a lawyer’s most important commodity and resource
and sharing is foundation
for all that follows
high signal/noise in
intake and output
social news/net works
blogs vlogs podcasts microblogging
photo/video sharing wikis
asynchronous and real-time tools -
both ﬁrehose and ﬁlter
eschew social media if -
you’re engaged in criminal acts and
prone to be up-front about it...
you’re abrasive - people leave you
caustic voicemails? death or other
you’re likely to disclose military
you’re incapable of expressing yourself
in 140 characters or less...
a word about marketing
you get to ﬁre them. particularly if they want to keep sending out brochures and
newsletters. (or hiring atomic tangerine.)
a word about law
(see: ﬁring marketing.) conﬁdentiality, ethics, legal obligations are cross-platform.
have simple policies+training. read eff’s blogging legal guide.
“how to be a google master”
presented by denise howell
q&a - demos - discussion imetdenise.com
licensing and credits
this work is licensed under a creative commons attribution-noncommercial 3.0 license. to
view a copy of the license, visit http://creativecommons.org/licenses/by-nc/3.0; or, send a
letter to creative commons, 543 howard street, 5th ﬂoor, san francisco, ca 94105 USA
images thanks to the following ﬂickr users, technorati, and hugh macleod:
•illuminated crowd by ritterskamp
•lego people by joe schlabotnik
•the silent people by wili_hybrid
•internet statement by altemark
•lawyer by erix!
•tag on tim berners-lee's original NeXT machine -- ﬁrst web
server by robert scoble
•tim berners-lee by silvio tanaka
•podkast mascot by jacob botter
•i'm blogging this by foxtongue
•Laura Pisani in her Home Ofﬁce, after the Circle of Dosso
Dossi by Mike Licht, NotionsCapital.com
•Boy with a Blog, after Jean-Baptiste-Siméon Chardin by
Mike Licht, NotionsCapital.com
•Two Bloggers, after Norman Rockwell by Mike Licht,
•Pigeons with Cell Phones by Mike Licht, NotionsCapital.com
•lawyer dream, lawyer, twitter, and where the money is by
hugh macleod, gapingvoid.com
•legal lolcats, various frazzled law students http://bit.ly/wePUe
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