0
Let’s
Rawk The Web
A Call to Action

Denise Jacobs
GitHub’s Public Speaking
Workshop for Women
22 February 2014
Rawk The Tweets
The Sista Gettin’ her Speak on:
@denisejacobs
Where we at?
@github #passionprojects
What I’m rawkin’ about...
O hai!

Photo: Derek Kearney
Today: Creativity

http://www.flickr.com/photos/massimobarbieri/3998455558/
Have you noticed…

http://www.flickr.com/photos/frozencapybara/1376454002/
An imbalance?

http://www.flickr.com/photos/julia_manzerova/4748112382/
Typical dev conference line-up
UX conferences
Typography conferences
Tech company startup crews
http://www.techxav.com/2009/07/10/lets-activate-the-way-back-machine-the-history-of-twitter-in-...
Tech book authors
Is the tech industry just white dudes?

***
There is plenty of diversity…

***
There is some diversity…

***
There is diversity…

***
There are diverse web experts
So…what gives?
FOWA Miami 2009

http://www.flickr.com/photos/judxapp/3308023998/
And at present…
Much like Kristina…

http://www.flickr.com/photos/judxapp/3307193183/
And just so you’re not confused…
te)
hi
(w
^

http://www.flickr.com/photos/judxapp/3307193183/
Honest!

Photos: Denise Jacobs
Potatoes & the tech industry

http://www.flickr.com/photos/benmillett/281344513/
Lack of biodiversity
Exponential growth & influence
Newspaper
http://commons.wikimedia.org/wiki/File:African_American_boy_selling_The_Washington_Daily_News.png
Radio
http://commons.wikimedia.org/wiki/File:StateLibQld_1_105248_Group_of_friends_gathered_around_a_radio_in_Brisbane,_ca...
Television

http://commons.wikimedia.org/wiki/File:Family_watching_television_1958.jpg
Globally pervasive

1) http://www.flickr.com/photos/dcmetroblogger/4731961032/, 2) http://www.flickr.com/photos/dcmetroblo...
There are a LOT of different potatoes
http://www.flickr.com/photos/flatbushgardener/2105741902/
Approximately 4500!
http://www.flickr.com/photos/benmillett/241673100/
More voices to be heard

http://www.flickr.com/photos/lynneluvah/3365184823/
eb
eW
Th

(and diversity!)
http://www.flickr.com/photos/fynes/1726530589/
The problem: we’re hiding

http://www.flickr.com/photos/kenzzz_14/7031233649/
My call to action:

http://www.flickr.com/photos/thivierr/1177775772/
Let’s Rawk The Web!
Let’s Tawk
1. 
2. 
3. 
4. 
5. 

Why
Where (to start)
How (to get started & become visible)
What (to do to up-level)
When
Roots: How to Rawk SXSW 2010

http://www.flickr.com/photos/adactio/4428737167/
Why?
•  Lament in the industry
•  Lack of role models discourages
potentials
•  Diversity of voices encourages
innovation
Lament on-going for years
“I go to only a small fraction of conferences
and what do I see? The same handful of
speakers….f...
Need to encourage potentials

http://www.flickr.com/photos/barretthall/3036598475/
Innovation FTW!
http://www.flickr.com/photos/shirinwiniger/3680885289/
Well said.
“Diversity and opportunity…in our
industry…leads to the best, most
innovative, and most successful new
creation...
Where to start?
•  Get clear
•  Get inspired
•  Get a plan/set some goals
•  Get support
Get inspired

http://royhoes.deviantart.com/art/Out-of-Inspiration-85588391
WebVisions 2005

http://www.flickr.com/photos/kk/26147599/
Get clear
From this

Photo: Denise Jacobs
To this
To maybe even this!

http://www.flickr.com/photos/tedxrheinmain/8621197881/
Get support

http://www.flickr.com/photos/kara_allyson/5358611092/
SXSW 2006

http://www.flickr.com/photos/janbrasna/112338913/
Create goals & make a plan

http://www.flickr.com/photos/angietorres/4564765098/
How to start & become visible?
•  Promote yourself
•  Propose yourself
•  Reach out & ask
•  Value yourself
•  Get mentors
Promote
Reach out

http://www.flickr.com/photos/nogood/211873647/
Be BOLD

http://www.flickr.com/photos/sakocreative/3894673274/
Propose yourself

http://www.flickr.com/photos/orinrobertjohn/2506156264/
Bam!
Ask

Photo: Denise Jacobs
FOWD site March 26, 2010
FOWD site April 15, 2010
Get a mentor/mentors

http://www.flickr.com/photos/wrote/2646295354/
Find those who have done it
Value yourself

http://www.flickr.com/photos/pocait/2847866615/
WWWGD?

http://www.flickr.com/photos/dlaughland/3475448568/
Learn from them!

http://www.flickr.com/photos/grothaug/3634720217/
Beware!

http://www.flickr.com/photos/glimeend/2661332153/
Your inner critic will be ready!

http://www.flickr.com/photos/epsos/4887528060/
“They’ll find out I’m an impostor”
“I don’t know enough”

http://upload.wikimedia.org/wikipedia/commons/6/66/Einstein_1921_by_F_Schmutzer.jpg
“I’m skurred”

Photo: Denise Jacobs
Put fear in its place
“Fear is not real. It is a product of the
thoughts you create. Do not
misunderstand me. Danger is ve...
*WHATEVER*

http://cdn.makeagif.com/media/1-23-2013/quhKj3.gif
Try a Power Pose!
People will start to seek you out
http://www.flickr.com/photos/bcymet/3559319887/
What to do to up-level?
•  Volunteer
•  Be a mentor
•  Be a Maven
•  Collaborate
•  Initiate & Launch
Volunteer

CodeFeverMiami.com
Be a mentor

Photo: Denise Jacobs
Be a Maven
http://www.flickr.com/photos/opensourceway/7496803638/
Senongo + FOWD = AWESOME

http://www.flickr.com/photos/placenamehere/8212282613/
Collaborate
http://www.flickr.com/photos/argonne/4436484250/
Power-Push Writing Group
Initiate & Launch
http://passion-projects.github.com/
Make your ideas manifest
http://ladiesintech.com/
(Are you surprised?)
http://www.flickr.com/photos/zen/3446600695/
Neither mad nor petulant

http://www.flickr.com/photos/admiretime/3062187514/
Not about “Viva La Raza”`

Photo: Carlos Miller
Not about “Viva La Gender”`
Photo: Denise Jacobs
Nor is it about ego
http://www.flickr.com/photos/44085287@N05/4055807492/
Visible presence has effects
Case Study : Media Evolution, The Conference
MUST READ: http://blog.mediaevolution.se/2012/11/05/gender-equality-at-media-...
This is all about Love, y’all
It’s good for EVERYONE
“I also wanted to thank you for your presence as a
speaker at [Interlink] conference, because I oft...
What I’m shooting for

http://www.flickr.com/photos/bhenak/2663858493/
Conference lineups more like this:
From this version of reality…
http://www.flickr.com/photos/kentbrew/113013880/
Shifting to this one…

https://www.facebook.com/photo.php?fbid=10150276276554203&set=t.652726529&type=1&theater
And this!
http://www.flickr.com/photos/loggedhours/7932892142/
And this!

http://www.flickr.com/photos/cheryl/3356560366/
Right?!
http://www.flickr.com/photos/hellquist/4669645994/
Your mission…
and

http://www.flickr.com/photos/8286330@N03/4322042366/
Give the tech industry your voice and your face
Yes, YOU
http://www.flickr.com/photos/siutou_amy/2306794554/
Bringing out your inner rawkstar

http://www.flickr.com/photos/torley/2761300969/
Is a way of showing up in the world

http://www.flickr.com/photos/dougbelshaw/4168593521/
Starts with you & ripples outward

http://behance.vo.llnwd.net/profiles19/1330505/projects/5455539/30cbf8c45952cdcf360ef54...
We can change the world for the better – together!
http://www.flickr.com/photos/sepblog/3527804859/
So, are you ready to Rawk?
http://www.flickr.com/photos/cindyli/5525695760/
Let’s Do This!
RawkTheWeb.com
Twitter.com/rawktheweb
How to find me
DeniseJacobs.com
 Sign up on my mailing list here!

denise@denisejacobs.com
twitter.com/denisejacobs
faceb...
Let’s Rawk the Web: A Call to Action
Let’s Rawk the Web: A Call to Action
Let’s Rawk the Web: A Call to Action
Let’s Rawk the Web: A Call to Action
Let’s Rawk the Web: A Call to Action
Let’s Rawk the Web: A Call to Action
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Let’s Rawk the Web: A Call to Action

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While some conferences support a proactive diversity policy, the common lament industry-wide is the pool of candidates just isn't large enough to draw from. It's time for women and people of color to Rawk The Web: to become more visible, promote our achievements, and make ourselves known as the rockstars we truly are.

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Transcript of "Let’s Rawk the Web: A Call to Action"

  1. 1. Let’s Rawk The Web A Call to Action Denise Jacobs GitHub’s Public Speaking Workshop for Women 22 February 2014
  2. 2. Rawk The Tweets The Sista Gettin’ her Speak on: @denisejacobs Where we at? @github #passionprojects What I’m rawkin’ about: @rawktheweb #rawktheweb
  3. 3. O hai! Photo: Derek Kearney
  4. 4. Today: Creativity http://www.flickr.com/photos/massimobarbieri/3998455558/
  5. 5. Have you noticed… http://www.flickr.com/photos/frozencapybara/1376454002/
  6. 6. An imbalance? http://www.flickr.com/photos/julia_manzerova/4748112382/
  7. 7. Typical dev conference line-up
  8. 8. UX conferences
  9. 9. Typography conferences
  10. 10. Tech company startup crews http://www.techxav.com/2009/07/10/lets-activate-the-way-back-machine-the-history-of-twitter-in-pictures/
  11. 11. Tech book authors
  12. 12. Is the tech industry just white dudes? ***
  13. 13. There is plenty of diversity… ***
  14. 14. There is some diversity… ***
  15. 15. There is diversity… ***
  16. 16. There are diverse web experts
  17. 17. So…what gives?
  18. 18. FOWA Miami 2009 http://www.flickr.com/photos/judxapp/3308023998/
  19. 19. And at present…
  20. 20. Much like Kristina… http://www.flickr.com/photos/judxapp/3307193183/
  21. 21. And just so you’re not confused… te) hi (w ^ http://www.flickr.com/photos/judxapp/3307193183/
  22. 22. Honest! Photos: Denise Jacobs
  23. 23. Potatoes & the tech industry http://www.flickr.com/photos/benmillett/281344513/
  24. 24. Lack of biodiversity
  25. 25. Exponential growth & influence
  26. 26. Newspaper http://commons.wikimedia.org/wiki/File:African_American_boy_selling_The_Washington_Daily_News.png
  27. 27. Radio http://commons.wikimedia.org/wiki/File:StateLibQld_1_105248_Group_of_friends_gathered_around_a_radio_in_Brisbane,_ca._1942.jpg
  28. 28. Television http://commons.wikimedia.org/wiki/File:Family_watching_television_1958.jpg
  29. 29. Globally pervasive 1) http://www.flickr.com/photos/dcmetroblogger/4731961032/, 2) http://www.flickr.com/photos/dcmetroblogger/3861295403/, 3) http://www.flickr.com/photos/rosipaw/5308977361/, 4) http://www.flickr.com/photos/kiwanja/3169449999/
  30. 30. There are a LOT of different potatoes http://www.flickr.com/photos/flatbushgardener/2105741902/
  31. 31. Approximately 4500! http://www.flickr.com/photos/benmillett/241673100/
  32. 32. More voices to be heard http://www.flickr.com/photos/lynneluvah/3365184823/
  33. 33. eb eW Th (and diversity!) http://www.flickr.com/photos/fynes/1726530589/
  34. 34. The problem: we’re hiding http://www.flickr.com/photos/kenzzz_14/7031233649/
  35. 35. My call to action: http://www.flickr.com/photos/thivierr/1177775772/
  36. 36. Let’s Rawk The Web!
  37. 37. Let’s Tawk 1.  2.  3.  4.  5.  Why Where (to start) How (to get started & become visible) What (to do to up-level) When
  38. 38. Roots: How to Rawk SXSW 2010 http://www.flickr.com/photos/adactio/4428737167/
  39. 39. Why? •  Lament in the industry •  Lack of role models discourages potentials •  Diversity of voices encourages innovation
  40. 40. Lament on-going for years “I go to only a small fraction of conferences and what do I see? The same handful of speakers….few new faces, fewer new ideas, rarely anything new to learn.” - Nick Finck Beyond the A-List, Diversity in the Web Community, February 2007
  41. 41. Need to encourage potentials http://www.flickr.com/photos/barretthall/3036598475/
  42. 42. Innovation FTW! http://www.flickr.com/photos/shirinwiniger/3680885289/
  43. 43. Well said. “Diversity and opportunity…in our industry…leads to the best, most innovative, and most successful new creations.” -  Anil Dash, “Tomorrow’s Adas”, 2010
  44. 44. Where to start? •  Get clear •  Get inspired •  Get a plan/set some goals •  Get support
  45. 45. Get inspired http://royhoes.deviantart.com/art/Out-of-Inspiration-85588391
  46. 46. WebVisions 2005 http://www.flickr.com/photos/kk/26147599/
  47. 47. Get clear
  48. 48. From this Photo: Denise Jacobs
  49. 49. To this
  50. 50. To maybe even this! http://www.flickr.com/photos/tedxrheinmain/8621197881/
  51. 51. Get support http://www.flickr.com/photos/kara_allyson/5358611092/
  52. 52. SXSW 2006 http://www.flickr.com/photos/janbrasna/112338913/
  53. 53. Create goals & make a plan http://www.flickr.com/photos/angietorres/4564765098/
  54. 54. How to start & become visible? •  Promote yourself •  Propose yourself •  Reach out & ask •  Value yourself •  Get mentors
  55. 55. Promote
  56. 56. Reach out http://www.flickr.com/photos/nogood/211873647/
  57. 57. Be BOLD http://www.flickr.com/photos/sakocreative/3894673274/
  58. 58. Propose yourself http://www.flickr.com/photos/orinrobertjohn/2506156264/
  59. 59. Bam!
  60. 60. Ask Photo: Denise Jacobs
  61. 61. FOWD site March 26, 2010
  62. 62. FOWD site April 15, 2010
  63. 63. Get a mentor/mentors http://www.flickr.com/photos/wrote/2646295354/
  64. 64. Find those who have done it
  65. 65. Value yourself http://www.flickr.com/photos/pocait/2847866615/
  66. 66. WWWGD? http://www.flickr.com/photos/dlaughland/3475448568/
  67. 67. Learn from them! http://www.flickr.com/photos/grothaug/3634720217/
  68. 68. Beware! http://www.flickr.com/photos/glimeend/2661332153/
  69. 69. Your inner critic will be ready! http://www.flickr.com/photos/epsos/4887528060/
  70. 70. “They’ll find out I’m an impostor”
  71. 71. “I don’t know enough” http://upload.wikimedia.org/wikipedia/commons/6/66/Einstein_1921_by_F_Schmutzer.jpg
  72. 72. “I’m skurred” Photo: Denise Jacobs
  73. 73. Put fear in its place “Fear is not real. It is a product of the thoughts you create. Do not misunderstand me. Danger is very real. But fear is a choice.” - character of Cypher Raige (played by Will Smith), After Earth
  74. 74. *WHATEVER* http://cdn.makeagif.com/media/1-23-2013/quhKj3.gif
  75. 75. Try a Power Pose!
  76. 76. People will start to seek you out http://www.flickr.com/photos/bcymet/3559319887/
  77. 77. What to do to up-level? •  Volunteer •  Be a mentor •  Be a Maven •  Collaborate •  Initiate & Launch
  78. 78. Volunteer CodeFeverMiami.com
  79. 79. Be a mentor Photo: Denise Jacobs
  80. 80. Be a Maven http://www.flickr.com/photos/opensourceway/7496803638/
  81. 81. Senongo + FOWD = AWESOME http://www.flickr.com/photos/placenamehere/8212282613/
  82. 82. Collaborate http://www.flickr.com/photos/argonne/4436484250/
  83. 83. Power-Push Writing Group
  84. 84. Initiate & Launch http://passion-projects.github.com/
  85. 85. Make your ideas manifest http://ladiesintech.com/
  86. 86. (Are you surprised?) http://www.flickr.com/photos/zen/3446600695/
  87. 87. Neither mad nor petulant http://www.flickr.com/photos/admiretime/3062187514/
  88. 88. Not about “Viva La Raza”` Photo: Carlos Miller
  89. 89. Not about “Viva La Gender”` Photo: Denise Jacobs
  90. 90. Nor is it about ego http://www.flickr.com/photos/44085287@N05/4055807492/
  91. 91. Visible presence has effects
  92. 92. Case Study : Media Evolution, The Conference MUST READ: http://blog.mediaevolution.se/2012/11/05/gender-equality-at-media-and-tech-conferences/
  93. 93. This is all about Love, y’all
  94. 94. It’s good for EVERYONE “I also wanted to thank you for your presence as a speaker at [Interlink] conference, because I often find that the speaker lists are, like many things, too often crowded with white men. And as a white man, I really appreciated your perspective as a woman of color, and I'm hoping that it continues to clear the way for a multiplicity of voices in our industry, which is greatly needed.” - Nick Cox, @everydaytype, 9 June 2011
  95. 95. What I’m shooting for http://www.flickr.com/photos/bhenak/2663858493/
  96. 96. Conference lineups more like this:
  97. 97. From this version of reality… http://www.flickr.com/photos/kentbrew/113013880/
  98. 98. Shifting to this one… https://www.facebook.com/photo.php?fbid=10150276276554203&set=t.652726529&type=1&theater
  99. 99. And this! http://www.flickr.com/photos/loggedhours/7932892142/
  100. 100. And this! http://www.flickr.com/photos/cheryl/3356560366/
  101. 101. Right?! http://www.flickr.com/photos/hellquist/4669645994/
  102. 102. Your mission…
  103. 103. and http://www.flickr.com/photos/8286330@N03/4322042366/
  104. 104. Give the tech industry your voice and your face
  105. 105. Yes, YOU http://www.flickr.com/photos/siutou_amy/2306794554/
  106. 106. Bringing out your inner rawkstar http://www.flickr.com/photos/torley/2761300969/
  107. 107. Is a way of showing up in the world http://www.flickr.com/photos/dougbelshaw/4168593521/
  108. 108. Starts with you & ripples outward http://behance.vo.llnwd.net/profiles19/1330505/projects/5455539/30cbf8c45952cdcf360ef545b1dcaba9.jpg
  109. 109. We can change the world for the better – together! http://www.flickr.com/photos/sepblog/3527804859/
  110. 110. So, are you ready to Rawk? http://www.flickr.com/photos/cindyli/5525695760/
  111. 111. Let’s Do This! RawkTheWeb.com Twitter.com/rawktheweb
  112. 112. How to find me DeniseJacobs.com  Sign up on my mailing list here! denise@denisejacobs.com twitter.com/denisejacobs facebook.com/denisejacobsdotcom slideshare.net/denisejacobs
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