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Small business marketing strategies
Small business marketing strategies
Small business marketing strategies
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Small business marketing strategies

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  • 1. Small Business Marketing Strategies? You Still Need To Sell Your Stuff! 1 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  • 2. Small Business Marketing Strategies? You Still Need To Sell Your Stuff! small business marketing strategiesWe all need a number of small business marketing strategies in our tool box that weimplement on a consistent basis. Marketing is vital in any business to generate interest andsome buzz around your product or service. The truth is that for many of us as internetmarketers to be truly successful we have to sell the value of our offering.That even means picking up the phone and convincing people about the value of what we haveto offer. I was contemplating this earlier today as I was getting ready to head off to londonlater this week. Next minute this stellar blog post from Seth Godin dropped into my inbox.I just wanted to share it with you.The question is are you an invitor………………….?Selling is often misunderstood, largely by people who would be a lot more comfortablemerely inviting.If I invite you to a wedding, or a party, or to buy a $500,000 TV ad for $500, there’s noresistance on your part. Either you jump at the chance and say yes, or you have a conflict andsay no. It’s not my job to help you overcome your fear of commitment, to help you see theultimate value and most of all, to work with you as you persuade yourself and others to dosomething that might just work. 2 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  • 3. If the marketing and product development team do a great job, selling is a lot easier… so easyit might be called inviting. The guy at the counter of the Apple store selling the iPad2 isn’treally selling them at all. Hey, there’s a line out the door of people with money in theirpockets. I’m inviting you to buy this, if you don’t want it, next!The real estate broker who says that the house would sell if only he could get below marketpricing and a pre-approved mortgage is avoiding his job.The salesperson’s job: Help people overcome their fear so they can commit to somethingthey’ll end up glad they invested in.The goal of a marketer ought to be to make it so easy to be a salesperson, you’re merely aninviter. The new marketing is largely about this–creating a scenario where you don’t evenneed salespeople. (Until you do.)Selling is a profession. It’s hard work. Ultimately, it’s rewarding, because the thing you’reselling delivers real value to the purchaser, and your job is to counsel them so they can getthe benefit.But please… don’t insist that the hard work be removed from your job to allow you to becomean inviter. That’s great work if you can get it, but it’s not a career.To You and Your Online SuccessDenise and Sharon 3 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  • 4. About Fast Track Your SalesWe are a web marketing company based in the UK we help our clients get more salesleads.We provide a range of services:  Marketing and Sales Strategy  Product Launch Planning and implementation  Copywriting  Sales letter creation  Lead Generation Website  Affordable Websites  SEO  Social Media MarketingTo find out more either email us or call us at the numbers belowEmail: support[at]fasttrackyoursales[dot]co.ukTel: 08452570073 4 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

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