MediaScope - Guide to Digital Agencies, Networks & Ad Trading Platforms - July 2011
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MediaScope - Guide to Digital Agencies, Networks & Ad Trading Platforms - July 2011

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Updated Guide to Digital Sales Agencies, Networks and Advertising Trading Platforms in the Australian market. This guide will continue to evolve in line with the fast changing media trading ...

Updated Guide to Digital Sales Agencies, Networks and Advertising Trading Platforms in the Australian market. This guide will continue to evolve in line with the fast changing media trading landscape.

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MediaScope - Guide to Digital Agencies, Networks & Ad Trading Platforms - July 2011 MediaScope - Guide to Digital Agencies, Networks & Ad Trading Platforms - July 2011 Presentation Transcript

  • Guide to Digital Sales Agencies & Networks – Australian Market – July 2011 Online Sales Agencies Performance Networks Search Email Vertical Networks Mobile Networks Engagement Network Video Networks Affiliate
  • Guide to automated media trading platforms - Australian market – July 2011 *Digital Trading Platforms – exchanges, DSP’s Advertising Bartering Services Advertising Planning/Buying Platforms (on & offline media) * Large Digital Media Agencies developing own buy platforms/trading desks (Demand Side Platforms - DSP) *Large Digital Publishers developing own sell platforms/trading desks (Supply Side Platforms - SSP)
  • About MediaScope: We aggregate advertising choice and also offer a range of bespoke services.... Revenue & Advertising Sales Consulting – tailored strategies & tactics to maximise your advertising revenue Ad Buying & Selling Templates – streamline your media briefing, ad sales processes, user surveys & more Media Planning – identify & qualify advertising channels reaching new & involved audiences tailored to your specific brief and objectives Media Kit Check-Up – are you communicating your advertising sales proposition to ad buyers with confidence? Media Market Overviews – stay up to date with our fast changing media landscape through a non-biased media market presentation for you, your team and/or your clients Business Profiles - promote your business in Q&A format within Mumbrella, B&T, Digital Ministry, Marketing Magazine, Anthill & MediaScope MediaScope Advertising Directory – Reach beyond mainstream through Australia’s most comprehensive resource of niche, alternative and emerging advertising options – 2,500 directory listings - & growing fast. Contact: [email_address] or Ph: 0424 100325 to discuss your needs Pr Professionals – let us identify new media options & build your contact lists MediaScope Market Place – launching soon!