31 ways to write words that win more customers and sales
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31 ways to write words that win more customers and sales

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Krishna De talks to Denise Fay (www.denisefay.com) about the launch of her new book '31 days to write better copy'. Denise shares how to write successful marketing copy, how to get started, what to......

Krishna De talks to Denise Fay (www.denisefay.com) about the launch of her new book '31 days to write better copy'. Denise shares how to write successful marketing copy, how to get started, what to write, how to use emotional triggers to hook your reader and the importance of headlining.

The webinar includes a special price and additional bonuses.

Krishna De - www.facebook.com/KrishnaDe and Denise Fay - www.denisefay.com

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  • 1. www.denisefay.com/31ways
  • 2. 31 ways to write words that win more customers and sales Denise Fay @denisefay on Twitter Interviewed by Krishna De @KrishnaDe on Twitter Twitter hashtag #31ways www.denisefay.com/31ways www.denisefay.com/31ways
  • 3. Agenda Handout The secret to successful marketing 5 ways to avoid writing procrastination Understand the emotional triggers that make your prospect buy 8 techniques to write winning headlines that attract, sell and interest your readers Motivational words that practically force your reader to take action www.denisefay.com/31ways
  • 4. Key to successful marketing? www.denisefay.com/31ways
  • 5. How do you write? www.denisefay.com/31ways
  • 6. Throw away your excuses Condition: Procrastination Condition:Not knowing what to write Condition: Where to start www.denisefay.com/31ways
  • 7. Emotional triggers www.denisefay.com/31ways
  • 8. What emotions do you use? Emotional triggers include:  Fear  Delight  Approval  Laziness  Curiosity www.denisefay.com/31ways
  • 9. Headlines are so important www.denisefay.com/31ways
  • 10. Headlines that work Questions How to Reason why Curiosity News Command Testimonial Direct www.denisefay.com/31ways
  • 11. Words that motivate www.denisefay.com/31ways
  • 12. Recap Revisit your promotional material with handout Throw away your excuses Think emotion when writing Write engaging headlines Use words that motivate Start today Utilize the 31 ways to write words that win more customers and sales www.denisefay.com/31ways
  • 13. Want more?  31 days to write better copy  Grab your copy over at www.denisefay.com/31ways  Two special bonuses just for youwww.denisefay.com/31ways
  • 14. Thank youThank you for your timeNow.....Go Get Started! www.denisefay.com/31ways