Web tools


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Web tools

  1. 1. Web tools : Part IHistory of Web DesignHistory is the replica of the present. Thus, we have to press our flashback imaginary buttons in order tohave a sojourn in the times of yore.We have to know the beginning in order to relate it to the present and the future. In the case of webdesign, history is conclusive and clear and it is interesting to dwell a tad in a world of imagination, artand craftsmanship. Together we go back…In the late 1960’s, internet was used to transfer data between computers through the telephonenetwork system. The transfer was made possible by transmission control protocol/internet protocol(TCP/IP). It was developed by Advanced Research and Projects Agency. It was primarily developed for USmilitary needs however, it was later used by some universities.In 1969, aside from the creation of ARPANET, Generalized Markup Language (GML) was also created.This was made possible by the brilliant minds of Charles Goldfarb, Edward Mosher, and Raymond Lorie.GML was then used to facilitate text management in large information systems.It was in 1980 when American National Standards Institute (ANSI) committee built on GML andpublished a working draft of Standard GML, or SGML. This was later on adopted as the standard systemby government agencies, research companies and schools. Few years after, a scientist working at CERN,the Nuclear Particle Physics Laboratory in Switzerland, by the name of Tim Berners-Lee, invented theHyperText Markup Language (HTML) to define the structure of Web pages. It is a standard hypertextlanguage protocol and browser program that interrupts the html version and converts it into text. HTMLwas used in a lot of contents and multi-media images or anything that uses tables, graphics, audio,video, and mathematics symbols.Berners-Lee is also responsible for the early developments in the web’s ability to link academic paperslike books researches and studies electronically. Another contribution was the inception of the conceptof internet to answer the intellectual and emotional queries of people around the world.
  2. 2. It was also in 1980’s when the web experienced a rapid evolution. The changes are now used bybusiness, education, government and other companies and entities. This is the ear when the WorldWide Web was developed by a scientist who has explored communication methods through computernetwork.Early on, browser programs were only capable of viewing texts, but nowadays, they have alreadydeveloped into a wide range of computer platforms. Aside from that, there is also lots of authoringsoftware available these days. In fact, it has turned very user-friendly that children can very wellunderstand and use it!Hiring a web designer to come up with the custom solution that you need can set you back a fewthousand bucks. But you can do the whole thing yourself and make it drag and drop simple for merepennies with a tool like Breezy Websites. See http://breezywebsites.com for details!Web tools : End of Part IHomepage Sweet HomepageThe Internet has been around a few years, so naturally, everyone should know how to create aneffective Web site by now, right? Of course not! The storefront has been around for centuries, yet notevery business is successful. How can this be?The consumer is a finicky breed. It is impossible to please everyone who happens by your Web site, butthere are some standard components you must present. Just as every retail outlet isn’t going to sell thesame product; it will understand the consumer’s general expectations of it. Each will probably expressthe product it offers prominently, provide examples of its product for consumers to see, display itscontact information, and have someone on site who can attend to customers. The same formula appliesto creating an effective Web site.Here are some Web site MUST haves:• A welcoming home page that contains key words to attract search engines;
  3. 3. • An “about us” page that demonstrates your credibility;• Success stories and testimonials from satisfied customers or members;• A “call to action” or pricing page that clearly expresses your product or service’s terms;• A prominent “contact us” page; and• An online press kit that provides the media with all the tools it needs to write or report on yourbusiness or organization, as well as links or copies of media coverage you’ve already enjoyed (check forreprint permissions before offering copies of printed material).Here are some details on each of these Web site components.The Home Page: Do I belong here?The very word “home” evokes comfort for most people. Home is warm, inviting, and comfortable, andso should your Web site’s home page. You have seconds to impress upon a Web visitor to stay in yoursite – don’t scare people off with flashy graphics that take forever to load, or require them to give youany personal information whatsoever simply to enter your site.Imagine having someone dance around in your storefront’s doorway, blocking customers from getting in– or requiring them to hand over their name and phone number before opening the door. No customerwill tolerate that kind of treatment.The instant someone reaches your Web site, they will ask themselves “do I belong here?” They may notrealize they’re asking that, but they are. A person seeking pet supplies who visits dogstuff.com is goingto expect to find dog stuff – not the personal Web site of someone whose nickname is “Dogstuff.” Makesure your product or service is featured prominently on your home page. People need to know if theyare in the right place as quickly as possible.Opinions vary in terms of content on the home page, but all Web designers agree that if your home pageis going to feature any words, make sure they are words related to site’s business or organization. This ishow search engines find Web sites – through web toolss used on the home page. If Dogstuff.comactually sells pet supplies, then words like “pet supplies,” “dog food,” “dog collars,” and “fleamedication,” would be effective key words. “Dogstuff.com: the place to find dog stuff” would not be.
  4. 4. Also, if you offer any sort of subscription, such as an eNewsletter, you must hit visitors over the headwith it immediately.Section Two: Do I trust these people?People are pretty cautious when it comes to purchasing products or services online. Your Web site mustprovide evidence of your business or organization’s credibility. Who are you? What are you all about?Use testimonials and refer to high-profile clients.If your business or organization is relatively new, don’t mention it. The only time you should probablythrow around “years in business” is when you hit ten. If you have been covered in the media, mention ithere. Better yet, provide them a link to your online press kit in this area. People generally tend to trustbusinesses and organizations more if they’ve been covered by the media.Section Three: What’s in it for me?If your Web visitor has moved past your home page and finds you to be legit, he or she will now want toknow if you can really give them what they want. What is unique about your business or organizationcompared to your competitors? This is where you differentiate yourself. Are you budget-friendly? Doyou guarantee your work? Are there any special deals available? Even though they’ve ventured beyondyour site’s front door, you still need to convince your visitors that they are in the right place. Reinforcethis by providing examples.Section Four: How much?The reason most people use Web sites to learn about a business, organization, or product is becausethey aren’t ready to pick up the phone and talk to someone. They want to explore things on their ownand make their decisions without dealing with any kind of sales pressure. They may not even be ready tosubscribe, sign up or buy and are simply in search of tangible information. When you refuse to displaythe costs of your products or services on your Web site, it hampers the visitor’s experience.Be up front about pricing and terms. If the cost of something depends on the customer’s particularneeds, explain that. For instance, a wall paper outlet may not be able to give a customer an exact cost of
  5. 5. wallpapering a certain room without that room’s dimensions. In most cases, the customer willunderstand that. Simply saying “call for prices,” is a turn off.Section Five: How can I contact you?Believe it or not, your Web site is not going to answer every customer’s question. The generalexpectation of most Web visitors is to find the “Contact Us” link in the main menu or along the footer. Ifpossible, try to offer your e-mail address as opposed to automatically opening the visitor’s e-mailprogram. Not everyone uses the e-mail program on their computer as their sole method ofcommunication. It’s usually best to set aside a page of your Web site that contains your physicaladdress, phone and fax numbers and e-mail address.If certain questions should go to certain people, provide that information as well. People like to thinkthey are getting to the right person when they complete a “contact us” form, or e-mail a question.Other General RulesWeb site design does not begin and end with these five sections. Providing additional resources andlinks to customers, eNewsletters, and message boards are also ways to keep people coming back to yoursite. In general, you should be sure that your site is easy to navigate and kept up to date. Have friends orcolleagues test it out as you’re designing or having it designed. Remember, your Web site is your virtualstore front. Take the steps to attract and keep customers the first time you build, because there’snothing more frustrating (or costly) than having to shut down for repairs.Hiring a web designer to come up with the custom solution that you need can set you back a fewthousand bucks. But you can do the whole thing yourself and make it drag and drop simple for merepennies with a tool like Breezy Websites. See http://breezywebsites.com for details!Web tools : End of Part IIHow a Dallas Flash Designing Service Can Add Value to Online Marketing Strategy
  6. 6. Online marketing is all about branding through internet. Online marketing is very similar to thetraditional marketing mechanism because it requires a very good understanding of the underlyingbusiness strategy. Many of the website owners are unsuccessful in hitting the jackpot because they lackin understanding the underlying business strategy and consequently struggle to market their productsand services efficiently. Simply owning a website is not the only necessity to strike gold in internetjargon. In the circumstances when the online businesses fail to impact the viewers the role of DallasFlash design services become more prominent.Interactivity is the web tools to strike a chord with the website visitors. If the website fails to strike thatchord then it becomes difficult for them to conduct the smooth online business. The Flash has becomeultimate answer to bail you out from all your online marketing worries. Flash design can simplytransform your non selling website to one which bypasses maximum traffic.Dallas flash designing services are one step ahead of other flash designing services around because theyare successful in exploiting the benefits of the flash to the maximum. The flash designs by the Dallasflash designing services have often helped the clients to capitalize their other wise dull sites very wisely.Flash designs can aptly divert the focus to your website when they are incorporated into your e-commerce website. Many of the webmasters discard the flash design as non user friendly elements, butthe reality is that these designs can very effectively alter your sales statistics. Some simple flashelements designed by Dallas flash designing firms which can work in your favor are:1. Animated online presentations: Presentations are the first step to lure the customer to believein your products and services. An effective animated flash presentation design can be beneficial inboosting your brand image and create first impact on the mind of the online or offline visitor who isseriously considering of employing your services. People love interactivity so adding a animated onlinepresentation or introduction can be a novel way of approaching them.2. Animate flyers: Animated flyers designed by the Dallas graphic designers can add face value toyour online marketing initiative. An animated flyer can be used to portray the ideologies of any onlinebusiness. Animated Flyer design is one of the most challenging tasks undertaken by Dallas graphicdesigners because the marketing trick will only work if the flyer is capable of leaving a strong impact onthe mind of a web visitor.3. Animated banners: Banners are still considered to be the strong marketing element used tomarket the products. Online banners are no different. But gone are the days when static banners had
  7. 7. the power to lure the web visitor. Animated banners are loved by the web visitors because they havethe capacity to interact with the customers. These banners can lure the customer to click and place theorder.4. Animated logos: logos are the first step towards building a brand name. A logo is an ultimateresidual statement which every customer carries with them. An animated logo will be the novelapproach towards crafting your brand image. An animated logo design has the capability of making orbreaking your brand image before a customer actually tries out your services or products.Now you dont have to deal with the problems of having ineffective website. Start implementing theinteractive tricks to gain maximum from your online marketing business.Hiring a web designer to come up with the custom solution that you need can set you back a fewthousand bucks. But you can do the whole thing yourself and make it drag and drop simple for merepennies with a tool like Breezy Websites. See http://breezywebsites.com for details!Web tools : End of Part III