Let’s Rawk the Web: A Call to Action
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Let’s Rawk the Web: A Call to Action



While some conferences support a proactive diversity policy, the common lament industry-wide is the pool of candidates just isn't large enough to draw from. It's time for women and people of color to ...

While some conferences support a proactive diversity policy, the common lament industry-wide is the pool of candidates just isn't large enough to draw from. It's time for women and people of color to Rawk The Web: to become more visible, promote our achievements, and make ourselves known as the rockstars we truly are.



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    Let’s Rawk the Web: A Call to Action Let’s Rawk the Web: A Call to Action Presentation Transcript

    • Let’s Rawk The Web A Call to Action Denise Jacobs GitHub’s Public Speaking Workshop for Women 22 February 2014
    • Rawk The Tweets The Sista Gettin’ her Speak on: @denisejacobs Where we at? @github #passionprojects What I’m rawkin’ about: @rawktheweb #rawktheweb
    • O hai! Photo: Derek Kearney
    • Today: Creativity http://www.flickr.com/photos/massimobarbieri/3998455558/
    • Have you noticed… http://www.flickr.com/photos/frozencapybara/1376454002/
    • An imbalance? http://www.flickr.com/photos/julia_manzerova/4748112382/
    • Typical dev conference line-up
    • UX conferences
    • Typography conferences
    • Tech company startup crews http://www.techxav.com/2009/07/10/lets-activate-the-way-back-machine-the-history-of-twitter-in-pictures/
    • Tech book authors
    • Is the tech industry just white dudes? ***
    • There is plenty of diversity… ***
    • There is some diversity… ***
    • There is diversity… ***
    • There are diverse web experts
    • So…what gives?
    • FOWA Miami 2009 http://www.flickr.com/photos/judxapp/3308023998/
    • And at present…
    • Much like Kristina… http://www.flickr.com/photos/judxapp/3307193183/
    • And just so you’re not confused… te) hi (w ^ http://www.flickr.com/photos/judxapp/3307193183/
    • Honest! Photos: Denise Jacobs
    • Potatoes & the tech industry http://www.flickr.com/photos/benmillett/281344513/
    • Lack of biodiversity
    • Exponential growth & influence
    • Newspaper http://commons.wikimedia.org/wiki/File:African_American_boy_selling_The_Washington_Daily_News.png
    • Radio http://commons.wikimedia.org/wiki/File:StateLibQld_1_105248_Group_of_friends_gathered_around_a_radio_in_Brisbane,_ca._1942.jpg
    • Television http://commons.wikimedia.org/wiki/File:Family_watching_television_1958.jpg
    • Globally pervasive 1) http://www.flickr.com/photos/dcmetroblogger/4731961032/, 2) http://www.flickr.com/photos/dcmetroblogger/3861295403/, 3) http://www.flickr.com/photos/rosipaw/5308977361/, 4) http://www.flickr.com/photos/kiwanja/3169449999/
    • There are a LOT of different potatoes http://www.flickr.com/photos/flatbushgardener/2105741902/
    • Approximately 4500! http://www.flickr.com/photos/benmillett/241673100/
    • More voices to be heard http://www.flickr.com/photos/lynneluvah/3365184823/
    • eb eW Th (and diversity!) http://www.flickr.com/photos/fynes/1726530589/
    • The problem: we’re hiding http://www.flickr.com/photos/kenzzz_14/7031233649/
    • My call to action: http://www.flickr.com/photos/thivierr/1177775772/
    • Let’s Rawk The Web!
    • Let’s Tawk 1.  2.  3.  4.  5.  Why Where (to start) How (to get started & become visible) What (to do to up-level) When
    • Roots: How to Rawk SXSW 2010 http://www.flickr.com/photos/adactio/4428737167/
    • Why? •  Lament in the industry •  Lack of role models discourages potentials •  Diversity of voices encourages innovation
    • Lament on-going for years “I go to only a small fraction of conferences and what do I see? The same handful of speakers….few new faces, fewer new ideas, rarely anything new to learn.” - Nick Finck Beyond the A-List, Diversity in the Web Community, February 2007
    • Need to encourage potentials http://www.flickr.com/photos/barretthall/3036598475/
    • Innovation FTW! http://www.flickr.com/photos/shirinwiniger/3680885289/
    • Well said. “Diversity and opportunity…in our industry…leads to the best, most innovative, and most successful new creations.” -  Anil Dash, “Tomorrow’s Adas”, 2010
    • Where to start? •  Get clear •  Get inspired •  Get a plan/set some goals •  Get support
    • Get inspired http://royhoes.deviantart.com/art/Out-of-Inspiration-85588391
    • WebVisions 2005 http://www.flickr.com/photos/kk/26147599/
    • Get clear
    • From this Photo: Denise Jacobs
    • To this
    • To maybe even this! http://www.flickr.com/photos/tedxrheinmain/8621197881/
    • Get support http://www.flickr.com/photos/kara_allyson/5358611092/
    • SXSW 2006 http://www.flickr.com/photos/janbrasna/112338913/
    • Create goals & make a plan http://www.flickr.com/photos/angietorres/4564765098/
    • How to start & become visible? •  Promote yourself •  Propose yourself •  Reach out & ask •  Value yourself •  Get mentors
    • Promote
    • Reach out http://www.flickr.com/photos/nogood/211873647/
    • Be BOLD http://www.flickr.com/photos/sakocreative/3894673274/
    • Propose yourself http://www.flickr.com/photos/orinrobertjohn/2506156264/
    • Bam!
    • Ask Photo: Denise Jacobs
    • FOWD site March 26, 2010
    • FOWD site April 15, 2010
    • Get a mentor/mentors http://www.flickr.com/photos/wrote/2646295354/
    • Find those who have done it
    • Value yourself http://www.flickr.com/photos/pocait/2847866615/
    • WWWGD? http://www.flickr.com/photos/dlaughland/3475448568/
    • Learn from them! http://www.flickr.com/photos/grothaug/3634720217/
    • Beware! http://www.flickr.com/photos/glimeend/2661332153/
    • Your inner critic will be ready! http://www.flickr.com/photos/epsos/4887528060/
    • “They’ll find out I’m an impostor”
    • “I don’t know enough” http://upload.wikimedia.org/wikipedia/commons/6/66/Einstein_1921_by_F_Schmutzer.jpg
    • “I’m skurred” Photo: Denise Jacobs
    • Put fear in its place “Fear is not real. It is a product of the thoughts you create. Do not misunderstand me. Danger is very real. But fear is a choice.” - character of Cypher Raige (played by Will Smith), After Earth
    • *WHATEVER* http://cdn.makeagif.com/media/1-23-2013/quhKj3.gif
    • Try a Power Pose!
    • People will start to seek you out http://www.flickr.com/photos/bcymet/3559319887/
    • What to do to up-level? •  Volunteer •  Be a mentor •  Be a Maven •  Collaborate •  Initiate & Launch
    • Volunteer CodeFeverMiami.com
    • Be a mentor Photo: Denise Jacobs
    • Be a Maven http://www.flickr.com/photos/opensourceway/7496803638/
    • Senongo + FOWD = AWESOME http://www.flickr.com/photos/placenamehere/8212282613/
    • Collaborate http://www.flickr.com/photos/argonne/4436484250/
    • Power-Push Writing Group
    • Initiate & Launch http://passion-projects.github.com/
    • Make your ideas manifest http://ladiesintech.com/
    • (Are you surprised?) http://www.flickr.com/photos/zen/3446600695/
    • Neither mad nor petulant http://www.flickr.com/photos/admiretime/3062187514/
    • Not about “Viva La Raza”` Photo: Carlos Miller
    • Not about “Viva La Gender”` Photo: Denise Jacobs
    • Nor is it about ego http://www.flickr.com/photos/44085287@N05/4055807492/
    • Visible presence has effects
    • Case Study : Media Evolution, The Conference MUST READ: http://blog.mediaevolution.se/2012/11/05/gender-equality-at-media-and-tech-conferences/
    • This is all about Love, y’all
    • It’s good for EVERYONE “I also wanted to thank you for your presence as a speaker at [Interlink] conference, because I often find that the speaker lists are, like many things, too often crowded with white men. And as a white man, I really appreciated your perspective as a woman of color, and I'm hoping that it continues to clear the way for a multiplicity of voices in our industry, which is greatly needed.” - Nick Cox, @everydaytype, 9 June 2011
    • What I’m shooting for http://www.flickr.com/photos/bhenak/2663858493/
    • Conference lineups more like this:
    • From this version of reality… http://www.flickr.com/photos/kentbrew/113013880/
    • Shifting to this one… https://www.facebook.com/photo.php?fbid=10150276276554203&set=t.652726529&type=1&theater
    • And this! http://www.flickr.com/photos/loggedhours/7932892142/
    • And this! http://www.flickr.com/photos/cheryl/3356560366/
    • Right?! http://www.flickr.com/photos/hellquist/4669645994/
    • Your mission…
    • and http://www.flickr.com/photos/8286330@N03/4322042366/
    • Give the tech industry your voice and your face
    • Yes, YOU http://www.flickr.com/photos/siutou_amy/2306794554/
    • Bringing out your inner rawkstar http://www.flickr.com/photos/torley/2761300969/
    • Is a way of showing up in the world http://www.flickr.com/photos/dougbelshaw/4168593521/
    • Starts with you & ripples outward http://behance.vo.llnwd.net/profiles19/1330505/projects/5455539/30cbf8c45952cdcf360ef545b1dcaba9.jpg
    • We can change the world for the better – together! http://www.flickr.com/photos/sepblog/3527804859/
    • So, are you ready to Rawk? http://www.flickr.com/photos/cindyli/5525695760/
    • Let’s Do This! RawkTheWeb.com Twitter.com/rawktheweb
    • How to find me DeniseJacobs.com  Sign up on my mailing list here! denise@denisejacobs.com twitter.com/denisejacobs facebook.com/denisejacobsdotcom slideshare.net/denisejacobs