Let’s Rawk The Web - A Manifesto

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While some conferences support a proactive diversity policy, the common lament industry-wide is the pool of candidates just isn't large enough to draw from. It's time for women and people of color to …

While some conferences support a proactive diversity policy, the common lament industry-wide is the pool of candidates just isn't large enough to draw from. It's time for women and people of color to Rawk The Web: to become more visible, promote our achievements, and make ourselves known as the rockstars we truly are.

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  • 1. Let’sRawk The Web A Manifesto Denise Jacobs / /Girl Geek Dinners Miami / / July 2011
  • 2. Rawk The Tweets Who’s Rawkin’: @denisejacobs The Venue:@miamishared #girlgeekmiami What I’m rawkin’ about: @rawktheweb #rawktheweb
  • 3. “This one goes to 11” Author + Speaker & Trainer + Pan-Creative = RAWK!http://www.flickr.com/photos/aarronwalter/4629078087/
  • 4. man·i·fes·to[man-uh-fes-toh], nouna public declaration of motives, opinions, intentions, and/or objectives, as one issued by a government, sovereign, or organization.from It. Manifesto, 1644 "public declaration explaining past actions and announcing the motive for forthcoming ones," from L. manifestus. - Dictionary.com
  • 5. Typical tech conference line-up
  • 6. UX conferences
  • 7. Typography conferences
  • 8. Tech book authors
  • 9. Tech company startup crewshttp://www.technologyreview.com/web/24555/
  • 10. There is plenty of diversityhttp://www.flickr.com/photos/ejflavors/3367083875/
  • 11. Some There is plenty of diversity ^http://www.flickr.com/photos/ejflavors/3367083875/
  • 12. Some There is plenty of diversity ^http://www.flickr.com/photos/ejflavors/3367083875/
  • 13. There are diverse web experts Divya Manian Dan Mall Lea Verou @nimbui @danmall @leaverou
  • 14. So…what gives?
  • 15. FOWA Miami 2009 • At FOWA 2009, Kristina Halvorson pulled a surprise in her presentation and asked, “why am I the only woman on stage here?”http://www.flickr.com/photos/judxapp/3308023998/
  • 16. • And today in 2011, I’m asking “why am I one of very few women of color on the stage at the And at present… conferences I present at?”
  • 17. Much like Kristina… • I love guys.http://www.flickr.com/photos/judxapp/3307193183/
  • 18. And just so you’re not confused… • I love (white) guys. whi t e) (http://www.flickr.com/photos/judxapp/3307193183/
  • 19. Honest!photo 2: http://www.flickr.com/photos/thereisnocat/4492069431/; all others are the author’s
  • 20. Potatoes & the web industry
  • 21. Lack of biodiversityhttp://www.flickr.com/photos/benmillett/281344513/
  • 22. Exponential growth & influencehttp://www.infographic.nu/wp-content/uploads/2011/05/death-of-print.png
  • 23. Newspaperhttp://commons.wikimedia.org/wiki/File:African_American_boy_selling_The_Washington_Daily_News.png
  • 24. Radiohttp://commons.wikimedia.org/wiki/File:StateLibQld_1_105248_Group_of_friends_gathered_around_a_radio_in_Brisbane,_ca._1942.jpg
  • 25. Televisionhttp://commons.wikimedia.org/wiki/File:Family_watching_television_1958.jpg
  • 26. Globally pervasive1) http://www.flickr.com/photos/dcmetroblogger/4731961032/, 2) http://www.flickr.com/photos/dcmetroblogger/3861295403/, 3) http://www.flickr.com/photos/rosipaw/5308977361/, 4) http://www.flickr.com/photos/kiwanja/3169449999/
  • 27. Did you know?The number of books estimated at 130 million, while the number of of websites in 2008 was 160 million.Currently, there are ~20 billion pages on the web.
  • 28. There are a LOT of different potatoes…http://www.flickr.com/photos/flatbushgardener/2105741902/http://www.flickr.com/photos/aarronwalter/4629078087/
  • 29. Approximately 4500!http://www.flickr.com/photos/benmillett/241673100/
  • 30. More voices to be heardhttp://www.flickr.com/photos/lynneluvah/3365184823/
  • 31. (and diversity)
  • 32. Let’s Rawk the Web1. Why2. Where (to start)3. How4. What5. When
  • 33. • Lament in the industry for several years now• Lack of role models can discourage potentials• Diversity of voices encourages innovation• Why Not?
  • 34. “I go to only a small fraction of conferences and what do I see? The same handful of speakers….few new faces, fewer new ideas, rarely anything new to learn.” - Nick Finck “Beyond the A-List, Diversity in the Web Community” February 2007
  • 35. A diversity of voices encourages innovationhttp://www.flickr.com/photos/shirinwiniger/3680885289/
  • 36. Why not?http://www.flickr.com/photos/auntiep/3083645776/
  • 37. • Get clear• Get inspired• Get support• Get a plan & a system in place
  • 38. Get clearhttp://www.jenseninman.com/convergese & http://makeawesomeness.com/
  • 39. Get inspired • rtw, bbw, girls in tech, ggd, conferences, etc.http://royhoes.deviantart.com/art/Out-of-Inspiration-85588391
  • 40. Get support • Get supporthttp://www.flickr.com/photos/kara_allyson/5358611092/
  • 41. Get a plan & a system in placehttp://www.flickr.com/photos/mozi/401717944/
  • 42. • Do• Document• Deliver/Disseminate/Distribute
  • 43. DOhttp://weburbanist.com/2008/01/24/more-unusual-art-from-everyday-materials-16-post-it-note-pranks-sculptures-and-murals/
  • 44. Documenthttp://www.flickr.com/photos/indi/119410966/
  • 45. Deliver/Disseminate/Distribute
  • 46. Achtung!http://www.flickr.com/photos/glimeend/2661332153/
  • 47. “I don’t know enough”http://www.flickr.com/photos/stuant63/2908064018/
  • 48. “They’ll discover that I’m a fraud”
  • 49. “I’m skurred”
  • 50. • Create/develop – content, brand/reputation, audience/platform/following• Connect & collaborate• Propose• Promote
  • 51. • Create/develop – content, brand/reputation, audience/platform/following Create/develophttp://www.flickr.com/photos/kenturamon/83083170/
  • 52. Connect & Collaboratehttp://www.flickr.com/photos/aarronwalter/4629078087/
  • 53. • Propose Proposehttp://www.flickr.com/photos/junkchest/47929871/
  • 54. Promotehttp://www.flickr.com/photos/thivierr/1177775772/
  • 55. (Are you surprised?)http://www.flickr.com/photos/zen/3446600695/
  • 56. Not about “Viva La Raza”`Photo by Carlos Miller, 2011
  • 57. Nor is it about ego
  • 58. Visible presence has effects
  • 59. Both overt and subtle
  • 60. (One of) My goal(s)http://www.flickr.com/photos/mjlaflaca/317471107/
  • 61. Change mental image to this: Femi Adesina J. Smith Tiffany B. Brown @designjuju @mrjsmith @webinista
  • 62. Conference line-ups more like this:
  • 63. http://www.flickr.com/photos/hellquist/4669645994/
  • 64. Bring out inner rawkstarshttp://www.flickr.com/photos/torley/2761300969/
  • 65. http://www.flickr.com/photos/8286330@N03/4322042366/ Now’s the time
  • 66. Change the world for the betterhttp://www.flickr.com/photos/sepblog/3527804859/
  • 67. Ready to Rawk?RawkTheWeb.com Twitter.com/RawkTheWebLaunching: Fall/Winter 2011 Used with permission: http://www.flickr.com/photos/cindyli/5525695760/