MediaScope - Guide to Digital Agencies, Networks & Ad Trading Platforms - July 2011
Guide to Digital Sales Agencies & Networks – Australian Market – July 2011 Online Sales Agencies Performance Networks Search Email Vertical Networks Mobile Networks Engagement Network Video Networks Affiliate
Guide to automated media trading platforms - Australian market – July 2011 *Digital Trading Platforms – exchanges, DSP’s Advertising Bartering Services Advertising Planning/Buying Platforms (on & offline media) * Large Digital Media Agencies developing own buy platforms/trading desks (Demand Side Platforms - DSP) *Large Digital Publishers developing own sell platforms/trading desks (Supply Side Platforms - SSP)
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