Twitter or Facebook Which Is     Relevant in the UK for Local              Businesses?1   www.fasttrackyoursales.co.uk 084...
Twitter or Facebook Which Is Relevant in The UK For local businesses?Twitter is an allegedly taking the world by storm. In...
Encouraging connectionsSome businesses put a widget on their web page that suggests others “follow me on Twitter” . Whichh...
About Fast Track Your SalesWe are a web marketing company based in the UK we help our clients get more salesleads.We provi...
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Twitter or facebook which is relevant in the uk for local businesses

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Transcript of "Twitter or facebook which is relevant in the uk for local businesses"

  1. 1. Twitter or Facebook Which Is Relevant in the UK for Local Businesses?1 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  2. 2. Twitter or Facebook Which Is Relevant in The UK For local businesses?Twitter is an allegedly taking the world by storm. In the true sense of the word, Twitter is simply aphenomenon. Though not as big yet in the UK compared to the US it can afford local business owners apossible opportunity to leverage what they do.The number one social media site in the UK is still Facebook. Even Jessica Ennis our new world championuses it to communicate with friends! Wasn’t she amazing last night. A great lesson in just focussing onyour goal.Clients often ask us which one they should use. We always say it depends on your market and inpreference both!Social media is a new phenomenon and in reality is here to stay. Better to get in line with it now and putyourself ahead of the competition. This is especially so for smaller SME type businesses as you will reallybe able to differentiate yourself and penetrate potentially many new markets and target groups.Back to Twitter.Shortly after its launch, it was unusual to “tweet” about daily doings, but as more andmore people have discovered the power of Twitter, everyone from Stephen fry to the new US presidenttwitters. Many people and local business owners especially are unsure of its value versus the time spenttwittering. In another part of the blog I have talked about ten possible advantages.With more and more clients asking questions it is worth putting Twitter into perspective.What’s Twitter? In short, it’s another form of social networking, but one that takes less time and lessinvolvement than Facebook or MySpace. Because each post is limited to 140 characters (that’scharacters, not words), the idea is to be sharp, crisp and to the point.Here’s how businesses can use Twitter to their advantageLinking and Free List BuildingUsers can put a link to their website in their profile, not just in posts. So as people visit a user’s page,they might see the link, click on it and increase that site’s page views. Plus if you have an offer of a freereport or useful information a prospective client might just click through. This in theory is no costcompared to PPC.CommentingThose who are serious about getting the word out are not only good about posting their own comments,but will reply to other people’s comments. They might simply say, “great idea!”, but doing so puts theirtweets on those who follow the person they are commenting to. Before they know it, they have morefollowers, and that’s more potential customers. 2 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  3. 3. Encouraging connectionsSome businesses put a widget on their web page that suggests others “follow me on Twitter” . Whichhelps encourgae connections and enable people to find out about you.Reputation ManagementReputation management of you and your company online is becoming a big thing. Twitter has a high pagerank, which means google basically likes it. If you have a twitter account and someone googles yourname it is highly likely you will appear.Try it and see. If you Google me Sharon Newey you will see Twitter and my profile about half way down.There are many ways to leverage the power of Twitter. The key is to be smart, be ahead of the gameand be willing to try new things. Twitter and many of the assorted applications can give smart businesspeople all of these things.Now Facebook is another different way of connecting with potential clients. From having your ownaccount and user name through to creating a face book fan page. The subject of another post I think!Have some fun with it,Enjoy the rest of your week,Best WishesSharonThis article was changed slightly to a uk perspective an inspired by Jed at“http://www.webdefineit.com 3 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  4. 4. About Fast Track Your SalesWe are a web marketing company based in the UK we help our clients get more salesleads.We provide a range of services:  Marketing and Sales Strategy  Product Launch Planning and implementation  Copywriting  Sales letter creation  Lead Generation Website  Affordable Websites  SEO  Social Media MarketingTo find out more either email us or call us at the numbers belowEmail: support[at]fasttrackyoursales[dot]co.ukTel: 08452570073 4 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

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