Let’sRawk The Web    A Manifesto            Denise Jacobs / /Girl Geek Dinners Miami /                / July 2011
Rawk The Tweets       Who’s Rawkin’:       @denisejacobs        The Venue:@miamishared #girlgeekmiami   What I’m rawkin’ a...
“This one goes to 11”                                                        Author + Speaker & Trainer +                 ...
man·i·fes·to[man-uh-fes-toh], nouna public declaration of motives, opinions, intentions,  and/or objectives, as one issued...
Typical tech conference line-up
UX conferences
Typography conferences
Tech book authors
Tech company startup crewshttp://www.technologyreview.com/web/24555/
There is plenty of diversityhttp://www.flickr.com/photos/ejflavors/3367083875/
Some              There is plenty of diversity                                                     ^http://www.flickr.com/...
Some              There is plenty of diversity                                                     ^http://www.flickr.com/...
There are diverse web experts Divya Manian   Dan Mall   Lea Verou   @nimbui      @danmall   @leaverou
So…what gives?
FOWA Miami 2009      • At FOWA 2009, Kristina Halvorson pulled a        surprise in her presentation and asked, “why      ...
• And today in 2011, I’m asking “why am I one  of very few women of color on the stage at the       And at present…  confe...
Much like Kristina…      • I love guys.http://www.flickr.com/photos/judxapp/3307193183/
And just so you’re not confused…      • I love (white) guys.           whi t e)       (http://www.flickr.com/photos/judxap...
Honest!photo 2: http://www.flickr.com/photos/thereisnocat/4492069431/; all others are the author’s
Potatoes & the web industry
Lack of biodiversityhttp://www.flickr.com/photos/benmillett/281344513/
Exponential growth & influencehttp://www.infographic.nu/wp-content/uploads/2011/05/death-of-print.png
Newspaperhttp://commons.wikimedia.org/wiki/File:African_American_boy_selling_The_Washington_Daily_News.png
Radiohttp://commons.wikimedia.org/wiki/File:StateLibQld_1_105248_Group_of_friends_gathered_around_a_radio_in_Brisbane,_ca....
Televisionhttp://commons.wikimedia.org/wiki/File:Family_watching_television_1958.jpg
Globally pervasive1) http://www.flickr.com/photos/dcmetroblogger/4731961032/, 2) http://www.flickr.com/photos/dcmetroblogg...
Did you know?The number of books estimated at 130 million,  while the number of of websites in 2008 was  160 million.Curre...
There are a LOT of different potatoes…http://www.flickr.com/photos/flatbushgardener/2105741902/http://www.flickr.com/photo...
Approximately 4500!http://www.flickr.com/photos/benmillett/241673100/
More voices to be heardhttp://www.flickr.com/photos/lynneluvah/3365184823/
(and diversity)
Let’s Rawk the Web1.   Why2.   Where (to start)3.   How4.   What5.   When
• Lament in the industry for several years  now• Lack of role models can discourage  potentials• Diversity of voices encou...
“I go to only a small fraction of conferences   and what do I see? The same handful of   speakers….few new faces, fewer ne...
A diversity of voices encourages                    innovationhttp://www.flickr.com/photos/shirinwiniger/3680885289/
Why not?http://www.flickr.com/photos/auntiep/3083645776/
•   Get clear•   Get inspired•   Get support•   Get a plan & a system in place
Get clearhttp://www.jenseninman.com/convergese & http://makeawesomeness.com/
Get inspired             • rtw, bbw, girls in tech, ggd, conferences, etc.http://royhoes.deviantart.com/art/Out-of-Inspira...
Get support            • Get supporthttp://www.flickr.com/photos/kara_allyson/5358611092/
Get a plan & a system in placehttp://www.flickr.com/photos/mozi/401717944/
• Do• Document• Deliver/Disseminate/Distribute
DOhttp://weburbanist.com/2008/01/24/more-unusual-art-from-everyday-materials-16-post-it-note-pranks-sculptures-and-murals/
Documenthttp://www.flickr.com/photos/indi/119410966/
Deliver/Disseminate/Distribute
Achtung!http://www.flickr.com/photos/glimeend/2661332153/
“I don’t know enough”http://www.flickr.com/photos/stuant63/2908064018/
“They’ll discover that I’m a fraud”
“I’m skurred”
• Create/develop – content,  brand/reputation,  audience/platform/following• Connect & collaborate• Propose• Promote
• Create/develop – content, brand/reputation,              audience/platform/following                           Create/de...
Connect & Collaboratehttp://www.flickr.com/photos/aarronwalter/4629078087/
• Propose                                          Proposehttp://www.flickr.com/photos/junkchest/47929871/
Promotehttp://www.flickr.com/photos/thivierr/1177775772/
(Are you surprised?)http://www.flickr.com/photos/zen/3446600695/
Not about “Viva La Raza”`Photo by Carlos Miller, 2011
Nor is it about ego
Visible presence has effects
Both overt and subtle
(One of) My goal(s)http://www.flickr.com/photos/mjlaflaca/317471107/
Change mental image to this: Femi Adesina    J. Smith   Tiffany B. Brown @designjuju    @mrjsmith      @webinista
Conference line-ups more like this:
http://www.flickr.com/photos/hellquist/4669645994/
Bring out inner rawkstarshttp://www.flickr.com/photos/torley/2761300969/
http://www.flickr.com/photos/8286330@N03/4322042366/                                    Now’s the time
Change the world for the betterhttp://www.flickr.com/photos/sepblog/3527804859/
Ready to Rawk?RawkTheWeb.com Twitter.com/RawkTheWebLaunching: Fall/Winter 2011                          Used with permissi...
Let’s Rawk The Web - A Manifesto
Let’s Rawk The Web - A Manifesto
Let’s Rawk The Web - A Manifesto
Let’s Rawk The Web - A Manifesto
Let’s Rawk The Web - A Manifesto
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Let’s Rawk The Web - A Manifesto

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While some conferences support a proactive diversity policy, the common lament industry-wide is the pool of candidates just isn't large enough to draw from. It's time for women and people of color to Rawk The Web: to become more visible, promote our achievements, and make ourselves known as the rockstars we truly are.

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Let’s Rawk The Web - A Manifesto

  1. 1. Let’sRawk The Web A Manifesto Denise Jacobs / /Girl Geek Dinners Miami / / July 2011
  2. 2. Rawk The Tweets Who’s Rawkin’: @denisejacobs The Venue:@miamishared #girlgeekmiami What I’m rawkin’ about: @rawktheweb #rawktheweb
  3. 3. “This one goes to 11” Author + Speaker & Trainer + Pan-Creative = RAWK!http://www.flickr.com/photos/aarronwalter/4629078087/
  4. 4. man·i·fes·to[man-uh-fes-toh], nouna public declaration of motives, opinions, intentions, and/or objectives, as one issued by a government, sovereign, or organization.from It. Manifesto, 1644 "public declaration explaining past actions and announcing the motive for forthcoming ones," from L. manifestus. - Dictionary.com
  5. 5. Typical tech conference line-up
  6. 6. UX conferences
  7. 7. Typography conferences
  8. 8. Tech book authors
  9. 9. Tech company startup crewshttp://www.technologyreview.com/web/24555/
  10. 10. There is plenty of diversityhttp://www.flickr.com/photos/ejflavors/3367083875/
  11. 11. Some There is plenty of diversity ^http://www.flickr.com/photos/ejflavors/3367083875/
  12. 12. Some There is plenty of diversity ^http://www.flickr.com/photos/ejflavors/3367083875/
  13. 13. There are diverse web experts Divya Manian Dan Mall Lea Verou @nimbui @danmall @leaverou
  14. 14. So…what gives?
  15. 15. FOWA Miami 2009 • At FOWA 2009, Kristina Halvorson pulled a surprise in her presentation and asked, “why am I the only woman on stage here?”http://www.flickr.com/photos/judxapp/3308023998/
  16. 16. • And today in 2011, I’m asking “why am I one of very few women of color on the stage at the And at present… conferences I present at?”
  17. 17. Much like Kristina… • I love guys.http://www.flickr.com/photos/judxapp/3307193183/
  18. 18. And just so you’re not confused… • I love (white) guys. whi t e) (http://www.flickr.com/photos/judxapp/3307193183/
  19. 19. Honest!photo 2: http://www.flickr.com/photos/thereisnocat/4492069431/; all others are the author’s
  20. 20. Potatoes & the web industry
  21. 21. Lack of biodiversityhttp://www.flickr.com/photos/benmillett/281344513/
  22. 22. Exponential growth & influencehttp://www.infographic.nu/wp-content/uploads/2011/05/death-of-print.png
  23. 23. Newspaperhttp://commons.wikimedia.org/wiki/File:African_American_boy_selling_The_Washington_Daily_News.png
  24. 24. Radiohttp://commons.wikimedia.org/wiki/File:StateLibQld_1_105248_Group_of_friends_gathered_around_a_radio_in_Brisbane,_ca._1942.jpg
  25. 25. Televisionhttp://commons.wikimedia.org/wiki/File:Family_watching_television_1958.jpg
  26. 26. Globally pervasive1) http://www.flickr.com/photos/dcmetroblogger/4731961032/, 2) http://www.flickr.com/photos/dcmetroblogger/3861295403/, 3) http://www.flickr.com/photos/rosipaw/5308977361/, 4) http://www.flickr.com/photos/kiwanja/3169449999/
  27. 27. Did you know?The number of books estimated at 130 million, while the number of of websites in 2008 was 160 million.Currently, there are ~20 billion pages on the web.
  28. 28. There are a LOT of different potatoes…http://www.flickr.com/photos/flatbushgardener/2105741902/http://www.flickr.com/photos/aarronwalter/4629078087/
  29. 29. Approximately 4500!http://www.flickr.com/photos/benmillett/241673100/
  30. 30. More voices to be heardhttp://www.flickr.com/photos/lynneluvah/3365184823/
  31. 31. (and diversity)
  32. 32. Let’s Rawk the Web1. Why2. Where (to start)3. How4. What5. When
  33. 33. • Lament in the industry for several years now• Lack of role models can discourage potentials• Diversity of voices encourages innovation• Why Not?
  34. 34. “I go to only a small fraction of conferences and what do I see? The same handful of speakers….few new faces, fewer new ideas, rarely anything new to learn.” - Nick Finck “Beyond the A-List, Diversity in the Web Community” February 2007
  35. 35. A diversity of voices encourages innovationhttp://www.flickr.com/photos/shirinwiniger/3680885289/
  36. 36. Why not?http://www.flickr.com/photos/auntiep/3083645776/
  37. 37. • Get clear• Get inspired• Get support• Get a plan & a system in place
  38. 38. Get clearhttp://www.jenseninman.com/convergese & http://makeawesomeness.com/
  39. 39. Get inspired • rtw, bbw, girls in tech, ggd, conferences, etc.http://royhoes.deviantart.com/art/Out-of-Inspiration-85588391
  40. 40. Get support • Get supporthttp://www.flickr.com/photos/kara_allyson/5358611092/
  41. 41. Get a plan & a system in placehttp://www.flickr.com/photos/mozi/401717944/
  42. 42. • Do• Document• Deliver/Disseminate/Distribute
  43. 43. DOhttp://weburbanist.com/2008/01/24/more-unusual-art-from-everyday-materials-16-post-it-note-pranks-sculptures-and-murals/
  44. 44. Documenthttp://www.flickr.com/photos/indi/119410966/
  45. 45. Deliver/Disseminate/Distribute
  46. 46. Achtung!http://www.flickr.com/photos/glimeend/2661332153/
  47. 47. “I don’t know enough”http://www.flickr.com/photos/stuant63/2908064018/
  48. 48. “They’ll discover that I’m a fraud”
  49. 49. “I’m skurred”
  50. 50. • Create/develop – content, brand/reputation, audience/platform/following• Connect & collaborate• Propose• Promote
  51. 51. • Create/develop – content, brand/reputation, audience/platform/following Create/develophttp://www.flickr.com/photos/kenturamon/83083170/
  52. 52. Connect & Collaboratehttp://www.flickr.com/photos/aarronwalter/4629078087/
  53. 53. • Propose Proposehttp://www.flickr.com/photos/junkchest/47929871/
  54. 54. Promotehttp://www.flickr.com/photos/thivierr/1177775772/
  55. 55. (Are you surprised?)http://www.flickr.com/photos/zen/3446600695/
  56. 56. Not about “Viva La Raza”`Photo by Carlos Miller, 2011
  57. 57. Nor is it about ego
  58. 58. Visible presence has effects
  59. 59. Both overt and subtle
  60. 60. (One of) My goal(s)http://www.flickr.com/photos/mjlaflaca/317471107/
  61. 61. Change mental image to this: Femi Adesina J. Smith Tiffany B. Brown @designjuju @mrjsmith @webinista
  62. 62. Conference line-ups more like this:
  63. 63. http://www.flickr.com/photos/hellquist/4669645994/
  64. 64. Bring out inner rawkstarshttp://www.flickr.com/photos/torley/2761300969/
  65. 65. http://www.flickr.com/photos/8286330@N03/4322042366/ Now’s the time
  66. 66. Change the world for the betterhttp://www.flickr.com/photos/sepblog/3527804859/
  67. 67. Ready to Rawk?RawkTheWeb.com Twitter.com/RawkTheWebLaunching: Fall/Winter 2011 Used with permission: http://www.flickr.com/photos/cindyli/5525695760/
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