Social Media Marketing
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Social Media Marketing

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This presentation created by Web4Retail's Denise Keniston outlines the importance of Google Places and Facebook Page Vanity URL's.

This presentation created by Web4Retail's Denise Keniston outlines the importance of Google Places and Facebook Page Vanity URL's.

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  • Decision #1: Faced with Social considerations... Which business to you click on??? It’s obvious as a business owner you want your company on the first page of a google search? You optimize. But, how do you make your listing more appealing than all the others... \n
  • This is the Google Places page that “feeds” the Google local search results with critical information as well as your Map Pin. Basic info such as name, address, phone number. You can include links, upload Media, make Coupon Offers, Post FB-like status updates, and REVIEWS.....\n
  • So \n
  • What are your conversions? parameters???\n\n
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Social Media Marketing Social Media Marketing Presentation Transcript

  • Social MarketingThe Future of Internet Marketing
  • Who We Are: Our TeamDenise Keniston-CEOSev Ritchie- Sr. Vice PresidentTim McPherson-Media/SalesSrijna Jha-Web DevelopmentJeannine Lauber- CreativeDirectorCory Stevens-Social Media
  • Our CredentialsWebsite Design/DevelopmentPay Per Click (Google,Yahoo, MSN)Search Engine Optimization (Organic Search)Analytics (Google Analytics, Web Trends)Salesforce.com (Turn lead into sales)
  • A Few of Our Clients
  • Who We AreWeb4Retail division ofKeniston & Company •Award Winning •Global Clientele •Well Respected •Media Experts
  • Social Media for the Retailer• Google Maps/Places Page• Facebook• Youtube• Twitter• Citation/Review Sites (YP, )• Groupon• Social Email
  • Consumer Conversion: An Internet MazeA Series of Decisions made by the Consumer Retailer Strategy • Consumers makes decisions along the way-often in a matter of seconds: Is your business strategically influencing the decision making process • Tests the retailers online marketing strategy • Ultimate Goal is a defined conversion for the retailer
  • Decision #1: The Google Search Query Search Term: “Furniture Atlanta” 75,000 searches monthlysear ch is soci al Position #1 34.35% 25,000 Position #2 16.96% 12,750 Position #3 11.42% 8,250 Position #4 7.73% 5,250 Position #5 6.19% 4,500 Position #6 5.05% 3,750 Position #7 4.02% 3,000
  • Consumers Decision #2:Which business do I click on? The Trip Begins: Google Places/Maps Local search results appear Is your company/ business of the first page If so, for what keywords and are those the most searched keywords What makes your listing more appealing than others
  • What does the search revealabout your business? NAP- Name, Address, Phone Claim your listing Map Pin Details Media Coupon Offers Reviews Post updates
  • What does the search revealabout your business? NAP- Name, Address, Phone Claim your listing Map Pin Details Media Coupon Offers Reviews Post updates
  • It’s a Revolution:Retailers Must Connect with Consumers
  • Decision #3: Consumers clicks through to your Landing Page • Your website • A specific call to action landing page • Facebook • Design • Layout • What are the conversion parameters?
  • AnalyticsTracks Visitors, Pageviews,Conversions
  • Decision #4: Will the consumer convert? • Sign Up Form • Newsletter Sign up • Video Play • Contact Us Form • Purchase • Phone Call (Vanity #) • Groupon
  • E-Commerce Safety Net Expand your Reach Online shopping expectation
  • Must be a Compelling OfferBe PreparedTake the Opportunity toEngage Your CustomersThe Results
  • Social Email:Email Driving Customers to Review Product/Service or “Like” FB PageAfter a online/in store conversion collect an email- You’ll besending them an in store coupon for % their next purchase Trade Gift Cards Facebook Likes Reviews
  • The Potential Gain/Loss of Revenue Back in Atlanta Ranking % Clicks Conversions @2% @$500 per sale gross Position #1 34.35% 25,000 $250,000/mo Position #2 16.96% 12,750 $127,500/mo Position #3 11.42% 8,250 $82,500/mo Position #4 7.73% 5,250 $52,500/mo Position #5 6.19% 4,500 $45,000 Position #6 5.05% 3,750 $37,500 Position #7 4.02% 3,000 $30,000
  • The Future is Happening Now✴ A slow transition from traditional website to social sites✴ Evolution of internet from traditional search to more flexible and social use✴ Able to make genuine connections✴ Branding at its best
  • Facebook Pages Come of Age and then........ ✴500 Million Users ✴More used than Google ✴Redefining internet usage ✴Socializing your Brand ✴Develop new faithful
  • Facebook Makes 2 Big Changes!Facebook creates vanityURLsFacebook allows abilityto customize you pagewith graphics, media,campaigns, andeverything you can puton a traditional website
  • Is it a website or FB page? HTML code allows for build out of website-like pages Email Capture Media Promotions
  • Product Catalogs and E-Commerce Shop Tab Clicks through to Your Cart Can increase sales
  • Facebook’s Vanity URL is BRANDING ✴Ability to Customize ✴Vanity URL allows you to brand ✴Include all forms of Media ✴Direct contact with friends and fans of your brand and page
  • Larger Brands Know: The Importance of Your Name“Names, in their simplest form, are how an association is createdbetween an individual and tangible objects, actions and concepts. Theselabels and associations can affect how people will ultimately perceive anentity, both on and offline — so they matter for brands”. Benjamin J.Weisman
  • Everything is Public by Default For most Facebook users, the ‘public by default’ setting won’t have much of an effect on their daily habits — they don’t want to make their private conversations public. Nonetheless, Facebook is letting them do so, and in this way creating ‘mineable’ data like what Twitter has.✴ Status updates✴ Links people share✴ Comments✴ Friend relationships✴ Valuable information in determining what sort of things people like — and would like advertising for.
  • Smaller Brands: Facebook is a Level Playing Field“For brands, the‘everything public’ isgreat, since they will havethe ability display a public-facing profile that can bereviewed by the anyoneand everyone, showcasedby the website itself andits user-base. A companycan now have their socialmedia presence elevatedas a true extension oftheir brands and services”.Benjamin J. Weissman
  • Staking Out Your Claim NOWBy getting a vanity URL, brands and companies can further develop their presence on theweb. These URLs can be easily recognized anywhere (you can imagine seeing http://www.facebook.com/coca-cola in a Coke ad, for example), and they can help a profilepage appear more prominently in search results. Of course, there’s another incentive toget a vanity URL – someone could use a vanity URL with your name or brand to spreadfalse information or take your business, as has happened with many domains on the web.
  • Facebook AnalyticsInsights DashboardYou can view analytics around specificstories that people "like" on your site, orhow many users commented on postsmade on your Facebook Page. "Fromthere, you will have a better idea of whatyour audience finds most interesting andc a p i t a l i ze o n t h a t c o n t e n t , " s ay sFacebooks Alex Himel.The dashboard has been around fora while, but now it contains moredata, as well as new visualizationtools. You can view graphs in fullscreen, print them, or save them.Facebook has also released a newdemographics visualization, which showsmore info about the audience that isinteracting with your site, your FacebookPage, or your app if you have one.Obviously, this can be of tremendousbenefit to your marketing efforts.
  • YouTube Channel Tagging videos juices SEO Repurpose your media-tv commercials Generate Channel Comments
  • Your Opportunity
  • Your Opportunity✴ Don’t be too late adopting social media, especially Facebook
  • Your Opportunity✴ Don’t be too late adopting social media, especially Facebook✴ Utilize Facebook to speak directly to you customers
  • Your Opportunity✴ Don’t be too late adopting social media, especially Facebook✴ Utilize Facebook to speak directly to you customers✴ Utilize Facebook to reinforce your brand to new potential customers
  • Your Opportunity✴ Don’t be too late adopting social media, especially Facebook✴ Utilize Facebook to speak directly to you customers✴ Utilize Facebook to reinforce your brand to new potential customers✴ Claim Your Territory NOW