Market scope ethnic & multicultural australia - june 13

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Market scope ethnic & multicultural australia - june 13

  1. 1. MarketScopeAustralia‘s Ethnic & Multicultural Population
  2. 2. In 2011, 5.3 million Australians - 26% -were born overseas
  3. 3. A further 20% of Australian’s haveat least one overseas-born parent
  4. 4. Overseas born Australians comefrom over 200 different countries
  5. 5. The leading countries of birth are…- The United Kingdom - 21%- New Zealand – 9%- China – 6%- India – 5.5%- Italy - 3.5%- Vietnam – 3.5%- Philippines – 3%- South Africa – 3%- Malaysia – 2.5%- Germany – 2%
  6. 6. For Australian’s arriving between2007 & 2011 the leadingcountries of birth are...- India - 13%- The United Kingdom - 12%- China – 11%- New Zealand – 10%- Philippines – 5%- South Africa – 4%- Malaysia – 3.5%- South Korea – 3%- Vietnam – 2%- Sri Lanka – 2%
  7. 7. The number of European-bornAustralians declined from 52% in2001 to 40% in 2011The number of Asia-born Australiansincreased from 24% in 2001 to 33%in 2011The number of overseas-bornAustralians arriving from countriesoutside Europe & Asia has alsoincreased
  8. 8. The average age for allAustralians is 37 yearsThe average age for longer-standingmigrants is 50 years with the average age ofrecent arrivals at 27 years
  9. 9. 82% of our overseas-born population livein capital cities compared with 66%of all people in Australia
  10. 10. Suburbs with higher than averageproportion of people bornoverseas include…- Haymarket - 88%- Sydney City - 78%- Harris Park - 76%- Clayton - 70%- Springvale- 69%
  11. 11. More than 300 different languages arespoken in Australian households
  12. 12. The most commonly spoken languagesother than English include…- Mandarin - 2%- Italian - 1.5%- Arabic - 1.5%- Cantonese - 1%- Greek - 1%- Vietnamese - 1%
  13. 13. Reach Australia’s ethnic &multicultural communitiesthrough MediaScope’s directory…- Newspapers & Magazines- Websites- Commercial TV- Commercial Radio- International MediaSource: ABS Census - 2011www.mediascope.com.au/ethnic-media

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