Media Scope Introduction August 09


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MediaScope Introduction - August 09

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Media Scope Introduction August 09

  1. 1. A new, independent, b2b online resource which allows advertising buyers to easily ‘reach beyond’ major traditional and digital media opportunities, often within valuable niche markets MediaScope ‘levels the buying field’ for all media sellers by allowing advertising buyers to search FREE and Paid listings by their key buying criteria *Media Seller categories will be further developed as the directory populates Advertising Buyers Agency Planners Agency Buyers Marketers Direct Buyers Small Business *Media Sellers WOM Sponsorship Specialist Magazine Ethnic Postcards/posters Product Placement Guerrilla/Ambient Transit Exhibitions/Events Performance/Search Classifieds Online - Major Portals TV Radio Press Magazine Cinema Pay TV Billboards/OOH Direct Mail Affiliate Digital Radio Directories Long tail digital Experiential Samples/vouchers Mobile Branded Content Charity/Community
  2. 2. Media Sellers – particularly niche independents – (traditional & digital) Media Agency or Direct Planner/Buyer Client (Buyer) Increasingly needs more advertising channels and niche opportunities to build brand and achieve their objectives Not enough time and resources to access (and assess) progressively fragmenting advertising opportunities. Difficulty reaching media, agency or direct buyers – and small business The current media trading landscape...... Looking for cost effective, highly targeted & response driven opportunities Small Business
  3. 3. Disconnect between most media buyers & sellers..... Media Sellers WOM Sponsorship Specialist Magazine Ethnic Postcards/posters Product Placement Guerrilla/Ambient Transit Exhibitions/Events Performance/Search Classifieds Online - Major Portals TV Radio Press Magazine Cinema Pay TV Billboards/OOH Direct Mail Affiliate Digital Radio Directories ‘ Long tail ‘digital Experiential Samples/vouchers Mobile Branded Content Charity/Community Advertising Buyers Agency Planners Agency Buyers Marketers Direct Buyers Small Business
  4. 4. <ul><li>“ There are a growing myriad of environments relevant to specific messaging. A tool which simplifies and streamlines the process of identifying areas of opportunity, is a real asset for media planners, buyers and advertisers“ </li></ul><ul><li>Ann Morrison – currently consulting to major agencies and publishers </li></ul><ul><li>Media Director - Euro RSCG from 1994-2004 </li></ul><ul><li>“ MediaScope promises to be a useful tool for marketers (and their agencies) looking for new ways to connect with consumers and build their brands.  The hard to find ideas can often be the very boost a brand needs to stand out and get the attention required to take the next step or further evolve its positioning or build consumer awareness full stop.  I always hated seeing a competitor or similar property engaging in a clever, media first idea. Most of us are willing to jump through a few hoops to be first and clever – MediaScope looks set to remove the hoops!” </li></ul><ul><li>Katie May - Founder and CEO of Kidspot/SheSpot </li></ul><ul><li>Former Marketing Director at SEEK - initial brand launch and first 6 years </li></ul>
  5. 5. Advertisers ‘reach beyond’ major media....... ......through easy access to independent digital and traditional platforms - often within valuable niche markets Media Section .....................Free and Paid Directory Listings...................... Digital Outdoor Print Electronic Misc Performance /Affiliate Aerial Magazines/Press Radio WOM/Experiential /Samples Search/Directories Transit Classifieds on/offline TV Sponsorship Classifieds on/offline Billboards Trade Magazines Community Radio Advertorials/ Branded content Display Outdoor /Out of Home Specialist Magazines Subscription TV Ethnic/Indigenous Social Media Postcards/Poster Suburban/Comm Press Cinema Product Placement Mobile/Apps Digital Billboards/POS Directories   Guerrilla/Ambient Video       Exhibitions/Events Podcasts       Free/Vouchers DM/E-newsletters       Direct Mail Digital TV/Radio       Community   Gaming       Charity
  6. 6. MediaScope ‘levels the buying field’.......... allowing advertisers to search media according to their key buying criteria Search MEDIA Options By....... Free and Paid Listings appear in *categories RESULT Advertiser finds media matching exact needs *Media can list in all appropriate categories. Categories will be further developed as the directory populates Media Type/Channel Trade Mag, Directory, Digital Radio, Aerial, Transit, WOM, Mag, Direct Mail, Outdoor, Digital Display, Directories Market Vertical   IT, sport, parenting, lifestyle entertainment, business Target   All people, Women, Men, Teens. Kids Geo International, National, State Venue Shopping centre, entertainment school, transport/transit Budget   Free, PPC, Affiliate, Less than $1000, $1,000 - $10,000, $10,000+
  7. 7. Site Development & Launch Phases <ul><li>Phase 1 – first half of August 09 </li></ul><ul><li>- Launch splash page announcing site –with Video Introduction and ability to capture segmented data base of media buyers, sellers, services and associations </li></ul><ul><li>-Present to Industry Associations, Groups and key industry contacts </li></ul><ul><li>Phase 2 - September 09 </li></ul><ul><li>-Directory opens for businesses to add Free and Paid listings </li></ul><ul><li>– manual submit & payment </li></ul><ul><li>Phase 3 – November 09 </li></ul><ul><li>- Launch to advertising/media market </li></ul><ul><li>Phase 4 – February/March 2010 </li></ul><ul><li>- Add remaining functionality and automation such as email alerts, export function, </li></ul><ul><li>auto submit, auto payment etc (based on market feedback and support) </li></ul>The first 12 months will be dedicated to populating the directory with listings.......and raise awareness and traffic for the MediaScope resource
  8. 8. How media can reach advertisers....... <ul><li>MediaScope Directory: </li></ul><ul><li>Free Listings – Business Name, Address, Phone, Email, </li></ul><ul><li>- Website redirect link + 10 word description </li></ul><ul><li>Paid Listings – Launch offer - *$195 for 12 months (+ gst) </li></ul><ul><li>Free Listing Features + </li></ul><ul><li>- Logo, direct weblinks 30 words of intro text, 1 image, 300 words of text (in a std format meeting buyers needs), Contact Us form </li></ul><ul><li> -Promo on MediaScope home page, newsletter, photo gallery and </li></ul><ul><li> through twitter </li></ul><ul><li> -Highlight your membership of industry assoc, </li></ul><ul><li> sales representation agent, audit bureau, parent company etc </li></ul><ul><li>- Opportunity to add google maps and video stream </li></ul><ul><li> -Social network functionality including ‘send to a colleague’ </li></ul><ul><li>- Link to your articles, media mentions and show testimonials </li></ul><ul><li>Also available: </li></ul><ul><li> - Home Page Advertorials </li></ul><ul><li> - Display – leaderboard/banner & mrec </li></ul><ul><li> -Monthly Media Overview Features - sponsorship </li></ul><ul><li>Coming: </li></ul><ul><li>- Segmented Newsletter Advertising </li></ul><ul><li>- Surveys to segmented data base </li></ul>*Add $15 to change copy per category
  9. 9. Who is behind MediaScope? <ul><li>Denise Shrivell – has been in the advertising and publishing </li></ul><ul><li> industry, in Australia and overseas, </li></ul><ul><li> for almost 25 years. </li></ul><ul><li>Currently: </li></ul><ul><li>-MediaScope – launching in Nov 2009 </li></ul><ul><li>- Consultant – advertising sales, training/mentoring and revenue strategy </li></ul><ul><li> – specialising in digital media </li></ul><ul><li>- Produces articles – for various B2B titles and </li></ul><ul><li>Previously: </li></ul><ul><li>- Essential Baby - Sales and Marketing Director – 2000-2007 </li></ul><ul><li>-CEO@home – launched in 1999 – portal for the ‘household manager’ </li></ul><ul><li>- Fairfax Business Magazines and BRW Online - Strategist & BDM </li></ul><ul><li>- News Ltd - Senior Manager – Daily and Sunday Telegraph </li></ul><ul><li>- My Business Magazine (David Koch) - National Advertising Manager </li></ul><ul><li>- Senior media planner/buyer – major ad agencies in Sydney and London (such as Connaghan and May, DDB Needham, Halmarick MediaServices) </li></ul>“ Our aim is to provide the Australian media market with a useful, up to date and value for money resource - and we’re going to work hard to achieve this”
  10. 10. Media Sellers – particularly Niche independents – (traditional & digital) Media Agency or Direct Buyer Client (Buyer) Client receives recommendations (and has easy access) for media to help build reach and brand Easy direct access to a resource which allows them to increase the ‘scope’ of their media recommendations – and look good to their clients! (Also somewhere to direct their many media enquiries.) Media has central resource to highlight their products and services to buyers – and generate leads and sales By using MediaScope...... Finds targeted, cost effective advertising opportunities Small Business
  11. 11. Free and Paid Directory Listings Services Section Industry Assoc/Groups & Clubs ‘ No Charge’ Paid Listings MediaScope will also offer directory categories for Services and Industry Sectors.... Training & Education Digital Employment Outdoor PR Agencies Newspapers Technical Magazines Ad Agencies Radio Marketing Agencies TV Consultants Outdoor Merchandise/Signage Advertising Graphic Designers Audit Bureaus Sales Representation Creative Groups Measurement/Stats PR/Marketing
  12. 12. <ul><li>We are currently presenting MediaScope to major industry associations, groups, clubs and key market contacts - discussing ways we can add value to our industry - more news soon! </li></ul><ul><li>Subscribe to the MediaScope email update NOW </li></ul><ul><li>for latest news and announcements - </li></ul><ul><li>Please contact Denise to discuss how </li></ul><ul><li>MediaScope can help your business - and with suggestions, comments and feedback:- </li></ul>Media Buyers - Link MediaScope from your intranet, desktop, browser or i-page, for easy, fast, reach! Denise Shrivell [email_address] Phone: 0424 100325 MediaScope – Open for directory listings in Sept - Launch to market in Nov Launch Offer - Paid Directory Listing – $195 for 12 months (+ gst)