Let’s Rawk the Web: A Call to Action
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Let’s Rawk the Web: A Call to Action

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While some conferences support a proactive diversity policy, the common lament industry-wide is the pool of candidates just isn't large enough to draw from. It's time for women and people of color......

While some conferences support a proactive diversity policy, the common lament industry-wide is the pool of candidates just isn't large enough to draw from. It's time for women and people of color to Rawk The Web: to become more visible, promote our achievements, and make ourselves known as the rockstars we truly are.

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  • 1. Let’s Rawk The Web A Call to Action Denise Jacobs GitHub’s Public Speaking Workshop for Women 22 February 2014
  • 2. Rawk The Tweets The Sista Gettin’ her Speak on: @denisejacobs Where we at? @github #passionprojects What I’m rawkin’ about: @rawktheweb #rawktheweb
  • 3. O hai! Photo: Derek Kearney
  • 4. Today: Creativity http://www.flickr.com/photos/massimobarbieri/3998455558/
  • 5. Have you noticed… http://www.flickr.com/photos/frozencapybara/1376454002/
  • 6. An imbalance? http://www.flickr.com/photos/julia_manzerova/4748112382/
  • 7. Typical dev conference line-up
  • 8. UX conferences
  • 9. Typography conferences
  • 10. Tech company startup crews http://www.techxav.com/2009/07/10/lets-activate-the-way-back-machine-the-history-of-twitter-in-pictures/
  • 11. Tech book authors
  • 12. Is the tech industry just white dudes? ***
  • 13. There is plenty of diversity… ***
  • 14. There is some diversity… ***
  • 15. There is diversity… ***
  • 16. There are diverse web experts
  • 17. So…what gives?
  • 18. FOWA Miami 2009 http://www.flickr.com/photos/judxapp/3308023998/
  • 19. And at present…
  • 20. Much like Kristina… http://www.flickr.com/photos/judxapp/3307193183/
  • 21. And just so you’re not confused… te) hi (w ^ http://www.flickr.com/photos/judxapp/3307193183/
  • 22. Honest! Photos: Denise Jacobs
  • 23. Potatoes & the tech industry http://www.flickr.com/photos/benmillett/281344513/
  • 24. Lack of biodiversity
  • 25. Exponential growth & influence
  • 26. Newspaper http://commons.wikimedia.org/wiki/File:African_American_boy_selling_The_Washington_Daily_News.png
  • 27. Radio http://commons.wikimedia.org/wiki/File:StateLibQld_1_105248_Group_of_friends_gathered_around_a_radio_in_Brisbane,_ca._1942.jpg
  • 28. Television http://commons.wikimedia.org/wiki/File:Family_watching_television_1958.jpg
  • 29. Globally pervasive 1) http://www.flickr.com/photos/dcmetroblogger/4731961032/, 2) http://www.flickr.com/photos/dcmetroblogger/3861295403/, 3) http://www.flickr.com/photos/rosipaw/5308977361/, 4) http://www.flickr.com/photos/kiwanja/3169449999/
  • 30. There are a LOT of different potatoes http://www.flickr.com/photos/flatbushgardener/2105741902/
  • 31. Approximately 4500! http://www.flickr.com/photos/benmillett/241673100/
  • 32. More voices to be heard http://www.flickr.com/photos/lynneluvah/3365184823/
  • 33. eb eW Th (and diversity!) http://www.flickr.com/photos/fynes/1726530589/
  • 34. The problem: we’re hiding http://www.flickr.com/photos/kenzzz_14/7031233649/
  • 35. My call to action: http://www.flickr.com/photos/thivierr/1177775772/
  • 36. Let’s Rawk The Web!
  • 37. Let’s Tawk 1.  2.  3.  4.  5.  Why Where (to start) How (to get started & become visible) What (to do to up-level) When
  • 38. Roots: How to Rawk SXSW 2010 http://www.flickr.com/photos/adactio/4428737167/
  • 39. Why? •  Lament in the industry •  Lack of role models discourages potentials •  Diversity of voices encourages innovation
  • 40. Lament on-going for years “I go to only a small fraction of conferences and what do I see? The same handful of speakers….few new faces, fewer new ideas, rarely anything new to learn.” - Nick Finck Beyond the A-List, Diversity in the Web Community, February 2007
  • 41. Need to encourage potentials http://www.flickr.com/photos/barretthall/3036598475/
  • 42. Innovation FTW! http://www.flickr.com/photos/shirinwiniger/3680885289/
  • 43. Well said. “Diversity and opportunity…in our industry…leads to the best, most innovative, and most successful new creations.” -  Anil Dash, “Tomorrow’s Adas”, 2010
  • 44. Where to start? •  Get clear •  Get inspired •  Get a plan/set some goals •  Get support
  • 45. Get inspired http://royhoes.deviantart.com/art/Out-of-Inspiration-85588391
  • 46. WebVisions 2005 http://www.flickr.com/photos/kk/26147599/
  • 47. Get clear
  • 48. From this Photo: Denise Jacobs
  • 49. To this
  • 50. To maybe even this! http://www.flickr.com/photos/tedxrheinmain/8621197881/
  • 51. Get support http://www.flickr.com/photos/kara_allyson/5358611092/
  • 52. SXSW 2006 http://www.flickr.com/photos/janbrasna/112338913/
  • 53. Create goals & make a plan http://www.flickr.com/photos/angietorres/4564765098/
  • 54. How to start & become visible? •  Promote yourself •  Propose yourself •  Reach out & ask •  Value yourself •  Get mentors
  • 55. Promote
  • 56. Reach out http://www.flickr.com/photos/nogood/211873647/
  • 57. Be BOLD http://www.flickr.com/photos/sakocreative/3894673274/
  • 58. Propose yourself http://www.flickr.com/photos/orinrobertjohn/2506156264/
  • 59. Bam!
  • 60. Ask Photo: Denise Jacobs
  • 61. FOWD site March 26, 2010
  • 62. FOWD site April 15, 2010
  • 63. Get a mentor/mentors http://www.flickr.com/photos/wrote/2646295354/
  • 64. Find those who have done it
  • 65. Value yourself http://www.flickr.com/photos/pocait/2847866615/
  • 66. WWWGD? http://www.flickr.com/photos/dlaughland/3475448568/
  • 67. Learn from them! http://www.flickr.com/photos/grothaug/3634720217/
  • 68. Beware! http://www.flickr.com/photos/glimeend/2661332153/
  • 69. Your inner critic will be ready! http://www.flickr.com/photos/epsos/4887528060/
  • 70. “They’ll find out I’m an impostor”
  • 71. “I don’t know enough” http://upload.wikimedia.org/wikipedia/commons/6/66/Einstein_1921_by_F_Schmutzer.jpg
  • 72. “I’m skurred” Photo: Denise Jacobs
  • 73. Put fear in its place “Fear is not real. It is a product of the thoughts you create. Do not misunderstand me. Danger is very real. But fear is a choice.” - character of Cypher Raige (played by Will Smith), After Earth
  • 74. *WHATEVER* http://cdn.makeagif.com/media/1-23-2013/quhKj3.gif
  • 75. Try a Power Pose!
  • 76. People will start to seek you out http://www.flickr.com/photos/bcymet/3559319887/
  • 77. What to do to up-level? •  Volunteer •  Be a mentor •  Be a Maven •  Collaborate •  Initiate & Launch
  • 78. Volunteer CodeFeverMiami.com
  • 79. Be a mentor Photo: Denise Jacobs
  • 80. Be a Maven http://www.flickr.com/photos/opensourceway/7496803638/
  • 81. Senongo + FOWD = AWESOME http://www.flickr.com/photos/placenamehere/8212282613/
  • 82. Collaborate http://www.flickr.com/photos/argonne/4436484250/
  • 83. Power-Push Writing Group
  • 84. Initiate & Launch http://passion-projects.github.com/
  • 85. Make your ideas manifest http://ladiesintech.com/
  • 86. (Are you surprised?) http://www.flickr.com/photos/zen/3446600695/
  • 87. Neither mad nor petulant http://www.flickr.com/photos/admiretime/3062187514/
  • 88. Not about “Viva La Raza”` Photo: Carlos Miller
  • 89. Not about “Viva La Gender”` Photo: Denise Jacobs
  • 90. Nor is it about ego http://www.flickr.com/photos/44085287@N05/4055807492/
  • 91. Visible presence has effects
  • 92. Case Study : Media Evolution, The Conference MUST READ: http://blog.mediaevolution.se/2012/11/05/gender-equality-at-media-and-tech-conferences/
  • 93. This is all about Love, y’all
  • 94. It’s good for EVERYONE “I also wanted to thank you for your presence as a speaker at [Interlink] conference, because I often find that the speaker lists are, like many things, too often crowded with white men. And as a white man, I really appreciated your perspective as a woman of color, and I'm hoping that it continues to clear the way for a multiplicity of voices in our industry, which is greatly needed.” - Nick Cox, @everydaytype, 9 June 2011
  • 95. What I’m shooting for http://www.flickr.com/photos/bhenak/2663858493/
  • 96. Conference lineups more like this:
  • 97. From this version of reality… http://www.flickr.com/photos/kentbrew/113013880/
  • 98. Shifting to this one… https://www.facebook.com/photo.php?fbid=10150276276554203&set=t.652726529&type=1&theater
  • 99. And this! http://www.flickr.com/photos/loggedhours/7932892142/
  • 100. And this! http://www.flickr.com/photos/cheryl/3356560366/
  • 101. Right?! http://www.flickr.com/photos/hellquist/4669645994/
  • 102. Your mission…
  • 103. and http://www.flickr.com/photos/8286330@N03/4322042366/
  • 104. Give the tech industry your voice and your face
  • 105. Yes, YOU http://www.flickr.com/photos/siutou_amy/2306794554/
  • 106. Bringing out your inner rawkstar http://www.flickr.com/photos/torley/2761300969/
  • 107. Is a way of showing up in the world http://www.flickr.com/photos/dougbelshaw/4168593521/
  • 108. Starts with you & ripples outward http://behance.vo.llnwd.net/profiles19/1330505/projects/5455539/30cbf8c45952cdcf360ef545b1dcaba9.jpg
  • 109. We can change the world for the better – together! http://www.flickr.com/photos/sepblog/3527804859/
  • 110. So, are you ready to Rawk? http://www.flickr.com/photos/cindyli/5525695760/
  • 111. Let’s Do This! RawkTheWeb.com Twitter.com/rawktheweb
  • 112. How to find me DeniseJacobs.com  Sign up on my mailing list here! denise@denisejacobs.com twitter.com/denisejacobs facebook.com/denisejacobsdotcom slideshare.net/denisejacobs