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The top ten ways to make money online in 2010 by craig garber
The top ten ways to make money online in 2010 by craig garber
The top ten ways to make money online in 2010 by craig garber
The top ten ways to make money online in 2010 by craig garber
The top ten ways to make money online in 2010 by craig garber
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The top ten ways to make money online in 2010 by craig garber

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  • 1. The Top Ten Ways to Make Money Online in 2010 by Craig Garber1 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  • 2. Carrying on the theme of what will be big in 2010 for business growth below is an article by CraigGarber. Craig is a marketer based in the United States and was recommended to me byBill Parlaman amastermind buddy of mine also in the US. Though Criag is from the US! his comments and suggestions arerelevant wether you are online marketing in lancashire or Newark New jersey.Craig makes some interesting points. They all focus around something I am passionate about and that isthe customer comes first. Make sure you ask them what they need and want and then deliver that tothem.The annual “Top 10 Ways Entrepreneurs Will (And Won’t) Be Making Money In 2010″ list has just beenreleased and it contains some compelling information this year:1. Tighten up your marketing message – The way to be different and get noticed is by addressing themost specific and passionate needs of your customers. The more you match your marketing messages toyour customers, the more money you will make, simple as that. Create good and services that cater toindividuals, not to the generic ‘everyman.’ So for instance, if you’re selling services, create programsthat address the needs of busy executives, women, people who want to lose weight, and the elderly.When you cater to your customer’s specific needs, you will sell much more, and you’ll be able to chargetop-dollar as well. This works for everything from healthcare to cupcakes.2. Value and ethics pay off – Companies that offer quality goods and services, and who actually deliveron their promises, will continue growing, very rapidly. The world is getting smaller and smaller, and ifyou want to survive, you simply must provide first-class service. Deals and discounts alone will nolonger make your cash register ring. People are very willing to pay top dollar for better quality, as longas you’re giving them a valid reason why they should.3. Curiosity is King – Because the number of marketing messages consumers are being hit with, isincreasing by incremental proportions, understanding what makes your prospects “tick” is moreimportant than ever. Entrepreneurs who can create compelling marketing messages that arousecuriosity and self-interest will be handsomely rewarded. Self-centered messages focusing on thecompany instead of the customer, however, will be ignored even more in 2010.4. You must be a problem-solver, not a sales person – If you want to differentiate yourself, you’re goingto have to start being a teacher first, and a sales person second. Those entrepreneurs who can educate,entertain, and inform will easily attract and retain qualified business. If you focus on ‘selling,’ to theexclusion of everything else, you’re going to find yourself in a terrible bind. Being a problem solverfirst and foremost, gives you the positioning you want and the credibility you need, to make big money.Remember, no one cares how much you know, until they know how much you care.5. Increased use of emotional direct-response marketing – With marketing costs spiraling out of control,using measurable direct-response marketing to evaluate the return on your marketing dollars, is morecritical now than ever. On top of this, no matter how many bells and whistles you’re using to get yourprospect’s attention, making an emotional connection is the most effective and reliable way ofcaptivating prospects. People make buying decisions based on emotional factors. They may rationalizethem later with logic, but all buying decisions are initially made to satisfy emotional needs. Doesn’t 2 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  • 3. matter whether it’s vanity, greed, hope, or fear of loss — pushing the right emotional buy-buttons isgoing to be a critical component of your success in 2010.6. Increased use of direct mail – Advertising online is becoming extremely competitive. Every day youread stories about businesses spending more and more money on Google AdWords, just to make suretheir ads show up higher on the page than their competitor’s ads. However, successful businesses willfocus on outsmarting their competition, not outspending them. And one of the most effective ways ofdoing this is through direct mail. You’re able to select targeted mailing lists and create marketingmessages that address your prospects unique and specific needs. Plus, mailboxes today are lesscluttered, which means less competition for your prospects attention.7. Your USP had better be strong and specific – Your USP is your “Unique Selling Proposition.” Itbasically answers the question, “Why should I do business with you, instead of your competition?” Thisis actually the most important thing businesses need to focus on. See, most entrepreneurs try and‘convince’ people they need their goods and services. That’s a very frustrating and unrewarding way ofmarketing. Instead, you should ‘attract’ those people who already want to buy these goods andservices, and simply show these prospects why they should buy from you, as opposed to someone else.8. Increased use of two-step lead generation marketing – Two-step lead generation, when usedcorrectly, is like the eighth wonder of the world. It gets you out of the ‘convincing’ business and it letsyou attract pre-qualified leads that are eager and enthusiastic about doing business with you. It alsoties in directly with you being a problem-solver and not a sales person. This kind of lead generationmarketing has been around since the 1800′s. An example of this is the old Charles Atlas ads, where youhad to send in one penny to receive a booklet of free information. This qualifies prospects and lets youweed out tire-kickers and looky-loos. It also lets you share your story, which gives your prospects amuch better opportunity to get to know you.9. Take your cues from Reality TV – The most popular shows on television today are reality-based, and ifyou’re not using reality-based marketing, then you’re missing out, big-time. I communicate with my listdaily, by e-mail and through my blog. I give out 40% direct content, which in my case is money-makingdirect marketing and copywriting strategies… 30% related information, on topics like success andmaximizing your productivity… 20% personal stories and opinions, about myself and my family, orsituational stories of how I overcame specific business or personal obstacles, and only 5-10%promotional content. This formula sounds unconventional, but if you follow conventional wisdom,you’re only going to get conventional results.10. More truth and transparency online – In today’s day and age, with skepticism at an all-time high,especially online. You’re going to need a lot more than a sales pitch or a clever logo to sell something.Businesses who don’t provide information like a contact name and address, and a way of getting a holdof their office besides a generic e-mail address, are in for a rude awakening. Today, more than ever,people need to know you’re in business for the long haul and that you’re real. This means having apersonality and creating a long-term relationship with your prospects. 3 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  • 4. The recent recession has leveled the playing field. Those businesses who have survived can make a lotof money if they know how to attract the right customers, and if they’re willing to play by these newrules.Hope you found this one useful. Being successful online is about doing things that worl alongside newideas and concepts. People react differently on line and you need to have strong words and emotionsthat connect with them.To You and your online success,Best WishesDenise and Sharon 4 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  • 5. About Fast Track Your SalesWe are a web marketing company based in the UK we help our clients get more salesleads.We provide a range of services:  Marketing and Sales Strategy  Product Launch Planning and implementation  Copywriting  Sales letter creation  Lead Generation Website  Affordable Websites  SEO  Social Media MarketingTo find out more either email us or call us at the numbers belowEmail: support[at]fasttrackyoursales[dot]co.ukTel: 08452570073 5 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

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