Web 2.0 for Foundations, Higher Ed, and Non-profits - TODCon 2008

An exploration, with share and tell Presented by Denise R. Jacobs Web 2.0 for Foundations, High-Ed, and Non-profits

Who am I?
Denise R. Jacobs
Been working on the web since 1996. Formerly an instructor of Web Design and Development at Seattle Central Community College, currently a Project Manager at Dotmarketing, Inc. in Miami, FL who produces dotCMS, an open-source java-based CMS.
How to contact me: [email_address]
Yes, I will post this presentation afterwards. Send me an email and I will send you the link.

What is web 2.0? Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users. - Wikipedia

But really, Web 2.0 is…
… mostly buzzword that helps define a complicated and nebulous set of concepts
Eases communication
Good for non-technical people
Good way to promote a group of technologies

What do web 2.0 sites do?
Provide a service, not a product (infoware not software)
Encourage user contribution (reviews, comments)
Leverage collective intelligence (ranking/rating, folksonomies, popularity, peer reviews)
facilitate to re-use and re-mix of content from other sites (feeds, mashups)
Encourage a sense of community and ownership

Why use web 2.0 tools?
Humans are inherently social
Social activity is happening around your content or service whether you want it to or not. People are sharing their stories, commenting about what’s good, what’s bad, and trying to find out information
By adding social features to a web site, you’re enabling them to do it in a way that is trackable and can guide/instruct the organization

Web 2.0, Technically Speaking
Web 2.0 websites typically include some of the following features/techniques:
Semantically valid XHTML and HTML markup
Cascading Style Sheets to support the separation of presentation and content
Ajax-based rich Internet application techniques
Microformats extending pages with additional semantics

Web 2.0 Tools/Techniques
Folksonomies/Tagging (collaborative tagging, social classification, social indexing, and social tagging)
Taxonomy-driven navigation, Data-driven (strategies)
Syndication, aggregation and notification of data with feeds
Mashups, merging content from different sources, client- and server-side
Blogs
Wiki or forum software, etc., to support user-generated content
Social bookmarking/promotion

Change is Afoot!
The new face of the web:
Users needs are established, but set of wants and expectations are evolving

Why? Because…
brochure sites are no longer effective
these bodies want to engage their audiences by
encouraging participation and action
provide rich content
storytelling
provide a face and personality to the entity
provide a venue for distant people/groups to connect with each other and continue the goals/mission of the entity
Adapt or die

Share and Tell Here are some examples of techniques that some Foundations, Higher Education institutions and Non-profits are using.

Web 2.0 and Foundations
Storytelling – theirs and others
Knight Foundation main site
Knight Foundation Annual Report

Relationship building
Start a new conversation
Knight Foundation Knight Forum for Discussion

Relationship building
Aggregating conversations already happening around their activities into a central location and drive others to become engaged in those conversations as well

Building social networks
In and between communities
Among grantees. Through grantee social networks, foundations can help their grantees come together to share resources, war stories, and lessons learned.

More
build relationships
use social networks to communicate what the foundation is funding and why
grant giving
building social networks amongst grantees
building social networks in and between communities
provide richer content through aggregation
provide richers content with mash-ups

Web 2.0 and Higher Education (Colleges and Universities)
Engage users with rich media:
Showing, not telling
Share

Blogs on College Websites
Communicate to campus community about internal initiatives, such as the institution's website redesign or name change
Provide new students information:
provide just-in-time information to newly admitted students to avoid duplicating information being sent out
encourage students to become involved in student activities by welcoming them into the student community

Blogs, contd.
to provide prospective students information, such as year in the life blogs, ways to interact with current students, help students see if the institution is a good fit for them, give then an unvarnished view of the university

Youtube videos and Podcasts
Using videos and podcasts to market classes and programs to current and prospective students
University of Nebraska has a video called “That Bauer Girl,” a student character who goes to events and interviews members of the college community on video.

Using Tools in a fresh way
ENS’s: some schools have invested a lot of money into a cell phone notification systems
University of Michigan implemented Twitter as a FREE Emergency Notification System to send text messages to students
Twitter as a live chat channel for admission
Twitter to aggregate their school news feeds

More
Using social networking tools to connect groups and create community
Facebook
Use web 2.0 in the classroom (in a multitudes of ways!)
Commenting
Social bookmarking and sharing/promotion

Web 2.0 and non-profits
Use Social networking platforms
To give nonprofits a forum for meeting like-minded organizations and potential supporters

Blogs for Non-profits
to keep constituents and volunteers up-to-date on projects and goals
new technologies, new science, new communication tools, social change, fundraising trends, and volunteerism
current issues, organization's own latest public policy reports, action alerts, and commentary.
Using blogs to locate employees, volunteers, etc

Using mashups to present relevant information to users
Use the Google Maps API to help the organization network, recruit, and schedule volunteers.
Others:
Givezilla
Podbop
Strmz

More
Tagging/social bookmarking
Using RSS feeds and aggregators to serve content to users
Use podcasts to promote their organization and reach their constituency

Getting the word out: if you build it, will they come?
Storytelling: Developing a conversation strategy to support it and help it grow
Some Final Thoughts

The End… Thoughts? Questions? Comments? Share a story? Hit me up, if ya wanna: [email_address]

Web 2.0 for Foundations, Higher Ed, and Non-profits - TODCon 2008

by Denise Jacobs on Nov 21, 2008

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Web 2.0 for Foundations, Higher Ed, and Non-profits - TODCon 2008 — Presentation Transcript

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