iadc midyear meeting “how to be a google master”
02.20.09 denise howell
imetdenise.com

http://tinyurl.com/iadcweb
(go ahead, indulge your continuous partial attention - guilt free!)

if you get nothing else out of this...
twitter account; imet___.com

what’s a googley lawyer?
using google is easy
emulating google can be hard, for lawyers
jeff jarvis: transparency?
wwgd?

most googley

a brief history of internet time...

’89, sir tim berners-lee: “It seemed evident that it should be a space
in which anyone could be creative, to which anyone could contribute.“

’96: creating credit card debt we’re still paying off; aside from taking
our money, sites are static

’00: silly season

’01:
free, easy tools spawn 2-way web

’06: 50+million blogs; other asynchronous, 2-way
communications flourishing

election year ’08 >> asynchronous two-way web goes real-time

something big was *bound* to come of all this

a lawyer’s most important commodity and resource
reasoning?
information gathering
and sharing is foundation
for all that follows
high signal/noise in
intake and output

social news/net works
rss
tagging aggregation
blogs vlogs podcasts microblogging
photo/video sharing wikis
remote conferencing
live video+chat
social bookmarking
asynchronous and real-time tools -
both firehose and filter

eschew social media if -
you’re engaged in criminal acts and
prone to be up-front about it...
you’re abrasive - people leave you
caustic voicemails? death or other
unpleasant threats?...
you’re likely to disclose military
intelligence...
you’re incapable of expressing yourself
in 140 characters or less...

otherwise, have at it

a word about marketing
you get to fire them. particularly if they want to keep sending out brochures and
newsletters. (or hiring atomic tangerine.)

a word about law
(see: firing marketing.) confidentiality, ethics, legal obligations are cross-platform.
have simple policies+training. read eff’s blogging legal guide.

“how to be a google master”
presented by denise howell
q&a - demos - discussion imetdenise.com
slides at
http://www.slideshare.net/denisehowell

licensing and credits
this work is licensed under a creative commons attribution-noncommercial 3.0 license. to
view a copy of the license, visit http://creativecommons.org/licenses/by-nc/3.0; or, send a
letter to creative commons, 543 howard street, 5th floor, san francisco, ca 94105 USA
images thanks to the following flickr users, technorati, and hugh macleod:
•illuminated crowd by ritterskamp
•lego people by joe schlabotnik
•the silent people by wili_hybrid
•internet statement by altemark
•lawyer by erix!
•tag on tim berners-lee's original NeXT machine -- first web
server by robert scoble
•tim berners-lee by silvio tanaka
•podkast mascot by jacob botter
•i'm blogging this by foxtongue
•Laura Pisani in her Home Office, after the Circle of Dosso
Dossi by Mike Licht, NotionsCapital.com
•Boy with a Blog, after Jean-Baptiste-Siméon Chardin by
Mike Licht, NotionsCapital.com
•Two Bloggers, after Norman Rockwell by Mike Licht,
NotionsCapital.com
•Pigeons with Cell Phones by Mike Licht, NotionsCapital.com
•lawyer dream, lawyer, twitter, and where the money is by
hugh macleod, gapingvoid.com
•legal lolcats, various frazzled law students http://bit.ly/wePUe