Online experience, audio wire

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Online experience, audio wire

  1. 1. Online experience Denise van der Meer Elinesofie Dolhain 21 – 12 – 20111
  2. 2. Contents Problems Analysis of sales data Trends Recommendations New website Summary 2
  3. 3. Online CustomerExperience Analysis 3
  4. 4. Problems Content Usability Navigation Copy-writing 4
  5. 5. Analysis of sales data Sales conversion rates Users browsing 23% only Returning 49% customers One-off customers 17% Abandonment 11% during registration 5
  6. 6. Webdesign Trends1. Simple Color Schemes 6
  7. 7.  2. Fixed-Position Navigation 7
  8. 8.  3. Social Media 8
  9. 9. Internet Users 9
  10. 10.  4. Responsive Web Design 5. Letter types Conclusion: Simplicity 10
  11. 11. Recommendations New logo No registration More product information Better navigation Social media 11
  12. 12. Logo 12
  13. 13. Search
  14. 14. Search
  15. 15. Projected sales data60%50%40%30% 201120% 201210%0% Users Returning One-off Abandonment browsing only customers customers rate 18
  16. 16. Summary Problems - Navigation & registration process New logo Improve webdesign  No registration  Better navigation  Social Media 19
  17. 17. Thank you for your attention 20

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