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How to use Facebook and Twitter for your Small Business

How to use Facebook and Twitter for your Small Business

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  • 1. FACEBOOK By Denise Welch, President NewMediaID.Com 760-341-3438 [email_address]
  • 2.  
  • 3. So What is Facebook?
    • Facebook is a social utility that connects you with the people around you.
    • An online network users join that are organized by city, workplace, school, and region to connect and interact with other people.
    • Users can also add friends and send them messages, and update their personal profiles to notify their friends about themselves.
  • 4. This is what YOU SEE …
    • When you sign into your Facebook account.
  • 5.  
  • 6. This is what THEY SEE …
    • When they find your Facebook profile page.
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13. So why would you use Facebook?
    • Find old classmates, friends and relatives?
    • Invite your friends to a special event you’re hosting?
    • Post pictures of your new additions to the family?
  • 14.  
  • 15. So what is Twitter?
    • In simplest terms, Twitter is a FREE service that allows anyone to say almost anything to anybody in 140 characters or less.
  • 16. What Does Twitter Look Like? Go to and signup for a FREE Account.
  • 17.  
  • 18. Twitter Terms
    • Tweet - When you post or write your 140 characters on twitter and hit send it’s called a tweet or tweeting not a twit.
    • Handle – that’s your twitter name for example: @ducttape
    • Follow – this is simply the act of adding someone to your list of people you are following – this makes their tweets show up on your homepage.
  • 19. Twitter Terms (continued)
    • Replies – this is what it is called when someone writes a tweet directly at your handle - @ducttape cool post today blah blah – this is often an invite to engage with a follower.
    • Retweet – this is a tactic of republishing someone else’s tweet – the original tweet along with author stays in tact, but you are basically showing someone’s tweet to your followers – many people find this a great way to add content and acknowledge good stuff from the folks they follow
    • DM – this is a message that is sent directly to another user. They must be following you for you to DM them, but this is a very useful tool for private messages and generally a good choice when you start going back and forth with someone on something your entire base of followers might not find interesting.
  • 20.  
  • 21. Complex or Simple?
    • Apple recently wrote a case study about Twitter.In the article, Apple wrote,
    • “ Twitter’s meteoric rise to ubiquity is proof positive that the world, in all its complexity, is eager to embrace simplicity.”
  • 22. So how would you use Twitter?
    • Get help with a customer support issue?
    • Show & Tell your friends what you’re looking at on vacation?
    • Find a great restaurant in another city that everyone recommends?
    • Communicate with people who enjoy the same activities that you do but don’t necessarily reside in the same location?