Starbucks : A Space of Corporate Coziness                               Denise Yanez
“The Half-way, Homeless, Kid-friendly ‘Bucks”
“The ‘Look We Have Team Pride’ Store”
“Cozy Café turned Corporate Café”
“The 24 Hour ‘Bucks”
“The Well-Oiled Machine”
“The Don’t You Dare Wear Sweats Spot”  (unless they’re Lululemon’s of course)
“The Real Coffee House Feel”
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Starbucks

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Transcript of "Starbucks"

  1. 1. Starbucks : A Space of Corporate Coziness Denise Yanez
  2. 2. “The Half-way, Homeless, Kid-friendly ‘Bucks”
  3. 3. “The ‘Look We Have Team Pride’ Store”
  4. 4. “Cozy Café turned Corporate Café”
  5. 5. “The 24 Hour ‘Bucks”
  6. 6. “The Well-Oiled Machine”
  7. 7. “The Don’t You Dare Wear Sweats Spot” (unless they’re Lululemon’s of course)
  8. 8. “The Real Coffee House Feel”
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