MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
Create your own website
1. Create your own website : Part I
How I Learned To Build Profitable Websites From This Valuable Step-By-Step System
All of us have dreamed about building a home business that is profitable and rewarding. Just think
about it, no boss, plenty of time for you and your family and the ability to save money (no gas for that
awful commute, no expensive work clothes and fresh hot lunches straight from your kitchen). Now
you're thinking, "Okay everybody dreams about it but how do I go about implementing it?" In Holly
Cotter's course "Secrets Of Multiple Passive Profit Streams," you will learn exactly how to create your
own very profitable home business.
Although the course is not cheap, it was worth every penny to establish my financial freedom and
should give me a secure future. Holly details how to build your business with internet websites with
every step explained thoroughly. And you do not need extensive computer knowledge. I am technology
challenged and Holly's course was easy to follow and use. The course comes on audio and video CD's
and work books so you can really study every step involved in building websites that generate profits.
Her system allows you to set up websites on the internet that you can walk away from and let the
computer do the work. This allows you more time to set up additional websites.
Years ago Holly was a Child Care Worker with little income and struggling to pay bills. Then her husband
had a massive heart attack and could not work, leaving Holly to care for him and having her parents to
pay the mortgage. It was then she decided to build a home business that would free her from the
"hand-to-mouth" syndrome. And, yes she fell for some of the "get rich quick" schemes until she hit on
her highly profitable system. All of her research and hard work paid off, she received the Top Business
Developer Award in 2000.
Her system takes a truly hands-on-approach that I've never seen in any other Marketing gurus eBooks,
courses or seminars. And just like Holly, I've purchased many other systems that just didn't live up to
what they advertised. With "Secrets of Multiple Passive Profit Streams" you can build your first website
in about a day and it gets easier and takes less time with each one you create.
It will take a little time to learn all of the intricacies of building your website but once you "get it" you'll
be building websites and profit streams quickly and easily.
3. Hiring a web designer to come up with the custom solution that you need can set you back a few
thousand bucks. But you can do the whole thing yourself and make it drag and drop simple for mere
pennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
Create your own website : End of Part I
How Important Is Website Design?
In this article I will be writing about Website Design, how it affects sales, and how it compares in
importance to other aspects of Website Management. Lets list the different aspects of owning or
managing a Website.
Domain Name: How important is the domain name you choose for your Website? Many people say it is
not important at all, yet I have number one listings in Google, Yahoo, and MSN for the key phrases that
exactly match my domain name. It matters a lot.
You need a domain name that matches create your own websites and phrases you will also use in your
Website that people are searching for. Many people think their company name should be their domain
name. If you have a lot of money for advertising to make your company name something people search
for, I agree with you. If you do not have that ad budget, then you need a generic domain name that is a
phrase people already search for.
Web Hosting: How important is choosing the right Web Hosting Service for your Website? Again, this is
important in many ways. You need your Website to load fast. If your Website loads slow, people will
leave without buying anything. You also need to choose a Web Hosting Service that gives good tech
support. There are a lot more things to consider when choosing a good Web Hosting Service, but make
sure you rate this high on your list of things that are important to your Website.
Web Design: How important is Website Design? Your Website needs to look professional and
trustworthy in order to create buyer confidence. A poorly designed Website will cost you sales.
However, and this is the part that web designers will hate me for, it is not as important as many of the
other aspects of Website ownership and management.
4. Many web designers know nothing about search engine optimization, picking a good domain name,
hosting, Website promotion, or other issues. They only know design. That is a good thing in my opinion,
but they should let their customers know they are a designer and cannot help their Website be
competitive in the marketplace. Yes, there are some designers that know more than just design, but
many do not. Keep this in mind.
A beautiful Website that gets no traffic and makes no money might as well be an ugly Website. An ugly
Website that has traffic and makes money gets more beautiful by the dollar.
Search Engine Optimization: How important is SEO to my Website? Extremely important! Again, many
web designers do not know how to properly optimize a Website for the search engines. It is important
to have someone who specializes in SEO to go over your Website and make sure it is ready to get
crawled and indexed by the search engines.
There was a time when SEO was all-inclusive with link building, Website promotion, search engine
marketing, etc. Times have changed somewhat and the search engines have become more complicated,
so now many people specialize in certain aspects of SEO.
I define SEO as coding the Website properly, writing text that contains the proper amount and correct
create your own websites and phrases, search engine submissions, and some link building techniques.
Search Engine Marketing: What is SEM and how important is this to my Website? Search Engine
Marketing by my own definition is marketing your Website through Google Adwords, MSN AdCenter,
and other create your own website purchasing programs as well as purchasing links, ads, and sponsored
listings.
Again, many people are specializing in an area they have success with these days. I am very good at SEO,
but I have limited experience with SEM. Therefore, I can make your Website ready to be crawled, do link
building, and write text that helps you attract good search engine rank and traffic, but I would not be
the guy you would hire to manage your Adwords program.
5. Website Promotion: Yet another category with a relationship to SEO and SEM. How important is this
category? In my opinion it tops the list. What is Website Promotion? This category includes Article
Marketing, Press Releases, Link Popularity, Buying Traffic, Blogging, Forum Posting and more.
Why do I consider it more important? First, none of the things mentioned here can stand-alone. You
need to consider all of the different aspects as important. However, search engines change constantly.
Depending on search engines for all or most of your traffic and sales is putting your life in Google’s
hands basically since they account for 60% of all searches now.
If you are comfortable with one company having that much control over how well you do on the web,
then ignore Website promotion and just do SEO and SEM. You need traffic from many different sources
if you want to be successful. That way if one source dies out, you are not affected nearly as much as
someone who only had one or a few sources of traffic would be.
Focus on getting traffic from every source you can. Post comments in Blogs and Forums related to your
topic. That means actually join the forums or blogs and actually get involved in the conversations there
and post quality comments. Be helpful to people at the forums and blogs. Ask questions. No one will
mind that a link in your SIG line goes to your Website is you are a real participant. If they do object at
that point, find a new place to join.
Start your own Blog. You can put up two if you really want to benefit from Blogging. A Blog within your
domain name or on a subdomain can help you add fresh content to your website more often. That helps
with the SEO. You can build a Blog on another domain name and promote links to pages within your
Website and benefit from a little link popularity while also giving customers another way to find your
Website. Doorway pages used to be the way to go. Blogs on their own domain name have replaced
doorway pages as the way to go.
Article Marketing means writing articles and submitting them to article directories, writing quality
articles and offering them to topic-relative high-traffic Websites as exclusive content, and press releases
are a great source of traffic that builds link popularity as well. The traffic you get from people who read
your article are many more times likely to convert to a sale than the traffic you get from search engines.
I will get new customers and signups due to this article you are reading right now. Article Marketing and
Website Promotion work very well.
6. I hope this article has helped you to understand that owning or managing a Website is about a lot more
than just getting a domain name, designing a Website, and picking a host. “If you build it, they will
come” does not apply to Websites.
Hiring a web designer to come up with the custom solution that you need can set you back a few
thousand bucks. But you can do the whole thing yourself and make it drag and drop simple for mere
pennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
Create your own website : End of Part II
How One Great George Street doubled their web traffic from ‘accessible’ design
Over the space of a year, central London conference centre One Great George Street has more than
doubled their web traffic from re-designing their website to make it more user friendly and DDA
compliant. To gain better search engine positioning and hence increase traffic further they have also
embarked on an SEO project.
Who are One Great George Street?
One Great George Street is an elegant and historic central London conference venue. Situated in the
heart of Westminster the venue has 19 rooms suitable for a plethora of events, from conferences to
meetings; training sessions to product launches, awards dinners to private fine dining and the venue is
also available for exclusive use for weekend wedding receptions. With modern and traditional rooms
and the capacity for 6-400 guests, there’s a room for every occasion.
Although a well known and established conference venue already, in 2004 it was felt that the corporate
image needed to be updated to better reflect the prestigious nature of the business. So, along with a
new logo and new brochures an access-friendly website was brought online in Feb 2005.
Website creation
7. Designed and created with the help of marketing agency WDPA (now SOUK Response) and built by E-
Business (part of Thomas Telford Ltd), the new site adopted the fresh new streamlined look that can be
seen on all other literature and material. As well as updating the site aesthetically, the aim was also to
make it more in line with the new DDA standards. The venue is keen to offer a service for all, so that
people of all abilities have easy access to the site and the facilities in the building.
Improvements and additions included an option for changing text size for sight-impaired users and a
page detailing accessibility features in the building. A text version is also currently being developed to
improve the accessibility. With a clear navigation system, it was made easier to work through from
searching for a suitable room, to seeing virtual tours and making a booking. As wedding receptions are
an increasingly valuable source of business to One Great George Street, two distinct sections were
created – one for weddings and one for corporate visitors. These markets have very different
requirements so it’s important to separate them to make the site more relevant for the visitor.
Search Engine Optimisation opportunities
On the SEO front, basic foundations were laid down by E-business in late 2005 with the aim of testing
the waters whilst fully researching the SEO options. During the last 6 months since adding create your
own websites, alt tags, meta tags etc, the positioning on the key search engines has increased slightly,
but by working with an experienced SEO agency the aim is to get even higher visibility. Commercetuned
(www.commercetuned.co.uk) are working on an ongoing project which includes adding new website
coding, link building and providing recommendations on create your own website positioning on the
customer interface.
With search engine marketing and optimisation being such hot topics, the One Great George Street
marketing strategy needs to keep up with and top of these trends and are therefore fully embracing any
changes. The marketing plan has been adapted over the last two years to incorporate this more and
more with all campaigns now including e-shots and web advertising as a core element and all
communications are directing the client to the website.
Visitor numbers
With visitor numbers increasing so significantly, the re-designed website has been a great success. Over
the last 3 months a key campaign was undertaken and a quarterly e-newsletter was distributed and the
success of these can clearly be seen with visitor numbers at nearly triple what they were before the re-
design. From the visitor statistics what is also very encouraging is the increase in ‘returning’ visitors. This
again has doubled over the last 6 months to 28% of total visitors.
8. This increase in traffic is great news for the venue and is far more than expected, but there is still more
that can be done to improve the awareness of this conference centre, which is why Commercetuned are
now on board working on an all encompassing SEO/SEM project.
Hiring a web designer to come up with the custom solution that you need can set you back a few
thousand bucks. But you can do the whole thing yourself and make it drag and drop simple for mere
pennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
Create your own website : End of Part III
