Let’s Rawk The Web - A Manifesto
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Let’s Rawk The Web - A Manifesto



While some conferences support a proactive diversity policy, the common lament industry-wide is the pool of candidates just isn't large enough to draw from. It's time for women and people of color to ...

While some conferences support a proactive diversity policy, the common lament industry-wide is the pool of candidates just isn't large enough to draw from. It's time for women and people of color to Rawk The Web: to become more visible, promote our achievements, and make ourselves known as the rockstars we truly are.



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Let’s Rawk The Web - A Manifesto Let’s Rawk The Web - A Manifesto Presentation Transcript

  • Let’sRawk The Web A Manifesto Denise Jacobs / /Girl Geek Dinners Miami / / July 2011
  • Rawk The Tweets Who’s Rawkin’: @denisejacobs The Venue:@miamishared #girlgeekmiami What I’m rawkin’ about: @rawktheweb #rawktheweb
  • “This one goes to 11” Author + Speaker & Trainer + Pan-Creative = RAWK!http://www.flickr.com/photos/aarronwalter/4629078087/
  • man·i·fes·to[man-uh-fes-toh], nouna public declaration of motives, opinions, intentions, and/or objectives, as one issued by a government, sovereign, or organization.from It. Manifesto, 1644 "public declaration explaining past actions and announcing the motive for forthcoming ones," from L. manifestus. - Dictionary.com
  • Typical tech conference line-up
  • UX conferences
  • Typography conferences
  • Tech book authors
  • Tech company startup crewshttp://www.technologyreview.com/web/24555/
  • There is plenty of diversityhttp://www.flickr.com/photos/ejflavors/3367083875/
  • Some There is plenty of diversity ^http://www.flickr.com/photos/ejflavors/3367083875/
  • Some There is plenty of diversity ^http://www.flickr.com/photos/ejflavors/3367083875/
  • There are diverse web experts Divya Manian Dan Mall Lea Verou @nimbui @danmall @leaverou
  • So…what gives?
  • FOWA Miami 2009 • At FOWA 2009, Kristina Halvorson pulled a surprise in her presentation and asked, “why am I the only woman on stage here?”http://www.flickr.com/photos/judxapp/3308023998/
  • • And today in 2011, I’m asking “why am I one of very few women of color on the stage at the And at present… conferences I present at?”
  • Much like Kristina… • I love guys.http://www.flickr.com/photos/judxapp/3307193183/
  • And just so you’re not confused… • I love (white) guys. whi t e) (http://www.flickr.com/photos/judxapp/3307193183/
  • Honest!photo 2: http://www.flickr.com/photos/thereisnocat/4492069431/; all others are the author’s
  • Potatoes & the web industry
  • Lack of biodiversityhttp://www.flickr.com/photos/benmillett/281344513/
  • Exponential growth & influencehttp://www.infographic.nu/wp-content/uploads/2011/05/death-of-print.png
  • Newspaperhttp://commons.wikimedia.org/wiki/File:African_American_boy_selling_The_Washington_Daily_News.png
  • Radiohttp://commons.wikimedia.org/wiki/File:StateLibQld_1_105248_Group_of_friends_gathered_around_a_radio_in_Brisbane,_ca._1942.jpg
  • Televisionhttp://commons.wikimedia.org/wiki/File:Family_watching_television_1958.jpg
  • Globally pervasive1) http://www.flickr.com/photos/dcmetroblogger/4731961032/, 2) http://www.flickr.com/photos/dcmetroblogger/3861295403/, 3) http://www.flickr.com/photos/rosipaw/5308977361/, 4) http://www.flickr.com/photos/kiwanja/3169449999/
  • Did you know?The number of books estimated at 130 million, while the number of of websites in 2008 was 160 million.Currently, there are ~20 billion pages on the web.
  • There are a LOT of different potatoes…http://www.flickr.com/photos/flatbushgardener/2105741902/http://www.flickr.com/photos/aarronwalter/4629078087/
  • Approximately 4500!http://www.flickr.com/photos/benmillett/241673100/
  • More voices to be heardhttp://www.flickr.com/photos/lynneluvah/3365184823/
  • (and diversity)
  • Let’s Rawk the Web1. Why2. Where (to start)3. How4. What5. When
  • • Lament in the industry for several years now• Lack of role models can discourage potentials• Diversity of voices encourages innovation• Why Not?
  • “I go to only a small fraction of conferences and what do I see? The same handful of speakers….few new faces, fewer new ideas, rarely anything new to learn.” - Nick Finck “Beyond the A-List, Diversity in the Web Community” February 2007
  • A diversity of voices encourages innovationhttp://www.flickr.com/photos/shirinwiniger/3680885289/
  • Why not?http://www.flickr.com/photos/auntiep/3083645776/
  • • Get clear• Get inspired• Get support• Get a plan & a system in place
  • Get clearhttp://www.jenseninman.com/convergese & http://makeawesomeness.com/
  • Get inspired • rtw, bbw, girls in tech, ggd, conferences, etc.http://royhoes.deviantart.com/art/Out-of-Inspiration-85588391
  • Get support • Get supporthttp://www.flickr.com/photos/kara_allyson/5358611092/
  • Get a plan & a system in placehttp://www.flickr.com/photos/mozi/401717944/
  • • Do• Document• Deliver/Disseminate/Distribute
  • DOhttp://weburbanist.com/2008/01/24/more-unusual-art-from-everyday-materials-16-post-it-note-pranks-sculptures-and-murals/
  • Documenthttp://www.flickr.com/photos/indi/119410966/
  • Deliver/Disseminate/Distribute
  • Achtung!http://www.flickr.com/photos/glimeend/2661332153/
  • “I don’t know enough”http://www.flickr.com/photos/stuant63/2908064018/
  • “They’ll discover that I’m a fraud”
  • “I’m skurred”
  • • Create/develop – content, brand/reputation, audience/platform/following• Connect & collaborate• Propose• Promote
  • • Create/develop – content, brand/reputation, audience/platform/following Create/develophttp://www.flickr.com/photos/kenturamon/83083170/
  • Connect & Collaboratehttp://www.flickr.com/photos/aarronwalter/4629078087/
  • • Propose Proposehttp://www.flickr.com/photos/junkchest/47929871/
  • Promotehttp://www.flickr.com/photos/thivierr/1177775772/
  • (Are you surprised?)http://www.flickr.com/photos/zen/3446600695/
  • Not about “Viva La Raza”`Photo by Carlos Miller, 2011
  • Nor is it about ego
  • Visible presence has effects
  • Both overt and subtle
  • (One of) My goal(s)http://www.flickr.com/photos/mjlaflaca/317471107/
  • Change mental image to this: Femi Adesina J. Smith Tiffany B. Brown @designjuju @mrjsmith @webinista
  • Conference line-ups more like this:
  • http://www.flickr.com/photos/hellquist/4669645994/
  • Bring out inner rawkstarshttp://www.flickr.com/photos/torley/2761300969/
  • http://www.flickr.com/photos/8286330@N03/4322042366/ Now’s the time
  • Change the world for the betterhttp://www.flickr.com/photos/sepblog/3527804859/
  • Ready to Rawk?RawkTheWeb.com Twitter.com/RawkTheWebLaunching: Fall/Winter 2011 Used with permission: http://www.flickr.com/photos/cindyli/5525695760/