Let’s Rawk The Web - A Manifesto

Let’sRawk The Web A Manifesto Denise Jacobs / /Girl Geek Dinners Miami / / July 2011

Rawk The Tweets Who’s Rawkin’: @denisejacobs The Venue:@miamishared #girlgeekmiami What I’m rawkin’ about: @rawktheweb #rawktheweb

“This one goes to 11” Author + Speaker & Trainer + Pan-Creative = RAWK!http://www.flickr.com/photos/aarronwalter/4629078087/

man·i·fes·to[man-uh-fes-toh], nouna public declaration of motives, opinions, intentions, and/or objectives, as one issued by a government, sovereign, or organization.from It. Manifesto, 1644 "public declaration explaining past actions and announcing the motive for forthcoming ones," from L. manifestus. - Dictionary.com

Typical tech conference line-up

UX conferences

Typography conferences

Tech book authors

Tech company startup crewshttp://www.technologyreview.com/web/24555/

There is plenty of diversityhttp://www.flickr.com/photos/ejflavors/3367083875/

Some There is plenty of diversity ^http://www.flickr.com/photos/ejflavors/3367083875/

There are diverse web experts Divya Manian Dan Mall Lea Verou @nimbui @danmall @leaverou

So…what gives?

FOWA Miami 2009 • At FOWA 2009, Kristina Halvorson pulled a surprise in her presentation and asked, “why am I the only woman on stage here?”http://www.flickr.com/photos/judxapp/3308023998/

• And today in 2011, I’m asking “why am I one of very few women of color on the stage at the And at present… conferences I present at?”

Much like Kristina… • I love guys.http://www.flickr.com/photos/judxapp/3307193183/

And just so you’re not confused… • I love (white) guys. whi t e) (http://www.flickr.com/photos/judxapp/3307193183/

Honest!photo 2: http://www.flickr.com/photos/thereisnocat/4492069431/; all others are the author’s

Potatoes & the web industry

Lack of biodiversityhttp://www.flickr.com/photos/benmillett/281344513/

Exponential growth & influencehttp://www.infographic.nu/wp-content/uploads/2011/05/death-of-print.png

Newspaperhttp://commons.wikimedia.org/wiki/File:African_American_boy_selling_The_Washington_Daily_News.png

Radiohttp://commons.wikimedia.org/wiki/File:StateLibQld_1_105248_Group_of_friends_gathered_around_a_radio_in_Brisbane,_ca._1942.jpg

Televisionhttp://commons.wikimedia.org/wiki/File:Family_watching_television_1958.jpg

Globally pervasive1) http://www.flickr.com/photos/dcmetroblogger/4731961032/, 2) http://www.flickr.com/photos/dcmetroblogger/3861295403/, 3) http://www.flickr.com/photos/rosipaw/5308977361/, 4) http://www.flickr.com/photos/kiwanja/3169449999/

Did you know?The number of books estimated at 130 million, while the number of of websites in 2008 was 160 million.Currently, there are ~20 billion pages on the web.

There are a LOT of different potatoes…http://www.flickr.com/photos/flatbushgardener/2105741902/http://www.flickr.com/photos/aarronwalter/4629078087/

Approximately 4500!http://www.flickr.com/photos/benmillett/241673100/

More voices to be heardhttp://www.flickr.com/photos/lynneluvah/3365184823/

(and diversity)

Let’s Rawk the Web1. Why2. Where (to start)3. How4. What5. When

• Lament in the industry for several years now• Lack of role models can discourage potentials• Diversity of voices encourages innovation• Why Not?

“I go to only a small fraction of conferences and what do I see? The same handful of speakers….few new faces, fewer new ideas, rarely anything new to learn.” - Nick Finck “Beyond the A-List, Diversity in the Web Community” February 2007

A diversity of voices encourages innovationhttp://www.flickr.com/photos/shirinwiniger/3680885289/

Why not?http://www.flickr.com/photos/auntiep/3083645776/

• Get clear• Get inspired• Get support• Get a plan & a system in place

Get clearhttp://www.jenseninman.com/convergese & http://makeawesomeness.com/

Get inspired • rtw, bbw, girls in tech, ggd, conferences, etc.http://royhoes.deviantart.com/art/Out-of-Inspiration-85588391

Get support • Get supporthttp://www.flickr.com/photos/kara_allyson/5358611092/

Get a plan & a system in placehttp://www.flickr.com/photos/mozi/401717944/

• Do• Document• Deliver/Disseminate/Distribute

DOhttp://weburbanist.com/2008/01/24/more-unusual-art-from-everyday-materials-16-post-it-note-pranks-sculptures-and-murals/

Documenthttp://www.flickr.com/photos/indi/119410966/

Deliver/Disseminate/Distribute

Achtung!http://www.flickr.com/photos/glimeend/2661332153/

“I don’t know enough”http://www.flickr.com/photos/stuant63/2908064018/

“They’ll discover that I’m a fraud”

“I’m skurred”

• Create/develop – content, brand/reputation, audience/platform/following• Connect & collaborate• Propose• Promote

• Create/develop – content, brand/reputation, audience/platform/following Create/develophttp://www.flickr.com/photos/kenturamon/83083170/

Connect & Collaboratehttp://www.flickr.com/photos/aarronwalter/4629078087/

• Propose Proposehttp://www.flickr.com/photos/junkchest/47929871/

Promotehttp://www.flickr.com/photos/thivierr/1177775772/

(Are you surprised?)http://www.flickr.com/photos/zen/3446600695/

Not about “Viva La Raza”`Photo by Carlos Miller, 2011

Nor is it about ego

Visible presence has effects

Both overt and subtle

(One of) My goal(s)http://www.flickr.com/photos/mjlaflaca/317471107/

Change mental image to this: Femi Adesina J. Smith Tiffany B. Brown @designjuju @mrjsmith @webinista

Conference line-ups more like this:

http://www.flickr.com/photos/hellquist/4669645994/

Bring out inner rawkstarshttp://www.flickr.com/photos/torley/2761300969/

http://www.flickr.com/photos/8286330@N03/4322042366/ Now’s the time

Change the world for the betterhttp://www.flickr.com/photos/sepblog/3527804859/

Ready to Rawk?RawkTheWeb.com Twitter.com/RawkTheWebLaunching: Fall/Winter 2011 Used with permission: http://www.flickr.com/photos/cindyli/5525695760/

Let’s Rawk The Web - A Manifesto

by Denise Jacobs on Sep 13, 2011

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Let’s Rawk The Web - A Manifesto — Presentation Transcript