempat sebagai negara eksportir kopi setelah Brazil, gas. Over the last five years, Indonesia ranked fourth as the countrysKolombia dan Vietnam. coffee exporter after Brazil, Colombia and Vietnam. Terdapat dua spesies tanaman kopi, yaitu Arabika yang merupakan There are two species of coffee plants, namely Arabica coffeejenis kopi tradisional, dianggap paling enak rasanya, dan Robusta yang which is the traditional type, is considered the most delicious taste, andmemiliki kafein lebih tinggi, dapat dikembangkan dalam lingkungan dimana Robusta which has a higher caffeine, can be developed in an environmentkopi Arabika tidak akan tumbuh, dengan rasa pahit dan asam. where Arabica coffee is not going to grow, with bitter and sour taste. Di Indonesia, pada saat ini sekitar 95% tanaman kopi diusahakan oleh In Indonesia, at present approxim ately 95% of the coffee plantsrakyat, sementara perkebunan Negara dan Swasta hanya berkontribusi cultivated by the people, while the State and private plantations contributemasing-masing sebesar 3,13% dan 1,79%. only amounted to 3.13% and 1.79%. DAFTAR ISI LIST OF CONTENTSBAB I PENDAHULUAN CHAPTER I INTRODUCTION 1.1. Sejarah 1.1. History 1.2. Luas Areal dan Produksi 1.3. Mutu Kopi 1.2. Area and Production 1.4. Industri Kopi Indonesia 1.3. Quality Coffee 1.4.1. Perkembangan Kebutuhan Kopi 1.4. Indonesian Coffee Industry 1.4.2. Pola Konsumsi Kopi 1.4.1. Development Needs Coffee 1.4.3. Struktur Industri Kopi Dalam Negeri 1.4.2. Coffee Consumption Pattern 1.4.4. Keragaman Kemasan 1.4.3. Domestic Coffee Industry Structure 1.4.5. Produksi Kopi Olahan 1.4.4. Diversity Packaging 1.5. Sumber Data dan Informasi 1.4.5. Processed Coffee ProductionBAB II PETA PRODUKSI KOPI DI INDONESIA 1.5. Sources of Data and Information 2.1. Perkebunan Kopi di Indonesia CHAPTER II MAP PRODUCTION IN INDONESIA COFFEE 2.1.1. Kopi Sumatera 2.1. Coffee Plantation in Indonesia 2.1.2. Kopi Jawa 2.1.1. Sumatra Coffee 2.1.3. Kopi Bali 2.1.2. Java Coffee 2.1.3. Bali CoffeeEvaluation notes were added to the output document. To get rid of these notes, please order your copy of ePrint 5
  • 2. 2.1.4. Kopi Timor 2.1.4. Coffee East 2.1.5. Kopi Sulawesi (Selatan) 2.1.5. Coffee Sulawesi (South) 2.1.6. Kopi Papua 2.1.6. Papua Coffee 2.2. Varietas Kopi 2.2. Coffee Varieties 2.2.1. Kopi Arabika (Coffea arabica) 2.2.1. Arabica coffee (Coffea arabica) 2.2.2. Kopi Liberika (Coffea Liberica) 2.2.2. Liberika coffee (Coffea Liberica)BAB III PENGELOLAAN KOPI DI INDONESIA CHAPTER III MANAGEMENT OF COFFEE IN INDONESIA 3.1. Sistem Pengelolaan Kopi Kintamani Bali 3.1. Bali Kintamani Coffee Management System 3.2. Sistem Budidaya Kopi Petani Lampung 3.2. Lampung Coffee Farmers Farming Systems 3.3. Sistem Budidaya kopi Petani Manggarai 3.3. Coffee Farmers Farming Systems Manggarai 3.4. Sistem Budidaya Kopi Petani Sidikalang 3.4. Coffee Farmers Farming Systems Sidikalang 3.4.1. Proses pengolahan biji kopi secara umumBAB IV PERKEMBANGAN PERDAGANGAN KOPI DUNIA 3.4.1. The processing of coffee beans in general 4.1. Konsumsi Kopi Dunia CHAPTER IV THE GROWTH OF WORLD TRADE COFFEE 4.1.1. Kopi ”Specialty”, kopi yang berkelanjutan 4.1. World Coffee Consumption 4.1.2. Sertifikasi kopi 4.1.1. Coffee "Specialty", sustainable coffeeBAB V RANTAI PERDAGANGAN KOPI 4.1.2. Coffee Certification 5.1. Beberapa model pemasaran CHAPTER V TRADE COFFEE CHAIN 5.1.1. Model Pemasaran di Lampung 5.1. Some marketing models 5.1.2. Model Pemasaran Kopi di Kabupaten Dairi 5.1.1. Marketing Models in Lampung 5.1.3. Model Pemasaran Kopi di Bali 5.1.2. Coffee Marketing Models in Dairi district 5.1.3.1. Pihak dan peran aktor pemasaran/distribusi 5.1.3. Bali Coffee Marketing Model kopi di Bali 5.1.3.1. Parties and the role of actor marketing / 5.1.3.2. Temuan-Temuan yang Inovatif di Lapangan distribution of coffee in Bali 5.1.4. Model Pemasaran Kopi di Kabupaten Manggarai 5.1.3.2. Innovative Findings in the FieldBAB VI KONDISI PASAR KOPI DI INDONESIA 5.1.4. Coffee Marketing Models in Manggarai regency 6.1. Menengok Perkembangan Produksi dan Ekspor Kopi tempo CHAPTER VI CONDITIONS OF COFFEE MARKET IN INDONESIA dulu 6.1. A Look at Production and Export of Coffee tempo 6.1.1. Perkembangan Konsumsi dan Impor 6.1.1. Consumption and Import Growth 6.1.2. Konsumsi per kapita di negara produsen pada umumnya masih sangat rendah 6.1.2. Consumption per capita in the country of manufacture are 6.1.3. Perkembangan Harga generally still very low 6.1.4. Perkembangan harga FOB Kopi Indonesia 6.1.3. Price Development 6.1.5. Masalah, Tantangan dan Peluang 6.1.4. The development of the FOB price of Indonesian Coffee 6.1.6. Kebijakan dan Strategi Pembangunan Perkopian 6.1.5. Problems, Challenges and Opportunities Indonesia 6.1.6. Policy and Strategy Development Indonesian Coffee 6.1.7. Implikasi Kebijakan 6.1.7. Policy Implications 6.2. Dua puluh empat anggota industri kopi Indonesia meraih 6.2. Twenty-four members of Indonesias coffee industry achieve worlds Sertifikasi tertinggi dunia untuk pengujian kualitas highest certification for quality testing 6.3. Harga secangkir kopi luwak di Korea Rp. 400.000 6.3. Civet coffee prices in Korea USD. 400.000 6.4. Peluang Pasar Produk Kopi Indonesia ke Australia 6.4. Indonesia Coffee Products Market Opportunities for Australia 6.5. Perkembangan Ekspor Kopi Indonesia di Pasar Dunia 6.5. Indonesian Coffee Exports in the World Market 6.6. Kopi Indonesia diminati pasar internasional, tetapi kurang 6.6. Coffee Indonesia international market demand, but less productive produktif 6.7. Increase Coffee Production, Delta Park Seed Help 6.7. Genjot Produksi Kopi, Taman Delta Bantu Bibit 6.8. AEKI South Sumatra Robusta Coffee Wake up demonstration plots 6.8. AEKI Sumsel Bangun Demplot Kopi Robusta 6.9. Do AEKI Back to the China Market Penetration 6.9. AEKI Kembali Lakukan Penetrasi Pasar ke China 6.10. The image of Indonesian Coffee 6.10. Citra Kopi Indonesia 6.11. AEKI denies Indonesias coffee production increase 6.11. AEKI bantah kenaikan produksi kopi Indonesia 6.12. Orang Korea tergila-gila Kopi Luwak Indonesia 6.12. Those crazy Koreans Indonesian Luwak Coffee 6.13. Pertumbuhan ekspor kopi masih negative 6.13. Coffee export growth was still negative 6.14. Analisis Prospek dan Strategi Pengembangan Industri Hilir 6.14. Prospect Analysis and Strategy Development Downstream Coffee Kopi 6.15. Coffee exports are targeted increase of 5% Year 2011 6.15. Ekspor Kopi ditargetkan meningkat 5% Tahun 2011 6.16. Value of Coffee Exports in January declined Lampung 6.16. Nilai Ekspor Kopi Lampung Januari menurun 6.17. Promote Coffee Luwak As Commodities Commodity Indonesia 6.17. Mempromosikan Kopi Luwak Sebagai Komoditas Unggulan 6.18. Lampung Coffee Exports to Japan have not disturbed Indonesia 6.19. Gunawan Supriya: King Coffee Luwak from Liw a 6.18. Ekspor Kopi Lampung ke Jepang belum terganggu 6.20. Italian Market Awaits Indonesian Arabica Coffee 6.19. Gunawan Supriadi: Raja Kopi Luwak dari Liwa 6.21. Coffee Milk Marketing Industry 6.20. Pasar Italia Menanti Kopi Arabica Indonesia 6.22. Unstable economic conditions of Egypt, robusta coffee exports 6.21. Pemasaran Industri Kopi Susu landslide 6.22. Kondisi ekonomi Mesir tak stabil, ekspor kopi robusta longsor 6.23. Lampung Coffee Exports to Germany to U.S. $ 60.163 Million 6.23. Ekspor Kopi Lampung ke Jerman US$60,163 Juta 6.24. Civet coffee exports to Australia hampered 6.24. Ekspor kopi luwak ke Australia terhambat 6.25. Coffee Prices Rise Prediction 2011 6.25. Prediksi Harga Kopi 2011 Naik 6.26. Problems, Challenges and Opportunities in Indonesia Coffee 6.26. Masalah, Tantangan dan Peluang Pengembangan Komoditas Commodities Development Kopi di Indonesia 6.27. Trends in Raw Coffee Luwak Coffee prices surged 20% Rise 6.27. Tren Kopi Mentah melonjak Harga Kopi Luwak Naik 20% 6.28. Surip Mawardi, Kopi telah mengantarkannya keliling Dunia ke 6.28. Surip Mawardi, coffee has been delivered to 45 countries around the 45 Negara World 6.29. Ekspor Kopi Indonesia 6.29. Indonesia Coffee Export 6.29.1. Ekspor Kopi Instant HS Kode 2101111000- 6.29.1. Instant Coffee Exports 2101111000-21011149000 HS Code, 21011149000, 2009-2011 2009-2011 6.29.2. Ekspor Kopi Instant HS Kode 2101111000- 6.29.2. Instant Coffee Exports HS Code 2101111000-21011149000 21011149000 menurut Negara, 2011 by Country, 2011 6.29.3. Ekspor Kopi Bubuk tanpa Kafein HS Kode 6.29.3. Export Coffee without Caffeine Powder 0901120000- 0901120000-0901129000, 2007-2011 0901129000 HS Code, 2007-2011 6.29.4. Ekspor Kopi Bubuk tanpa Kafein HS Kode 6.29.4. Export Coffee without Caffeine Powder 0901120000- 0901120000-0901129000 menurut Negara, 2011 0901129000 HS Code by Country, 2011 6.29.5. Ekspor Kopi tidak digongseng HS Kode 6.29.5. Export Coffee not roasted 0901111000-0901119000 HS 0901111000-0901119000, 2007-2011 Code, 2007-2011 6.29.6. Ekspor Kopi tidak digongseng HS Kode 6.29.6. Coffee not roasted Exports HS Code 0901111000- 0901111000-0901119000 menurut Negara, 2011 0901119000 by Country, 2011Evaluation notes were added to the output document. To get rid of these notes, please order your copy of ePrint 5
  • 3. 6.29.7. Ekspor Kopi digongseng HS Kode 0901210000- 6.29.7. Roasted Coffee Exports HS Code 0901210000- 0901212000, Tahun 2009-2011 0901212000, Year 2009-2011 6.29.8. Ekspor Kopi digongseng HS Kode 0901210000- 6.29.8. Roasted Coffee Exports HS Code 0901210000-0901212000 0901212000 menurut Negara, Tahun 2011 by Country, Year 2011 6.29.9. Ekspor Kopi Olahan dengan dasar ekstrak, esens 6.29.9. Coffee Export Preparations with a basis of extracts, atau konsentrat atau olahan dengan dasar kopi HS essences or concentrates or with a basis of coffee HS Code Kode 2101120000, Tahun 2009-2011 2101120000, Year 2009-2011 6.29.10. Ekspor Kopi Olahan dengan dasar ekstrak, esens 6.29.10.Coffee Export Preparations with a basis of extracts, atau konsentrat atau olahan dengan dasar kopi HS essences or concentrates or with a basis of coffee HS Code Kode 2101120000 menurut Negara, Tahun 2011 2101120000 by Country, Year 2011 6.29.11. Ekspor Kopi dihilangkan kafeinnya HS Kode 6.29.11.Decaffeinated coffee exports 0901220000-0901900000 HS 0901220000-0901900000, Tahun 2007-2011 6.29.12. Ekspor Kopi dihilangkan kafeinnya HS Kode Code, Year 2007-2011 0901220000-0901900000 menurut Negara, Tahun 6.29.12.Decaffeinated coffee exports 0901220000-0901900000 HS 2011 Code by Country, Year 2011 6.30. Kopi Kapal Api Kuasai Pasar Domestik 6.30. Kapal Api Coffee Master the Domestic Market 6.31. Pemain Tua di Pasar Kopi 6.31. Old players in the Coffee Market 6.32. Orang Indonesia masih jarang minum Kopi 6.32. Indonesian people are still rarely drink coffee 6.33. Peringatan 15 Tahun Kemitraan Nestle dalam Budidaya Kopi 6.33. 15th Anniversary of Partnership Nestle Coffee Cultiv ation 6.34. Persaingan Industri Kopi Susu yang terus berkembang 6.34. Milk Coffee Industry Competition growing 6.34.1. Pokok Masalah 6.34.1. Main Issues 6.34.2. Alternatif Pemecahan Masalah 6.34.2. Alternative Troubleshooting 6.34.3. Rekomendasi Alternatif 6.34.3. Alternative Recommendation 6.34.4. Prospek dan Kendala Industri Kopi Indonesia 6.34.4. Prospects and Constraints of Indonesian Coffee Industry 6.35. Peluang Produk Kopi Indonesia di Pasar Kanada 6.35. Indonesia Coffee Products Opportunity in Canada Market 6.35.1. Jenis‐Jenis Kopi 6.35.1. Coffee Types 6.35.2. Klasifikasi Kopi Berdasarkan HS Code 6.35.2. HS Code Classification Based Coffee 6.35.3. Pasar Kopi Domestik di Kanada 6.35.3. Domestic Coffee Market in Canada 6.35.4. Pasar Luar Negeri 6.35.4. Foreign Markets 6.35.5. Trend 6.35.6. Isu dan Hambatan 6.35.5. Trend 6.35.7. Saluran Distribusi 6.35.6. Issues and Barriers 6.35.8. Harga 6.35.7. Distribution Channels 6.35.9. Perundangan dan Peraturan 6.35.8. Price 6.35.10. Pesaing 6.35.9. Legislation and Regulation 6.35.11. Peluang dan Tantangan 6.35.10.Competitors 6.35.12. Strategi Penerobosan Pasar Kanada 6.35.11.Opportunities and Challenges 6.36. Market Brief Produk Kopi di Pasar Hongaria 6.35.12.Tunneling Canadian Market Strategies 6.36.1. Jenis Produk Kopi 6.36. Market Brief Product Market Coffee in Hungary 6.36.2. Potensi Pasar 6.36.1. Coffee Product Type 6.36.3. Ekspor 6.36.2. Market Potential 6.36.4. Saluran Distribusi 6.36.3. Export 6.36.5. Kisaran Harga 6.36.4. Distribution Channels 6.36.6. Strategi Pemasaran 6.36.5. Price Range 6.36.7. Ketentuan Perdagangan 6.36.6. Marketing Strategy 6.36.8. Peluang Dan Hambatan Perdagangan 6.36.7. Terms of Trade 6.36.9. Alamat penting di Kanada 6.36.8. Opportunities and Barriers to Trade 6.36.10. Pameran di Kanada 6.36.9. Important address in Canada 6.36:10.Exhibitions in CanadaBAB VII OUTLOOK INDUSTRI KOPI INDONESIA 7.1. Perkembangan luas areal, produksi dan produktivitas Kopi di CHAPTER VII INDONESIA COFFEE INDUSTRY OUTLOOK Indonesia 7.1. Development of acreage, production and productivity in the 7.2. Perkembangan Konsumsi Kopi di Indonesia Indonesian Coffee 7.3. Perkembangan Harga Kopi di Indonesia 7.2. Coffee Consumption Growth in Indonesia 7.4. Perkembangan Ekspor Impor Kopi di Indonesia 7.3. Coffee Price Development in Indonesia 7.5. Perkembangan Luas areal, Produksi, Produktivitas dan 7.4. Coffee Import Export Growth in Indonesia Konsumsi Kopi Dunia 7.5. Area Development, Production, Productivity and the World Coffee 7.6. Perkembangan Ekspor - Impor Kopi Dunia Consumption 7.7. Proyeksi Penawaran Kopi 2011 7.6. Development of Export - Import World Coffee 7.8. Proyeksi Permintaan Kopi 2011 7.7. Projected 2011 Coffee Offer 7.9. Proyeksi Surplus/Defisit Kopi 2009 – 2011 7.8. Coffee Demand Projections 2011 7.10. Profil Perusahaan Industri Kopi Bubuk 7.9. Projected Surplus / Deficit Coffee 2009 – 2011 7.10.1. Santos Jaya Abadi 7:10. Coffee Powder Industries Company Profile 7.10.2. PT. Ayam Merak 7.10.1. Santos Jaya Abadi 7.10.3. PT. Putra Bhineka Perkasa 7.10.2. PT. Peacock Chicken 7.10.3. PT. Bhineka Putra PerkasaBAB VIII STRATEGI PEMASARAN CHAPTER VIII MARKETING STRATEGY 8.1. Bauran Pemasaran 8.1. Marketing Mix 8.2. Strategi pemasaran 8.3. Strategi Marketing Mix Kopi Kapal Api 8.2. Marketing strategy 8.3. Marketing Strategy Kapal Api Coffee MixBAB IX ANALISIS SWOT CHAPTER IX SWOT ANALYSIS 9.1. Analisis SWOT 9.1. SWOT Analysis 9.2. Alternatif Strategi 9.2. Alternative Strategies 9.3. Alternatif Kebijakan 9.3. Alternative Policies CHAPTER X THE CONDITION OF COFFEE IN SOME COUNTRIESBAB X KONDISI KOPI DI BEBERAPA NEGARA 10.1. Brazil 10.1. Brazil 10.1.1. Brazil Coffee Production shrank 6% 10.1.1. Produksi Kopi Brasil mengkerut 6% 10.1.2. Coffee Price Development 10.1.2. Perkembangan Harga Kopi 10.1.3. Brazil Coffee Exports to Arab World grew 44% in March 10.1.3. Ekspor Kopi Brasil ke Dunia Arab tumbuh 44% pada 10.1.4. Brazil Coffee Exports translucent USD5, 7 Billion bulan Maret 10.1.5. Brazilian Coffee Industry Outlook 10.1.4. Ekspor Kopi Brasil tembus USD5,7 Miliar 10.1.5. Outlook Industri Kopi BrazilEvaluation notes were added to the output document. To get rid of these notes, please order your copy of ePrint 5
  • 4. 10.2. Kolombia 10.2. Colombia 10.2.1. Produksi kopi di Kolombia 10.2.1. Coffee production in Colombia 10.2.2. Peningkatan Produksi dan Prospek Ekspor 10.2.2. Increased Production and Export Prospects 10.3. Kostarika 10.3. Kostarika 10.3.1. Sejarah 10.3.1. History 10.3.2. Daerah pertumbuhan dan musim 10.3.2. Regional growth and season 10.3.3. Produksi Kopi terhadap Pencemaran Lingkungan 10.3.3. Coffee Production on Environmental Pollution 10.4. EAFCA (The Eastern African Fine Coffees Association) 10.4. EAFCA (The Eastern African Fine Coffees Association) 10.4.1. Produksi Kopi di Daerah Pedalaman tahun 10.4.1. Coffee Production in Rural Areas year 2008/2009 2008/2009 10.4.2. Production Costs 10.4.2. Biaya Produksi 10.4.3. Coffee consumption grows rapidly 10.4.3. Konsumsi kopi tumbuh secara cepat 10.4.4. Coffee Production Expected remains smooth along with the 10.4.4. Diharapkan Produksi Kopi tetap lancar seiring increased demand dengan permintaan yang meningkat 10.4.5. EAFCA Coffee Industry Prospects 2009/2010 10.4.5. Prospek Industri Kopi EAFCA 2009/2010 10.4.6. About EAFCA 10.4.6. Tentang EAFCA 10.5. Hawaii 10.5. Hawaii 10.5.1. Production History and Trends 10.5.1. Sejarah Produksi dan Kecenderungan 10.5.2. Historical Prices & Trends 10.5.2. Sejarah Harga dan Kecenderungan 10.5.3. Product market share in State 10.5.3. Produk pangsa pasar di Negara 10.5.4. Potential Demand and Price Trends of Export Markets 10.5.4. Potensi Permintaan dan Tren Harga Pasar Ekspor 10.5.5. Foreign Markets 10.5.5. Pasar Asing 10.5.6. Japan Markets 10.5.6. Pasar Jepang 10.5.7. Other foreign markets 10.5.7. Pasar asing lainnya 10.5.8. Factors affecting demand 10.5.8. Faktor-faktor yang mempengaruhi permintaan 10.5.9. Competitive State 10.5.9. Kompetitif Negara 10.6. India 10.6. India 10.6.1. India Coffee Production 10.6.1. Produksi Kopi India 10.6.2. Coffee Marketing System in India 10.6.2. Sistem Pemasaran Kopi di India 10.7. Kenya 10.7. Kenya 10.8. Mexico 10.8. Mexico 10.9. Vietnam 10.9. Vietnam 10.9.1. Volume up, value down 10.9.1. Volume naik, Nilai turun 10.9.2. This view of risk 10.9.2. Pandangan mengenai Resiko CHAPTER XI CLOSINGBAB XI PENUTUP Café Excelso opened its first location in Plaza Indonesia, Jakarta in CONTOH PROFIL PERUSAHAAN KOPI 1991 and is the premier coffeehouse of Indonesia with more than 40 locations throughout the nation.1. SANTOS JAYA ABADI, PT Café Grazia Address : Head Office & Factory The latest innovation of PT Santos Jaya Abadi was Grazia Café, this Jl. Taman Jatibaru Barat No. 1-3 coffee shop was born in the heart location of our company, Surabaya. Jakarta Pusat 10150 Indonesia It opened its first outlet in 2004 in Golden City Mall, one of the latest Phone : +62 (021) 3857451 shopping centres opened in West Surabaya area. Fax : +62 (021) 3805835 Shortly after the success of the1st outlet, the second and third outlet Customer Service : 0800-1-726867 was opened in East and Central Surabaya. The general idea behind Email : santos@kapalapi.co.id, the project is the understanding that it has become indispensable to mktsja@kapalapi.co.id, provide a great coffee experience to all type of customers. Our goal is sdm@kapalapi.co.id to continuously build upon the quality of our products, customer Website : kapalapi.co.id service, and the store ambience and to extend the coffee experience S ta tu s : Domestic Private Company to younger and new generation of coffee lovers. Condition of Company : Good Every Grazia café is an Oasis—with an inviting, comfortable Date of Establishment : 1 9 2 7 atmosphere of warm colours and cozy furniture, everyone can find a Line of Business : - Coffee Powder place to sit and sip, laugh with a dear friend, make progress on some - Extracts, Essences And Concentrates pressing assignment without distraction or just relax. Grazia Café of Coffee combines the best varieties of European, Chinese and Indonesian - Tea and Coffee Processing meal with great-tasting, high-quality specialty coffee beverages. Products : a. Coffee (Kapal Api, ABC, Good Day, Excelso, Ya) Award & Certificate : Award b. Cereal (Ceremix) - Indonesian Customer Satisfaction Award (2001 to 2007) Instant cereal mix market is another attractive market that PT - The Most Powerful Distribution System (2006 to 2007) Santos Jaya Abadi viewed as offering an opportunity for product line - Indonesian Best Brand Award (2002 to 2007) extension. As a new type of product for Indonesian market, instant - Anugerah Produksi Asli Indonesia (2006) cereal mix has and is experiencing a vast growth in the last few - Packaging Consumer Branding Award (2005) years. - Indonesia Good Design Selection (2002) In 2005, PT Santos Jaya Abadi launched our instant cereal mix - Top Brand Award ABC (2003 t0 2007) product with the brand Ceremix. Ceremix offers good quality and - Top Brand Award Kapal Api (2000 to 2007) delicious taste product, very suitable for breakfast and in between - Merk Dagang Indonesia (2003) meals and packed individually for serving practicality purpose. Certificate : - ISO 9001:2000 Ceremix is a hi-nutritious instant cereal mix drink. It contains - Hazard Analysis and Critical Control Point (HACCP) Carbohydrate, Calcium, Fiber, Minerals and Vitamins that give you - Good Manufacturing Practice (GMP) energy to support your daily activities. Ceremix is available in two Main Markets : China, Hong Kong, Japan, delightful variants, Chocolate and French Vanilla. United Arab Emirates, USA c. Café Employment : 200-300 Peoples As one of the world’s largest coffee – producing nations, Indonesia “Everything we do has to be as good as our coffee.” It’s not just about still has a very low per capita coffee consumption which is coffee…it’s also about people, too. We don’t just make great coffee, deplorable. This situation calls for innovative measures that led to we provide one-of-a-kind career opportunities. the creation of Kapal Api Group’s coffee shop chains. We believe in evolving our organization by attracting and developing Kafe Excelso people with potential — leaders who are ambitious, talented, Formed in the middle of 1990, Café Excelso was born as a division of passionate about our coffee, and enthusiastic about our growth and PT Excelso Multi Rasa. This division is now serving as the marketing theirs. system extension of PT Santos Jaya Abadi with the purpose of ensuring the complete satisfaction of our consumers.Evaluation notes were added to the output document. To get rid of these notes, please order your copy of ePrint 5
  • 5. PT Santos Jaya Abadi offers great opportunities in Marketing, Supply Coffee Reaches Indonesia Chain, Manufacturing, IT, R&D, Technical, Finance and Administrative Soon, however, the coffee plants were transported and successfully functions in locations throughout Indonesia and South-East Asia. cultivated by the Dutch on the Indonesian island of Java and later to Board of Management : - Mr. Indra Boedijono (President the islands of Sumatra and Celebes. Through trade and exchange by Commissioner), Phone: (62-21) 3857451 various European colonies, greenhouses and botanical gardens in - Mr. Soedomo Mergonoto (Presiden Austria and Holland were soon speckled with this exotic plant species. Director) Phone: (62-21) 3857451 The Dutch proved very successful with this new coffee crop, producing Contact Person : Mr. Danyantono - Phone: (62-21) 3857451 and shipping coffee more cheaply than their Arabian counterparts to the coffee-craving Europeans. REMAR K: The Gift that Changed the World About Us The journey of coffee across the globe to the Americas can be traced PT Santos Jaya Abadi is steeped in tradition as rich as its coffee. As back to the Dutch and their island plantations in Indonesia. The the largest family-owned coffee brand in Indonesia, our company’s popularity of coffee in Europe during the 18th century made it a roots grew from a small home industry company in Surabaya. Where valuable tool for barter and gifting. Wanting to please the king of more than 79 years ago in 1927, our founder Go Soe Loet produced France, the Mayor of Amsterdam presented King Louis XIV with a his popular coffee. single coffee tree as a gift. The king planted the tree in the Royal Shortly thereafter, the company began producing coffee using the Botanical Garden in Paris where the heat and humidity replicated the trade mark “Kapal Api” (Steam Ship), drawing its inspiration from the Yemen climate and the coffee tree flourished. steam ship which at that time was the symbol of technological superiority and a mark of luxury. Inspired by idea of always aiming at FROM TREE TO CUP quality, the business has made a fast and steady progress. Long before that great tasting coffee makes it way to your cup, it In 1970 our company evolved the organisation. The second generation undergoes an adventure in far away lands that develops its unique emerged to guarantee the continuation and success of the business characteristics, cup quality and signature flavour profile. Where the by introducing state of art changes in the Machineries and beans are harvested, the method of coffee roasting, and how fresh the equipments, people skill and management and the expansion of the coffee is, all play into a great cup. product availability to reach the entire East Java. Growing and Harvesting In 1980 we built our existing factory at Sepanjang, Sidoarjo in East Coffee is grown on thousands of small plantations in a narrow sub- Java. At this stage, Kapal Api brand has become the pillar of our tropical belt between the Tropic of Cancer and the Tropic of Capricorn business, distributed all across the country and has become the around the world. Follow the fantastic journey of coffee from small market leader with its complete range of products. farm to a freshly brewed cup in your hands. It begins here. Following the success of Kapal Api brand and to obtain the maximum The Art of Coffee Roasting satisfaction of our consumers, PT Santos Jaya Abadi has introduced Every coffee has its own special flavour and flair, which is created by other successful brands into the market: Excelso, ABC, Good day, Ya our team of expert roasters. They bring together the precise skills of a and Kapten. scientist and the creativity of an artist to develop a variety of Today, PT Santos Jaya Abadi with its product range is so much a part specialized roast profiles. of people’s lives and spans so many generations. We attribute this Cupping success to the good management, the thorough dedication of our Cupping is to coffee roasters as wine tasting is to vintners. It’s a staffs, and naturally to the service and excellent quality of our process in which a trained and highly sensitive palate can detect products. nuances in the beans, separating the mediocre from the exceptional. The difference is in the coffee roasting and blending! Vision, Mission, Values and Motto The Worlds Freshest Coffee Vision One of the key elements to brewing the perfect cup of fresh coffee is PT. Santos Jaya Abadi Vision is to be the number one in Coffe maintaining the freshness of roasted beans. If you’re drinking fresh production in South-East Asia. coffee it will definitely be more enjoyable. We reveal important tips to Mission buying and selecting only the world’s freshest coffee. To be able to achieve the Vision, PT Santos Jaya Abadi Mission as the manufacturer of branded coffee product is to fully committed to the BREWING TIPS improvement of product quality and services continuously by - Everyone has their own way of personalizing coffee, but here are addressing the South-East Asia. Consumer needs and generating a few basic tips for brewing coffee to help get you started: Great return to all. brewed flavour begins with fresh coffee. When using whole beans, Values try to grind immediately before brewing coffee. Protect the 1. High and Consistent Product Quality freshness of whole beans and ground coffee beans by storing in 2. Consumer and Customer Focus an airtight container. 3. Innovation and Creativity - When brewing coffee, always start with fresh, cold water. Since 4. Team Work brewed coffee is over 98% water, the quality of water affects 5. Continuous Improvement flavour. Use bottled or filtered water if tap water is not of high Motto quality. "A Quality Cup for A Better Life." - The proportion of coffee to water is very important. We recommend using one generous tablespoon for every cup or 180 HISTORY ml water to extract the full flavour of our coffees. If your brewed The Discovery of Coffee coffee tastes too strong, add small amounts of hot water to taste. The legendary story of coffee begins in the Ethiopian highlands around Using too little can result in over-extraction of the coffee and 800 A.D. A goat herder, named Kaldi, observed his herds interest in bitterness in the cup. eating berries of a certain tree whereupon they would become excited - The proportion of coffee to water is very important. We and spirited for periods of time. He noticed that after eating the berries recommend using one generous tablespoon for every cup or 180 his goats did not want to rest or sleep at night. Kaldi probably ml water to extract the full flavour of our coffees. If your brewed experimented with the berries himself - only to find that he too shared coffee tastes too strong, add small amounts of hot water to taste. in the goats’ revelry. Using too little can result in over-extraction of the coffee and bitterness in the cup. Word of this discovery spread to a local monastery. It was there that - Check the water temperature of your coffee brewing equipment. monks experimented with drinks made from the berries. This ‘brew’ Ideal brew temperature of water is 98 degrees Celsius. When kept them alert and able to continue their writing and prayer long into using a french press, or plunger, water should be heated in a the night. This began the spread of coffee around the world. kettle and poured just off-boil. Boiling water should never come in contact with the grounds. Early Cultivation in Arabia - Coffee is best if served immediately after brewing, and will retain The cultivation of coffee and the coffee trade began on the Arabian its peak flavour for up to 20 minutes on the warmer. We peninsula. During the 15th and early 16th centuries coffee was being recommend you transfer your brewed coffee to a thermal carafe to grown, harvested and traded for consumption throughout Egypt, Syria hold for a longer period of time. and Turkey. Yemen was the primary source for coffee beans during - Don’t forget to take care of your equipment! A clean coffee brewer this time and the Arabians eagerly guarded and protected their is critical to great tasting coffee. Periodically, use a mild detergent increasingly valuable coffee-producing plant. or baking soda to remove build-up, film and oil.Evaluation notes were added to the output document. To get rid of these notes, please order your copy of ePrint 5
  • 6. Commercial Global Data Research Consultant – Survey – Research – Report Head office: Sukamanah RT. 04/06 Cisaat Sukabumi West Java – INDONESIA Website: http://commercialglobaldataresearch.blogspot.com/ Phone: +62 (0266) 9296038 Fax: +62 (0266) 241346 Email: cg.dataresearch@gmail.com Branch office: Kompleks Deppen Blok X/3 Harjamukti Cimanggis – Kota Depok FORMULIR PESANAN ORDER FORM Kirimkan kepada kami sejumlah (….) buku “STUDI TENTANG KONDISI PASAR DAN PROSPEK INDUSTRI KOPI DI INDONESIA”, 2011. Send us a number of (……) the book "STUDY ON THE MARKET CONDITIONS AND PROSPECTS OF COFFEE INDUSTRY IN INDONESIA”, 2011. Silahkan pilih versi buku anda Please select the version of your book Versi/version : √ ( ) Indonesia atau/or ( ) English Tanggal Pemesanan : ……………………………………………………………………………………………………… Booking date Nama Pemesan : ……………………………………………………………………………………………………… Name of buyer Jabatan : ……………………………………………………………………………………………………… Position Nama Perusahaan : ……………………………………………………………………………………………………… Name of Company Alamat Perusahaan : ……………………………………………………………………………………………………… Company Address Telepon/Fax : ……………………………………………………………………………………………………… Phone/Fax Email : ……………………………………………………………………………………………………… Hubungi kami / Contact Us : DENI SILALAHI (Marketing Department) “Commercial Global Data Research” Address : Sukamanah RT. 04/06 Cisaat, Sukabumi, West Java – INDONESIA Phone : +62 (0266) 9296038 Fax: +62 (0266) 241346 Email: cg.dataresearch@gmail.com Pembayaran melalui : √ Cash Cheque Transfer Payment via Nama Bank : BANK RAKYAT INDONESIA (BRI) Bank name Unit Cisaat Sukabumi Nomor Rekening : 3464-01-009044-53-3 Account number Rekening atas nama : ROHIYAH Account in the name Buku pesanan Anda akan segera kami kirim setelah ada konfirmasi dari pihak pemesan. Book your order will immediately tell us when there is confirmation from the buyer Terima kasih atas kepercayaan anda bermitra dengan kami. Thank you for the trust you partner with us. Hormat kami/sincerely Signature, DENI SILALAHI MarketingEvaluation notes were added to the output document. To get rid of these notes, please order your copy of ePrint 5