Health 2.0:
Where does Europe stand?




                  Denise Silber
           Denise.Silber@BasilStrategies.com
Synonyms : Health 2.0, Medicine 2.0, Participatory Medicine

The use in Health Care of Web-based Tools
  blogs, podcasts, ...
Health 2.0 : Segmentation (1)
       Use of Social Media
•  Internet Users on high traffic platforms
   •    YouTube
   • ...
Health 2.0 : Segmentation (2)
       Companies
•  Innovative Tools generate new Market Segments

Health Care         Consu...
Health 2.0 is generating data and
impacting care




   Data : User-generated, Biometric, Genetic

 Industry R&D is sharin...
Clickthe known BLOCKBUSTERS
Most of to edit Master title style
are from the US
"  Click to edit Master text styles
  –  Se...
a) Search
                              (UK)
 Webicina (Hu)




                 (CH)




                        (F)
b) Professional Community: Global


                         (UK -- BMJ)




  Sweden
c) Professional Community :
National




  UK                    F
d) Patient Community: National

                     Itaky



                       Germany
Ire/UK, NL



 NL
f) Patient Evaluations : UK, F
13
Pharma-supported initiatives
2. Use of Social Media: Hosp, HCP.
Physician studies 2009

      Manhattan Research




        Medimix : 30% of physicians are members of
        social net...
Twitter
Association (F)
Required Presence

•  Community Manager’s task

                              Page
                              FanPage
 ...
More Steps to Take

  Define/review your
                                EXPERIMENT
   communication strategy
          ...
Summary
•  Web 2.0 for Health Care or participatory
   medicine includes both use of social media
   platforms and new bus...
Basil Strategies                       Cell / SMS:
1 rue Jacques Offenbach
75016 Paris


Ph: +331 4504 2794

Fax +331 4503...
_________________________________

              Denise Silber
       Founder Basil Strategies consultants,
          Euro...
Session
WOHIT 2010: Health 2.0 - Denise Silber
WOHIT 2010: Health 2.0 - Denise Silber
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WOHIT 2010: Health 2.0 - Denise Silber

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Top-rated presentation at WOHIT 2010, Barcelona, on Health 2.0 in Europe.

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WOHIT 2010: Health 2.0 - Denise Silber

  1. 1. Health 2.0: Where does Europe stand? Denise Silber Denise.Silber@BasilStrategies.com
  2. 2. Synonyms : Health 2.0, Medicine 2.0, Participatory Medicine The use in Health Care of Web-based Tools blogs, podcasts, tagging, search, wikis …) to produce User-Generated Content harness the power of networks, so as to personalize health care, collaborate, and promote health education.
  3. 3. Health 2.0 : Segmentation (1) Use of Social Media •  Internet Users on high traffic platforms •  YouTube •  Facebook •  Wikipedia 150 health requests/sec in •  Blogger Germany •  Twitter •  Wordpress •  SlideShare •  SecondLife
  4. 4. Health 2.0 : Segmentation (2) Companies •  Innovative Tools generate new Market Segments Health Care Consumers / Linking HCP & Patients Professionals Patients • Search • Search info and •  Questions • Sharing (cases) content •  Searching for quality physical • Community/ • Community service (where to go) opinions • Reporting self-info • Online Consultation • Professional • PHR • PHR Collaboration • Telemedicine •  Research
  5. 5. Health 2.0 is generating data and impacting care Data : User-generated, Biometric, Genetic Industry R&D is sharing its role in innovation
  6. 6. Clickthe known BLOCKBUSTERS Most of to edit Master title style are from the US "  Click to edit Master text styles –  Second level •  Third level – Fourth level And» Fifth level some of them are now entering Europe HOWEVER
  7. 7. a) Search (UK) Webicina (Hu) (CH) (F)
  8. 8. b) Professional Community: Global (UK -- BMJ) Sweden
  9. 9. c) Professional Community : National UK F
  10. 10. d) Patient Community: National Itaky Germany
  11. 11. Ire/UK, NL NL
  12. 12. f) Patient Evaluations : UK, F
  13. 13. 13
  14. 14. Pharma-supported initiatives
  15. 15. 2. Use of Social Media: Hosp, HCP.
  16. 16. Physician studies 2009 Manhattan Research Medimix : 30% of physicians are members of social networks 42% in Italy …
  17. 17. Twitter
  18. 18. Association (F)
  19. 19. Required Presence •  Community Manager’s task Page FanPage Web site Events + Blog
  20. 20. More Steps to Take   Define/review your   EXPERIMENT communication strategy Try new approaches   Internal culture check : training workshops re web 2.0…   Monitor your image   Appoint a community manager
  21. 21. Summary •  Web 2.0 for Health Care or participatory medicine includes both use of social media platforms and new businesses •  Europe’s diversity has led to plentiful innovation •  Europe’s Health 2.0 is less known than is US for reasons of language, national borders, marketing •  Health care Actors should participate in the Social Media « conversation ». Web site + YouTube channel, Facebook Fan page, Twitter feed, ….. This requires organizational awareness.
  22. 22. Basil Strategies Cell / SMS: 1 rue Jacques Offenbach 75016 Paris Ph: +331 4504 2794 Fax +331 4503 3107 +336 74 78 12 36 Email Web 2.0 Denise.Silber@BasilStrategies.com • Skype : denisesilber Site: http://www.basilstrategies.com • Twitter : @health20 • Facebook : denisesilber • LinkedIn / Viadeo: Denise Silber • Blog:
  23. 23. _________________________________ Denise Silber Founder Basil Strategies consultants, European partner for Health 2.0 President, Association pour la Qualité Internet Santé _________________________________ Denise.Silber@BasilStrategies.com
  24. 24. Session

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