Gamify Your Work

Denise R. Jacobs
<AngleBrackets /> Conference
Las Vegas, NV
28 October 2013
http://www.flickr.com/photos...
Twitter Game On!
I am:
@denisejacobs
This fine event is:
#anglebrackets
And I’m talkin’ ‘bout:
#gamifyingwork
I like to make stuff
I did write this
Speaker + Author + Creativity Evangelist

Used with permission: http://www.flickr.com/photos/aarronwalter/4629076165/
Let’s go!

http://www.flickr.com/photos/npobre/2601582256/
Watch this much?

http://www.flickr.com/photos/33909700@N02/3159761620/
Like her?

http://www.flickr.com/photos/jspad/456002261/
Or him?

http://www.flickr.com/photos/misterjt/2852023962/
An alternative

http://www.flickr.com/photos/timsnell/6182788196/
In this book…
Some people’s reality

http://www.flickr.com/photos/avantgame/2283846513/
Food for thought
“The opposite of play isn’t
work. It’s depression.”
- Brian Sutton-Smith, The Ambiguity of
Play
Most people’s attitude about work
Could it be like this?
Work or games?

http://www.flickr.com/photos/bibi/5448158773/
Game on

http://www.flickr.com/photos/stevekocino/4143481195/
Low energy at work?

http://www.flickr.com/photos/irrezolut/2311904560/
You need to shift focus
It’s your neurological system’s indication
that you are squandering energy on the
wrong goals.
Our natural preference
Challenge over boredom
also
Productivity over dissipation
But here’s the problem

Photo courtesty of Flickr
Work vs. Play
Source: [5]

Work

Game

Tasks

repetitive, dull

repetitive, fun

Feedback

once a year

constantly

Goals
...
Make work more like play!

http://www.flickr.com/photos/estevenson/2641282945/
More specifically, play games

Photo from Denise Jacobs
You may ask

http://www.flickr.com/photos/brendio/71252025/
Because
“Playing games is more fun
than fun.”
- Jane McGonigal, Reality is Broken
Gamefulness

http://www.flickr.com/photos/awesomefound/5035646358/
Gamification

The use of game play mechanics for
nongame applications.
Game Mechanics

http://www.flickr.com/photos/fullman/181112810/
Game Mechanics
Principles, rules, and/or mechanisms that
govern a behavior through a system of
incentives, feedback, and r...
Game Mechanics
Achievements
Appointments
Behavioral Momentum
Blissful Productivity
Bonuses
Cascading Information
Theory
Co...
Game Mechanics are building blocks

http://isodomos.com/technica/history/1940/1949.php
You can take these blocks

http://en.wikipedia.org/wiki/File:Lego_Color_Bricks.jpg
And string them together

http://www.flickr.com/photos/michale/105825096/
To drive a complex sequence

http://www.flickr.com/photos/gennie_stafford/3462042833/
Gaming Dynamics
Temporal evolution and patterns of both
the game and the players that make the
game (or any gamified activ...
Such as
•  Rules
•  Parameters
•  Time limits
•  Players
•  Environment
gMechanics+gDynamics+Work=Awesome

Google Zurich
Some pointers

http://www.flickr.com/photos/nicksherman/539896911/
Stop multitasking

http://www.flickr.com/photos/daquellamanera/3041235238/
Figure out some new goals

http://www.flickr.com/photos/angietorres/4564765098/
Food for thought:
“In the absence of clearly defined goals,
people are forced to concentrate on
activity and ultimately be...
Banish the Inner Critic

http://www.flickr.com/photos/mythoto/3822942678/
It’s an inside game
Shift your stress

http://www.flickr.com/photos/doonvas/2314546751/
Negative stress

http://www.flickr.com/photos/bcymet/3292063588/
Negative Stress
You experience negative stress when you
are afraid of failure or danger, and
perceive pressure coming from...
Eustress

http://www.flickr.com/photos/taylor-mcbride/7048678715/
Eustress
Eustress, which comes from internally
motivated actions and choices – is stress
that we have willingly chosen.
Eustress is good, mmkaay?
Eustress makes people feel focused and
optimistic, alert, determined, persistent,
and exhilarate...
Game Changer: Change the question
Instead of wondering
“Can I do this?”
ask yourself
“How can I do this?”
Fiero

http://www.flickr.com/photos/avantgame/2323853965/
Caveat Gamer

Courtesy of Flickr
Play to your strengths
DO NOT focus on your weaknesses

http://www.flickr.com/photos/epublicist/3546059144/
Why?

You will only improve
10-15 %
(and it will be painful)
- Tom Rath, Strengths Finder 2.0
Ready?

http://www.flickr.com/photos/whatwhat/5460824/
(1) Commit to overcome self-chosen challenges

http://www.flickr.com/photos/ph0t0s/64157471/
(1) Commit to overcome self-chosen challenges
When you engage in a game, you sign
yourself up to tackle unnecessary
obstac...
(2) Set-up clear goals, steps, feedback & rewards

http://www.flickr.com/photos/heathbar/7390628146/
(2) Set-up clear goals, steps, feedback & rewards
As humans we are optimized to do work
and we are happier working hard th...
Feedback
The faster and more clear the feedback,
the more motivated you are to move
forward.
Rewards
May not be what you are thinking (ie,
money). Sometimes the reward of doing
something well, learning something new...
(3) Keep upping the ante

http://www.flickr.com/photos/artnoose/5908811743/
Feel the rush
By undertaking a difficult challenge,
accomplishing something difficult,
participating in moving experiences...
Embrace #FAIL

http://www.flickr.com/photos/laughingsquid/2717325940/
Fun failure
Contrary to popular thought, “fun failure”
actually energizes us and lends a sense of
urgent, but flexible opt...
Urgent Optimism

http://www.flickr.com/photos/freakapotimus/376167615/
Maintain urgent optimism
With urgent optimism comes extreme selfmotivation: the desire to act immediately
to tackle an obs...
(4) Make it Epic

http://www.flickr.com/photos/shirinwiniger/3680885289/
(4) Make it Epic
Things epic are those of heroic
proportions which far surpass the ordinary,
especially in size, scale, an...
Game Changer: An Epic mind game
Envision yourself embarking upon a
challenge that is so awe-inspiring to you
that it makes...
An “Epic Win”
An outcome that is so extraordinarily
positive that is you didn’t know it was
possible until you achieved it...
What’s your gaming personality?

http://www.flickr.com/photos/debord/4932655275/
Are you a…?
•  Achiever
•  Explorer
•  Socializer
•  Killer
Achiever

http://www.flickr.com/photos/clappstar/6297835482/
Achiever
Prefer to gain "points," levels, equipment
and other concrete measurements of
succeeding in a game.
Will go to gr...
Achiever suggestions

•  Sign yourself up to win the grand prize in
employee competitions
Socializer

http://www.flickr.com/photos/thivierr/1501007265/
Socializer
Choose to play games for the social
aspect, rather than the actual game itself.
Gain the most enjoyment from a ...
Socializer suggestions
•  Create lunch and learns to help the team
share information and learn from each
other
Explorer

http://www.flickr.com/photos/jtcatbagan/1557200142/
Explorer

Prefer discovering areas, creating maps
and learning about hidden places.
Need to look around at their own pace

http://www.flickr.com/photos/rene_ehrhardt/2762573549/
Particularly like finding

http://www.flickr.com/photos/foodclothingshelter/5065956689/
Explorer suggestions
•  Discover things that people overlook
Game Changer: Find untapped knowledge

http://www.flickr.com/photos/hobocracy/389725895/
Killer

http://www.flickr.com/photos/vfsdigitaldesign/6078442869/
Killer
Thrive on competition with other players
Most interested in affecting their
environment
Seek worthy opponents to test skills

http://www.flickr.com/photos/vfsdigitaldesign/6078982744/
Killer suggestions
•  Create “Collabetition” relationships at
work
Some tips for

http://www.flickr.com/photos/eyefruit/1097398/
Curiosity is key

http://www.flickr.com/photos/venosdale/7051066181/
Create an Epic Meaning Statement

http://www.flickr.com/photos/rituraj64/7935302396/
“Real-world” quest

http://www.flickr.com/photos/barretthall/205175534/
There’s an app for that

http://www.razeware.com/
Minimize Time to Flow

http://www.flickr.com/photos/myfear/289257055/
The goal?

http://www.flickr.com/photos/nostri-imago/3137422976/
Blissful productivity

http://www.flickr.com/photos/international-festival/3018718331/
What’s that?
The sense of being deeply immersed in
your work that produces immediate and
obvious results.
Finding Flow
Tiny Habits

http://tinyhabits.com/
The structure

http://www.flickr.com/photos/anetq/8543067943/
2 modifications
1.  In the positive
2.  Present tense
Anchor to a current habit

http://www.flickr.com/photos/fotobydave/333883245/
Congratulate yourself

http://www.flickr.com/photos/jonathan_hamner/3386076488/
Big results

http://www.flickr.com/photos/anetq/8543069503/
What will all of this make you?

http://www.flickr.com/photos/f-oxymoron/5005673112/
Awww yeah!

http://www.flickr.com/photos/sarflondondunc/4089393132/
Go from unfocused

http://www.flickr.com/photos/generated/2084287794/
To finding focus

http://www.flickr.com/photos/pulpolux/3317141795/
Get your kudos

http://www.flickr.com/photos/sashawolff/3228711025/
Your changes

http://www.flickr.com/photos/7730492@N03/4958540694/
Can infect others

http://www.flickr.com/photos/vfsdigitaldesign/6078442693/
Now’s the time to

http://www.flickr.com/photos/8286330@N03/4322042366/
Why?

http://www.flickr.com/photos/benny4bs/6036778636/
And instead of being like this at work

http://www.flickr.com/photos/untitled13/83391194/
You can be like this!

http://www.flickr.com/photos/picfix/6502442657/
No more being a passive spectator

http://www.flickr.com/photos/modenaroid/4103509077/
Don’t be chicken, get your game on!

http://www.flickr.com/photos/wyldkyss/3872579840/
It’s your move – what’s it going to be?

http://www.flickr.com/photos/colemama/3941644833/
My books

The CSS Detective
Guide

Smashing Books #3
& #3 1/3

InterAct With
Web Standards:

CSSDetectiveGuide.com

Smashi...
My articles for further reading
netmagazine.com/features/
four-secrets-enhancingcreative-productivity
alistapart.com/artic...
How to find me
DeniseJacobs.com
denise@denisejacobs.com
twitter.com/denisejacobs
facebook.com/denisejacobsdotcom

Photo us...
Thank You!

http://www.flickr.com/photos/theredproject/3302110152/
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Gamify Your Work

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Looming deadlines, demanding clients, boring projects, and even feelings of fatigue that may signal the beginnings of burnout any of these everyday afflictions can making it tough to dredge up the energy to be psyched about your work and be amazing at what you do. These feelings can disappear if we shift our perspective to gamify work. Let's look at how we can bring gamification theories and practices to our work to spur the process of enhancing productivity and innovation to produce easily, better, more, and get the epic win.

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Gamify Your Work

  1. 1. Gamify Your Work Denise R. Jacobs <AngleBrackets /> Conference Las Vegas, NV 28 October 2013 http://www.flickr.com/photos/doonvas/2315357364/
  2. 2. Twitter Game On! I am: @denisejacobs This fine event is: #anglebrackets And I’m talkin’ ‘bout: #gamifyingwork
  3. 3. I like to make stuff
  4. 4. I did write this
  5. 5. Speaker + Author + Creativity Evangelist Used with permission: http://www.flickr.com/photos/aarronwalter/4629076165/
  6. 6. Let’s go! http://www.flickr.com/photos/npobre/2601582256/
  7. 7. Watch this much? http://www.flickr.com/photos/33909700@N02/3159761620/
  8. 8. Like her? http://www.flickr.com/photos/jspad/456002261/
  9. 9. Or him? http://www.flickr.com/photos/misterjt/2852023962/
  10. 10. An alternative http://www.flickr.com/photos/timsnell/6182788196/
  11. 11. In this book…
  12. 12. Some people’s reality http://www.flickr.com/photos/avantgame/2283846513/
  13. 13. Food for thought “The opposite of play isn’t work. It’s depression.” - Brian Sutton-Smith, The Ambiguity of Play
  14. 14. Most people’s attitude about work
  15. 15. Could it be like this?
  16. 16. Work or games? http://www.flickr.com/photos/bibi/5448158773/
  17. 17. Game on http://www.flickr.com/photos/stevekocino/4143481195/
  18. 18. Low energy at work? http://www.flickr.com/photos/irrezolut/2311904560/
  19. 19. You need to shift focus It’s your neurological system’s indication that you are squandering energy on the wrong goals.
  20. 20. Our natural preference Challenge over boredom also Productivity over dissipation
  21. 21. But here’s the problem Photo courtesty of Flickr
  22. 22. Work vs. Play Source: [5] Work Game Tasks repetitive, dull repetitive, fun Feedback once a year constantly Goals contradictory, vague clear Path to Mastery unclear clear Rules unclear, intransparent clear, transparent Information too much and not enough right amount at the right time Failure forbidden, punished, don't talk about expected, encouraged, spectacular, it brag about it Status of Users hidden transparent, timely Promotion kiss-up-o-gracy meritocracy Collaboration yes yes Speed/Risk low high Autonomy mid to low high Narrative only if you are lucky yes Obstacles accidential on purpose
  23. 23. Make work more like play! http://www.flickr.com/photos/estevenson/2641282945/
  24. 24. More specifically, play games Photo from Denise Jacobs
  25. 25. You may ask http://www.flickr.com/photos/brendio/71252025/
  26. 26. Because “Playing games is more fun than fun.” - Jane McGonigal, Reality is Broken
  27. 27. Gamefulness http://www.flickr.com/photos/awesomefound/5035646358/
  28. 28. Gamification The use of game play mechanics for nongame applications.
  29. 29. Game Mechanics http://www.flickr.com/photos/fullman/181112810/
  30. 30. Game Mechanics Principles, rules, and/or mechanisms that govern a behavior through a system of incentives, feedback, and rewards with reasonably predictable outcome. 
  31. 31. Game Mechanics Achievements Appointments Behavioral Momentum Blissful Productivity Bonuses Cascading Information Theory Combos Community Collaboration Countdown Discovery Epic Meaning Free Lunch Infinite Gameplay Levels Loss Aversion Lottery Ownership Points Progression Quests Reward Schedules Status Urgent Optimism Virality
  32. 32. Game Mechanics are building blocks http://isodomos.com/technica/history/1940/1949.php
  33. 33. You can take these blocks http://en.wikipedia.org/wiki/File:Lego_Color_Bricks.jpg
  34. 34. And string them together http://www.flickr.com/photos/michale/105825096/
  35. 35. To drive a complex sequence http://www.flickr.com/photos/gennie_stafford/3462042833/
  36. 36. Gaming Dynamics Temporal evolution and patterns of both the game and the players that make the game (or any gamified activity) more enjoyable.
  37. 37. Such as •  Rules •  Parameters •  Time limits •  Players •  Environment
  38. 38. gMechanics+gDynamics+Work=Awesome Google Zurich
  39. 39. Some pointers http://www.flickr.com/photos/nicksherman/539896911/
  40. 40. Stop multitasking http://www.flickr.com/photos/daquellamanera/3041235238/
  41. 41. Figure out some new goals http://www.flickr.com/photos/angietorres/4564765098/
  42. 42. Food for thought: “In the absence of clearly defined goals, people are forced to concentrate on activity and ultimately become enslaved by it.” - Charles Coonradt, The Game of Work
  43. 43. Banish the Inner Critic http://www.flickr.com/photos/mythoto/3822942678/
  44. 44. It’s an inside game
  45. 45. Shift your stress http://www.flickr.com/photos/doonvas/2314546751/
  46. 46. Negative stress http://www.flickr.com/photos/bcymet/3292063588/
  47. 47. Negative Stress You experience negative stress when you are afraid of failure or danger, and perceive pressure coming from external sources.
  48. 48. Eustress http://www.flickr.com/photos/taylor-mcbride/7048678715/
  49. 49. Eustress Eustress, which comes from internally motivated actions and choices – is stress that we have willingly chosen.
  50. 50. Eustress is good, mmkaay? Eustress makes people feel focused and optimistic, alert, determined, persistent, and exhilarated. Eustress further makes us more ambitious and likely to succeed, try new things, cooperate with others, and gives us a sense of achievement.
  51. 51. Game Changer: Change the question Instead of wondering “Can I do this?” ask yourself “How can I do this?”
  52. 52. Fiero http://www.flickr.com/photos/avantgame/2323853965/
  53. 53. Caveat Gamer Courtesy of Flickr
  54. 54. Play to your strengths
  55. 55. DO NOT focus on your weaknesses http://www.flickr.com/photos/epublicist/3546059144/
  56. 56. Why? You will only improve 10-15 % (and it will be painful) - Tom Rath, Strengths Finder 2.0
  57. 57. Ready? http://www.flickr.com/photos/whatwhat/5460824/
  58. 58. (1) Commit to overcome self-chosen challenges http://www.flickr.com/photos/ph0t0s/64157471/
  59. 59. (1) Commit to overcome self-chosen challenges When you engage in a game, you sign yourself up to tackle unnecessary obstacles in the spirit of learning and having fun. See if you can weave this approach into your work life.
  60. 60. (2) Set-up clear goals, steps, feedback & rewards http://www.flickr.com/photos/heathbar/7390628146/
  61. 61. (2) Set-up clear goals, steps, feedback & rewards As humans we are optimized to do work and we are happier working hard than relaxing. More satisfying work comes from clear missions, a clear path to get to the desired outcomes, reliable feedback of our progress, and rewards that we value.
  62. 62. Feedback The faster and more clear the feedback, the more motivated you are to move forward.
  63. 63. Rewards May not be what you are thinking (ie, money). Sometimes the reward of doing something well, learning something new, helping others, etc. is more than enough.
  64. 64. (3) Keep upping the ante http://www.flickr.com/photos/artnoose/5908811743/
  65. 65. Feel the rush By undertaking a difficult challenge, accomplishing something difficult, participating in moving experiences, and stimulating our curiosity, we stimulate a rush of neurochemicals which make us feel confident, energetic, highly motivated, excited, proud, satisfied, powerful and in control.
  66. 66. Embrace #FAIL http://www.flickr.com/photos/laughingsquid/2717325940/
  67. 67. Fun failure Contrary to popular thought, “fun failure” actually energizes us and lends a sense of urgent, but flexible optimism.
  68. 68. Urgent Optimism http://www.flickr.com/photos/freakapotimus/376167615/
  69. 69. Maintain urgent optimism With urgent optimism comes extreme selfmotivation: the desire to act immediately to tackle an obstacle combined with the belief that we have a reasonable hope of success.
  70. 70. (4) Make it Epic http://www.flickr.com/photos/shirinwiniger/3680885289/
  71. 71. (4) Make it Epic Things epic are those of heroic proportions which far surpass the ordinary, especially in size, scale, and intensity.
  72. 72. Game Changer: An Epic mind game Envision yourself embarking upon a challenge that is so awe-inspiring to you that it makes clear your place in the larger scheme of things, stimulates a desire to serve, and gives you a sense of reverence or participating in an expansive process that unites you with others as part of a bigger whole.
  73. 73. An “Epic Win” An outcome that is so extraordinarily positive that is you didn’t know it was possible until you achieved it.
  74. 74. What’s your gaming personality? http://www.flickr.com/photos/debord/4932655275/
  75. 75. Are you a…? •  Achiever •  Explorer •  Socializer •  Killer
  76. 76. Achiever http://www.flickr.com/photos/clappstar/6297835482/
  77. 77. Achiever Prefer to gain "points," levels, equipment and other concrete measurements of succeeding in a game. Will go to great lengths to achieve rewards that confer them little or no gameplay benefit simply for the prestige of having it.
  78. 78. Achiever suggestions •  Sign yourself up to win the grand prize in employee competitions
  79. 79. Socializer http://www.flickr.com/photos/thivierr/1501007265/
  80. 80. Socializer Choose to play games for the social aspect, rather than the actual game itself. Gain the most enjoyment from a game by interacting with other players
  81. 81. Socializer suggestions •  Create lunch and learns to help the team share information and learn from each other
  82. 82. Explorer http://www.flickr.com/photos/jtcatbagan/1557200142/
  83. 83. Explorer Prefer discovering areas, creating maps and learning about hidden places.
  84. 84. Need to look around at their own pace http://www.flickr.com/photos/rene_ehrhardt/2762573549/
  85. 85. Particularly like finding http://www.flickr.com/photos/foodclothingshelter/5065956689/
  86. 86. Explorer suggestions •  Discover things that people overlook
  87. 87. Game Changer: Find untapped knowledge http://www.flickr.com/photos/hobocracy/389725895/
  88. 88. Killer http://www.flickr.com/photos/vfsdigitaldesign/6078442869/
  89. 89. Killer Thrive on competition with other players Most interested in affecting their environment
  90. 90. Seek worthy opponents to test skills http://www.flickr.com/photos/vfsdigitaldesign/6078982744/
  91. 91. Killer suggestions •  Create “Collabetition” relationships at work
  92. 92. Some tips for http://www.flickr.com/photos/eyefruit/1097398/
  93. 93. Curiosity is key http://www.flickr.com/photos/venosdale/7051066181/
  94. 94. Create an Epic Meaning Statement http://www.flickr.com/photos/rituraj64/7935302396/
  95. 95. “Real-world” quest http://www.flickr.com/photos/barretthall/205175534/
  96. 96. There’s an app for that http://www.razeware.com/
  97. 97. Minimize Time to Flow http://www.flickr.com/photos/myfear/289257055/
  98. 98. The goal? http://www.flickr.com/photos/nostri-imago/3137422976/
  99. 99. Blissful productivity http://www.flickr.com/photos/international-festival/3018718331/
  100. 100. What’s that? The sense of being deeply immersed in your work that produces immediate and obvious results.
  101. 101. Finding Flow
  102. 102. Tiny Habits http://tinyhabits.com/
  103. 103. The structure http://www.flickr.com/photos/anetq/8543067943/
  104. 104. 2 modifications 1.  In the positive 2.  Present tense
  105. 105. Anchor to a current habit http://www.flickr.com/photos/fotobydave/333883245/
  106. 106. Congratulate yourself http://www.flickr.com/photos/jonathan_hamner/3386076488/
  107. 107. Big results http://www.flickr.com/photos/anetq/8543069503/
  108. 108. What will all of this make you? http://www.flickr.com/photos/f-oxymoron/5005673112/
  109. 109. Awww yeah! http://www.flickr.com/photos/sarflondondunc/4089393132/
  110. 110. Go from unfocused http://www.flickr.com/photos/generated/2084287794/
  111. 111. To finding focus http://www.flickr.com/photos/pulpolux/3317141795/
  112. 112. Get your kudos http://www.flickr.com/photos/sashawolff/3228711025/
  113. 113. Your changes http://www.flickr.com/photos/7730492@N03/4958540694/
  114. 114. Can infect others http://www.flickr.com/photos/vfsdigitaldesign/6078442693/
  115. 115. Now’s the time to http://www.flickr.com/photos/8286330@N03/4322042366/
  116. 116. Why? http://www.flickr.com/photos/benny4bs/6036778636/
  117. 117. And instead of being like this at work http://www.flickr.com/photos/untitled13/83391194/
  118. 118. You can be like this! http://www.flickr.com/photos/picfix/6502442657/
  119. 119. No more being a passive spectator http://www.flickr.com/photos/modenaroid/4103509077/
  120. 120. Don’t be chicken, get your game on! http://www.flickr.com/photos/wyldkyss/3872579840/
  121. 121. It’s your move – what’s it going to be? http://www.flickr.com/photos/colemama/3941644833/
  122. 122. My books The CSS Detective Guide Smashing Books #3 & #3 1/3 InterAct With Web Standards: CSSDetectiveGuide.com SmashingBook.com InterActWithWebStandards.com My chapter: “Storytelling in Webdesign” My chapter: “Learning with the Web”
  123. 123. My articles for further reading netmagazine.com/features/ four-secrets-enhancingcreative-productivity alistapart.com/articles/ reigniting-your-creative-spark/ alistapart.com/articles/ banishing-your-inner-critic/
  124. 124. How to find me DeniseJacobs.com denise@denisejacobs.com twitter.com/denisejacobs facebook.com/denisejacobsdotcom Photo used with permission: http://www.flickr.com/photos/aarronwalter/4629078087/
  125. 125. Thank You! http://www.flickr.com/photos/theredproject/3302110152/
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