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Media Scope Final Design & Listing Overview Sept 09






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Media Scope   Final Design & Listing Overview   Sept 09 Media Scope Final Design & Listing Overview Sept 09 Presentation Transcript

  • An innovative new online directory where advertisers and marketers search traditional and digital media opportunities by their key buying criteria – with a focus on niche, BTL, emerging and independently owned platforms FREE and Premium directory listings available to media from Oct – launch to market in Nov *Media Seller categories will be further developed as the directory populates Book before Nov launch - Premium Listing - $195 for 12 months + 3 months free Helping advertisers find opportunities in the fragmenting media market Advertising Buyers Agency Planners Agency Buyers Marketers Direct Buyers Small Business *Media Sellers WOM Sponsorship Specialist Magazine Ethnic Postcards/posters Product Placement Guerrilla/Ambient Transit Exhibitions/Events Performance/Search Classifieds Online - Major Portals TV Radio Press Magazine Cinema Pay TV Billboards/OOH Direct Mail Affiliate Digital Radio Directories Mid-Long tail digital Experiential Samples/vouchers Mobile Branded Content Charity/Community
  • MediaScope Home Page (not to scale) Subscribe to newsletter -Frequency tba Directory Search -Media Section- search by key buying criteria - media channel, target market, market vertical, venue. Geo and budget -Services – search by type, market vertical and geo -Associations – search by Media Channel & geo Media in Focus – branded content linked by graphic + text on MediaScope home page Directory category links – direct link to key directory categories Premium Listing Logos – premium listing logos rotated on home page Display Advertisements - Banner & Mrec Prime Nav Links – including resources, photo gallery & wiki Video Introduction and Regular Blog News Ticker – linking to current external articles and blogs Latest and Most popular directory listings – text links Sponsored Links and Google Adsense
  • Advertisers will search MediaScope directory listings by their key buying criteria...... Directory Search Media Section - search by key buying criteria - media channel, target market, market vertical, venue. Geo and budget Services – search by type, market vertical & Geo Associations – search by Media type & Geo (no charge premium listings offered to all Industry Associations, groups and clubs)
  • Premium Listing Wireframe Search Results Page – Relevant Listings will appear in random order with other paid listings based on advertisers search Each premium listing will display business contact details + Logo, 30 words of intro text and link directly to directory landing page -All listings - auto submission and payment -Media will be given access to update and maintain their own free and premium listing -Full measurement for each premium listing will be available $195 for 12 months + 3 months free if booked prior to Nov launch
    • Directory Landing Page (shown):
    • 1-2 images, 300 words of text (in 4 key areas: target market/Stats, available measurement, ad assets and benefits)
    • -Contact Us form
    • Opportunity to add Google maps and embed YouTube video
    • -Link to any articles, media mentions, case studies and testimonials
    • -Promo on MediaScope home page, newsletter, photo gallery and through twitter
    • Highlight membership of industry assoc, sales representation agent, audited by, parent company etc
    • Social network functionality including ‘send to a colleague’, Facebook and Twitter links
  • Free Listing Wireframe Appears: -in all appropriate categories -underneath paid listings in alphabetical order -for 12 months – Business Name -Address -Phone -Email -Website redirect -10 word description
  • Newsletter Template (not to scale) Members Newsletter and Trigger emails -Newsletter Updates sent to segmented opt-in data base (frequency tba) -A series of trigger emails will be sent to all businesses which submit both free and premium listings into the MediaScope directory -Ability to add any graphic, text and display advertising
  • Site Development & Launch Phases
    • Phase 1 – August 09
    • - Launch splash page announcing site –with Video Introduction and ability to capture segmented data base of media buyers, sellers, services and associations
    • -Present to Industry Associations, Groups and key industry contacts
    • Phase 2 - October 09
    • - Directory opens for businesses to add Free and Premium listings (around Oct 15)
    • – automated listing submission & payment
    • - Access for businesses to maintain and edit listings
    • Phase 3 – November 09
    • - Launch to advertising/media market
    • - Bespoke MediaScope ‘browser search toolbar’ distributed
    • to agencies, marketers & advertisers
    • Phase 4 – February/March 2010
    • - Add remaining functionality and automation such as email alerts, export function
    • - further site developments will be made based on market feedback
    The first 12 months will be dedicated to populating the directory with listings, evolving the site.......and raising awareness and traffic for the MediaScope resource Example Only
  • Who is behind MediaScope?
    • Denise Shrivell – has been in the advertising and publishing
    • industry, in Australia and overseas,
    • for almost 25 years.
    • Currently:
    • -MediaScope – launching in Nov 2009
    • - Consultant – advertising sales, training/mentoring and revenue strategy
    • – specialising in digital media
    • - Produces articles – for various B2B titles and Digitalministry.com
    • Previously:
    • - Essential Baby - Sales and Marketing Director – 2000-2007
    • (sold to Fairfax Digital in 2007)
    • -CEO@home – launched in 1999 – portal for the ‘household manager’
    • - Fairfax Business Magazines and BRW Online - Strategist & BDM
    • - News Ltd - Senior Manager – Daily and Sunday Telegraph
    • - My Business Magazine (David Koch) - National Advertising Manager
    • - Senior media planner/buyer – major ad agencies in Sydney and London (such as Connaghan and May, DDB Needham, Halmarick MediaServices)
    “ Our aim is to provide the Australian media market with a useful, up to date and value for money resource - and we’re going to work hard to achieve this”
    • Subscribe to the MediaScope email update NOW
    • for latest news and announcements –
    • http://www.mediascope.com.au/subscribe
    For further information please contact: Denise Shrivell [email_address] Phone: 0424 100325 twitter.com/deniseshrivell MediaScope – Open for directory listings in Oct - Launch to market in Nov Oct offer – book your listing before Nov launch – Premium Listing - $195 for 12 months + 3 months free